VIETNAM NATIONAL UNIVERSITY, HANOI

INTERNATIONAL SCHOOL
***

GRADUATE INTERNSHIP REPORT

INTERNSHIP COMPANY/INSTITUTION:
LOCI Trading Company Limited
Address: Hei Tower Building, Nhan Chinh Precinct, Thanh Xuan District, Hanoi City

Supervisor: Phạm Thị Liên

Student’s full name: Nguyễn Thị Thùy Dương
Student’s ID: 15071240
Major: Customer Satisfaction
Class: IB2015D

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Contents
LETTER OF THANKS .............................................................................................................. 2
CHAPTER I: OVERVIEW OF INTERNSHIP COMPANY ................................................. 3
1.1: General Information of Internship Company .................................................................. 3
1.2: History and Development ................................................................................................ 3
1.3: Vision, Mission: .............................................................................................................. 4
1.4: Organization Structure .................................................................................................... 5
1.5: Objectives, Products and Development Strategy ............................................................ 7
CHAPTER II: REPORT ON MANUFACTURING AND BUSINESS ACTIVITIES. ........ 9
2.1: Overview of Business Activities: .................................................................................... 9
2.2: Business Strategy in 2018 ............................................................................................... 9
2.3: Marketing Activities ...................................................................................................... 11
2.4: Results of business operations. ...................................................................................... 12
CHAPTER III: INTERNSHIP TARGETS, ASSIGNED WORKING CONTENT AND
METHODS OF IMPLEMENTATION ................................................................................ 13
3.1: Internship Targets: ......................................................................................................... 13
3.2: Internship ....................................................................................................................... 13
3.2: Table 3.1: Schedule of the graduate internship ............................................................. 19
CHAPTER IV: RESULTS ACHIEVED THROUGH THE INTERNSHIP ........................ 21
4.1: Knowledge: ................................................................................................................... 21
4.2: Skills and Experience: ................................................................................................... 21
4.3: Specific Contributions to The Internship Company ...................................................... 22
4.4: Identify The Important Issues and Methods to Solve in The Coming Time to Improve
the Performance of the Organization .................................................................................... 22
CONCLUSION .................................................................................................................... 23
REFERENCE ....................................................................................................................... 24
SCHEDULE OF THE GRADUATE INTERNSHIP .......................................................... 25

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 LETTER OF THANKS
The internship opportunity I had with The LOCI Vietnam Trade and Service Joint
Stock Company was a great chance for learning and professional development.
Therefore, I consider myself as a very lucky individual as I was provided with an
opportunity to be a part of it. I am also greatful for having a chance to meet so many
wonderful people and professionals who led me though this internship report.

Bearing in mind previous I am using opportunity to express my deeper gratitude

and special thanks to Mr. Tran Van Viet, CEO of the LOCI Company for giving me
the opportunity to work at the LOCI from last six weeks.

Next, I also want to express my deepest thanks to Ms. Nguyen Thi Ly as

Philippines market manager for the Sales Department, which has helped me a lot in
handling daily tasks. She helped me all the time when I needed it and she gave me the
right direction to get the job done.

Thanks also to Ms. Pham Huong Trang, Lecturere of Vietnam National

University Hanoi- International School as a person in charge of my internship
supervisor. I am deeply indebted to her whole hearted supervision to me during the
internship periods. Her valuable suggestion and guideline helped me a lot to prepare
the report in a well organized manner.

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 CHAPTER I: OVERVIEW THE LOCI JOINT STOCK COMPANY
1.1: General Information

Business name Loci Trading and Service Joint Stock Company

Established on 2016
Address No 51, Thanh Am street, Thuong Thanh Block, Long Bien
District, Hanoi City.

Business registration 08. 3754. 7518

number

Fax 08. 3754.7517

Email locido520@gmail.com
Website https://locifashion.com/, https://loci.com.vn/

1.2: History and Development

In 2016, Loci Co. Ltd was established with the goal of focusing on the
consumption of fashion products (women's fashion, fashion surplus). Vietnam is the
potential market that the company aims for in the early days of its establishment. As a
start-up company, the company initially had only one small office in Hanoi.
In August 2017, the company changed its name to LOCI Trading and Service
Joint Stock Company.
After 2 years of operation, the LOCI has a reputation and a foothold in the
women's fashion market in Vietnam. In order to develop vigorously and increase
competitiveness, the company has decided to expand its market abroad. Realizing the
potential of business in the Philippines market, LOCI JSC opened a branch in Metro
Manila, Philippines and started operations in July 2018
Up to now, the company has 4 years of business in the field of women's
fashion.
For the fashion industry, Loci Joint Stock Company has continuously
improved. From a pure commercial business unit, mainly imported from China, up to
now, more than 4 years, Fashion Loci brand has really achieved the development of

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brand positioning, product quality, and price in the heart of consumers. The company
has been step by step completed and proactive in each stage of the production,
business and sales system effectively.
LOCI fashion brand is widely known as the result of the continuous striving,
improvement and continuous investment of the company to complete the market
supply which is both appropriate and flexible, and brings high competitiveness in
both domestic and export markets.
The business of LOCI JSC is divided into 2 main activities:
• Textile business (Loci fashion brand),
• Import and export business
At the present, the activities of the fashion industry include: input supply
(fabric, raw materials and accessories), production, sales, distribution and customer
care. It can be said that the journey of nearly 4 years is not too long, but it is a process
of perfecting the system of a whole group of employees to build a brand name LOCI
women fashion is prestigious and popular in the Viet Nam and Philippines’ legging
market
1.3: Vision, Mission:
In order to fulfill the needs of customers, LOCI has researched, selected and
designed each product line for specific activities: from light demand such as going to
school, hanging out, to the demand for sporty activities such as sports, yoga/ With the
aim of bringing comfort in experience with a reasonable price, suitable for all
customers.
LOCI always focuses on each stage, production, distribution, fabric selection,
meticulous in each seam. They are committed to providing not only excellent product
experiences but also absolute satisfaction in care and after-sales services.
With the goal of providing customers with the most convenient and perfect
products. LOCI has been constantly improving, optimizing its products, and has left a
mark on the apparel market. LOCI always prides itself as a brand that delivers
sustainable value to its customers.
In the coming years, the company will continue to research and expand markets
to other countries in Southeast Asia

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1.4: Organization Structure
In this section, the organizational structure, the manager’s name of each
department of the LOCI:

Chart 1: The organizational structure and the manager’s name of each department of
the LOCI Company

The responsibilities of working departments of the LOCI Company are described

in details as follows.

A. CEO

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 The highest position in the LOCI Joint Stock Company is CEO. This CEO has
the responsibility of dealing with LOCI issue of both Vietnam and Philippines
branches. Moreover, the CEO plans and develops general development strategies and
directions for businesses including business plans and marketing plans. The CEO
evaluates the performance of functional departments in the LOCI Company

B. Sales Department

The Sales Department is the department to advise and assist the CEO in selling
products and services of the company; product research and development, market
development; construction and customer relationship development. The manager will
set up a goal, a sales plan, and implement an organization to sell products after being
approved by the CEO. Salesmans will approach customers and introduce products and
then close orders.

C. Accounting Department

The Accounting Department is the division responsible to the CEO for all financial
matters in the company. Their responsibilities is to create and store reports on
company capital, production costs, revenue ... and pay in full and correctly the
operations arising at the company. The accounting department must organize the
recording, calculation and accurate, timely and complete reflection of the financial
performance of the company.

D. Human Resources Department

The Human Resources Department is responsible for all activities related to

human resources as the company's main resource. The head of the department plans to
plan human resources, interviewing candidates herself. Then the seniors in the HR
department will train new friends. At the end of each month, they will conduct a
summary of timekeeping for employees and payroll. HR department is also
responsible for all employee policies

E. Customer Service Department

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 The Customer Service Department is responsible for the image of the LOCI
Company in the eyes of customers. The Manager of Department plans and implements
customer care activities on a monthly / quarterly / year basis. She monitors customer
care activities as well as train staff on skills. Every day, the staffs in this Department
must check the customers' complaints about the product to solve it promptly

F. Marketing Department

Marketing Department is a bridge between inside and outside the enterprise,

between products and customers, between product attributes and customer needs. The
mission of the department is to study market forecasts by collecting information,
implementing new product development programs, market segmentation, targeting and
brand positioning. Manager of this Department is responsible for developing the
marketing strategy plan and for employees to implement

G. Warehouse

As a start-up company, the store address is also a warehouse address. The duties
of warehouse managers and employees are to arrange scientifically all kinds of goods
and materials in stock, monitor the quantity of goods in stock every day and report to
the accounting and packing goods.

1.5: Products and Services

The LOCI Company is a lady fashion company so our products are related to this field.
The company always runs the test of fashion products to see the reaction and interest
of customers. After identifying the main product, it will be sold on the market
Customers in each market have different tastes, so product types different.
However, the main product in both market is leggings. All types of products will be
presented in the chart for each market:

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Chart 2: Products in Vietnamese Market
( Source https://loci.com.vn/)

Chart 3: Products in Filippo Market

( Source: https://locifashion.com/

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 CHAPTER II: REPORT ON MANUFACTURING AND BUSINESS
ACTIVITIES.

2.1: Overview of Business Activities:

Today, Loci's business activities include the production and distribution of leggings
with many of its products available on the market and are widely consumed
throughout the country.
The company's leggings are highly valued and have high turnover on the market.
These trousers gradually asserted their place in the market and also won the hearts of
customers. The period from 2016 to 2017 is the year when retail market pressure is
most apparent from retailers in major cities. These agents, in addition to penetrating
the production line of the joint venture, also penetrate the distribution system by taking
over the market. In the context of general difficulties, with the orientation of
"Sustainable development" and business efficiency, thanks to the support of all
members and staff of Loci Trade Co. Ltd A great contribution to the Company to
overcome the challenges and achieve business results are very encouraging, completed
and exceeded the plan.
2.2: Business Strategy in 2018
a. Product development plan
- Check, review, improve and develop the product portfolio of the company in the
direction of meeting the needs and tastes of consumers, with beautiful and rich design
to locate Loci brand in mind. Clearer customers.
- Enhance product value.
b. Marketing Plan:
- Finalizing and building the process and working standards so that the marketing
department works towards professionalism and support the entire sales system in the
construction of traditional and modern marketing programs in accordance with sales
programs, market segments, sales objects.
- Promote the marketing, communication, attract potential customers through direct,
indirectly channels to inform the product to customers following the most interested,
friendly, close approach.

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- Establishing an online sales channel and developing a switchboard system for
intensive consultation.
- Developing advertising programs on the media for strategic products such as the
sample of leggings to fit the market situation and the company's budget.
c. Building-sales-system Plan
- Recruit additional personnel to complete the system.
- Training skills in sales, communication, knowledge about products.
- Develop sales policies that appropriate to each market area.
- Set up bonuses according to turnover; income and high incentive policies for sales
staff to motivate the work.
d. Business plan
- Leading position challenge: Loci takes samples of leading leggings manufacturers in
Vietnam, explores strengths, goals and how to step up and overcome them.
- Strength Development: Analyze which points, which side is the strength of the
company to develop, focus resources, do not develop inexperience as well as
weakness.
- Strengthening the weaknesses: Find out weaknesses of the business, plan, step by
step to make the weaknesses become medium or strong.
- Focus on investing in niche markets and high profitable and relatively risky products.
The company selects products that are easy to produce, affordable, easy to use, fast
turnaround, mainly for commercial channel ... associated with the development,
investment in the sales system, marketing. Because Loci is the ultimate monitor, they
research other companies' products, market research, find out the good points ... and
create the most suitable products for the market. The bottom line in the strategy will
be: because of their financial resources, their human resources are limited, they will
not invest in projects away from their strengths. In the next 2 years, they focus on
consolidating what they have, removing weaknesses, and developing strengths.
Intensive Growth Strategies: Seeking opportunities to improve business efficiency by
expanding product and market, penetrating new markets, increasing market share of
existing products in existing markets. in. In terms of production, they will develop
existing production lines, focus on strengths, expand production, improve and

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transform production lines into modern production lines, thereby generating profit.
This is the growth strategy with the lowest financial cost. That is in line with their
financial situation.
e. Planning and Implementing Production
Finishing planning and implementing production by specific measures:
- Finalizing and developing work processes in line with reality and ensuring the
efficiency of work.
- Planning material, production plan in detail for the year, 6 months, quarterly to
increase the most active in the production stage.
g. Accounting Plan
- Find the suitable solution to solve the problem that is scale of finance suitable and
effective to meet the investment flow from production, business, product promotion,
plant construction, production to support activities business.
h. Organizational plan
- Develop a system of specific standards for quality assessment of labor.
- Investing in training human resources, staff, and employees in every department to
develop the outcome of the work.
2.3: Marketing Activities
- Function: Research and develop market development policies.
- Mission:
+ Compile market profiles and forecast revenue
+ Survey the behavior of potential customers
+ Survey the level of customer satisfaction. + Market segmentation, target
identification, brand positioning
+ Product development, product refinement with desired market attributes (pre-
production, restaurant construction, etc.).
+ Product management (product life cycle): Born, developed, saturated, degraded, and
sometimes revived.
- Plan:
+ Collaborate with the Product research & development department to develop a
product testing process to make the work more efficient.

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+ Finalizing and setting up the system and working standards so that the marketing
department works more professional, support and the entire sales department in the
construction of traditional and modern marketing programs in accordance with sales
programs, market segments, sales objects.
+ Promote the marketing activities, communication, attract target customers through
direct, indirectly channels to raise the product to the most interested, friendly, close in
approach.
+ Develop advertising programs on Facebook, ... for strategic products in line with the
market situation and budget.
2.4: Results of business operations.
TABLE OF RESULTS OF BUSINESS OPERATIONS
(Unit: VND)
No Expense In 2018 In 2017
1 Sales revenue and 32,272,333,135 37,365,123,875
service delivery
2 The deduction 32,272,333,135 37,365,123,875
from revenue
3 Revenue 2,956,254,411 33,680,116,311
4 Costs of sale 3,316,078,724 3,687,007,567
5 Profits on sales 535,261,106 714,169,033
and service
provision
6 Financial income 17,802,000 36,586,000
7 Cost of business 820,291,420 779,844,133
management
8 Others income 3,013,246,410 3,582,746,464
9 Others costs 22,196,383 19,475,000
10 Others profit 22,196,383 19,475,000
(Source: Accounting Division of Loci Trading Company Limited)

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CHAPTER III: INTERNSHIP TARGETS, ASSIGNED WORKING CONTENT
AND METHODS OF IMPLEMENTATION
3.1: Internship Targets:
a. The objective of this internship:
- Objective 1: Integrate into the actual environment of the company and learn the
model organization of a company
- Objective 2: Understand and apply behavior in workplace relationships company.
Create trust and good relationships with employees in the workplace. You can practice
communication skills.
- Objective 3: Apply the knowledge learned to the practical work enterprise. Learn the
work experience, completed well assigned work.
I study marketing, I am very lucky to be in the sales department in the sales
department of Loci Trading Ltd. At first, I was very surprised, but I tried my best to
fulfill my assignments by applying the knowledge. I had learned at school in the past
4 years such as communication skills, service marketing, Marketing strategy, ....
b. The instructor's criteria will guide me during the internship:
- Help me get information about the company's items as well as information about
competitors compete.
- Help me to know how to build relationships with clients.
- How to introduce the company's products.
- How to get orders from customers.
- How to negotiate form of payment so that most convenient for the company and
guests
Line.
- The handling of the situation occurs to the customer during delivery and receipt.
3.2: Internship
a. Business staff
The time I started practicing was also the time when the company started introducing
new products to the market. I have been taught very warmly by the company in the
company product information as well as experience when visiting customers. With a
goal

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general "building company is growing", I also like the brothers in the work
You try to work to expand the market so that customers can know the product
more
b. Learn the production process and distinguish the product samples
Inspired by the dedication of the company, I learned the process to make a pair of
leggings, and the size of each trousers to have enough knowledge of the company's
products before introducing them to customers.
* Experience:
During the learning process I learned a lot more about product knowledge. They
learned how to distinguish the elasticity of each trousers, and to distinguish the
different designs and the code of each trousers without looking at the stamp on the
product.
c. Find out about your competitors' products
In order to have full knowledge before going to see the customer introduce the
product, I have find out more about competitors such as 21 Forever pants, leggings
Korea pants, ... I find out information about products, prices and the promotion of the
opponent during this time through the network the internet, the businessmen in the
company, and through acquaintances there are shops selling clothes.
* Experience:
For finding information about the product I visit the rival website. The price list is
usually sought directly from the customer, or imagine being an agent calling to ask for
a quotation via mail. This is usually not be effective because the price list received no
signs of the company so will not. They know exactly what to do, and often companies
will let employees in the area come working directly with customers, you can get the
price through mail. Having an acquaintance who owns a legging shop also has a huge
advantage in understanding the new pricing, discounts, and promotions that our
competitors have gained. more about the opponent.
d. Get your order.
After I had enough knowledge of the product, I was assigned by the sales manager
to take charge of the meeting to introduce new products and take orders. I was

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assigned work with Mr. Luu Thanh Binh - sales staff of the company in charge of the
area Nguyen Van Loc, Mo Lao, Ha Dong.
It is possible to search in front of customer's address via internet, by searching
dealers list of legging pants or directly into the store on the way to find themselves.
I have been taught by Mr. Binh very enthusiastic in introducing products to
customers
line. Often, leggings open late in the morning so employees often do not get to the
stores too soon, making them uncomfortable. When visiting the customer should not
recommend the product should always ask customers about the situation of sales or
other issues such as marginalization, housework, entertainment ... This will create a
sense of friendliness and pleasant for customers.
When going to meet customers not forget to bring catalogs, quotes, and miniature
product. The color of the pants product customers can choose on Catalogue. The price
of the same discount rate will determine the customer who agree or not agree to buy
product.
* Experience
- Often when it comes to first time customers find it difficult to get orders, so I will
ask for the name and phone number of the store owner, in addition to rewrite the door
name
please contact us for more information. After going to the store for 3 days, I will call
the store owner to inquire about the sales situation as well as continue to introduce the
company's products. And after a week I did not see the customer again, I would go
back to the store again to visit the customer.
- In the first order customers usually take in small quantities to see the quality
whether the company is guaranteed or not. So when the order is received customers
should thank the customer before not expressing uncomfortable attitude to customers. I
am always careful when writing the order, address and telephone number of the right
customer. Accurately and accurately record customer requirements (such as color,
size, etc.) so that the warehouse staff can deliver the right product at the customer's
request.
e. Product introduction by car

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After nearly a month to meet customers directly to take orders, the sales of business
sales are not high. So the leadership as well as the leader business meeting has
discussed and proposed ways of selling new employees. The company will go to
introduce products by car company. For customers to directly assess the quality of
products, if you feel good quality, reasonable price customers can buy immediately.
And from next time customers just need to apply through the staff will have the
company's car to. Every day we will issue orders for a car with full items on the car
and after. It will follow the route has been divided to meet customers. With the form of
sale as such, we increased our revenue in October and exceeded our target that the
company has set.
* Experience:
- The experience of getting orders has helped me to know what kind of products sell
on. So, on every trip, I would have more items than that with other types to make more
design choices for customers. In cases where customers want to buy products but not
enough goods in the car, I will receive the order and promised the soonest will deliver.
for guess direct sales by mobile but do not forget to re-name and number customer
name, store name and address. Communicate with your phone number so that
customers can easily contact the order. This is a competitive item on the customer's
price so there is a rule compliance with sales by mobile car is not at the same time
introduced. Because when introduced in the shops are so close together they one can
play bad by selling the company's products at cheap prices and say poor quality
products affect the price of the store next door and photos to the reputation of the
company.
g. Customer care
- Customer care is indispensable for a sales person. In addition to frequent calls to
inquire customers, I have to often frequent visits to customers weekly
* Experience:
- After a period of sales I have personally distinguished the potential customers
to be able to take care of them better. And for those who have called and met many
times, they can take care of them with less frequency not to be missed. When visiting
the customer should not be too focused on the sales will create a feeling of no

16
sympathy with customers. Do not forget to let your customers know when new
promotions come out
- In order to get more sympathy with difficult customers, I often go to see guests goods
in the first delivery to the guests. Then I will hear directly the words evaluation as well
as suggestions of customers about the product. This also helps me more experience in
the industry you sell, understand the desired needs. It also helps the company to
improve its products better.
h. Sale admin
After more than a month as a marketing staff I was transferred to the office of
The company with the position of sale admin. My sale admin job includes:
- Record orders from sales staff or from direct customers call the company
- Issue orders for warehouse preparation
- Arrange orders by route, and arrange vehicles to deliver to customers
- Make a bill
- Control daily sales to report back to sales staff
- Handling problems from customers when calling directly on the company.
h.1: Recorder order
When customers call to order goods or sales staff call on the newspaper I will write in
a company notebook to store customer orders
Date Customer Ordering Note Delivery
Information

Order tracking template

The information of customers when they call will be fully covered in the above. For
the last column is a column to mark the exported orders for easy tracking orders
remain.
* Experience:

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- Before ending the conversation with the customer or with the sales staff not to forget
to read the information recorded for customers and staff to check that information was
correct.
- I always have a list of customers in front of me when I have customers calling just
say the name of the agent I can confirm the address of the customer fast, save time for
customers.
h.2: Ordered goods for warehouse department
Once the order has been placed, I will re-write the order to the stock repository when
the car is the goods will be immediately put on the car to deliver.
* Experience:
Filing for a warehouse requires me to accurately record customer notes the warehouse
can arrange the goods according to customer requirements.
h.3: Arrange delivery vehicles
Once the order has been placed, I will summarize the total quantity ordered, and the
address of agents. I will arrange the order with the address on the same route or the
same area near each other on a cart.
* Experience:
Depending on the number of items I will be shipping different vehicles
h.4: Out bill
The last thing I have to do before exiting is to write the invoice for guest. When
writing invoices, I have to write exactly the same size as the price each pants product.
* Experience:
When I finish writing the invoice I have to check the address and telephone number on
the invoice there is no exact way to avoid the company's car going to the delivery site
without looking be addressed, or cannot contact the customer due to wrong phone
number. Check the price of each item and the total price of the order must be
accurately calculated. Each the customer will have a different discount rate so when I
write the bill I have to save very about this.
h.5: Sales control
Every day I will consolidate sales and total sales accordingly month to report back
to the manager and sales staff can grasp the situation of the company.

18
* Experience:
I learned how to present sample tables to track company revenue, and learn be more
careful in checking the data that you just entered.
h.6: Dealing with customer problems
Every day, in addition to the order calls, I receive calls from customers on other
issues such as customers having a problem with the product or have questions,
comments the company ... If it is possible to solve the problem, I will answer directly
to customers (for example in both orders delivered to guests with a pair of poor quality
and customer calls to request change, I would agree with customers and appointments
in the shortest time will return for new pants for guests). As for the problems I did not
answer immediately, they'll guests please leave your phone number and consult your
guest will then power superior to notify the customer in the shortest time.
* Experience:
When dealing with the problem of customers I have to calm to be able to identify
what exactly is the problem the guest is having? Then try to solve the problem in the
shortest possible time. When talking to customers, despite the problems occur should
talk politely with customers to create the company's image with customers.
3.2: Table 3.1: Schedule of the graduate internship
Week Date Tasks Performed
1 2/10 – 8/10 + Read detail information
about the company such as
establishment period,
structures and its business.
+ Observe culture and
working environment.
2 9/10 – 15/10 + Understand the basis and
crucial knowledge to
become seller.
3 16/10 – 22/10 + Study how to deal
problem with customer,
how to set up campaign.

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4 23/10 – 29/10 + Set up working
+ Learn marketing strategy
5 30/10 – 1/11 + Check the performance,
traffic every day.
6 1/11 – 3/11 + Check the performance,
traffic every day
7 7/11 – 9/11 + Write reports based on
the experience learnt and
the data collected.

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 CHAPTER IV: RESULTS ACHIEVED THROUGH THE INTERNSHIP
4.1: Knowledge:
The 7-week internship period which I have experienced was really helpful and
valuable. It offered me real world insights and exposures to actual working life, an
experiential, foundation to my career choices, and the chance to build valuable
business networks. Moreover, the experience I gained during the internship partly
helps me indicate how I should structure my future studies, particularly when it comes
to deciding what aspects I should focus on.
4.2: Skills and Experience:
Through this internship, I had the experience of working in a real corporate
environment and was able to apply what they have learned in the classroom to the
practical experience and added a lot of useful knowledge and skill for future jobs. The
experience will narrow down my list of potential careers. However, the experience will
not only help you to develop the skills needed to work in your industry; working on
real projects for a real organization will also give you the interpersonal skills that you
need to work effectively with others — and confidence in your own abilities.
With the assigned work, I improve my soft-skill in conversation in business
with company’s customers, in work environment with managers and colleagues. I ran
the report to check the performance about my own page using the knowledge of
principle of computer science ( excel, word) at school, deal with customers complaints
and confusion as well as conflicts among staffs by application of theory in business
communication class, etc., that helps me to improve not only the knowledge from
campus but I also improve real skills to work such as leadership skills and
interpersonal communication- not only in normal working environment but also in
situation of confronting with contingencies happening. From the lesson of business
culture, I realize that Loci is collectivism culture so that I must pay attention to team
work effectiveness, that helps me increase the productivity myself and other
employees.
I also raised awareness about the role and responsibilities of career that I am
pursuing, approached and become acquainted with the work, understood agency,
activities related to major such as how Loci – a company reaches Vietnam market in

21
beverage industry and knew how to organized individual and group work. With
marketing strategy class, I can stimulate customers to buy our products by applying
segmenting and targeting right customers with selective tactics.
4.3: Specific Contributions to The Internship Company
During my internship, I helped reduce the workload in the company, therefore
other people could focus on their important tasks and hence increase the Loci’s
performance. Moreover, I also helped the company increase sale revenue.
Within internship, Loci revenue had significant rise by 3%. I focused on promoting
my own online sales channel and branding through my own page in Facebook.
4.4: Identify The Important Issues and Methods to Solve in The Coming Time to
Improve the Performance of the Organization
During my internship, I realized that Marketing department is not specialized.
People must do many different things. It's hard to get productivity, high results, and
work with a clear purpose in mind because each person has too many priorities or
works that change every day. The more works that people try to do at the same time,
the more likely they are to ruin the job. Multitasking is a waste of time, making people
more error-prone by making us work unconsciously and restraining creativity. Instead,
focusing on professional work will be more effective.

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 CONCLUSION

The above is my knowledge and understanding Loci company as well as the work
related to my major through the internship. With the enthusiasm and help of the staffs
in the Loci and my supervisor, Pham Thi Lien, in school, I have completed this
internship report. However, because of limited time, this internship report has some
limitations.

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 REFERENCE

1. LC, 2016. Report on Business activities of Loci Trade Company, s.1: LC

2. LC, 2017. Report on Business activities of Loci Trade Company, s.1: LC
3. LC, 2018. Loci (Loci)
Available at: http://thoitrangcaocapLoci.vn/
[Accessed 10 August 2018].

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 VIETNAM NATIONAL UNIVERSITY, SOCIAL REPUBLIC OF VIETNAM
HANOI Independence – Liberty - Happiness
INTERNATIONAL SCHOOL

SCHEDULE OF THE GRADUATE INTERNSHIP

1. Internship Company/Institution ..........................................................................

2. Supervisor: Phạm Thị Liên
3. Student’s full name: Nguyễn Thị Thùy Dương
Student’s ID: 15071240 . Class: IB2015D .
Major: International Business.

Week Date Tasks Performed

+ Read detail information
about the company such as
establishment period,
1 2/10 – 8/10
structures and its business.
+ Observe culture and
working environment.
+ Understand the basis and
2 9/10 – 15/10 crucial knowledge to
become seller.
+ Study how to deal
3 16/10 – 22/10 problem with customer,
how to set up campaign.
+ Set up working
4 23/10 – 29/10
+ Learn marketing strategy
+ Check the performance,
5 30/10 – 1/11
traffic every day.
6 1/11 – 3/11 + Check the performance,

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 traffic every day
+ Write reports based on
7 7/11 – 9/11 the experience learnt and
the data collected.

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