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Special Terms
Balance of Payments : The difference between a nation’s total payments to, and receipts from,
foreign nations during a specific period.
Balance of Trade : The difference between the value of imports and exports, including in some
instances the related freight and insurance premiums.
Imports : Goods and services that a nation buys from other nations.
Investments : The flow of funds, usually for a long term, to build assets in the expectation of a
profit.
Quota : A restriction of the quantity of trade. It can pertain to exports as well as import.
Reserves : National fund of gold and foreign currencies acquired in the past and held for the
future needs.
1. What is an import ?
2. What is an export ?
6. What is barter ?
7. What is an investment ?
10. What is balance of trade ? When does a nation have a favorable balance of trade ?
In today’s complex economic world, neither individuals nor nations are self sufficient.
Nations have utilized different economic resources; people have developed different skills. This
is the foundation of world trade and economic activity. As a result of this trade and activity,
international finance and banking have evolved.
Foreign trade, the exchange of goods between nations, take place for many reasons. The
first, as mentioned above, is that no nation has all of the commodities that it needs. Raw
materials are scattered around the world. Large deposit of copper are mined in Peru and Zaire,
diamonds are mined in South Africa, and Petroleum is recovered in Middle East. Countries that
do not have these resources within their own boundaries must buy from countries that export
them.
Foreign trade also occurs because a country often does not have enough of a particular
item to meet its needs. Although the United States is a major producer of sugar, it consumes
more than it can produce internally thus must import sugar.
Third, one nation can sell some items at a lower cost than other countries. Japan has been
able to export large quantities of radios and television sets because it can produce them
domestically. According to economic theory, Japan should produce and export those items from
which it derives a comparative advantage. It should also buy and import what it needs from those
countries that have a comparative advantage in the desired items.
Finally, foreign trade take place because of innovation or style. Even though the United
States produces more automobiles than any other country, it still imports large quantities of autos
from Germany, Japan and Sweden, primarily because there is a market for them in the United
States.
In addition to visible trade, which involves the import and export of goods and
merchandise, there is also invisible trade, which involves the exchange of service between
nations.
The prudent exporter purchases insurance for his cargo’s voyage. While at sea, a cargo
is vulnerable to many dangers, the most obvious being that the ship may sink. In this event, the
exporter who has purchased insurance is reimbursed. Otherwise, he may suffer a complete loss.
There is also the danger of damage to the cargo from a collapsed or leaky pipe, which could
diminish the cargo’s value. Thus, insurance is another service in which some nations specialize.
Great Britain, because of the development of Lloyd’s of London, is a leading exporter of this
service, earning fees for insuring other nations’ foreign trade.
Some nations possess little in the way of exportable commodities or manufactured goods,
but they have a mild and sunny climate. During the winter, the Bahama attract large number of
tourists, particularly from the northeastern United States, who spend money for hotel
accommodation , meals, taxi, and so on. Tourism, therefore, is another form of invisible trade.
The United States has been described as a nation of immigrants. Many Americans send
money back to families and relatives in the “old country”. In the past fifteen years, million of
workers from the countries of Southern Europe have gone to work in Germany, Switzerland,
France, the Benelux nations, and Scandinavia. The workers send money home to support their
families. These called immigrant remittances. They are an extremely important kind of invisible
trade for some countries, both as imports and exports.
Invisible trade can be as important to some nations as the export of raw materials or
commodities is to others. In both cases, the nations earn money to buy necessities.
The different kinds of trade that nations engage in are varied and complex, a mixture of
visible and invisible trade. Most nations are more dependent on export than on any other activity.
The earnings from exports pay for the imports that they need and want. A nation’s balance of
payments is a record of this complex transactions. By reflecting all of these transactions in
monetary terms, a nation is able to combine the income it receives, for example, from exports,
tourist expenditures, and immigrant remittances . This combined income is then spent on such
items as manufactured goods from other countries, travel for citizens to other countries, and the
hiring of construction engineers.
The two most important categories in any nation’s balance of payments are its visible and
invisible trade. A third very important category is investments.
Investment are the means by which nations utilize the capital of other nations to build
factories and develop mines for their own industrial base. The rail roads of the United States and
South America were built by British capital. This capital paid for the costs of construction,
including materials and the wages of the workers, and the locomotives and freight cars. More
In subsequent years, an investment should yield a profit. Dividents , sums of money paid
to shareholders of a corporation out of earnings, can then be remitted to the investing country.
From the perspective of the balance of payments, in the year the investment is made, the host
country credits income to its balance of payments and the investing country records a debit. This
is reversed in the following years. The dividends then represent an expense for the host country
and income for the investing country.
After calculating all of the entries in its balance of payments, a nation has either a net
inflow or a net outlaw of money. It should be noted that the statistics used in determining a
deficit ( shortage ) or surplus ( excess ) are inexact; information is reported by a variety of
sources, and there are bound to be mistakes and omissions. The statistical difference between
these sources is balanced by an entry entitled “ Net Errors and Omission.” The final result is
either an increase or decrease in the nation’s reserves.
These reserves may be compared to an individual’s savings. For a nation, they are
maintained in holding of gold and official deposits in foreign currencies, such as U.S. dollars,
pounds sterling, deutsche mark, and so on. A deficit in the balance of payments can be
accomodated by drawing on ( removing some of ) the reserves, that is, the previous savings.
But if nation’s balance of payments continues in deficit for some time, then the reserves will be
insufficient to cover further withdrawals, and additional measures must be taken.
The most direct means of correcting a deficit in the balance of payments and having an
immediate impact is by reducing imports. This can be accomplished by imposing tariffs ( taxes )
In either case, the net effect is the reduction of the nation’s outflow of money. Other
measures may limit invisible trade expenditures. For example, citizens may be prohibited from
taking more than a specified amount of money with them when they travel abroad.
Capital for investments abroad can be restricted by requiring governmental approach for
any new foreign investments. When the United States encountered serious balance of payments
problems in the 1960s, the government restricted the loans that the United States banks could
extend abroad. This was a large item in its balance of payments because of the United States’
role in world finance. The government also restricted the amount that United States corporations
could invest overseas.
If these measures are insufficient, a country may devalue its currency. This immediately
makes imports more expensive and export more competitive, since the importing country can
now pay for the first country’s import with less of their currency than previously. In time, these
advantages are eliminated. A nation must at all times combine devaluation with other effective
measures to balance its currency, resulting in a reasonable level of employment and a low rate of
inflation.
Gold, and to a lesser extent silver, have been the traditional reverses. At one time, gold
moved freely from country to country, but successive constraints have been imposed in the past
fifty years. Today, gold counts as only one among many in the reserves of a country. A number
of countries have an agreement with the Federal Reserve Bank of New York to hold their gold in
safekeeping. This makes it possible for these countries to buy gold from or sell gold to other
countries by merely moving the gold from one custodian vault to another at the Federal Reserve
Bank of New York.
The United States currently values its gold reserve at $ 42.22 per ounce, while other
countries may value their at or near the current free market price. Generally, the gold that nations
Because all of these international activities are conducted by companies and individuals,
a need for international banking services has developed. Governments regulate and from time to
time participate in a special situations, but these are exceptions. Outside of the socialist
countries, international trade and investment is largely a private business. And although
companies in Europe like Renault and British Leyland are government – owned, They are unlike
their communist counterparts – run like private companies.
Discussion
3. What is the difference in a balance of payments between visible and invisible trade ?
6. How will an investment made this year and one made three years ago affect a nation’s
balance of payments?
8. How can countries with attractive climate earn money from other countries ?
10. How do tariffs and quotas help a nation control its balance of payment ?
12. How does the Federal Reserve Bank of New York help other countries in gold trading ?
The business case presented, the Frozen lglo, portrays a typical sole proprietorship and some
of the business decisions its owners face, such as “How can we increase and expand the
business? How much risk is involved?” Student must decide on the best plan of action for
expansion of the Frozen lglo. Student will also become familiar with business analysis through
the process of decision making.
PREVIEWING
Sole Proprietorship
Typically, the sole proprietorship is the ownership form chosen for the small-town restaurant, the
neighborhood grocery store, the local auto repair shop, and the bakery. Most sole proprietorships
are small businesses, often having only one employee. However, there are some sole
proprietorships that are large businesses. Many of today’s largest companies started out as sole
proprietorships. Although the owner may employ someone to manage the business, mote
commonly the owner is the active manager of the firm. The capital necessary for operating the
business is normally provided by the sole proprietor from personal wealth, frequently aided by
borrowing. The owner usually makes all decisions personally rather than delegating them to
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Partnership
The typical partnership is larger than the typical sole proprietorship, yet most partnerships are
relatively small businesses. There is no limit to the number of partner, and they may invest equal
or unequal amounts of money. Net profits must be shared among all partners involved. It is best,
although not necessary, that the agreement between the partners be written and signed. Such a
contract may prevent misunderstanding and ill will at a future date. The agreement should comer
the following points: (1) Who will receive what share of the profits? (2) Who does what, and
who reports to whom? (3) What happens if one of the partners dies? (4) If desired, how could the
partnership be dissolved? Of the three common types of business ownership, partnerships are the
least used.
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Corporations employ large numbers of people and are owned by large numbers of investors.
Only large businesses can mass-produce and mass-market the goods and services consumers
need and want. A corporation is a legal entity which is created by the law as an artificial being
that has the rights, duties, and powers of a person. A corporation does not change its identity
with changes in ownership. A corporation is brought into existence through a charter, which is a
document issued by a state authorizing the formation of a corporation. Corporations can raise
money by selling shares in the business-called stock-to investors. These investors are known as
stockholders, or shareholders. Stockholders are the owners of a business. Business profits are
distributed among stockholders in the form of dividends. Stockholders vote in accordance with
the number of shares they own. Annual meetings are called primarily to elect a board of
directors, who represent the stockholders. Once a board is elected, it assumes final authority for
all corporate actions.
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1. Name some businesses that you are familiar with. Do you know what forms of ownership
they represent? Explain. Describe the products or services they offer.
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5. If you were to open your own business, what form of ownership would you choose? Why?
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JUST IN CASE
New Vocabulary
In each set, cross out the word that isn’t similar in meaning. Discuss the relationships among the
words in each set.
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13
In the past letterheads used to have ‘Our ref’ and ‘Your ref’ printed in them. Today this is rarely
the case because with modern word processors and printers it is difficult to line up the printing
on such pre-printed stationery. Instead, the typist normally inserts the reference on a line on its
own. The reference includes the initials of the writer (usually in upper case) and the typist (in
upper or lower case, as preferred). A file or departmental reference may also be included).
Examples
2 Date (Tanggal)
The date should always be shown in full. In the UK it is usual to show the date in the order
day/month/year. No commas are used.
Example
12 July 2010
In some other countries the date is typed in the order month /day /year, often with a comma after
the month included in the United States.
Example
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The name and address of the recipient should be typed on separate lines as it would appear on an
envelope. Care should be taken to address the recipient exactly as they sign their letters. For
example, a person signing as ‘Douglas Cowles’ should be addressed as such in the inside
address..
Example
Mr Douglas Cowles
General Manager
12 Bracken Hill
Manchester
When writing letters overseas, the name of the country should be shown on the final line
of this section. As the letter will by airmail, this should be indicated one clear line space
above the inside addres. Again note that the appropriate courtesy title (Mr/Mrs/Miss/Ms)
should always be shown:
Example
Mr Doug Allen
24 Sounth Bank
Toroton
Ontario
If a Letter is confidential it is usual to include this as part of the anddress, one clear line
space above it. Example
CONFIDENTIAL
Personel Director
21 windsor Road
Birminghan
B2 5JT
Some decades ago an attention line was used when the writer simple wanted to ensure that the
letter ended up on a certain person’s desk, even though the letter was addressed to the company
in general, and always began ‘Dear Sirs’.
Example (contoh)
24 Amber Streat
Sheffield
S44 9DJ
Dear Sirs
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5. Salutation
If the recipient’s name has been used in the inside address, it is usual to use a personal
salutation.
Example (contoh)
If your letter is addressed generally to an organization and not to a specific person, the
more formal salutation ‘Dear Sirs’ should be used.
Example
Dear Sirs
Example
6. Heading (judul)
A heading gives a brief indication of the content of the letter. It is usually placed one
clear space after the salvation. Upper case is generally used, although initial capital with
underscore my be used if preferred.
Example (contoh)
Dear Mr Marshall
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It is customary to end the letter in a polite way by using a complimentry close. The two
most common closes are ‘yours faithfully’ (used only with Dear Sir/Sirs/Sir or Madam)
and ‘Yours sincerely’ (used with personalized salutions)
Example (Contoh)
Dear Sir
Dear Madam
Dear Caroline
Dear Sam
After the complimentary close 4 or 5 clear spaces should be left so taht the letter can be signed.
The name of the sender should then be inserted in whatever style is preferred- upper case, or
initial capitals only. The sender’s designation or department should be shown directly beneath
his/her name. In these examples note that the title ‘Mr’ is never shown when the writer is male.
However, it is usual to add a courtesy title for a famale; this is shown in brackets after her name.
Example
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When a letter has to be signed on behalf of the sender, it is usual to write ‘for’ or ‘pp’ in front of the
sender’s printed name; ‘p’ is an abbreviation for per procurationem, which simply means ‘on behalf
of’.
Example
Yours faithfully
Shirley Johnson
EDWARD NATHAN
Chairrman
9. Enclosures
There are many different methods of indicating that an enclosure is being sent along with
a letter :
Affix a coloured ‘enclosure’ sticker usually in the bottom left-hand corner of the
letter.
Type three dots in the left-hand margin on the line where the enclosure in mentioned
in the body of the letter.
Type ‘Enc’ or ‘Encs’ at the foot of the letter, leaving one clear line space after the
sender’s designation. This is the most common form of indicating enclosure.
Example
Yours sincerely
Marketing Manager
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10. Copies
When a copy of a letter is to be sent to a third party (usually someone in the sender’s
organisation) this may be indicated by typing ‘cc’ (copy circulated or courtesy copy) or
‘Copy’ followed by the name and designation of the copy recipient. If there are two or more
copy recipients, it is usual to show these in alphabetical order.
Example
If the writer does not wish the recipient of the letter to know that a thrid person is receiving
a copy of the letter, then ‘bcc’ (blind courtesy copy) is used. This should not be shown on
the top of the letter, only on the file copy and bcc copy/ies.
Example
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INTERNATIONAL
MOVEMENT OF CURRENCY
Special Terms
Correspondent Bank : A commercial bank with which a second commercial bank in another
area has an account relationship, and which also conduct business for the second bank.
To Draw on ( To draw upon ) : To direct a negotiable instrument to another bank for it to pay.
Dual Currency account : An account kept by bank with a second bank in a foreign country in
that country’s currency.
Negotiable Instrument: A signed order by one party addressed to a second party directing the
second to pay a specified sum, or to transfer title of goods, to the order of a specific third party.
Remittance Order : Non - negotiable instruments from one bank to a second cooperating bank
to make a payment.
Traveller’s Check: A special, reimbursable check with reprinted amounts issued by some
banks and companies for the convenience of tourists.
Vocabulary Practice
2. Who is payee?
6. What is reimbursement ?
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Correspondent banks specify what services they will provide and the fee for each service.
The services may include clearing checks, handling collection, foreign exchange trading,
checking the credit of local customers, purchasing and selling securities, and safekeeping
securities. Thus, correspondent banks are agents in their respective local market.
The Account that the foreign bank maintains with a United States bank is called a due to
account or a “vostro” account. Seen from the perspective of the foreign bank, this is called a due
from account. Deposits to this account result from the cashing of dollar traveler’s check in the
foreign country by tourist; personal checks that travelers write to pay for goods and services;
payments in favor of proceeds; and letter of credit negotiations. Debits to the due to account arise
when the foreign bank makes a payment in dollars.
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The United States bank usually has substantially more due to accounts than due from
accounts. As a general rule, it is unnecessary to have more than one account in order to transfer
money from one country to the other. As long as a bank of the foreign country in question has an
account either a United States bank, it is easy to move money from one country to another. A
bank in Argentina can make a payment to a bank in Japan by requesting its correspondent bank
in the United States First to Debit its account and then credit the account of a Japanese bank-all
in United States dollars. This illustrates the convenience of the dollar as the principal currency of
international finance.
When a United States bank has established correspondent relationships with a networks
of foreign bank, and when a number of due to accounts have been established in its bank, the
United States bank then is able to assist its local customers with their transfers of money abroad
in one of the following ways: an airmail remittance order, a cable remittance order, or a foreign
draft.
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The simplest means of transferring funds abroad is by means of the airmail remittance order.
For example, a local customer of the bank wishes to send money to a relative in Japan. The
local customer goes to the United States bank and specifies where and to whom the money
is to be delivered. He also, of course, indicates the amount he wishes to send, for example,
$100. The bank prepares a letter to its correspondent bank in the town nearest to where the
relative lives. In this letter, the United States bank says, "Advise and pay U.S. dollars 100
to [name and address of recipient]." The letter says that this is by order of its local
customer, giving his name. Then it adds, "I n reimbursement, we credit your account
with us." This informs the Japanese bank that its account in the United States bank has
been credited $100. (The United States bank credits the Japanese bank's due to account.)
An officer of the sending bank then signs the letter-is signature on the letter can be
compared to his signature in the signature book). A small service charge is collected from
the United States customer. In many cases, the United States bank uses a preprinted form
instead of a letter, but otherwise the procedure remains unchanged. When the Japanese bank
receives the letter, it verifies the signature by comparing it to the one in the signature
book and thus assumes the letter's authenticity. The recipient is paid in local
currency.
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In the case of the cable, however, it is impossible for the Japanese bank to verify the
signature, since no signature appears on the cable. The authenticity of the cable is tested
by a telegraphic code. Using this code, the United States bank positions the
appropriate code number or word at the beginning of the message. The code relates to the
amount of the order, the date on which it is given, and other elements known only to the
two banks. Such cables are called "tested cables." The receiving bank deciphers the code,
and if correct, the bank is assured that the United States bank actually sent the message. It
is particularly important, of course, that the telegraph codes are known only to the
appropriate people in each bank. Incidentally, although the above illustrations refer to money
sent from the United States to Japan, the procedures are applicable in transfers between
any two countries.
The third way to transfer money internationally is the foreign draft. This differs
from the preceding two. A foreign draft is a negotiable instrument, drawn on the
foreign correspondent bank, but signed by an officer in the buyer's bank and then handed to
the buyer. The buye r mails it to the payee; the buyer's bank airmails a
memorandum of this transaction to the foreign bank. It also provides a second signing officer's
signature, since the first officer may be a domestic banking officer and his signature may not
be included in the signature book.
The disadvantage of the foreign draft is that if the buyer loses it, replacement can be
time-consuming and cumbersome. If either the airmail or cable remittance orders are lost,
the sending bank simply duplicates its message, indicating that it is a duplicate that should be
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When a United States bank opens a correspondent account in a foreign bank, the decision to do
so is usually made by the bank's senior management. Once opened, an account must always show a
credit balance. This, of course, involves a commitment of bank assets.
This due from account is sometimes referred to as a dual currency account. The account is
denominated in the foreign currency. It must, however, reflect the United States dollar equivalent,
since the United States bank keeps all its records in United States dollars. The due from account is
supervised by the bank's foreign exchange trader. When necessary, he can either sell the excess
balances or replenish the account through purchases of the foreign currency in the foreign
exchange. market. (This will be discussed further in the next Unit.)
Foreign bank draft (bank check) drawn on a foreign correspondent bank in foreign
currency.
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As we shall see in subsequent units, the existence of a correspondent banking relationship with
an appropriate account is necessary to facilitate payments for other types of business.
Discussion
3. From your bank's point of view, what is the difference between a due to account and a due
from account?
4. What is the difference between sending money by an airmail remittance order and a cable
remittance order?
5. When would you use a foreign draft instead of an airmail remittance order?
6. Why would your bank want more due to accounts than due from accounts?
7. What is the importance of the signature book? the telegraphic test key?
8. Why should a bank encourage the issuance of remittance orders in foreign currency?
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The business case presented is about a Japanese car manufacturer, the Usagi Motor
Corporation, which has set up a manufacturing plant in the United States. The overseas operation
has brought together Japanese work values and American workers. We all know that cross-
cultural working relationships can be difficult. In this case, a young Japanese manager named
Toshiba Akatsu must gain the support of his American employees while addressing many cross-
cultural issues
Leadership Style
Describe and give an example of the different styles of managers shown in the following
pictures.
1. What are some advantages and disadvantages of each managerial style? Which would you
prefer as your manager?
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Planning. Organizing, leading, and controlling are all aspects of a manager’s job.
PLANNING
Planning involves determining what the organization needs to do and the best way to achieve it.
A crucial part of this step is decision making.
ORGANIZING
The second basic managerial activity is organizing. In this portion of the manager’s job, he or
she must determine how best to arrange resources, human and material, to achieve desired goals.
31
In this area of a manager’s job, he or she must guide and motivate employees to accomplish
company objectives. Through leadership, managers must exert influence and communicate with
their employees to ensure that employees understand and carry out assigned tasks.
CONTROLLING
The fourth managerial function, controlling, means monitoring the firm’s performance to make
sure that goals are being achieved Managers compare actual performance with planned
performance and make changes based on the results.
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2. Do these functions occur independently of one another or are they interdependent? Explain.
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OBJECTIVES
Managers must formulate company objectives in order for their companies to be successful.
Objectives are guidelines and goals for an organization to follow and achieve.
32
Rank the following major business objectives in order of importance. Discuss and
compare your answers with those of your classmates.
___ PRODUCTIVITY
PREVIEWING
Management
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3. Have you ever worked under the supervision of a manager? is this person an effective
manager? Why or why not?
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4. Have you ever supervised people? Do you think you were (are) an effective manager? Why
or why not?
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5. What must happen to ensure that managers and employees from different culture can work
together successfully?
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JUST IN CASE
New Vocabulary
Japanese Jargon
The following Japanese terms from the case have been divided into three categories: People,
Place, and Principles. Within each category, guess the match for each term. After reading
through the case go back and check your answers.
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production workers
Places
Principles
In each set of word or idioms, cross out the word that does not have a similar meaning.
Discuss the relationships between the words in each set.
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ENQUIRY LETTER
Enquiries and replies
Enquiries for information about goods or services are sent and received in business all
the time. In a routine letter of enquery follow there guidelines:
1. State cleary and concisely what you want- general information, a catalogue, price list,
sample, quotation,etc
2. if there is a limit to the price at which you are prepared to buy, do not mention this
otherwise the supplier may raise the quotation to the limit you state.
3. Most suppliers state their terms of payment when replying so there is no need for you
to ask for them unless you are hoping for special rates.
Suppliers receive many routine requests for catalogue and price lists. Unless the writer
requests information not already included, a written reply is often not necessary, and
a’with compliment’slip may be sent instead. In the following enquiries, are not necessary.
The item requested may be sent under cover of a ‘with compliments’slips.
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Dear sir/Madam
Please send me a copy of your catalogue and price list of notebook , together with copies any
descriptive that I could pass to prospective customers”
Yours falthfully
Example 2
Dear Sir/Madam
I have seen one of your language laboratory in the English Language Course and they passed on
your address to me.
Please send me a copy of your current catalogue. I am particularly Interested in laboratory which
suitable for a small class.
Yours falthfully
Where an enquiry suggests that large or regular orders are possible, a ‘with compliments’
slip is not enough. Instead write a letter and take the opportunity to promote your
products.
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Dear Sir/Madam
I have a large hardware store in Balikpapan and am Interested in the air conditioners which
are advertising in the Kaltim Post
Yours falthfully
(b)Reply (Jawaban)
Thank you for your letter enquiring about air condioners . I am pleased to enclose a copy
of your latest illustrated catalogue.
You may be particularly interested in our newest air conditioner , the RX model. Without
any increase in fuel consumption, it gives out 15% cooler than earlier models. You will
find details of our terms in the price list price on the inside front cover of the catalogue.
Perhaps you would consider placing a trial order to provide you with an opportunity to
test its efficiency. At the same time this would enable you to see for yourself the high
quality of material and finish put into this model.
Yours sincerely
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A written reply is necessary when the enquiry suggest that the writer would welcome advice or
guidance.
(a) Enquinry
Dear Sir/Madam
Please send me a copy of your current tyewriter catalogue and price list. I am particularly
interested in purchasing an electronic typewriter with a memory and single-line display.
Yours Faithfully
I have pleasure in enclosing the catalogue of typewriters as you requested. This includes details
of a number of electronic typewriters.
As you mention your requipment for a memory, have you considered a dedicated word
processor?
You will find details on pages 3- 5, and will see from the prices of the smallers models compare
very reasonably with electronic typewriters.
If you would like demonstrations of any models in the catalogue, I would be happy to arrange for
our representative to call on you whenever convenient.
Yours sincerely
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When writing to a supplier who has been recommended, it may be to your advantage to
mention the fact.
(a) Enquiry
Dear Sir/Madam
I need a similar machine, but smaller, and should be glad if you would send me a
copy of your catalogue and any other information that will help me to get best choice
for my purpose.
Yours faithfully
(b) Reply
I enclose a catalogue and price list of our lawnmowers, as requested in your letter of
18 May.
We have both these models in stock and should be glad to show them to you if you
would care to call at our showroom.
Yours sincenely
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A request for a sample of goods provides the supplier with an excellent opportunity to
present products to advantage. A reply should be convincing, giving confidence in the
products.
Dear Sir
We have received a number of enquiries for floor coverings for use on the rough
floors which seem to be a feature of much of the new building taking place in this
region
It would be helpful if you could send us samples showing your range of suitable
coverings. A pattern-card of the designs in which they would are supplied would also
be very useful.
Yours faithfully
42
When writing a general letter of enquiry be sure to be specific in the details required, e.g. prices,
delivery details, terms of payment. When replying to an enquiry, be sure you have answered
every query in the letter of enquiry.
(a) Enquiry
Dear Sir/Madam
Please send me details of fax machines which you supply, together with prices.
We need a model suitable for sending complex diagrams and printed messages,
mostly within the UK.
Yours faithfully
(b) Reply
In reply to your enquiry I have pleasure in enclosing a leaflet showing our latest Note
book
All the models illustrated can be supplied from stock at competitive prices as shown on
the price last inside the catalogue.
May I suggest a visit to our showrooms where you could see demonstrations of the
various types and at the same time view our wide range of office equipment.
Yours sincerely
43
Dear Mr Jenkinson
I have studied with Interest the literature you sent me with your letter of 28April.
Our Administration Manager, Mr Gordon Tan, would like to visit your showrooms to
see a demonstration and report on which machine would be most suitable for our
purpose. Can we arrange this for next Friday 6 May at 3.30 pm? If this is Inconvenient
please call me on 2916347.
Yours sincerely
When you have many point on which information is required, it may be useful to number
the various points.
(a) Enquiry
Dear Sir/Madam
During a recent visit to the Ideal Home Exhibition I saw a sample of your plastic tile
flooring. I think this type of flooring would be suitable for the ground floor of may
house, but I have not been able to find anyone who is familiar with such tiling.
Yours faithfully
44
Dear Mr Fratelli
Thanks you for the Interest shown in our products In your letter of 22 August.
A copy of our illustrated catalogue is enclosed, together with samples of some the skins
we regularly use in our manufacture. Unfortunately we cannot send you Immediately full
range of represented in the parcel, are of the same high quality.
Mr Frank North, our Overseas Director, will be visiting Rome early next month. He will
be pleased to visit you and bring with him a wide range of our goods. When you see them
I think you will agree that the quality of materials used and the high standard of the
craftsmanship will appeal to the most selective buyer.
We also manufacture a wide range of handmade leather handbags in which you may be
Interested. They are fully illustrated in the catalogue and are of the same high quality as
our gloves. Mr North will be able to show you samples when he calls.
Yours sincerely
45
Custumers often ask for goods to be sent on approval. They must be returned within the time
stated, otherwise the customer is presumed to have bought them and cannot return them
afterwards.
Dear Sir/Madam
Several of my custumer have recently expressed an interest in your waterproof garments, and
have enquired about theirs quality.
If quality and price are satisfactory there are prospects of good sales here. However before
placing a firm order I should be glad if you would send me on 14 days’ approval a selection of
men’s and children’s waterproof raincoat and leggings. Any of the items unsold at the end of this
period and which I decide not to keep as stock would be returned at my expense.
Yours faithfully
46
I was very pleased to receive your request of 12 March for waterproof garments on
approval.
As we have not previously done business together, you will appreciate that I must request
either the usual trade references, or the name of a bank to which we may refer. As soon
as these enquiries are satisfactorily settled we shall be happy to send you a good
selection of the items mentioned in your letter.
I sincerely hope that our first transaction together will be the beginning of a long and
pleasant business association.
In this reply the supplier seeks protection by asking for references. Some suppliers request a
returnable deposit or a third-party guarantee. While safeguarding oneself, it is important not to offend
customers by implying lack of trust.
47
Having received satisfactory references, the supplier sends a confident, direct and helpful letter. The
reason for the low prices is given in order to dispel any suspicion the customer may have that the goods
are poor quality.
I have now received satisfactory references and am pleased to be able to send you a generous
selection of our watergroof garment as requested in your letter of 12 March.
This selection includes several new and attractive models in our methods of manufacture, it has
also been possible to reduce our prices which are now lower than those for imported waterproof
garments of similar quality.
When you have had an opportunity to inspect the garments, please let us know which you have
decided to keep and arrange to return the remainder as early as possible.
I hope this first selection will meet your requirements. If you would like a further selection, please
do not hesitate to let me know.
Yours sincerely
48
A few weeks ago you were good enough to send me a selection of waterproof garments on
approval
Quality and prices are both satisfactory and I have arranged to keep the items shown on
the attached statement. My cheque for £ 1209.55 is enclosed in settlement.
Thank you for the prompt and considerate way in which you have handled this
transaction.
Yours Sincerely
VISIT BY REPRESENTATIVES
Costomers often from their opinions of a company from the impressions created by its representatives.
This stresses the need for careful selection and proper training of sales staff . Apart from being specialists
in the art of persuasion, such representatives must also fulfil the following requirements :
They should have an exellent knowledge of the goods to be sold and the uses to which they can
be put.
49
I read with interest your advertisement for plastic kitchenware in the current issue of the
House Furnishing Review.
I hope you can arrange for your representative to call when next in this district. It would
be helpful if he could bring with him a good selection of items for your product range.
This is a rapidly developing district and if prices are right your goods should find a ready
sale.
Yours faithfully
Customers sometimes ask for goods that are no longer available, or special terms which cannot
be granted. Such request need to be handled carefully to avoid giving offence or losing business.
(a) Enquiry
50
Please send us your current catalogue and price list for bicycles. We are interested in models for
We are the leading bicycle dealers in this city where cycling is popular, and have branches in five
neighbouring towns. If the quality of your products is satisfactory and the prices are reasonable, we
In the circumstances please indicate whether you will allow us a special discount. This would enable
us to maintain the low selling prices which have been an important reason for the growth of our
business. In retuen we would be prepared to place orders for a guaranteed annual minimum number
Yours faithfully
51
In this reply the manufacturer is coutious, offering allowances on a sliding scale basis.
Dalam jawaban ini pabrikan bersikap hati-hati, dan menawarkan persyaratan dengan sliding scale basis.
Dear Ms Denning
I was glad to learn from your leter 18 July of your interest in our products. As requested our
catalogue and price list are and price list are enclosed with details of our conditions of sale and terms of
payment.
We have considered your proposal orders for a guaranteed minimum number of machines
In return for a special allowance. However after careful consideration we feel it would be better to
I feel that an arrangement on these lines would be more satisfactory to both our companies.
I look forward to working with you and hope to hear from you soon.
Yours sincerely
52
In this letter a supplier tactfully refuses a request to reduce prices. Instead a counter-suggestion is
made.
Dear Mr Ellis
As our companies have done business with each other for many years, we would like to grant your
request to lower the prices of our sportswear. However our own overhead have risen sharply in
the past 12 months, and to reduce prices by the 15% you mention could not be done without
considerably lowering our standards of quality. This is something we are not prepared to do.
Instead of a 15% reduction on sportswear, we suggest a reduction of 5% on all our products for
orders of £800 or more. On orders of this size we could make such a reduction without lowering our
standards.
I hope that you will agree to this suggestion and look forward to continuing to recelve regular orders
from you
Yours sincerely
53
FOREIGN EXCHANGE
Special Terms
Floating Rate : The absence of fixed rates of exchange. Each currency rate is
determined solely by supply and demand.
Foreign Exchange : (a) The currency of foreign countries; (b) The process of
converting the currency of one country to that of a second
country.
Interest Rate Arbitrage : The movement of funds from one country to another through the
foreign exchange market to obtain a higher interest rate on an
investment.
54
Rate of Exchange : The price relationship between the currencies of two countries
quoted in terms of either currency.
Spot Trading : The trading of foreign exchange for settlement in two business
days. It is also called spot.
Treasury Bill : A borrowing vehicle of a government. The bill matures within one
year and is backed by the full faith and credit of the government. It
is an attractive short-term investment.
55
9. What is a cross-rate?
Foreign Exchange
Centuries ago, when gold coins exclusively were used as the money of nations
and city-states, the comparative value of each nation's money was determined by the
ratio of the gold content of each coin. Today, gold coins are "used" only by collectors.
National money is printed on paper. Each country has its own currency, with names such
as pound, mark, peso, lira, peseta, krona, dollar, franc, and so on. Deciding the rate for the
international exchange of money is one of the most complex and, to many observers,
56
Each major currency has a par value that is usually defined, officially, in terms of
gold. In practice, however, little or no trading occurs at this rate.
Until a few years ago, countries were required to maintain the rate of exchange of
their currencies within a few percentage points of the par value. They have since adopted
floating rates. The rates of exchange are determined by market trading based on
demand for specific currencies. As demand fluctuates, the rate fluctuates too —rising
when demand is greater than supply and declining when supply exceeds demand.
The state of a nation's trade balance of payments helps determine the rate of exchange for its
currency. When a nation's trade balance of payments is in deficit, its imports exceed its
exports and therefore do not earn enough foreign exchange from its imports. The demand for a
nation's products dictates the quantity of its exports. Each country competes with others, and
the price or cost of the goods converted to the foreign buyer's currency affects sales.
The long-term outlook for a country affects
investments within the country. During periods of serious inflation, uncertain political
outlook, and domestic economic dissatisfaction, investments by foreigners and
citizens decline, and domestic investors seek opportunities for investment elsewhere.
Many people participate in the foreign exchange market. It is an international market
with no central trading place, a market in which business is conducted by foreign
exchange traders around the world linked by telephones and cables. The trading day never
ends. It begins in Europe when the business day opens and follows the sun westward, as
each country's business day in turn begins and ends. The major activity is centered in
the money centers of Europe, London, Frankfurt, Zurich, as well as in Japan and Hong
Kong. In the United States, the trading is concentrated in New York, but it does occur
elsewhere.The participants in the market include the major international banks (trading
primarily for the accounts of their customers); brokers, central banks, and large corporations
with international activities (trading usually to protect their currency from short-term
fluctuations); and individuals (trading as speculators and investors).A trade occurs when a
buyer and seller agree on the price for exchanging two currencies. For example, a
57
58
Rates fluctuate constantly during a trading day. A foreign exchange trader must make
quick decisions based on rapid mathematical calculations. Because so much trading is effected
over the telephone, the trader is bound by his word and must therefore honor his verbal
commitments.
Except for the pound starling, all currencies are quotable either in terms of the value of
one unit of currency. A or one unit of currency B, a situation that often confuses the outsider. For
example, one
Mexican peso may be worth eight United States cents, and one United States dollar is
simultaneously worth 12.50 Mexican pesos. When the value of the Mexican peso changes to a
value of 7.95 United States cents, then one United States dollar is worth 12.57 Mexican pesos.
Each rate quotation is the reciprocal of the other.
The foreign exchange trading market traditionally deals in large quantities of a currency,
such as 100,000 pounds or 1,000,000 Japanese yen. Small decimal changes in the exchange rate
60
Trading for prompt delivery is called spot trading or spot, which means that settlement
occurs in two business days. At that time, the seller of a foreign currency delivers it to the bank
account of the buyer, who at the same time pays for it by crediting the bank account of the seller.
Trading may also occur for settlement on delivery at any future date. This transaction
result in a futures or forward contract. A businessman who know he will be paid for the sale of
machinery within thirty days can arrange with his banker today to settle the rate of exchange at
which the bank will buy the foreign currency when it is
61
The prudent businessman who signs a contract for the future delivery of machinery or an
investment commitment may wish to settle his cost in his own currency immediately by signing a
futures contract with his bank. He is then said to have hedged his position. He knows that no matter
what happens to the daily fluctuations in the foreign exchange rate between now and his settlement
date, his rate of exchange is set.
During a trading day, a bank's foreign exchange trader executes orders on behalf of his
bank's customers by buying and selling spot deliveries in any of the dozen or so major world
currencies. The foreign exchange trader also buys and sells for future delivery. Trading is often hectic,
involving quick decisions and providing little time for reflection. As the trading progresses, the
trader must be aware of his position in each currency. His bank's senior management limits the
exposure in each currency. The trader must also be certain that he has a sufficient balance in his due
from accounts to make delivery on spot sales and maturing futures contracts. He often trades to
balance his position better. This may involve a purchase or sale of spot, or it may involve evening out
his position by swaps. If the trader has excess cash in his due from account that he does not need until a
forward contract matures in thirty days, he can swap the surplus cash and buy it back for delivery in
thirty days. In this way, his bank's money is not tied up in a non-interest-bearing account during the
thirty-day period.
Rates of exchange differ; the rate for spot will be one amount, futures for thirty days a
different amount, and those for sixty days yet another amount. This multiplicity of rates reflects
supply and demand, as well as future expectations for the currency.
The bank's trader must always be alert for opportunities to make a quick profit by arbitrage
when the cross-rates are favorable. The trader might discover that the rate being quoted in London
for Italian lira is such that he can buy pounds in New York, simultaneously sell these pounds in
London for lira, sell the lira in Zurich for dollars, and end up with more dollars than he began with.
This action must, of course, be effected very quickly before rates fluctuate again.
The investor likewise seeks opportunities to earn a higher rate of return. A corporate
62
bill than a United States Treasury bill. To obtain this, he must purchase pounds and then
hedge his position by selling the pounds forward through a futures contract with has bank. If-after
deducting the hedging cost and any out-of-pocket expenses such as cable costs-he finds that the
rate of return is still higher than the United States bill, he may then make the short-term
investment in Britain. This is known as interest-rate arbitrage
United States Treasury bill, a short-term borrowing instrument offered and backed by the U.S.
Government. Since the bill pays no interest, it is sold at a discount, thereby giving the investor
the equivalent of interest on his money. (Courtesy U.S. Department of the Treasury)
63
Discussion
4. What is the difference between the spot rate and a futures rate?
65
But, in fact, all managers are personnel managers. Managers from all areas – marketing,
finance, and accounting – help select prospective employees, train new workers, and evaluate
employees’ performance. Therefore, all managers must be cognizant of the basics of good
human resource management. In this chapter, students will have to choose and hire a director of
publicity to rescue the tourism industry of a small Middle Eastern country named Dhuma-
Dhuma. Emphasis is also put on the interviewing process from the perspective of both the
interviewer and the interviewee.
PREVIEWING
Human Resources
In order for a company to hire the right person for the right job, the human resources manager
must do many tings.
The human resources manager must first write a job description of the position which
outlines the objectives, responsibilities, and key tasks in a job. It also describes the conditions of
the job and its relationship to other positions. In addition to the job description there is the job
66
________________________________________________________________________
________________________________________________________________________
As a first step, a company must gather a large number of interested and qualified applicants for a
position. This is the recruitment phase. Managers must then sort through the applicants and select
the best candidate for the job.
What are some ways in which a company many recruit qualified applicants?
________________________________________________________________________
________________________________________________________________________
When an employee is hired, some form of orientation is usually given. This helps the employee
learn more about the job, the company’s policies, and its programs. At this time, new employees
usually meet people with whom they will be interacting.
Next, an employee is given some sort of training. This could be either on-the-job training
or off-the-job training. On-the-job training occurs while an employee is actually at work,
whereas of-the-job raining takes place at a location away from the work site, usually a
classroom.
Which form of training is better for both the employee and the company? Explain.
________________________________________________________________________
________________________________________________________________________
On the job
67
Explain why performance appraisals are necessary and an important aspect of business.
______________________________________________________________________
______________________________________________________________________
Wages and salaries are the amounts paid to employees for their work. Wages are sums that are
paid according to the number of hours worked or the number of units produced; a salary, on the
other hand, is paid at regular intervals in return for doing a job, regardless of the amount of time
or output involved.
Aside from wages and salaries, companies may also offer incentive programs to their
employees. These programs are designed to motivate improved performance and productivity by
offering additional pay over and above the normal wage or salary level. A common example of
this is a sales bonus. In a bonus arrangement, it an employee sells a certain number of dollar
amount, he will receive a special payment in addition to his wage or salary. Those employees
who do not reach this goal will earn no bonus.
Another type of incentive is profit sharing. This is based on profit levels of the firm. Profits
earned above a certain level are distributed to employees. Stock ownership by all employees
serves as an incentive to lowering costs and increasing productivity and profits, and thus
increasing the value of the employees stock.
In addition to incentives, wages, and salaries, firms offer their workers benefits in return for
their work. Example of these include health insurance, retirement benefits, and paid vacations
and holidays.
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______________________________________________________________________
______________________________________________________________________
1. How did you find out about the availability of your present job?
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
3. Once you were hired, how were you oriented to your new position and to the company?
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
5. What types of benefits does your company offer? Which do you consider the most and the
least important?
______________________________________________________________________
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6. Select your job or that of someone in your group. Write a job description and a job
specification for this position.
______________________________________________________________________
______________________________________________________________________
JUST IN CASE
Before you can go on a job interview and be hired by a company, it is important to have a
resume highlighting your background and experience. Fill in the following information about
yourself to help organize your resume.
70
ADDRESS _______________
TELEPHONE _______________
EDUCATION
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
WORK EXPERIENCE
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
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________________________________________________________
________________________________________________________
OUTSTANDING ACCOMPLISHMENTS
(What honors or award have you received? OR What special skills do you possess?)
________________________________________________________
________________________________________________________
LANGUAGE SKILL
________________________________________________________
72
TERMINOLOGY
When requesting a quotation the buyer must be careful to establish clearly whether the
prices are to include such additional charges as carriage and insurance. Failure to do
this may, if not specified in the supplier’s quotation, lead to serious disagreement,
especially where such charges are heavy as in foreign trade dealings. Some
terminology associated with quotations is shown here :
Carriage paid. The quoted price includes delivery to the buyer’s premises.
73
For (free on rail). The quotation covers the cost of transport to the nearest railway
station and of loading on to truck.
Fas (free alongside ship). The quotation covers the cost of using lighters or
barges to bring the goods to the ship, but not the expense of lifting the goods on
board.
Fob (free on board). The quotation covers the cost of loading the goods on to the
ship, after which the buyer becomes responsible for all charges.
Ex ship. The quoted price includes delivery over the side of the ship, either into
lighters or barges or, if the ship is near enough, on to the quay.
ROUTINE QUOTATIONS
(a) Request
It explains what the paper is for, and thus helps the supplier to quote for paper of the
right quality.
It states the quantity required, which is important because of the effect of quantity
upon price.
It states when delivery is required – an inportant conditiion in any contract for the
purchase of goods.
74
Dear Sir
We will soon be requiring 200 reams of good quality white poster paper suitable poster works
generally. We require paper which will retain its white appearance after pasting on walls and
hoardings.
Please let us have some samples and a quotation, including delivery at our works within 4 weeks
of our order.
Your faithfully
This supplier’s reply should be sent promptly and it shouldm the be equally businesslike,
ensuring that all points from enquiry are answered.
Jawaban pemasok harus segera dikirim dan bersifat bisnis dengan kepastian bahwa semua butir
dalam permintaan terjawab
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As requested we enclose samples of different qualities of paper suitable for poster work.
All these papers are of good quality and quite suitable for poster work. We guarantee that they
will not discolour when pasted.
We can promise delivery within one week from receiving your order, and hope you will find
both samples and prices satisfactory.
Yours sincerely
76
Dear Sir,
You have previously supplied us with crockery and we should be glad if you would now quote
for the items named beelow, manufactured by rRidgeway Pottery Company of Hanley. The
pattern we require is ‘number 59 Conway Spot (Green)’.
300 Teacups and Saucers
300 Tea Plates
40 1-litre Teapots
When quoting prices please include packing and delivery to the above address. Please also state
discounts allowable, terms of payment and earliest date of delivery.
Fas (free alongside ship). Penawarn mencakup biaya penggunaan tongkang untuk
mengangkut barang ke kapal, tetapi tidak mencakup ongkos mengangkat barang ke
kapal.
Fob (free on board). Penawaran mencakup biaya pemuatan barang ke kapal, setelah
itu pembeli bertanggung jawab atas semua biaya.
Ex ship. Penawaran harga mencakup pengiriman setelah keluar dari kapal, mungkin
ke tongkang, atau ke dermaga jika kapal cukup dekat.
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Dear Mr Clarke
Thank you for your enquiry of 18 April for a further supply of our crockery, We are pleased to quote as follows:
Very often a quotations is made subject to certain conditions of acceptance. These conditions
Delivery can be made from stock and we will allow you a.5% discount an items ordered in quantities of 100 or more.
vary according to the circumstances and the type of business. They may relate to a stated time
There would be an additional cash discount of 2% on total cost of payment within one month from date of invoice.
within the quotation must be accepted, or to goods of which supplies are
We hope that you will find these satisfactory. Please give me a call on 3614917 if you have any questions.
Yours sincerely
78
Dear Sirs
We have recently a number of request for your lightweight raincoat and believe that we could
place regular orders with you, as long as your prices are competitive.
From the description in your catalogue we feel that your LEATHER range would be most
suitable for this region. Please let me have a quotation for men’s and women’s coats in both
small and medium sizes deliverd cif Jakarta
If your prices are right, we will place a first order for 400 raincoat, namely 100 of each of the 4
qualities. Shipment would be required within 4 weeks of order.
Yours sincerely
79
LEATHER RAINWEAR
Thank you for your letter.of 15 June. I was pleased to learn about the enquiries you have received for our
raincoats.
Our AQUATITE range is particularly suitable for warm climates. During the past year we have supplied this
range to dealers in several tropical countries. We have already received repeat ordera3 from many of
those dealers. This range is popular not only because of its light weight but also because the material
used has been'sp'ecially treated to prevent excessive condensation on the Inside surface.
6.570,00
Insurance 122,50
TOTAL 4.690,69
80
Yours sincerely
TABULATED QUOTATIONS
Many quotations are either tabulated or prepared on special forms. Such tabulated quotations are :
Tabulated quotations are particularly suitable where there are many items. Like quotations on
specially prepared forms, they should be sent with a covering letter 4 which:
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Thank you for your enquiry of 15 August. Our quotation shoes and handbags is enclosed. All items can be
delivered from stock.
These items are made from very best quality leather and can be supplied in a range of designs and
colours wide enough to meet the requirements of a fashionable trade such as yours.
Also enclosed is a copy of our catalogue in which you will find details of our other products. These include
leather purses and gloves, described and illustrated on pages pages 18-25.
The catalogue gives all the essential facts about our goods, but if you have any queries pleases do not
hestitate to give me a call on 9635117.
Your Sincerely
For acceptance within 21 day’s protects the supplier should the buyer order goods
at a later date when prices may have risen.
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Quotation no JBS/234
15 Holme Avenue
SHEFFIELD
S6 2LW
83
Delivery ex works
(signed)
I am pleased to enclose our quotation for the StarWay laptop system that you require. This gives details
of a standard specification and also outlines the cost of configuring the system to meet your needs.
As one of the world’s leading direct marketers of personal computers, we believe our success is primarily
due to putting our clients first. We want to custom-build the right personal computer for you as well as
ensure that you get the ongoing service and support that you need.
Please call me on 0800 345234 to finalise your purchase. If you have any questions at all, please do not
hesitate to give me call.
Your sincerely
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C.I.F. (Cost, Insurance, and Freight): A shipping term under which a seller
quotes a price that includes the cost of goods, the marine insurance, and all
transportation charges to the named point of destination.
Credit Risk: The chance a bank takes in lending money to a par ticular
borrower.
Endorse: To sign the back of a check or other document, written by the party
to whom the check or other document names as payee. The purpose of an
endorsement is to verify identity.
F.O.B. (Free on Board): A shipping term under which the price quoted by the
seller only covers the costs of goods and loading the merchandise on board the
vessel at a named port of embarkation.
85
Negotiate: To verify that the documents presented under a letter of credit conform
to requirements and then, when the documents are in order, to pay the exporter.
Stale: Documents can be considered stale when submitted to the opening bank
after the merchandise has already arrived. A letter of credit can be considered stale if
submitted after the expiration date.
86
4. What is the difference between a document that has been endorsed and one that has
been endorsed in blank?
7. What is transshipment?
An international trading transaction begins when a buyer and a seller sign a contract that
records all the elements of the transaction: The merchandise, price, delivery date, and method of
shipment, as well as specifics of color, size, an so on. The buyer and seller may have contacted
each other through the office of a trade development agency, such as the United States
Department of Commerce, or through the trade development section of their bank
88
Having worked out an agreement, the buyer and seller must arrange payment.
The buyer will want possession before paying, and the seller will want payment before
making delivery. Since each party often has an incomplete knowledge of the other, there
is a certain caution to their dealings.
At this point, the letter of credit can be extremely useful. The buyer requests his
bank to issue a letter of credit in favor of the seller. Assuming that the credit risk is
89
The letter of credit specifies the documents to be submitted, the shipping requirements,
and the expiration date. The seller then assembles the goods, prepares the documents,
and makes the shipment. Then the seller draws a draft, as required in the letter of credit,
attaches the documents to it, and presents everything to the bank for payment.
The amount of the letter of credit depends on whether the buyer or the seller is paying for
the freight and insurance. If the price is quoted F.O.B., then the seller is obliged to
pay only the charges (freight and insurance) necessary to put the goods on board the
vessel; freight and insurance from then on are to be paid by the buyer. If the price is
quoted C.I.F., then the seller must prepay the freight and insurance costs to the
delivery port. He of course adjusts his price accordingly in the underlying contract.
The documentary requirements are designated by the buyer in his bank application for the
letter of credit. The bank follows these in preparing its letter of credit.
A typical letter of credit may call for the following documents: an invoice, a bill of
lading, marine insurance, a packing list, a weight list, an inspection certificate, and a
certificate of origin (a consular statement of the country of origin).
Not all of these documents are required in every letter of credit transaction. Sometimes,
other documents must be used. For example, food shipments coming into the United States
require clearance by the Pure Food and Drug Administration. Multiple copies of each
document are required, since the bank retains a set for its own records and the buyer needs
copies for his records.
The ocean bill of lading is often considered to be the most important document
90
The customary letter of credit calls for a "full set on board ocean bills of lading to order
shipper, blank endorsed." Each of these phrases will now be examined.
Full Set. Steamship companies issue more than one original bill of lading. This custom arose
from the practice of airmailing two identical sets of documents to the issuing bank or
importer in two mails, each a day apart, to ensure that one set would get through if
something happened to one of the airplanes. In issuing a bill of lading, the
shipping company indicates that it is being issued in "three originals." This constitutes
the full set. The steamship company at the receiving port only honors the first original
bill of lading that is presented. Since the bill of lading conveys title to the goods, the
bank must be certain that it holds all of the issued originals until the buyer pays, at
which time they are turned over to the buyer.
On Board. This written notation on the bills of lading indicates that the goods have
actually been put on board the named vessel. Otherwise, the merchandise may be
overlooked. The "on board" notation is proof that the goods are actually on the ship.
Ocean Bills of Lading. Airlines, trucks, and railroads also issue bills of lading. The
designation of "ocean" confirms that the shipment is by sea, which is considerably less
expensive than air shipment. However, if the buyer and seller agree on air, truck, or
rail shipment, the bill of lading reflects that fact.
To Order Shipper, Blank Endorsed. This provides protection to the bank that issues
the letter of credit during the time between the bank's payment to the exporter and the
repayment to the bank by the buyer. The bill of lading can indicate that the goods are to be
shipped and delivered to a designated party. However, by requiring that the consignee be the
shipper and by requiring the shipper to endorse the Bills of lading in blank, the document
becomes a negotiable instrument wherein the title to the merchandise goes with possession of the
bills of lading. The shipping company agent at the receiving port can deliver the goods only
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The letter of credit usually requires evidence that the shipment is insured, either by the buyer or
the seller. Marine insurance is a very specialized business. The prime risk, of course, is that the ship
may sink and the cargo lost completely. Or pipes may leak, rupture, or sweat and thus damage the
cargo. The vessel and cargo may also be damaged at an intermediate port during a strike, riot, or
other civil commotion.
There is also the principle of maritime law which states that all of those who put cargo on board
a vessel are joined in a common venture. If the vessel encounters a storm at sea and is in danger
of sinking, the captain may decide to lighten the vessel by jettisoning cargo. If the vessel then
survives and arrives at port, each shipper whose cargo arrives safely is assessed a common fee to
reimburse those Shippers whose cargo was jettisoned. This procedure is called general average and it
can be insured against.
The letter of credit specifies whether the order is to be shipped as a unit or whether partial
shipments are permitted. It likewise indicates whether the goods must go from the exporting
port to the importing port on one vessel or whether transshipment at some intermediate port is
permitted. The buyer may take a risk by permitting this, since the cargo must await another vessel
and serious delays may occur.
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The letter of credit specifies the latest date, the expiration date, on which the
documents can be presented. The shipment may take place at any time prior to that, but as soon as it
does, the shipper must assemble the documents promptly and forward them to the bank. If he delay, the
documents can be considered stale, and the bank can refuse to pay him.
Once the seller has made the shipment, he assembles the documents, prepares the draft drawn
on the issuing bank, and presents it for payment.
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Banks deal only in documents. They have no legal obligation to inspect the actual
merchandise. If the buyer discovers that the merchandise has been mislabeled or
the cartons are empty, he must sue the seller, not the bank.
The letter of credit negotiator must be extremely careful in his examination of the
documents, since the bank pays the seller only when he complies with the terms in the
letter of credit.
Once the documents are verified, the bank pays the sight draft presented by the seller
and then notifies its customer, the buyer, that the documents have been successfully
negotiated and that he must pay the bank in accordance with his application. After the
payment has been completed, the bank releases the documents to the buyer,
retaining only such copies as are needed for its files. The buyer now has the bill of
lading, which he can present to the shipping company to receive his goods.
Discussion
1. Why is the bill of lading considered the most important document in the letter of
credit?
2. Why would an invoice, packing list, weight list, and inspection certificate be
asked for by the buyer when he applies for his letter of credit?
4. If the letter of credit requires a packing list, but none is presented by the seller, what
does the negotiator do?
5. What is the relationship between the underlying contract and the letter of credit?
9. Why should the bank issuing a letter of credit know its customer?
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11. If the price is quoted C.I.F. San Francisco, who pays for the insurance and freight?
14. When the goods are consigned to the order of the shipper, how does the buyer obtain
possession of the merchandise?
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In this chapter, emphasis is put on the four P’s of marketing. Students must develop a
marketing strategy using the best marketing mix for the Grandma Jones Company. Grandma
Jones, a frozen food company is planning to introduce a new product to the market. Emphasis is
also put on giving a business presentation. After student develop their marketing strategies, they
will deliver them in a presentation to the class.
PREVIEWING
Marketing
1. Discuss how the following element influence the product, services or ideas that are a part of
your lifestyle.
a. TV c. packaging e. coupons
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______________________________________________________________________
______________________________________________________________________
1. Discuss what a company must do in the following areas before a product can reach your
hands.
b. market research
c. an advertising campaign
d. quality control
2. What are the steps that a company takes to introduce a new product?
______________________________________________________________________
______________________________________________________________________
1. When you shop. Are you more concerned with price or with quality?
______________________________________________________________________
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______________________________________________________________________
______________________________________________________________________
2. Salespeople
______________________________________________________________________
3. Your mood
______________________________________________________________________
4.. Promotion
______________________________________________________________________
5. Price
______________________________________________________________________
6. Location of store
______________________________________________________________________
7. time of day
______________________________________________________________________
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If you are setting up a new business or want people to invest serious money in your business,
you need a business plan. A business plan defines your business and identifies your operation
and your aims. It provides specific and organized information about your company it’s like a
resume of your company. A business plan has two main purposes:
1. To provide you with a detailed plan to help you as you make your new company grow.
2. To convince investor that you are the sort of person and that this is the sort of business in
which they sould invest.
Before writing your business plan it will help to look at as many example as possible. This will
not be difficult because there are many of sites on the internet giving sample business plans for
all types of a companies. Most of them contain similar components.
1. Executive summary
This is the first section of your business plan, and it is exactly what is sound like-a compact,
concise outline of the whole plan. In this section you should state:
Mose people only the read summary so you need to generate axcitement in your excekutive
summary, showing how unique your business and your team are.
2. Table of contents
Try to keep this to one page, listing everything your plan includes along with page numbers.
3. Company description
4. Products / Services
Put yourself in the investor’s shoes and ask yourself what you would want to know before
investing money in your business. Questions like these:
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This section shows all the research you have done, such as distribution problems, government
regulations, technological opportunities, industry characteristics and trends, projected growth,
customer behaviour, complementary product/services, etc.
6. Marketing plan
After discussing what the market is like, you have to show how you and your fellow managers
intend to capture the market. List the steps you will take to ensure that customers know about
your product/service and why they will prefer it over the competition. List all the tactics you will
use, from the cheapest to the most expensive.
7. Operations plan
This is the nuts and bolts of you business plan. You have to give precise information about what
is involved in running your business – the location, the bricks and cement , the equipment you
will need, the staff requirements, etc.
8. Financial plan
In this section you will need to include details of sales forecasts, profit-and-loss statements
cashflow projections, balance sheets, etc.
9. Management
Include details of the management of your company, who is on the board, who will manage each
department and why
10.Appendices
There will probably be lots of appendices attached to your business plan – managers’ resumes,
promotional materials, product photographs and descriptions, financial details, etc.
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CHEKLIST
Read lots of sample business plans – just put in a search on any search engine and you will
find lots of useful sites.
Check out the bookshelves too – there are lots of books providing excellent detailed advice
on how to write your business plan.
Don’t wait until the last minute to start writing. If you have ideas for your business, a solid
plan will enable you to formulate all your thoughts better.
Concentrate on strengths rather than originality. Investors usually pay more attention to the
strength of the management team than to looking for a truly original idea.
Try to be as concise as possible. Business plans are, of essence, very long documents,
probably 40-60 pages.
Keep focused. Stick to the essential facts, and cut out any padding.
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