• GTM Strategy is a action plan to aim the Startup to

organize the necessary steps to engage clients in a

specific value proposition.
• Should be simple and aligned with Startup moment.
• Today, buyers are in control.
• Your value proposition is to help a client not
yourself.
• Client belongs a specific community find them.
GTM Strategy

Price Value

ü Revenues Model ü Sense of

Community
ü Field test
ü I can see me
ü Drop X Leave there

ü PMF
 GTM Phases

MVP Product Market Fit Grow & Scale

ü Initial Traction ü Customer ü Rapid hiring

Success
ü Friends and ü Repetable and
Family Customer ü Customer Scale Customer
Acquisition Acquisition
ü Initial Feedback
ü Unit Economics ü Aligment and
CAC / LTV Operating
Systems
GTM Operating Model
GTM Operating Model
A New Approach
• Align around customer success metrics
• Simplicity
• Trust – walk the talk
• Maximize customer happiness
• VOC
• Service level agreement
• QL oriented
• Based on data
• Growth Mindset
• Curious
• Couchable
• Work Ethics
• Prior Success
• Cultura Additive
• Helper