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Instructions:
Reflective/Compare Contrast
Look through the ads on the television or the internet and find an example of an advertisement that you
think demonstrates the marketing concept, and another ad that you think does not represent an effective
application of the marketing concept.
Compare the two and explain why you evaluated them as you did. Mount both ads them and your analysis
in your portfolio.
Present summaries of both ads first. Proceed to focus on similarities, followed by a focus on major
differences.
INTRODUCTION – 1 page
The introduction is usually one paragraph, or perhaps two in that provides the purpose and importance of
doing the Comparative Analysis
V. Conclusion
a. Final Comparisons
b.Last word on the controversy
c. Strong closing
REFERENCES – 1 page