4.

0 Data Analysis

This chapter’s goal is to summarize the mass of data and information that has been collected
and analyze the results in order to incorporate these important findings in the company’s
business plan later.

4.1 Primary Data Collection

4.11 Participant’s Demographics Profile

A total of 200 respondents has participated the survey and successfully completed the
questionnaires for this research. The demographics of

Age Group
120
105
100

80

60
60

40
25
20 15

0
20-29 30-39 40-49 50 and above

Age
 Gender
200
180
160
140
120 105
95
100
80
60
40
20
0
Male Female

Gender

Marital Status
200
180
160
140
120
100
80
60
40
20
0
Married Not Married

Marital Status
 Children
200
180
160
140
120
100
75
80 65
60
35
40 25
20
0
0 1 2 3 and abive

Children

income

age

https://ecommons.txstate.edu/bitstream/handle/10877/3578/fulltext.pdf?sequence=1

4.1 Market Attractiveness of Affordable housing (buyer to prove urge to buy)

 Affordable Price Range
120

100

80

60

40

20

0
RM300,000-RM399,999 RM400,000-RM499,999 RM500,000-RM599,999

Affordable Price Range

Can afford 10% advance payment

140

120

100

80

60

40

20

0
Yes No

Can afford 10% advance payment

 Looking forward to buy a house now
120

100

80

60

40

20

0
Strongly Agree Agree Neutral Disagree Strongly Disagree

Looking forward to buy a house now

How would you pay the 10% installment

160

140

120

100

80

60

40

20

0
Own Installment with interest Can’t afford both

How would you pay the 10% installment

Product Features
 Flexibiliy of space
160

140

120

100

80

60

40

20

0
Very Important Important Neutral Less Important Not Important

Flexibiliy of space

Quality & workmanship of Materials and Fittings

100
90
80
70
60
50
40
30
20
10
0
Very Important Important Neutral Less Important Not Important

Quality & workmanship of Materials and Fittings

 Ideal Unit Size
80

70

60

50

40

30

20

10

0
1 room 2 room 3 room

Ideal Unit Size

Finishing/furnishing
160

140

120

100

80

60

40

20

0
Bare Unit Partially Furnished Fully Furnished

Finishing/furnishing

-flexibility

-quality

-workmanship

-size
Features Organizational and Operational Impacts (confidence of customers towards
company)

Company Position affects your decision

90

80

70

60

50

40

30

20

10

0
Strongly Agree Agree Neutral Disagree Stongly Disagree

Company Position affects your decision

Technical Team (consultant and contractor) affect your

decision
100
90
80
70
60
50
40
30
20
10
0
Strongly Agree Agree Neutral Disagree Stongly Disagree

Technical Team (consultant and contractor) affect your decision

 Time of Completion
90

80

70

60

50

40

30

20

10

0
Very Important Important Neutral Less Important Not Important

Time of Completion

IBS as a new technology is

90

80

70

60

50

40

30

20

10

0
Strongly Agree Agree Neutral Disagree Strongly Disagree

IBS as a new technology is

-

Customer Service
 80

70

60

50

40

30

20

10

0
Very Important Important Neutral Less Important Not Important

Knowledge of Sales Advisors on Products Service Knowledge Consultancy Knowledge

Chart Title
120

100

80

60

40

20

0
Very Important Important Neutral Less Important Very Important

Pre-Sale Follow Through After Sale

Pre-sales

Follow Through

After Sales

Ease procedures / process

https://www.linkedin.com/pulse/using-swot-analysis-improve-sales-customer-service-steve-ferrante
4.2 Business Implication