SH1904
AUDIO MEDIA – Definition, Characteristics, Criteria, and Design
Audio
• Perception of sounds with certain notes
and frequencies
Audio Media
• A means or channel that makes use of
ceratin sounds which have significant
meaning to collect information without
using vision
• Audio media can be divided into two (2)
types: analog (direct duplication, aims to
replicate the original sound) and digital
(recreated sound from segmented parts).
Selection Criteria
Selection criteria refer to key aspects
that individuals must take note of in order to
determine the best use of text media in a
scenario. Using selection criteria allows text
media to be used effectively in disseminating
information.
• Purpose and appropriateness to the
audience
• Relevancy to today’s world and society
• Alignment to the organization or
individual’s objectives and view points
• Sustainability and cost-efficiency
Design Elements
• Dialogue
Speech, conversations, voice over,
etc. Any sound that makes use of specific
intonations to convey messages from
one individual to another.
• Sound Effects
Additional sounds outside of music
and dialogue. These are often used to
give emphasis and setting.
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• Music
Vocal or instrumental sounds
combined to produce a piece with
harmony and form
• Silence
Absence of audio or sound. These
are often used to give emphasis or set
the pacing of audio media
Design Principles
• Mixing
Combination, balance, and control of
multiple sound elements
• Pace
Time control, editing, order of events,
linera, non-linear, and multi-linear order
• Transitions
Techniques used to move from one (1)
segment to the other. Transitions vary
depending on the relationship of the two
(2) segments and also the context with
which it is being used. These include
segue, cross-fade (abrupt cut from one
(1) to the other), V-fade (first sound fades
completely before the second sound
starts), and fade to black (similar to V-
fade but with silence in between the two
(2) segments.
• Stereo-imaging
Making use of left and right channels
to add depth to the sound
REFERENCES:
Revano, T. F. (2016). Media and information
literacy for senior high school. Manila:
Mindshapers Co., Inc.
Teach Together: K-12 Teacher's Resource
Community. (n.d.). Media and
Information Literacy. Retrieved from
teachTogether:
http://teachtogether.chedk12.com/teachi
ng_guides/view/248
*Property of STI
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