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Chapter Name
E U R O P E
Jul - Aug 2014 E U R O P E
Cover Story
Luxury Living Designers’ Desk
Lyndon Neri and
Feature Rossana Hu
Estonian
Furnture Industry
© Furniture & Accessories Europe Jul - Aug 2014 1
Image Courtesy by Fendi Casa
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C on ten t s E U R O P E
4 COVER STORY
Know the story of

Fendi Casa: redefining
benchmark in luxury
living.
21 FEATURE
28 SPECIAL FEATURE
Study the possible threats

caused by AZO dyes in
clothing and bed linen in
Know more about Estonian
Australia.
Furniture Industry.
36 DESIGNERS’ DESK
HOT PRODUCTS 44
We share the successful
journey of Lyndon Neri SHOW HIGHLIGHT 54
and Rossana Hu. SHOW REVIEW 66
INDUSTRY NEWS 69
CALENDAR OF EVENTS 75
© Furniture & Accessories Europe Jul - Aug 2014
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Published by
KESHAN INFOTECH PVT. LTD.
E U R O P E
President
Anup Kumar Keshan Half of the year is gone. The first half surprised us with new collections,
be it at imm Cologne or Salone Del Mobile or Index Dubai. As we
Vice President move on to the second half, we are indeed looking forward to a much
Apratim Ghoshal
promising time with autumn editions of CIFF and host of other fairs
Associate Editor like Decorex, London Design Festival etc.
Ms. Chitralekha Banerjee
Considering the main trends of the luxury furniture market worldwide,
Contributing Editor
Mrs. Pallabi Chakraborty one can assume that luxury lifestyle is quickly growing in countries all
over the world where Italian and German luxury furniture suppliers
Content Writer(s) are performing very well. In our Cover Story, we have tried to give
Ms. Mary Teresa Gomes you an idea the functionalities of one of the top luxury brands, Fendi
Shubhajyoti Sengupta
Casa. We spoke to Raffaella Vignatelli, the President of Luxury Living
Public Relations USA and she gave us a vivid picture of the market, designs and much
Ms. Chitralekha Banerjee more.
Creative Team
Santanu Sen Europe has banned the use of certain AZO dyes. The Australian
Mufaddal Furniture Association (AFA) has invited the Australian Competition
Kaushik Das (Web) and Consumer Commission (ACCC) to study the possible threats
Rajat Si (Web) caused by AZO dyes in clothing and bed linen to users. Read our
Special Feature to know more. We are also glad to feature Estonian
Circulating Team
furniture industry where forestry is the one of the foundations of the
A. K. Sharma
economy. The fact that Estonia is at the border of countries of low
Kajal Mondal
and high living standards gives great development opportunities.
244 5th Avenue, Don’t forget to let me know your comments and feedbacks on our
Suite 2468 stories and the magazine over all. I look forward to catch you up in
New York, N.Y. 10001 social media sites till I again write back to you.
USA
Ph : +1 917 677 7753 Chitralekha Banerjee
editor@furniture-magazine.com
© Furniture & Accessories Europe Jul - Aug 2014

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COVER STORY
E U R O P E
Luxury Living the

Casa Way
Considering the main trends
of the luxury furniture market
worldwide,one can assume that
luxury lifestyle is quickly growing
in countries all over the world
where Italian and German luxury
furniture suppliers are performing
very well. The overall market for
luxury furniture is, however, stable
in the US and Europe.The demand
for Italian design has seen constant
increase during the year, it expresses
the authentic spirit of made-in-
Italy, that special blend of tradition,
4 © Furniture & Accessories Europe Jul - Aug 2014

COVER STORY
unique workmanship – hand down from generation to generation
– and tendency-defining style and design. This pervasive lifestyle
where tradition is never nostalgic and innovation is paramount is
thus becoming a much called-upon catch expression to conceive
extensions by luxury brands, outside their core expertise. Following
the reports of CSIL, the world market for luxury furniture and
furnishing is worth approximately USD 51billion at factory prices.

COVER STORY
Fendi Casa:
The Journey So Far
Since 1989, Fendi Casa has been
creating furniture and prestigious design
objects that bring the unique Fendi
flavour into homes all over the world.
A perfect amalgamation of exclusivity
and glamour, Fendi Casa represents the
high-level design that is showcased on a
multi-faceted and fluid stage and reveals
a sophisticated art de vivre, translating
into a living philosophy.
Raffaella Vignatelli, President of Luxury

Living USA in a recent conversation with
us shares her views on the journey of
Fendi Casa collection. “Born towards
the end of the '80s from the visionary
foresight of Alberto Vignatelli, the first
Fendi Casa collection proposed just a
few home accessories – like cushions
and throws – using Fendi Maison
pattern elements, such as, Pequin or
the Villa Borghese iconic elements.
Fendi Casa was the first home collection
conceived as an extension of a fashion

COVER STORY
brand, interpreting Fendi’s values.

Today, almost thirty years later, in
a market that sees various subjects
involved, it proposes a complete
lifestyle – made of sofas, armchairs,
tables, bookshelves and so on-able
to furnish entirely a wide range of
houses and settings with uniqueness,
elegance and contemporaneity.”
She adds on, “Fendi Casa’s target

market is worldwide because it
refers to a niche of customers who
reside and have various properties
in prestigious contexts all over the
world. Fendi Casa collections are
much appreciated in the Gulf area
– United Arabian Emirates - as well
as in the Far East market including
China and India. At the same
time also the US market has been
registering a constant demand of
luxury goods. The South American
market (Mexico and Brazil), as well,
has been evolving a new aesthetic
sensibility creating new market
opportunities”.

COVER STORY
On every show displaying

fresh collection
Raffaella on being asked how Fendi Casa

manages to keep it so fresh everytime,
remarks, “Fendi Casa proposes three
new collections per year remaining true
to its unique mood of on-going research
and innovation. The freshness and
contemporary feel of each collection
stems from the continuous research of
new solutions in terms of design and
from a deep-rooted study of fabrics and
leathers. In addition Fendi Casa expresses
the evolution of Fendi maison’s creations
extrapolating tendencies, colours and
geometrical patterns which become
translated into furnishings and home
accessories.”

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An exclusive and charming ambience introduces

the Fendi Casa collection presented at Paris
Maison & Objet. The precious interior design
objects express a lifestyle that translates tradition
in innovative and contemporary terms.
Fendi Casa brought another new expressive

dimension to Salone Del Mobile 2014- a way of life

COVER STORY
that combines elegance, quality and originality. This innovative and contemporary furnishing
idea follows the common thread of a lifestyle that interprets tradition with a modern twist.
Furniture and furniture items, in keeping with Fendi Casa's style, express elegance with
equilibrium: materials and shapes rethink the idea of beauty while placing great emphasis
on details and furnishes. Thus the design is exalted by the combination of never before seen
colour play with clean balanced shapes.

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Exclusive Projects
Fendi Casa has designed through the years exclusive
projects for residential real estate development and
private clientele as well in the most beautiful and
desired locations. From private residences to luxury
yachts and jets, each project finds in Fendi Casa a
perfect exaltation of their uniqueness to offer an
unmatched living experience. With a careful attention
to the environment as well as to the client's desire
and taste, Fendi Casa enhances the luxury with
extreme dedication to details and materials, including
the highest specification and design features, for an
undeniable devoted project.
In the words of Raffaella, “One of the most relevant

projects was the one for the Lady Lara yacht, an
elegant 100 metre super yacht, with a modern
design completely furnished by Fendi Casa. For this
realisation, the interior express a researched and
eclectic style where wisdom and style are translated
in armchairs, sofas, chairs and complements that
perfectly match to the image and the yacht’s mood.
Contemporary lines, colours in ivory, white and gold
shades for cushions and details we displayed. A deeply-
detailed project where we were protagonists and
that has been developed during the boat’s building to
assure efficiency and symmetry. Moreover, Fendi Casa
keeps partnering with Princess Yachts for new projects
in order to customise important yachts.”

COVER STORY
Collaboration with Italian

Artisans and Designers
Fendi Casa products are 90% handcrafted by
Italian artisans using traditional techniques.
Raffaella explains, “All workings of our collections
are handmade and handcrafted. They follow the
realisation processes of tradition, those that have
been handed down over time and that give a
unique value to the finished pieces. They refer to
the typical Fendi manufacturing process, faithfully
recalling to the great stylistic heritage, as in the
case of the Selleria stitching, expertly performed
by hand, stitch by stitch. A working example is
clearly visible in the Sabrina armchairs, enriched
with Selleria thread along the profile for a unique
tailoring result. The motif Damier is another
exclusive manufacture. It is a refined and detailed
raw-edge leather strip weave. A product requiring
great technical skills for the artisan arrangement
of strips cut one by one and then put together in
a woven pattern, as if they had been woven on a
loom. It’s used to enhance the headboards of beds
and sofa structures.”

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Talking about designers, this year

saw Fendi Casa’s new collaboration
with Thierry Lemaire. About this new
collaboration Raffaella comments, “Thierry
Lemaire has given a new French touch
to the Fendi Casa collection introduced
during the last two presentations – Maison
& Objet January 2014 edition and The
Salone del Mobile April 2014 edition. His
decorative sensitivity and his evocative
style perfectly match Fendi Casa’s values.
It is a journey along a pathway blending
interior classicism with modern solution
and the meeting of Thierry Lemaire leads

COVER STORY
Fendi Casa into a new aesthetic

dimension perfectly balanced with
the iconic style that always has
distinguished our proposals. I believe
that one of the most interesting
features of Thierry Lemaire is the
extra-ordinary ability to join noble and
high quality materials – such as woods
and essences – with metals and other
solutions. It’s a highly formal and
rigorous design, as well as functional
and comfortable.”
Raffaella concludes, “Fendi Casa plays

an active role in contract projects.
Important projects regarding yachts,
as well as exclusive residential
properties in emerging contexts are
being worked on at present.” Thus
Fendi Casa continues to create magic
and redefining benchmark in luxury
living.

COVER STORY
Casa Collection
Remaining true to Fendi philosophy, the Classic
Collection symbolises excellence and comfort
at par. The sofas are crafted traditionally
using prized materials and leathers adorned
with exclusive buckles, Selleria stitching and
embroidery.
The Contemporary collection contains a large

variety of home furnishings, decorative lighting
and accessories; all designed and manufactured
using the finest materials and exclusive
finishes. The production is 90% handcrafted
by Italian artisans using traditional techniques
in Italy. Unexpected contrasts characterise the
Contemporary collection of sleek pieces defined
by plush fabrics, fur and precious leathers
that play to Fendi’s standards of whispered
opulence, craftsmanship and signature details.
The high-level Design Collection reveals a

sophisticated art de vivre, translating into a
living philosophy. The sofas, armchairs, tables,
beds and exquisitely finished objects, under this
collection is a result of a meticulous design and
high-level craftsmanship which naturally adapt
to the surrounding context.

COVER STORY
Picture Courtesy: Fendi Casa © Furniture & Accessories Europe Jul - Aug 2014 19
COVER STORY

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FEATURE
E U R O P E
Estonian Furniture Industry- Beacon in the Baltic
Estonian furniture industry led by exports

Forestry is one of the its population of around 100 Association, the fact that Estonia
foundations of the Estonian million – 75% of the production is at the border of countries of
economy, and the furniture of the Estonian furniture low and high living standards
industry is one of the most industry is exported. Wood gives great development
traditional and competitive products are in third place in opportunities. ‘As private
industries. Estonian forestry economy and exports; and Estonian forests have fragmented
and wood companies do not furniture is in fifth place. ownership, felling volumes are
consider Estonia, with its not likely to increase quickly.
population of 1.3 million, to be According to Robert Pajussaar, What we can do is increase the
their home market; instead, it Chairman of the Board of the volumes of primary processing
is the whole Baltic region with Estonian Furniture Industry of raw material for wood in our

FEATURE
Mr. Robert Pajussaar
neighbouring countries, for example, Estonian furniture makers’ reputation is high among
in Latvia, Lithuania and north-western clients. For example, KallaMööbel has furnished the
Russia and focus on making final products office of Skype, an internationally renowned company
in Estonia,’ says Mr. Pajussaar. of Estonian origin. Standard is a well-known office
and hotel chain furnisher both in the European Union
‘Currently we are entering a new phase as well as in Russia. Woodman is a home furniture
of development where, in addition company that has a highly experienced team of
to subcontracting, Estonian furniture designers and product development that creates
manufacturers – not only big ones and designs their products, which are exported
but smaller producers as well – are everywhere, even to the US, Canada and Japan.
finding their own strong products and Bellus’s sofas sell well all over Europe. Sarkop makes
trademarks. Manufacturers are well furniture on the basis of specific orders and has
equipped, and they can offer reasonable implemented projects for hotel chains such as the
prices and quality. The problem is in Hotel Miss Clara by Nobis (an exclusive hotel chain in
the marketing, though,’ says Andres Sweden), Radisson Blu, Scandic, Sokos, Park Inn and
JuhanBernadt, Development Manager of Best Western throughout Europe. Tarmel Furniture
the Cluster, when describing the current is a soft furniture maker with 90 years of experience.
situation. KitmanThulema exports its products mainly to

FEATURE
Finland, Denmark, Sweden, Russia, France, Latvia
and Lithuania. Apart from these, several other
big and small companies that mostly work on the
basis of specific orders, have found their way to
the export markets.
Cooperation saves costs
The Estonian forest and wood cluster has

developed fast and been successful in the last
decade. The desire to compare itself with the
forest and wood clusters of Nordic Countries,
these being some of the most competitive in the
world, indicates courage to set ambitious targets
and willingness to work towards these.
The activities of the cluster are mainly targeted

towards manufacturing enterprises. The principle
of the cluster is to cooperate to gain access to new
markets or purchase material, develop personnel Herkki Kitsing
and develop new products together. The members
of the cluster have seller-buyer relations, similar Herkki Kitsing, CEO of the Estonian Furniture
technology, similar customers and distribution Industry Association.
channels and similar personnel.
The Estonian Furniture Industry Association
‘In our five-year visions, the production capacities has received several new members this year,
of companies have increased as has the number of and membership continues to grow. Next year,
trained specialists. The number of members of the the association will conduct the Fifth Furniture
association has exceeded 100, and cooperation Makers Conference. Preparations are already
between them has improved. The popularity of underway. The 12th skills competition of joiners,
the specialty and the field has increased,’ forecasts Young Master 2015, will also take place next year.

FEATURE
Furniture manufacturers are also
going to participate in various
bigger furniture and equipment
fairs nearby: IMM Cologne 2015,
Stockholm Furniture & Light Fair
2015, Milano EXPO 2015, etc.
Estonia needs smarter production
Labour-related topics are

important to enterprises:
according to a study conducted
by Swedbank, one of the
biggest banks in Sweden Figure 1.Business cooperation forms in a developing cluster (Formica 2002)
and the Baltic States, 42% of is planning to increase their wages. This is confirmed by
companies are of the opinion personnel; only in some operators’ wish to hire better
that the lack of skilled labour isolated cases do companies qualified employees,’ says
hinders their development. want to decrease the number Mr. Kitsing.
of employees. However,
What kind of labour do wage pressure is felt by 7 Industrial enterprises are
Estonian manufacturing out of 10 companies. No fast reasonably optimistic when
enterprises need? The answer wage increase is expected, making plans. This is confirmed
is clear – production managers, though: higher wages depend by the 8% growth expectations
engineers and technologists on the ability of enterprises against the background of the
are the most sought-after to create more value and shrinking economy of Western
employees (84%). The lack increase effectiveness, among Europe. The growth is expected
of unskilled labour is much other things. The average to take place on the account
smaller – 41% of enterprises wage increase is within of external markets, and
are in need of such employees. reasonable limits: 3–8%. ‘The enterprises are more and more
competitiveness of Estonian knowledgeable when engaging
Every third industrial enterprise enterprises is not based on low in exports. According to the

FEATURE
Forestry as one of the pillars of the economy
The forestry and wood cluster is a very

important part of the Estonian economy.
The wood, paper and furniture industries
account for more than 20% of the total
production of Estonian manufacturing. It
is more than in most other countries of
the Baltic region. The forestry and wood
cluster is one of the main balancers of
the foreign trade of Estonia: its exports
of 1.5 billion euros accounted for 12%
statistics of different countries, the export volumes of Estonian exports in 2012. The added
of Estonia, compared to that of the neighbours, value created in the cluster reached 4%
are catching up with those of Scandinavia: the of the GDP in 2011. Thus, for the Estonian
respective indicator of Estonia is just 8% short of economy, it is extremely important
that of Finland. for the cluster to develop and be very
competitive.
‘In a rapidly changing world, enterprises need
more skilled specialists. Without regional labour, As forests are one of the few renewable
even state-of-the-art technology does not work. natural resources in Estonia, effective
Companies expand their production units with new use of it to make various final products
equipment as well, but new investments take time,’ is very important. In the last decade, the
says Mr. Kitsing. exports of the Estonian forestry, wood
and paper industries have constantly
Study programmes are also constantly being grown; however, the growth has become
developed to ensure the sustainable development slower in recent years. Nevertheless,
of specialists. these industries already accounted for

FEATURE
Factbox – Estonian furniture industry:
• total furniture enterprises in Estonia: 568

• employment: 7311
• total production: 370 million euros
• forest land: half of Estonia, i.e. 2.2 million
ha
• population of Estonia: 1.3 million
• main species of timber growing in Estonia:
pine, birch, oak, ash, spruce, larch
• materials used: solid wood, plywood,
one-fourth of the total production of Estonian
medium density fibreboard (MDF),
manufacturing: wood processing 16.3%,
chipboard and fibreboard
paper industry 2.5% and furniture industry
• veneer sheets used: oak (European,
6.1%. In addition to the manufacturing linked
American), ash (European), pine, cherry,
to the wood sector, forestry accounts for
birch, hazel, beech, redwood
five percent more of the Estonian GDP. The
contribution of the wood sector to Estonian
exports is even more important. For example,
in 2001, the wood industry accounted for
28.8% of Estonian exports, thus being the
main balancer of the negative foreign trade
balance. It must be emphasised that the
wood sector is practically the only branch of
manufacturing that balances the negative
foreign trade balance created by other
industries.

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E U R O P E
Australian Furniture Industry Alarmed

by the Investigation on AZO Dyes
Cl NO2
Na2S2O4
Cl NH2
For years furniture has been the object of decoration, comfort and furnishing without any
hesitation but recent concerns have been raised about hazardous AZO (azote) dyes in clothing
and bed linen which now include textiles and leather. The Australian Furniture Association
(AFA) has invited the Australian Competition and Consumer Commission (ACCC) to study the
possible threats caused by AZO dyes in clothing and bed linen to users. The ACCC will also study
the potential exposure to chemicals such as formaldehyde from bonded leather in imported
furniture.

SPECIAL FEATURE
Australian Furniture Association CEO, Patrizia Torelli in this

context said, "we take the potential exposure of families to
unacceptable levels of these harmful chemicals very seriously."
She further explained, "we believe further expert advice is

required to reassure consumers that their health is not at risk
due to any possible exposure to these imported products. We
have consulted with a number of accredited Australian suppliers
who give guarantees that their products meet stringent testing
and standards accreditation demanded of Australian made
products." Patrizia Torelli
AZO colourants are the

most important class of
synthetic dyes and pigments,
representing 60 - 80% of all
organic colourants. They are
used widely in substrates
such as textile fibres, leather,
plastics, papers, hair, mineral
oils, waxes, foodstuff and
cosmetics.
The ACCC’s recent work on

hazardous dyes in consumer
goods was prompted by a
recommendation from the
National Industrial Chemical

SPECIAL FEATURE
Notification and Assessment Scheme
(NICNAS). The publication of the
NICNAS human health assessment
on benzidine-based dyes, the
ACCC conducted a survey and
commissioned testing of articles that
are in direct and prolonged contact
with the skin. While the majority of
articles tested did not raise safety
concerns, a number of articles
were found to have unacceptably
high concentrations of carcinogenic
chemicals derived from hazardous
AZO dyes.
It has been noted that the risk of exposure increases with body heat, sweat or saliva. In all cases
identified by the ACCC the articles were imported from other countries.
Many consumer goods are dyed with highly effective AZO dyes. A small proportion of AZO dyes
contain, or can break down to form, a class of chemical substances referred to as aromatic amines
(including benzidine) which are hazardous to human health.
The imported furniture that might pose health risks include sofas, lounge suites, chairs and office/
desk chairs, ottomans, day beds, bedheads/side foot rails, foot-ends, blanket boxes/footlockers, tall
boys/chests of drawers, bedside tables, lowboys, and lingerie chests.
ACCC reports AZO dyes are a large class of very effective synthetic dyes used for colouring a variety of
consumer goods such as foods, cosmetics, carpets, clothes, leather and textiles.A small proportion of
AZO dyes contains or can break down to form a class of chemical substances referred to as aromatic
amines.

SPECIAL FEATURE
No. Substance CAS number

Studies have shown that
aromatic amines, including 1 4-aminodiphenyl 92-67-1
benzidine can migrate from 2 benzidine 92-87-5
clothing, textiles and leather 3 4-chloro-o-toluidine 95-69-2
articles and may be absorbed 4 2-naphthylamine 91-59-8
through the skin exposing 5* 4-amino-2',3- 97-56-3
consumers to carcinogens. dimethylazobenzene
6* 2-amino-4-nitrotoluene 99-55-8
Expert authorities such as the
7 4-chloroaniline 106-47-8
World Health Organisation
(WHO) International Agency 8 2,4-diaminoanisole 615-05-4
for Research on Cancer (IARC) 9 4,4'- diaminodiphenylmethane 101-77-9
have classified some of these 10 3,3'-dichlorobenzidine 91-94-1
aromatic amines as known, or 11 3,3'-dimethoxybenzidine 119-90-4
suspected human carcinogens.
12 3,3'-dimethylbenzidine 119-93-7
In case of benzidine, the 13 3,3'-dimethyl-4,4' 838-88-0
primary human health risk diaminodiphenylmethane
associated with exposure is 14 4-cresidine 120-71-8
cancer. The IARC classifies 15 4,4'-methylene-bis- 101-14-4
benzidine as a Group 1 - known (2-chloroaniline)
human carcinogen. 16 4,4'-oxydianiline 101-80-4
17 4,4'-thiodianiline 139-65-1
18 2-aminotoluene 95-53-4
19 2,4-diaminotoluene 95-80-7
20 2,4,5-trimethylaniline 137-17-7
21 2-methoxyaniline 90-04-0
22** 4-aminoazobenzene 60-09-3

SPECIAL FEATURE
In order to minimise the the so called HPLC / DAD Affected businesses are being
possibility of false positive procedure. asked to provide general and
results, it is important to follow specific information on possible
harmonised testing methods. CSTEE (Scientific Committee regulation and costs associated
For leather, the appropriate on Toxicity, Ecotoxicity and the with regulation. This information
European analytical method Environment) considers that the will be used in the RIS to shape
is the newly approved CEN/ aim of minimizing or completely the government’s response to
TS 17234. It is very similar to avoiding their use should apply the problem.
the German DIN 53316 and the equally to AZO dyes capable
IUC 20 analytical methods. To of generating any of these 22 In an effort to reassure the
avoid mistaken identification the amines. safety of the consumers, the
amines must be identified by Australian Furniture Association
means of at least two different On May 29, 2014 the ACCC (AFA) request consumers to
chromatographic separation released a paper seeking specific report to the ACCC in case of
methods. Quantification of the information from affected any information or evidence
amines is required to be made business and industry about of hazardous furniture being
by the high performance liquid any likely increases in costs if supplied in Australiaor
chromatograph with UV detector, regulation or quasi regulation domestically produced.
were introduced to address
the issue of hazardous dyes in The Australian textile suppliers
clothing, textiles and leather have been asked to provide
articles. their written certification
acknowledges that a mill does
To assess the total burden not use any harmful substances
of government intervention, in their weaving processes.
the ACCC needs a good This is not negotiable and is
understanding of the costs stringently audited. In the case
business face if regulation of importedfurniture, these
(option 2) or quasi regulation check and balances simply
(option 3) is developed. don’t exist and therefore the

SPECIAL FEATURE
consumer is exposed to potentially serious Mr. Pesch also stated that in addition to the
health risks. AZO dyes, carcinogenic flame-retardants and
formaldehyde are commonly used..
AFA had organised a National Furniture
Industry Training Conference at Melbourne on In the present scenario,there is no regulation in
July 10 and 11, where Mr. Stephan Pesch, Vice the Australian Consumer Law (ACL) to restrict the
General Manager TUV Rheinland was invited supply of clothing, textiles and leather articles
to speak on this topic in order to educate with hazardous AZO dyes beyond the broader
consumers and industry leaders. defective goods with unacceptable levels of
aromatic amines which can expose consumers to
Mr. Pesch heads furniture laboratories in aromatic amines, and are subject to recall under
Shanghai and Guangzhou, leading a team that the ACL in the Australian Consumer Law (ACL).
offers a range of research and development
services such as Green Services for the The recent ACCC survey has led suppliers to
furniture industry (FSC, legal timber) and improve their testing for compliance with their
furniture testing solutions for European, US specifications. Currently there is an absence of
and Australian customers. test houses in Australia accredited to test to the
EU requirements. However, there is suitable
Mr. Pesch stated, ‘in Europe the REACH availability overseas and there is no barrier to
Regulation (EC 1907/2006) is in place. In the Australia-based test houses becoming accredited
Annex XVII of the regulation, a limit of 30 if a market for those services develops.
mg/kg is defined for AZO dyes. This limit also
applies to fabrics, which are used for furniture
(chair covers). In the US, individual states have
defined limits for AZO dyes. In China, the limit
for AZO dyes is 20 mg/kg (GB 18401-2010).
To reduce the risk for the end consumer,
attention should be paid to AZO dyes and
other harmful substances.’

SPECIAL FEATURE
CAS Index Number EC number Substance name
number2
1 92-67-1 612-072-00-6 202-177-1 Biphenyl-4-ylarnin 4-aminobifenyl Xenylamine
2 92-87-5 612-042-00-2 202-199-1 Benzidine
3 95-69-2 202-441-6 4-chloro-o-toluidine
4 91-59-82 612-022-00-3 202-080-4 2-naphthylamine
5 97-56-3 6n-006-00-3 202-591-2 o-aminoazotoluene 4-amino-2',3-
dimethylazobenzene 4-o-tolylazo-o-toluidine
6 99-55-8 202-765-8 5-nitro-o-toluidine
7 106-47-8 203-401-0 4-chloroa niline
8 615-05-4 210-406-J 4-rnethoxy-rn-phenylenediamine
9 101-77-9 612-05J-00-1 202-974-4 4.4'-methylenedianiline
4.4'-diaminodiphenylmethane
10 91-94-1 612-068-00-4 202-109-0 3,3'-dichlorobenzidine
3,3'-d ichlorobiphenyl-4.4'- ylenediamine
11 119-90-4 612-036-00-X 204-355-4 3,3'-dimethoxybenzid ine o-dianisidine
12 I19-93-7 612- 041-00-7 204-358-o 3,3'-dimethylbenzidine 4.4'-hi-a-toluidine
13 838-88-0 612-085-00-7 212-658-8 4.4'-methylenedi-o-toluidine
14 120-71-8 204-419-1 6-rnethoxy- rn-toluidine p-cresid ine
15 101-14-4 612-078-00-9 202-918-9 4.4'-methylene-his- (2-chloroaniline)
2,2'-dichloro-4.4'- methylenedianiline
16 101-80-4 202-977-0 4.4'-oxydianiline
17 139-65-1 205-370-9 4.4'- thiodianiline
18 95-53- 4 612- 091-00-X 202-429-0 a-toluidine 2-aminotoluene
19 95-80-7 612-099-00-3 202-453-1 4-methyl-m-phenylenediamine
20 137-17-7 205-282-0 2,4,5-trimethylaniline
21 90-04-0 612-035-00-4 201-963-1 o-anisidine 2-methoxyaniline
22 60-09-3 6u-008-00-4 200-453-6 4-amino azobenzene

SPECIAL FEATURE

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DESIGNERS' DESK
E U R O P E
Neri & Hu on a Design Spree
Lyndon Neri and Rossana Hu not only complete each other in their personal lives
but also make the better halves in the design industry. Recently they made the
headlines when this designer couple was invited to design the most prestigious Das
Haus 2015. After the unique interpretation by the Danish designer Louise Campbell,
characterised by a romantic purism, the Shanghai-based architects Neri&Hu is given
the responsibility to write the next chapter and lend a completely new and exciting
perspective to the design format of “Das Haus – Interiors on Stage”.
They are the most distinguished designer pair in China to have received many
accolades and recognition from worldwide and worked with many prestigious
brands in Europe such as MOOI, LEMA, Parachilna, Classicon, Gandia Blasco, Stellar
Works, Meritalia and BD Barcelona Design, the latter two were in collaboration
with Swarovski’s “SWAROVSKI ELEMENTS at Work” project. In 2014, UK Wallpaper
have announced Mr. Neri and his partner Rossana Hu as 2014 Designer of The
Year. In 2013, Mr. Neri was inducted into U.S. Interior Design Hall of Fame with
partner Rossana Hu. They also published and edited a book called ‘Persistence
of Vision’. The book is a beginning of a series of exploration on architecture
and urban issues in major cities in China.

DESIGNERS’ DESK
As Lyndon says, “we

have different strength,
and make up for each
other's weaknesses”,
this clearly shows how
they keep each other
motivated and inspired
and bring out the best in
each other. They believe
in the most natural
form of design and their
design is the reflection
of nature from wood
to plants, keeping the
design grounded. Prior to
starting his own practice
Lyndon Neri & Rossana Hu
with partner Rossana
Hu, Neri&Hu Design
and Research Office, he was the Director for Projects in Asia and an Associate for
Michael Graves & Associates in Princeton for over 10 years, and also worked in
New York City for various architectural firms.
Lyndon Neri is also a founder of Design Republic, a retail concept store based in
Shanghai. The flagship store design, created by Neri&Hu, earned the Perspective
Awards Best Interior Retail and the DFA (Design for Asia) Best Design of Greater
China.

DESIGNERS’ DESK
Lyndon Neri and Rossana Hu in an interview with us talked about their journey
to success. Read on:
FAE: Your designs reflect a new modern Chinese aesthetic. What are the
sources of your inspiration?
Lyndon Neri and Rossana Hu: We are very much inspired by the everyday,
the mundane and the ordinary. The very fabric of Shanghai as a city and the
everyday activities in and around the city is very much an inspiration. The
western architectural tradition form the basis of our education, but culturally
we are very much Chinese, and there are Influences particularly in our work
that’s located in China. We also like to examine local culture of our project so it
depends on the location of the project.
FAE: How did you decide to become a designer?
Neri & Hu: Professionally, it became natural at first

that we practice what we studied, but it also turned
out to be a thoroughly enjoyable profession. We love
all aspects of architecture and design, and with each
project it is like solving a new puzzle or going on a new
journey. It is very rewarding to see a project built and
take on its own life.

DESIGNERS’ DESK
FAE: Both you and Rossana have worked on

many noteworthy projects. Which one of them
has been your favourite or which one has been
most challenging?
Neri & Hu: The Waterhouse at South Bund and

Rethinking the Split House.
FAE: How and when did you plan to collaborate together for Neri&Hu?
Neri & Hu: We started our practice Neri&Hu in 2004. A lot of people suggested that we should have
an office of our own, but we were committed personally to our projects at MGA and had a real close
bond with Michael personally. Rossana first took off to have her first child. When I had to resign, it
was difficult emotionally for me, because I had put over 10 years of my life. Still, all designers will
one day take on their own wings, and it just was time to move on and start designing our own work.

DESIGNERS’ DESK
FAE: How do you enjoy working with each other?
Neri & Hu: It's convenient that we are married and live together… :) and also, we
have different strength, and make up for each other's weaknesses.
FAE: How has been your journey from a beginner to now one
of the well known brand in the world of design?
Neri & Hu: We don't think about past projects too

much, nor do we dwell on any of the honors and
awards much. It is nice to know that we have gained
an audience worldwide, and this assures that we may
not be doing a bad job. But it certainly does not make
us feel that we have accomplished what we would like
to accomplish. We look at our projects and we see too
many things that could have been better. There are so
many more types of projects we would like to do. We
also think we need to develop a more rigorous design
language that is uniquely our own.

DESIGNERS’ DESK
FAE: Tell us about the prize-winning re-design of an
industrial-style 1930′s building into the Waterhouse
Boutique Hotel. How did you go about the transition?
Neri & Hu: The architectural concept behind Neri&Hu’s

renovation rests on a clear contrast of what is old and
new. The Waterhouse also centre around two other main
notions: 1. inspiration of Long-tangs, or ‘lane houses’, 2.
the blurring of public/private space.
Long-tangs have always formed an integral part of
Shanghai. Houses in the city are traditionally small,
pushing domestic activities out onto the street and
creating a communal feel to everyday life. Even today,
houses in and around Shanghai attract a sense of
voyeurism, with tactically placed windows allowing
bedrooms, bathrooms and dining rooms to often be on
show to the public. The human tendency to exhibit,
common to Shanghai, has not been ignored in the design
of The Waterhouse where this notion is mimicked. Visual
connections of unexpected spaces force hotel guests to
confront with the local Shanghai urban condition where visual corridors and adjacencies in tight
Long-tangs define the unique spatial flavour of the city.
FAE: What kind of materials do you mostly prefer to use in your

projects and products?
Neri & Hu: Always fascinated by wood, for the sense of life it can
provide in a space, both in its visual quality and its tactility. We are
also exploring plants, living beings, as something to use for both
interior and exterior building material.

DESIGNERS’ DESK
FAE: What is your take on sustainability?
Neri & Hu: Research is the key. Trying to get the essence is the most important
and not to keep everything for the sake of keeping. When a building is being
reused, most of the time the typology changes so we have to take this in
consideration. We have to bring life into a building, and think of a way to
transform it to give it freshness and new purpose. Just fixing things to make
them exactly as they were is one way of looking at historical refurbishment,
but we like to try to inject a sense of modernity and
contemporary breath. To us, to present history within a
contemporary context makes a historic project successful,
as it allows the building to live in the presence of today.
FAE: How do you fuse both the consumer demand and your
style statement?
Neri & Hu: When you are passionate with what you do, a client can tell
and often it is not that difficult to persuade them even if they have strong
personalities or have other ideas. It is also important to listen to what the
needs and aspiration of the clients are. Strong communication is
imperative from the start. Yes we need to spend a lot of time to
educate and share with the client our thoughts and reasons for
doing things. Sometimes it is hard, but at the same time they may
be more open to new ideas since they don't come with strong
preconceptions.

DESIGNERS’ DESK

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HOT PRODUCTS
E U R O P E
Bronze Magic from

Meridiani
MERIDIANI introduced
a new handcrafted
brass finish with bronze
undertones for its 2014
collection. Brass undergoes
an oxidation process and
it is later hand-brushed to
create texture and varying
shades. The surfaces of
dining and coffee tables
reveal a new glamorous
personality.

HOT PRODUCTS
Eye Ra from Dalia Sadany

The Platinum A' Design Award winning design,
Eye of Ra' Street Art & Furniture by Dalia
Sadany is inspired from one of the most known
symbols of all time the Eye of Ra, also known as
the eye of Horus. The fluid curves are designed
to comfortably accommodate sitting and lying
positions.
The Eye of Ra’ Benches is in a set of 3 pieces

together forming the image of the famous
Ancient Symbol. The Eye is a two way curved
oval shaped bench 4.00 m long with spacing of
2.00 m in width and seating height of 0.50m.
The middle small bench that represents the
pupil is 1.50m long and 0.50m wide with a
maximum seating height of 0.50m. The last
bench represents the Tear Drop is 2.00m long
with a maximum width of 1.50m and a seating
height of 0.50m.

HOT PRODUCTS
Parallax Coffee Table by

Sandro Lopez
Sandro Lopez produced the Parallax

coffee table which was conceived as
a piece around which people
converse. The Parallex is an
intriguing addition to any interior
environment, made from FSC
certified wood and it is skillfully
crafted in Italy.

HOT PRODUCTS
Sling Chair from Doucet
Sling Chair by Joe Doucet

is a simple chair with a
flexible silicone backrest
made in form of a tube
which conforms to the
body, giving support to
the appropriate area of
the back as it naturally
adjusts to each individual
body type. Crafted from solid birch, the
tubing slips on to extensions protruding
from the legs using only friction
allowing for many variations by way of
colour and texture of the tubing.

HOT PRODUCTS
Shoemaker Chair by Martín Azúa
Martín Azúa's Shoemaker chair is made

of leather and laces. It is made with
a single piece of leather, Shoemaker
has eyelets in the back and on the
sides of the chair that by means of
laces, allow for the adjustment
of the shape of the back and the
armrests.

HOT PRODUCTS
Collection 2014 by Tonelli Design
Digit is a transparent glass

unit that can be combined
with standard size elements
to create different units,
such as coffee tables, night
tables, and shelves.
Bakkarat designed by
D'Urbino - Lomazzi is
another glass dining table
with table top slab creates
an elegant contrast with
the two sculptured crystal
elements that rest on the
chrome-plated meta base.

HOT PRODUCTS
Deep Space by Brühl
The sofa collection Deep Space by Brühl combines leather or structured fabric covered
with elements in solid walnut and storage tables covered in copper.
The seats and backrests are fully extendable and adjustable. It also includes a storage
table with an integrated cable hole and a secret compartment; the table’s front covers can
also be used as trays.
Wooden elements in beech, oak or

walnut and available with brass- or
copper-coloured feet show expressive
contrasts to chartreuse-coloured leather
or structured fabrics.

HOT PRODUCTS
Freeform Armchair 02
by Adorjan Portik
Freeform furniture by Adorjan Portik has curves

formed by triangles, with single or multiple layers.
The furniture designs were derived from Portik's

Freeform Buildings construction system. Using the
system, surfaces can be created with a "curved
character, formed by triangles, with single or multiple
layers. The chair is made of 6mm beech tree plywood.

HOT PRODUCTS
Samurai Cabinet by Sebastian Errazuriz
The Samurai Cabinet is made of 400 individually

movable keels construct, a flexible skin created by
Sebastian Errazuriz.
The black lacquered maple keels allow the

contents of the Samurai Cabinet to be accessed
from any angle. The small spear shaped pieces
allow the shape of the cabinet to shift and change
depending on the positions in which they are
arranged. Each spear instantly flips open by simply
sliding a finger down its side.

HOT PRODUCTS

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SHOW HIGHLIGHT
E U R O P E
CIFF: Showcasing the best of Oriental Design
The 34th edition of China International Furniture Fair (as referred to as CIFF), the weatherglass of China's
Furniture Industry will be held between September 05 and 08 once again offering the newest products
and information through the two primary themes- Modern Furniture and Classical Furniture. It will be
concurrently held with the relative and supportive shows of Homedecor & Housewares China, China
(Guangzhou) International Trade Fair for Home Textiles and China International Outdoor & Leisure Fair.
CIFF has formed a professional platform with the complete industry chain, from interior to outdoor

SHOW HIGHLIGHT
home living, from the single piece of furniture of 200,000 sqm. Over 1000 quality suppliers
product to the whole set of household will take part in the show with their brand new
furnishing, from home furniture to decorative products and best offers. It is expected that
accessories. All experience of overseas trading, the professional buyers and other industry‘s
information exchanging, fashion broadcasting, professionals from more than 190 countries
face-to-face gathering could be realized and regions will attend the show. The domestic
with endless opportunities for the industrial large buyers groups and international buyer
progress. delegations, designer groups from Germany,
Belgium, Russia, the United States, Australia,
The September show of CIFF in the past was Turkey, Japan and so on will also visit the 34th
mainly for home living with exhibits of Home CIFF in Guangzhou.
Furniture, Outdoor Furniture, Home Decor,
Home Textile and other upholsteries. The 34th
CIFF will make a large reform by adding office
furniture, hotel furniture, public furniture and
furniture machinery & raw materials for the first
time. CIFF has become an integrated one-stop
international exhibition platform, linking up the
whole chain of furniture market, working for
home and office
environments
and covering
the full series
of the furniture
& furnishing
products.
CIFF 2014
September will
cover an area

SHOW HIGHLIGHT

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SHOW HIGHLIGHT
ORGATEC Gets Set for

A Perfect Show
The preparations for a successful ORGATEC 2014 are

already in full swing. One of the leading international trade
fairs for Modern Office & Object will open its doors in Cologne
from October 21 to 25, 2014. More than 400 companies had already
confirmed their participation at the fair by the end of the first early booking
phase in November. "The number of bookings has increased compared to the same
period of the previous event," explained Katharina C. Hamma, Chief Operating Officer of the

SHOW HIGHLIGHT
Koelnmesse. "All of the major exhibitors have
already registered for the fair and the industry
is looking optimistically ahead to the ORGATEC
2014." The list of exhibitors includes Arper, Bene,
Carpet Concept, Dauphin, Durable, Hay, Hund
Büromöbel, Interface, Interstuhl, Kommtech,
König + Neurath, Rehau, Sedus Stoll, Stoll Giroflex,
Tobias Grau, Unifor, Vitra and Walter Knoll. The
trade fair will once again excel as a result of its
high level of internationality. Over two thirds of
the exhibiting companies come from abroad.
Companies from Italy, Sweden, Denmark, Turkey,
France, Great Britain and Spain are particularly
strongly represented.
The ORGATEC will focus on holistic solutions

and overall concepts from all of the relevant
sectors to do with the working and habitat
space "office". In Cologne, leading national and
international manufacturers from the furnishing,
flooring, acoustic, lighting, media and conference
technology sectors will be presenting their
products and services to industry players from
all over the globe: From start-up founders, to
distributors and decision-makers from medium-
sized companies, through to the purchasers of a
DAX company. The trade fair programme of the
ORGATEC doesn't exclusively focus on solutions
for the classic office, it also covers comprehensive
furnishing solutions for public spaces.

SHOW HIGHLIGHT
A novelty at the ORGATEC 2014, the

"Materials" special exhibition will take
place in Hall 8. Under the title "IOI -
Smart Office Materials" this exhibition
is going to be of particular interest to
architects, planners and interior designers,
who are looking for something special.
The "INSIGHT COLOGNE" presents concrete

examples of best practice. The Cologne
Office and Architecture Night will turn
contemporary office architecture into a
true experience on October 24, 2014. The
trade visitors and people interested in
architecture can discover the innovative
world of offices in Cologne per shuttle
bus. This is an open concept of the
Koelnmesse, which carries the ORGATEC
themes "Furnishing", "Space" and
"Mobile" out into the whole city.

SHOW HIGHLIGHT
Astounding
Ambienta
AMBIENTA a successful and attractive International Furniture,

Interior Decoration and Supporting Industry Fair, is the leading
fair of its kind in this part of Europe will take place between
October 15-19 at Zagreb will once again prove to be an
important meeting place of the entire supply and demand -
manufacturers and traders of furniture, business people, experts
and the media, having a strong business and promotional effect.
For a number of years AMBIENTA has been playing an important
role not only for the Croatian but also for the markets of Slovenia,
Bosnia and Herzegovina, Serbia, Montenegro and Macedonia, as well
as for the Italian, Polish, Hungarian, Austrian and German markets.

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Due to its growing significance for development

of culture of living in general, apart from furniture
manufacturers AMBIENTA will also gather exhibitors of
interior decoration products, manufacturers and traders
of production materials, tools and wood industry
machines.
At AMBIENTA renowned experts and scientists

will convey their knowledge and experience to the
attendees of professional gatherings, organized by the
Zagreb Fair in cooperation with the Faculty of Forestry
at the Zagreb University and the Croatian Chamber of
Economy.
Traditionally rich and versatile programme of

professional accompanying events will commence
with the Business Club, enabling wood industry
entrepreneurs to share their views with
the representatives of the government and
governmental institutions.
AMBIENTA 2013 was held in more than 32,000

m2 of exhibition space with 257 exhibitors, of
which 102 foreign ones from 28 countries and
recorded a footfall of over 25,000 visitors.

SHOW HIGHLIGHT
Oman Office Show 2014 gets

top-tier furnishing industry
players as associates
Capitalising on the runaway success of the Oman Office Show last year, the organisers Global
Exhibitions & Conferences (GEC) have successfully enlisted almost all of the topflight office
furnishing and equipment suppliers as sponsors of this year’s edition of this increasingly popular
annual event.

SHOW HIGHLIGHT
To be held between September

15-17, 2014, Oman Office Show
will also have a strong commercial
fit-out focus spanning a wide
array of complete interiors, fit-
outs and refurbishment elements
encompassing interior design,
architecture, manufacture and
supply of innovative materials, “The early and energetic response from exhibitors,
fixtures and fittings for the commercial sector. particularly leading names from the industry, is
Also on display will be a complete range of office- truly overwhelming. This has galvanized us to pull
related products, furniture, equipment, services out all the stops in delivering an event that lives up
and solutions indispensable to creating the ideal to its billing as an unparalleled, one-stop showcase
workspace. of products and services encompassing all facets
of the office interiors, furnishing and equipment
Sharikah Fanniyah Omaniyah (SFO), Fahmy industry,” commented C J Paul, Chief Executive
Furniture, Hashimani Furniture, Mohsin Haider Officer, GEC.
Darwish (MHD), Office Supplies Co. LLC and Al
Jasser Furnishing – some of the major players who All six sponsors are top-tier companies in the
together dominate the Sultanate’s thriving office domestic furnishing, fit-out and office equipment
fit-out and furnishing market – have signed on as supplies segment. Sharikah Fanniyah Omaniyah
sponsors of Oman Office Show 2014. (SFO), one of the oldest and most reputable names
in the office furniture and equipment supplies
Their enthusiastic participation in the event, market, will showcase a full line-up of brands and
alongside dozens of other equally prominent local, products that attest to its considerable standing
regional and international players, is a testament in the local market. From Hashimani Furniture,
to the robust appeal of the Oman Office Show as a company that leads the way in innovation
the country’s signature exposition on the design, and custom-designed products, is expected an
décor, interiors and workspace environment. impressive portfolio of furnishing solutions that
promise to wow visitors.

SHOW HIGHLIGHT

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SHOW REVIEW
E U R O P E
Rooms Moscow
Concludes Successfully
After five intensive trade fair days, the Rooms

Moscow/Moscow International Furniture
Show (MIFS) held between May 20 and 24
closed its doors having registered good results.
335 exhibitors from 17 countries showcased future
furniture and supplier trends, attracting a total of
21,542 visitors to the leading Moscow trade fair grounds

SHOW REVIEW
– Crokus Expo. The slight increase was simultaneously
linked to high visitor quality, something that was
confirmed by numerous exhibitors. Overall, the trade
fair was convincing with increased international
character resulting from a doubling of the non-
domestic exhibitor space compared to the première
of the trade fair.
“With this result, the Rooms Moscow/MIFS has

confirmed its position as the most important spring
furniture trade fair and hence its position as a
business platform in Russia. For us, the trade fair was
a successful further development compared to the
première event”, summarises a very satisfied Cologne
trade fair boss, Gerald Böse.
The second edition of the Rooms Moscow/Moscow

International Furniture Show (MIFS) ended on
Saturday, May 24, 2014. In total, 21,542 visitors
travelled to the Russian capital, a slight increase
compared to the previous year (2013: 21,120). The
space booked by international exhibitors actually
doubled. This pleased not only the visitors, but also
the organisers of the trade fair, Koelnmesse and
Media Globe Krokus (MGK). Both give a positive
summary. ‚All important commercial partners were
present with their customers. It shows that this
specialised trade show – in Moscow and at this
time in spring – is important', reports Gerald Böse,
President and Chief Executive Officer of Koelnmesse.

SHOW REVIEW

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INDUSTRY NEWS
E U R O P E
BCFA Appoints New Chairman “I am delighted to have the opportunity

to become Chairman of the BCFA. The
Milan Association has made tremendous progress
Cvetkovic, over the past few years and my compliments
Managing to the dedication of previous Chairmen who
Director have made this possible. My role will include
of building on this progress and steering new
Vescom initiatives that will enhance the support to
UK members and enhance our reputation with
Limited industry stakeholders.”
has been appointed as the Chairman of the
BCFA (British Contract Furnishing Association). Chris Kulig New National Sales Manager of
He takes over from Jonathan Young, Global GRAFF
Sales Director of OW Hospitality who has GRAFF, the premier
finished his term in office. manufacturer of
contemporary faucets and
Since graduating Milan has worked in a number shower products for the
of senior management and Board level roles, in kitchen and bath industry,
sales and operations exclusively within interiors is proud to announce the
industries in the UK and internationally, which promotion of Chris Kulig to
included Sales Director at Muraspec and National Sales Manager.
Armourcoat and since 2001, as MD of Vescom.
During the past few years Vescom has become In his current role, Chris
a recognized “one stop shop” for contract has had a number of accomplishments
quality wall coverings, seating and drapery that included establishing sales growth and
fabrics for the hospitality, corporate, healthcare defining new accounts while promoting the
and education sectors. GRAFF brand within assigned territories,

INDUSTRY NEWS
leading IAPMO and certification approval Douglas Pulman Wins 100% Design Award
processes, driving new product introductions
from the development to completion stages This year’s
and transforming the vision of customer’s winner
requirements through displays while branding of the
the GRAFF name. coveted
100% Design award at the New Designers
In his new position as National Sales Manager, exhibition was Plymouth University student
Chris will draw on his more than 11 years of Douglas Pulman. His unique range of furniture
experience at GRAFF in which he worked as a Brace, a collection of tables, benches and
Sales Representative/Engineer, Regional Sales shelving caught the eye of the judges.
Manager and most recently as the Strategy
and Business Development Manager. His new For the collection of tables, benches and
responsibilities will include developing and shelving, Pulman took inspiration from
training GRAFF’s outside sales staff, acting as architectural and constructional solutions to
the liaison to the Sales and Operations areas devise a method of jointing without screws,
collaboratively to drive profitable growth nails or glue that can be used across a range of
and working with the Regional Managers furniture.
to establish and implement a business
British Institute of Interior Design Elects
plan, budget plan and objectives for our
Daniel Hopwood the New President
representatives and their territories. He
would also like to develop and communicate At its recently held
key account growth strategies, maintain Annual General
service levels by establishing solid forecasting Meeting, the
and by “listening” to the requirements of British Institute
our customer base to facilitate innovation, of Interior Design
continuous improvement, team building and (BIID) elected
communication both internally and externally. Daniel Hopwood as its new President for the

INDUSTRY NEWS
year 2014/15 to take over from Sue Timney. Airsprung Group PLC Partners with Furniture
Industry Research Association
“I am honoured to be elected as the new
Airsprung
President of the BIID” says Daniel. “For the
Group PLC
past two years, Sue has been a fantastic
has joined
President and ambassador for the Institute… I
the furniture
am looking forward to the year ahead where
industry’s
we hope to continue to raise the profile
leading
of the Institute, enhance status of interior
research body. The Furniture Industry
designers and continue our work to help
Research Association has unparalleled industry
people transition from talented amateurs to
knowledge and is the only organisation that
professional designers.”
provides support for all market sectors and for
the entire furniture supply chain. It is a unique,
Daniel’s work has been featured in publications
not-for-profit membership-based organisation,
across the globe. He is a guest tutor at
run by the furniture industry for the furniture
the KLC Design School in London and is a
industry.
renowned speaker on interior design at UK and

international events.
Over 140 years Airsprung Group PLC has
grown to become one of the UK’s largest
Other changes to the BIID Council include
manufacturers and suppliers of beds and
Nia Morris from the Cloud Design Studios
upholstery. In addition, Swanglen are a
who joins as Finance and Operations Director
leading headboard and bedroom furniture
replacing Patti Money-Coutts and Charles
manufacturer and all Group companies
Leon from Leon Black who becomes the new
are supported by in-house foam converter,
Education Director. Meanwhile, Susie Rumbold
Airofreem.
from the Tessuto design practice has also been
voted onto Council replacing Daniel as CPD
Tony Lisanti, CEO of Airsprung Group, said,
Director.

INDUSTRY NEWS
“The issue of safety standards and best practice Dalia Sadany, the lead designer of the winning
is rightly becoming increasingly more important design Eye of Ra’ said, “The ambition of this
for both retailers and consumers. Having always design is to merge ancient Egyptian history with
taken a lead in these areas we were keen for all the futuristic fluid methodology of design. It
of our Group companies to join the Furniture is a literal translation of Egyptian most iconic
Industry Research Association. religious tool into a fluid form of street furniture
that borrows the characteristics of the flowing
Phil Reynolds, Director of the Furniture Industry style where no specific shapes or design is
Research Association, said: “We are delighted advocated. The Eye represents both the male
to welcome all Airsprung Group companies and female counterparts in the procreation of
as members. The Association aims to support God Ra. The street furniture hence is presented
the furniture industry by providing technical in a sturdy design symbolizing masculinity and
information and expertise, and I know that strength while its curvaceous looks portray
Airsprung Group companies will benefit greatly femininity and gracefulness.”
from their membership.
Pam Light Receives the IIDA Circle of
Dalia Sadany Wins Platinum A’ Design Award Excellence Award
A’ International Juried Pam Light, Senior Vice

Design Award and President at HOK
Competition is pleased in Los Angeles, was
to announce that unanimously selected
the design Eye of Ra’ by the IIDA Southern
by Dalia Sadany and California Chapter
Dezines Team won the board of directors as
notable Platinum A’ the 2014 recipient
Design Award in Street of the IIDA Circle of
Furniture Design Category. Excellence Award. The award was presented

INDUSTRY NEWS
at this year’s IIDA Calibre Awards last month given to the famous
and honors Light’s continuous dedication to Czech violinist
leadership, innovation and excellence in interior Jaroslav Svěcený in
design. recognition of his
extraordinary artistic
Light is an active member of the HOK merit at an important
Sustainability Task Force and an dvocate for event in Prague on
sustainable design and architecture. June 16. Synonymous around the world with
“Made in Italy” quality, excellence and tradition,
Throughout her career, she has demonstrated Margraf and Stradivari have made history in
a commitment to design as a transformative the fields of architecture and music. These two
tool for social and environmental welfare. greats have come together to give an award
Under her leadership, the Symantec Corporate to a violinist who has brought classical music
Headquarters in Culver City, CA achieved LEED onto international stages and into the homes of
Gold status. She often speaks publicly on the millions of people, thanks to his 44 CDs.
power of design, and recently partnered with
Shaw Contract Group to develop a carpet The sculpture’s design is a reinterpretation of a
collection that will benefit the organization violin by Luca Stradivari, a direct descendent of
ARZU, which supports women in Afghanistan. the family of the renowned luthier from Cremona
Light has also donated her time in projects which(also known as Stradivarius). The work is made of
support the Dolores Mission School and the Fior di Pesco Carnico, a precious and extremely
Homeboy program, founded by Father Ted. versatile marble that is only available from a
single quarry in the world, which is located in
Margraf Reflects its Passion on Marble Sculpture
Forni Avoltri (UD) and owned by Margraf. This
Margraf’s passion for quarrying and working “elegant stone” has extraordinarily unique ivory
marble combines with the creativity of veins on tones that range from grey to pink and
Stradivari, giving life to a one-of-a-kind work, white, creating a harmony of colours that cannot
a sculpture in Fior di Pesco Carnico that was be found in any other stone.

INDUSTRY NEWS

&
TM
CALENDAR OF EVENTS
2014 E U R O P E
DESIGN TOKYO
July 09-11, 2014 Tokyo, Japan
Reed Exhibitions Japan Ltd
www.designtokyo.jp
THE MANCHESTER FURNITURE SHOW

Manchester, United Kingdom July 13-16, 2014
Furniture & Gift Fairs Limited
www.manchesterfurnitureshow.com
DECOREX J’burg
August 06-10, 2014 Johannesburg, South Africa
Thebe Reed Exhibitions
www.thebereed.co.za
DESIGN INTERIORS
Singapore, Singapore
September 01-03,
Reed Exhibitions 2014
www.100percentdesign.com.sg

&
TM
CALENDAR OF EVENTS
2014 E U R O P E
CHINA INTERNATIONAL FURNITURE FAIR

September 05-08, Guangzhou, China
2014 China Foreign Trade Centre (Group)
http://sepciff.ciff-gz.com/
MAISON & OBJET

Paris, France
September 05-09,
Safi and Reed Exhibitions France
www.maison-objet.com 2014
FURNITURE CHINA
September 10-14, Shanghai, China
2014 UBM Sinoexpo
www.furniture-china.cn
THE BIG5 CONSTRUCT INDIA

Mumbai, India September 11-13,
dmg events 2014
www.thebig5constructindia.com

&
TM
CALENDAR OF EVENTS
2014 E U R O P E
DREMA FURNICA
September 16-19,
Poznan, Poland
2014 Poznań International Fair Ltd
www.drema.pl
100% DESIGN
September 17-20,
London, United Kingdom
100% Design Events 2014
www.100percentdesign.co.uk
DECOREX LONDON
September 21-24, London, United Kingdom
2014 United Business Media
www.decorex.com
INDEX
Mumbai India October 09-12, 2014
UBM
http://ubmindexfairs.com/

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TM
CALENDAR OF EVENTS
2014 E U R O P E
AMBIENTA
Zagreb, Croatia
October 15-19, 2014 Zagreb Fair
www.zv.hr
MANILA FAME
Manila, Philippines
October 16-19, 2014
CITEM
www.manilafame.com
ORGATEC
Cologne, Germany
October 21-25, 2014 Koelnmesse
www.orgatec.de
SUN
Rimini, Italy
Rimini Fiera Spa October 23-25, 2014
www.sungiosun.it

&
TM
CALENDAR OF EVENTS
2014 E U R O P E

&
TM
CALENDAR OF EVENTS
2014 E U R O P E

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Jul - Aug 2014 E U R O P E

Know the story of

Study the possible threats

© Furniture & Accessories Europe Jul - Aug 2014

Luxury Living the

4 © Furniture & Accessories Europe Jul - Aug 2014

© Furniture & Accessories Europe Jul - Aug 2014 5

Raffaella Vignatelli, President of Luxury

6 © Furniture & Accessories Europe Jul - Aug 2014

brand, interpreting Fendi’s values.

She adds on, “Fendi Casa’s target

© Furniture & Accessories Europe Jul - Aug 2014 7

On every show displaying

Raffaella on being asked how Fendi Casa

8 © Furniture & Accessories Europe Jul - Aug 2014

© Furniture & Accessories Europe Jul - Aug 2014 9

An exclusive and charming ambience introduces

Fendi Casa brought another new expressive

10 © Furniture & Accessories Europe Jul - Aug 2014

© Furniture & Accessories Europe Jul - Aug 2014 11

12 © Furniture & Accessories Europe Jul - Aug 2014

In the words of Raffaella, “One of the most relevant

© Furniture & Accessories Europe Jul - Aug 2014 13

Collaboration with Italian

14 © Furniture & Accessories Europe Jul - Aug 2014

© Furniture & Accessories Europe Jul - Aug 2014 15

Talking about designers, this year

16 © Furniture & Accessories Europe Jul - Aug 2014

Fendi Casa into a new aesthetic

Raffaella concludes, “Fendi Casa plays

© Furniture & Accessories Europe Jul - Aug 2014 17

The Contemporary collection contains a large

The high-level Design Collection reveals a

18 © Furniture & Accessories Europe Jul - Aug 2014

20 © Furniture & Accessories Europe Jul - Aug 2014

Estonian Furniture Industry- Beacon in the Baltic

Estonian furniture industry led by exports

© Furniture & Accessories Europe Jul - Aug 2014 21

Mr. Robert Pajussaar

22 © Furniture & Accessories Europe Jul - Aug 2014

The Estonian forest and wood cluster has

The activities of the cluster are mainly targeted

© Furniture & Accessories Europe Jul - Aug 2014 23

Estonia needs smarter production

Labour-related topics are

24 © Furniture & Accessories Europe Jul - Aug 2014

Forestry as one of the pillars of the economy

The forestry and wood cluster is a very

© Furniture & Accessories Europe Jul - Aug 2014 25

Factbox – Estonian furniture industry:

• total furniture enterprises in Estonia: 568

26 © Furniture & Accessories Europe Jul - Aug 2014

© Furniture & Accessories Europe Jul - Aug 2014 27

Australian Furniture Industry Alarmed

28 © Furniture & Accessories Europe Jul - Aug 2014

Australian Furniture Association CEO, Patrizia Torelli in this

She further explained, "we believe further expert advice is

AZO colourants are the

The ACCC’s recent work on

© Furniture & Accessories Europe Jul - Aug 2014 29

30 © Furniture & Accessories Europe Jul - Aug 2014

No. Substance CAS number