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Wonderware employed an outrageous marketing blitz in the conservative industry for factory operations. Their print ads
featured lingerie, they rented out cruise ships and hired bands such as the Dixie Chicks and speakers like astronaut Alan
Shepard to appear at company events. They soon became the industry leader in a market they largely created, leaving
much bigger rivals behind. Morin left the company towards the end of 1995. He went to professional cooking school,
sailed, and traveled widely, most frequently in the company of beautiful women. He built the well-known 'Rock House' in
Laguna Beach, a house featured prominently in magazines and TV and became a tourist landmark. Wonderware was sold
to British-based SIEBE in 1998 for nearly 400 million dollars. By that time, all the founding members had left the
company. Co-Founder Phil Huber remains active in startups. Morin died on the last day of 2012. Wonderware became
part of Paris-based Schneider-Electric in 2014.
Wonderware was formed as a partnership in 1987 and incorporated in California in 1988 as Wonderware Software
Development Corporation. The company reincorporated in Delaware in 1993.[6] At the time, there were other software
companies making programs to automate production processes, but Wonderware was the first to introduce a program
designed to be used with the Microsoft Windows operating system. As a result, Wonderware became one of the fastest-
growing software companies in the U.S. during the early 1990s.[7]
References
1. "Invensys PLC History" (http://www.fundinguniverse.com/company-histories/invensys-plc-history).
fundinguniverse.com. Retrieved 9 July 2018.
2. "Software" (http://software.invensys.com/). Invensys.com. Retrieved 10 June 2013.
3. Harrison, Michael. "Siebe and BTR unveil plans for pounds 9.4bn merger". (https://www.independent.co.uk/news/busi
ness/siebe-and-btr-unveil-plans-for-pounds-94bn-merger-1187036.html) The Independent (London). 24 November
1998. Retrieved 5 March 2013.
4. "Company News; Siebe to Buy Wonderware for $375 Million" (https://www.nytimes.com/1998/02/25/business/compan
y-news-siebe-to-buy-wonderware-for-375-million.html). The New York Times. 25 February 1998. Retrieved 5 March
2013.
5. "Wonderware Homepage" (http://software.schneider-electric.com/wonderware). Wonderware.com. Retrieved 5 March
2013.
6. "Wonderware Corp Form 10-K" (http://www.secinfo.com/dR7Km.7rb.htm). Period Ending 31 December 1997.
Retrieved 5 March 2013.
7. Huffstutter, P.J. "British Firm to Pay $375 Million for Wonderware". (http://articles.latimes.com/1998/feb/25/business/fi-
22706) Los Angeles Times. 25 February 1998. Retrieved 5 March 2013.
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