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Company Background
Carrefour began operations with a single 650-sq m supermarket in Annecy, France,
in the summer of 1960. This store tested the response of retail-food customers to
the idea of one-stop, 1 self-service shopping with discount prices. The store proved
to be popular; after considerable study, the firm's founders decided to test their
retailing formula with additional products such as clothing, sporting equipment,
auto accessories, and consumer electronics. In 1963, Carrefour thus opened the
first hypermarket2 in France at a location just outside of Paris. The store covered
2,500 sq m, sold both food and nonfood products at discount prices, and provided
parking for 450 cars.
111
112 .•hmaging Sh t
or,. tr," Assets and Liabilitits
Obstacles to Growth
Convenience and price favored the growth of discount retail stores in France.
Nonetheless, these finns suffered from obstacles not met by most rapidly growing
businesses . First, for many years the nation 's distribution system had lagged behind
mos~ other sectors of the economy in adopting modem techniques. When an eco-
nomic rationalization of this sector started to occur, its results were especially
severe for many small shopkeepers. As shown in Table A, 40% or almost 80,000
of the 203,600 small retail shops in operation in 1961 had disappeared by 1971.
These small shopkeepers represented a significant political force in France, and
their problems could not be easily ignored. 5
One way of addressing the problem of the small merchant was to slow down
the growth of hypennarkets; another was to ease the financial burden . of those
merchants forced out of business. Each of these solutions was used to some extent
to reduce the size of the problem caused by the growth of hypermarkets in France .
In an effort to slow the growth of hypermarkets, national and local governments
in almost every country in Europe made it difficult to obtain construction permits
to build large new retail stores .6 Local merchants would generally lobby vigorously
against the issuance of new construction permits in their market areas . This prompted
some discount retailers to offer plans for large commercial centers in which space
could be leased to as many as 40 independent shopkeepers. This type of plan
allowed small merchants to set up specialty stores and boutiques, and usually
generated some measure of local merchant support for the issuance of permits .
While specialty stores in commercial centers eliminated financial hardships
for a few small merchants, this idea hardly represented a complete solution . In
an attempt to attack the problem more broadly , the French National Assembly
TABLE A
Number of Retail Stores in Operation, 1961-1971
5 . Groups of shopkeepers often staged protest demonstrations at public appearances of high government
officials and at new hypermarkets . In May 1970, Carrefour' s largest store was totally destroyed b
fire which did not appear to be accidental. Ya
6. Permits were usually issued for a store of a specific size to be built in a specific loc f 1:
. d' 'd I O . . d . a ion ,or a
specific firm or 10 1v1 ua . nee a permit was issue , 1t could not be sold , but the build' .
once constructed , could be sold to another firm or individual. mg itself,
114 Managing Short-Term Assets and Liabilities
Competition
Carrefour's early success in discount retail distribution naturally attracted consider-
able competition. While Carrefour was by far the hypermarket leader in France
in terms of selling space, other firms were becoming important factors in the
7 . An equivalent volume of sales generated in small shops built prior to 1962 would have generated
a tax liability of about F 500,000.
8. SAMOD ·received a similar fee from the firm' s wholly owned stores as well for performing the
purchasing function on nonfood products. . .
9 . Carrefour did not consolidate the results of joint ventures and other affiliates for finafroncial d~~drtmdg
. I d d . E h"bit 2 for example arose m 1v1 en s
purposes. The only income from these ventures me u e m x 1 , '
as shown in Exhibit 5.
Carrefour, S.A . 115
TABLE B
Leading French Hypennarket Chains, June 30, 1972
business (see Table B). By 1970 the combined building activity of all hypermarket
operators was adding about 250,000 sq m per year of new selling space (Exhibit
6) . Some industry analysts 10 suggested that consumer needs for stores of this size
in France would be satisfied when total hypermarket selling area reached 2 .2
million sq m. About one half this amount was in place by June 30, 1972.
Outside of France, Carrefour' s management saw a need for hypermarkets as
great as the need in France . However, existing large retailers outside of France
appeared to be somewhat stronger financially than the competition that Carrefour
had faced in France (Exhibit 7).
< EXHIBIT I
. . f F ench francs)
Carrefour, S.A . Balance Sheet Data, 1965-1971 (rrulhons o r
---
--
1969
)' 1966
1965
1967 1968
F 4
1970
F
1971
1 F 1
1. Intangible assets
8 F 14 20 25
2. Land F 5 F 8 F 28
3. Buildings and 50 82 136
11 22 26 202
equipment 21 38 52
14
4. Other fixed assets 6 9
---"as 140 213 ~
39 48 279
'
5. Total fixed assets 22 10 22 35
12
6. Less: Depreciation 5 8
~ ~
7. Net fixed assets 17 31 °36 118 178 216
►· 8. Investments and
4 5 10 12
advances to affiliates 2 3 19
17 30 65 72 107
9. Inventory 6 14
1 2 2 3 4
10. Accounts receivable 50 75
9 19 58 124
11 . Other current assets 1 51
18 116
12. Cash 9 5 8 ~
~
28 45 108 168 266 386
13. Current assets 16
~
14. Total assets F 35 F 62 F 85 F 188 F300
--
F457
-- F622
. .. -- -- --
15. Shareholders' equity F 11 F 14 F 17 F 39 F 89 F 98 F 112
16. Special provisions 1 1
17. Long-term debt 3 9 14 26 25 64 64
18. Accounts payable 48 61 77
19. Trade notes (non-
39 100 79 147 244
. interest bearing)
20. Other current
liabilities
16
5 6
33
15 23 59 86
-124
-
21. Current liabilities 21 39 54 123 186 294 445
,, 22. Total liabilities F 35 F 62 F 85
--
F 188
--
F300 F457 F622
-- -- -- -- -- -- --
23. Current ratio .76 .72 .83 .88 .90 .90 .87
24. Total debt/share-
holders' equity 2.2 3.4 4.0 3.8 2.4 3.7 4.6
,, 25. Net working capital
(millions of francs) (5) (11) (9) (15) (18) (28) (59)
26. Number of shares
' outstanding (000s) 8 347 347 347 462 588 588 588
a. Over the course of its growth, Carrefour sold equity for the company's own account to groups outside the families of the foun~ers
on only two occasions. In early 1968 the firm sold approximately 75,000 shares at F 145 per share to 40 employees at all levels in
the firm (including store floorwalkers) . In late 1969, the firm sold privately approximately 120,000 shares at F 342 per share. About
50,000 of these shares were sold to the Banque Pour L'expansion lndustrielle, which later offered them to the public (along with
about 70,000 shares supplied by the founders), when Carrefour's stock was first introduced for trading on the Paris Bourse in J~ne
1970. At 12/31/71 the company had granted employee stock options covering 4,880 shares to 244 employees. All case data adJUSted
for stock splits and stock dividends.
- - -- - - --
a. According to French law, large firms must share_with employees a portion of P:ofils after tax in exc~ss _of 5% of net worth. The
~m_ount shared is earned by employees in 1 year (hne 19), ~eco~es a t~-deduct,ble expen_ s e to t_he f,rm ,_n the second year (included
!" hne 9), and becomes the basis for a duplicate tax deduction (line 14) in the second year 1f the firm continues to make fixed asset
investments equal to the charge. This legislation makes it_possi~le for a firm to share profits with _employees, yet incur no real after-
tax cost (except for a potential one-year lag between profit-sharing payments and tax recovery) since the burden falls entirely on the
government via a reduction in corporate income taxes.
'Ci
EXHIBIT 3
----
Carrefour New Store Opening Data, 1960-1972
Carrefour
ownership Selling
Interest Opening Surface Pa11c1ng
Aff/1/ate
Country and City Name (%) Date (000 sq m)
~
---!__
Wholly Owned Stores
100 6160 .7
France: Annecy .1
100 5/63 .8
Annecy 6/63 .1
100 5.5
Paris (region) 3/64 2.5 1.0
100
Lyon ... 5/65 1.0 .2
100
Chalon-sur-SaOne 10/66 11.5
.2
100 2.0
Lyon 10/67 5.5
100 .7
Chartres 4/68 4.3
Annecy 100 .7
100 9/68 9.0
Dijon 1.5
100 10/68 9.1 2.4
Paris (region) 5/69 4.6
Chambery 100 .8
100 8/69 7.1 1.5
Grenoble 7.6
100 3/70 1.8
Paris (region)
100 9/70 21.3 4.0
Marseille
100 4/71 14.0 1.5
Orleans
100 6/71 15.0 3.6
Melun
100 10/72 11.3 3.0
Meaux
100 11/72 6.0 1.9
Lyon
136.8 27.0
na = not available.
~
Carrefour , S.A . 119
EXHIBIT 4
Store Selling Area Operated under the c 1: N
arreiour ame , 1960-1972
1960-
1963 1964 1965 1971 1972
1966 1967 1968 1969 1970
New Selling Area Opened Each Year (000 sq m)
Wholly owned stores 6.9 2.5
Joint venture stores 1.0 11 .5 5.5 22.4 11 .7 28.9 29.0 17.3
Franchise stores 3.2 23.8 14.0 86.5
22.1 22.1 18.1 44.3
Total 6.9 2.5 1.0 11 .5 8.7 22.4 57.6 65.0 47.1 148.1
Cumulative Selling Area Operating under Carrefour Name (000 sq m)
Wholly owned stores 6.9 9.4 10.4 21 .9 27.4 49.8 61.5 90.4 119.4 136.7
Joint venture stores
3.2 3.2 27.0 41 .0 41 .0 127.5
Franchise stores
22.1 44.2 62.3 106.6
Total 6.9 9.4 10.4 21.9 30.6 53.0 110.6 175.6 222.7 370.8
Percent of Cumulative Selling Area under Each Form of Operation
Wholly owned stores 100 100 100 37
100 . 90 94 56 52 54
Joint venture stores
10 6 24 23 18 34
Franchise stores 29
20 25 28
Total 100 100 100 100
100 100 100 100 100 100
EXHIBIT 5
Ownership, Profitability , and Investment Data for Carrefour Affiliates, 1969-1971
na = not available.
a. At cost; does not include equity in earnings retained in affiliate.
120 Managing Short-Term Assets and liabilities
-~St~o~re~Ty,~pe~_ _
1963-1966 1967 -----
l'N~u~m~be~r~an~d~S~iz~e~o~f'._H:_:.:y::pe:nn.:::ar=e_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __
-
:.=:_:_=-----~~===-:-----~
1968 1969 1970 1971 6 mos.
Sources: Enterprise, March 6, 1971, p. 1O; September 15, 1972, p. 75; and Carrefour Annual Report,
1971 , p. 21.
Note: Data in Exhibit 6 differ somewhat from data in Exhibit 4 because ( 1) not all stores operating under
the Carrefour name were located in France, and (2) Carrefour constructed three stores prior to 1966 which
were not large enough to be classified as hypermarkets.
~ _ :_~ .k,.41 , ~, ..•. "' ,,_~_,,,_,,, .-~ -~, """'--· . . ... _ .. e - ~ - "" _., .•. *= ,.,-,- .• . ~
EXHIBIT 7
Financial Data for Large Retail Firms in Europe , 1967-1971
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