MARK1012 LECTURE & TUTORIAL SCHEDULE [T2, 2019] (version dated Monday 20th of May 2019) Note: There

may be slight updated to this

document. If there are changes, the version date will be updated.

Week Lecture Topic References CLO Tutorial Activity

Week 1: 3rd June Assessing the marketplace: Chapters 1, 2, 3 & 4 1,2,3 Online introductory activity (survey)
Marketing Essentials
Analysing the Marketing Environment
Week 2: 10th June Understanding and Chapter 5 1,2 in lecture o Via email: Students allocated to case leadership presentation
Targeting the Market: groups and weeks. 4 students maximum per group, students present
Consumer Behaviour 1,3 in in the group but each student has unique questions and is marked
tutorials individually. All assessment in this unit is at individual level. If you did
not complete the survey, or cannot find the email after checking
junk folders, please bring to the attention of your tutor.

In tutorials:
o First hour: Chapter 4: Case Study: Mc Internet: Opportunities and
Challenges of the Marketing Environment (page 123)
o First hour: Introduction to the case method of teaching & learning
o First hour: Introduction to marking rubric (practice)
o Tutor lead: Chapter 5: Study: Flirting with Memes:
vitaminwater (page Case161)
o Tutor to lead the case study using the case method of teaching
o Participation not graded

Week 3: 17th June Understanding and Chapter 6 1,2 in lecture In tutorials:

Targeting the Market: o 10 Minute Debrief (4%)
Segmentation, Targeting 1,3 in Information: For this task, you should be familiar with the content
and Positioning tutorials covered on Weeks 1,2,3 lectures. You should be able to explain
what marketing is, what it entails and its role in the context of a
*ASSESSMENT* business. You should be able to explain what a marketplace is, what
10 minute debrief written task in the marketing environment is and why it is important in marketing,
tutorial. as well as how marketers understand markets to be able to better
Case participation marks start to be serve them. This will be a written task – on a sheet of paper
earned from this week and ongoing. supplied by your tutor. Please bring a pen.

o Tutor to lead: Chapter 6: Case Study: Markets for Visual Art:

Insight into a University Gallery (page 196);
 MARK1012 LECTURE & TUTORIAL SCHEDULE [T2, 2019] (version dated Monday 20th of May 2019) Note: There may be slight updated to this
document. If there are changes, the version date will be updated.

o A class case-based discussion will ensue – this will be graded.

Week 4: 24th June Understanding and Chapter 7 1,2 in lecture In tutorials:
Targeting the Market: o Chapter 7: Case Study: The NZTA and ‘bloody legend’: the value
Marketing Research 1,3 in of marketing research (page 233);
tutorials o The allocated group (#1) must present this case (5 min (max) per
*ASSESSMENT* presenter). Total for each group is 20 minutes, plus class discussion.
**Individual progress quiz – Early Students to check for the additional question allocated to this case
stage 15% on moodle.
[TBA- Monday, 24th of June AEST o All questions must be answered.
2019, 9am-9pm online, o The case leadership presentation is graded.
Moodle/Connect. o A class case based discussion will ensue – this will be graded.
o Students will have their marks for the previous weeks debrief task
Group Case leadership assessment returned.
commences this week and ongoing.
Week 5: 1st July Value Creation: Chapter 8 1,2 in lecture In tutorials:
Product and Branding Chapter 9 o Chapter 8: Case Study: A Recipe of success: Recipe to Riches
Decisions 1,3 in (page 264);
And tutorials o The allocated group (#2) must present this case (5 min (max) per
Developing New presenter). Total for each group is 20 minutes, plus class discussion.
Products o All questions must be answered.
o The case leadership presentation is graded.
o Students to check for the additional question allocated to this case
on moodle.
o A class case based discussion will ensue – this will be graded.
AND
o Chapter 9: Case Study: The 3R Group (page 302);
o The allocated group (#3) must present this case (5 min (max) per
presenter).
o All questions must be answered.
o The case leadership presentation is graded.
Students to check for the additional question allocated to this case
on moodle.
o A class case based discussion will ensue – this will be graded.
Week 6: 8th July Value Creation: Chapter 10 1,2 in lecture In tutorials:
 MARK1012 LECTURE & TUTORIAL SCHEDULE [T2, 2019] (version dated Monday 20th of May 2019) Note: There may be slight updated to this
document. If there are changes, the version date will be updated.

Services o Chapter 10: Case Study: Tiger Airways Suspension Crisis

1,3 in (page 333);
tutorials o The allocated group (#4) must present this case (5 min (max) per
presenter). Total for each group is 20 minutes, plus class discussion.
o Students to check for the additional question allocated to this case
on moodle.
o All questions must be answered.
o The case leadership presentation is graded.
Week 7: 15 July Value Capture: Chapter 11 1,2 in lecture In tutorials:
Pricing o Chapter 11: Case Study: Kustom Cupcakes: In search of the
1,3 in Optimal Pricing Level (page 376);
tutorials o The allocated group (#5) must present this case (5 min (max) per
presenter). Total for each group is 20 minutes, plus class discussion.
o All questions must be answered.
o Students to check for the additional question allocated to this case
on moodle.
o The case leadership presentation is graded.
Week 8: 22 July Value Delivery: Chapter 12 1,2 in lecture o Chapter 12: Case Study: From online shopping to virtual shopping:
Supply chain the case of the supermarket Virtual Store (page 418);
1,3 in o The allocated group (#6) must present this case (5 min (max) per
tutorials presenter). Total for each group is 20 minutes, plus class discussion.
o All questions must be answered.
o Students to check for the additional question allocated to this case
on moodle.
o The case leadership presentation is graded.
Week 9: 29 July Value Capture and Chapter 13 1,2 in lecture In tutorial:
Delivery: o Chapter 13: Case Study: My Food Bag (page 465);
IMC, Advertising, PR 1,3 in o SPARE, if No group allocated, Tutor to lead:
tutorials o TBA- A class case based discussion will ensue – this will be graded
*ASSESSMENT* (only if a group is presenting will the grading occur).
**Individual progress quiz – Late
stage 20% o All Case leadership and participation grades are returned in this
[TBA- Monday 29th July 2019 9am- tutorial to students who are present ONLY. It is the student’s
9pm online, Moodle/Connect] responsibility to check awarded grades.
 MARK1012 LECTURE & TUTORIAL SCHEDULE [T2, 2019] (version dated Monday 20th of May 2019) Note: There may be slight updated to this
document. If there are changes, the version date will be updated.

Note: This will include all Chapters

including up to and including Chapter
13.
Week 10: 5 August Course review 1,2 in lecture o NO SCHEDULED TUTORIALS
o (OPTIONAL) PASS CLASSES RUNNING- TBC
*ASSESSMENT* 1,3 in
**Individual 12 hour tutorials
report 30%
[TBA- Saturday, 10th August, 2019,
released 9am and due 9pm same day,
submitted only via
Moodle/Turnitin]