Internet Technologies

Introduction
What is Internet ?
Network of Networks

Advantages ?
Communication , collaboration and sharing of resources

How do computers communicate on Internet ?

Using TCP/IP

Services ?
www, ftp, telnet etc

What is www ?
Repository of Websites
What is what on Internet

What is needed to access internet ?

ISP ?

IP Address ?

Connection Types ?

Browser ?

Website, website address, URL ?

What is hyperlink and hypertext ?

What is a search engine ?

How does a Website Work ?
How to get right information and right tool from
the abundant collection ?

Searching Techniques
Demo on internet searching ..
Simple Search
Boolean Search
Phrase Search
File type, Date and Usage Rights
Introduction to E-Business
What is E – Business ?
❑ Buying or Selling of Products or Services
over electronic networks
❑ E – Business transaction types – B2B,B2C etc
etc
What is needed to provide services
on the web ?

WEB
PRESENCE
What is Web presence ?
❑ Is it acquiring an email address ?
❑ Is it putting up a website ?
❑ Is it launching your own blog or other forms
of web ?

It is all of these things and much more. It’s

almost like creating your identity online, like
in the offline world.
Benefits of Web presence
❑ Increased Reach
❑ Increased Savings
❑ Increased Speed
❑ Increased Control
❑ Improved Management
❑ Improved Branding
Web Presence in action…
How to get a web presence ?

http://www.youtube.com/w
atch?v=-msld_7j7T0
Web Presence – Life Cycle
• Domain Registration
• Identifying the web site hosting provider
• Website software and content development
• Deployment of website on the hosting server
• Promotion of the website
• Maintenance
Domain registration Process
• Check for the availability of the Domain
Name.
• Use WHOIS to get information about the
owner, if it is already registered.
• Identify the Domain Registrar
• Provide ABT contacts
• Make payment

“Management of the domain(Like renewals etc)

is a critical task for any organization”
Web Hosting – Check points
• Hosting in-house vs Outsourced
• Selection of the hosting platform based on
the technology.
• Easy Maintenance
• Security
• Support
Promotion of the Website
• Content improvement based on the analysis
of web statistics
• Submission of URL to search engines
• Search Engine Optimization(SEO)
• Search Engine Marketing (SEM) - Commercial
methods like Google Adwords.
SEO :
It considers how search engines work, what people
search for, the actual search terms or keywords typed
into search engines and which search engines are
preferred by their targeted audience.

Optimizing a website may involve editing its content,

HTML and associated coding to both increase its
relevance to specific keywords and to remove barriers
to the indexing activities of search engines.
It also involves promoting a site to increase the
number of backlinks, or inbound links.
SEM :
Entails paid contextual placement of ads in the
Search Engines.