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BBA 101: BUSINESS ORGANIZATION & BUSINESS ETHICS

OBJECTIVES:
1. To make the students aware about various activities of business, business practices and recent trends
in business world.
2. To study the challenges before the businesses and setting up of a business enterprise.
3. To develop the spirit of entrepreneurship among the students.

UNIT I
Introduction to Business Organisations: Human Occupations – characteristics of Business—Divisions of
Business—Objectives of Business—Requisites for success in Business

Business Ethics: Business Ethics- An overview-Concept, nature, evolving ethical values, Indian ethos for
work life, Indian values for the work place, Work-life balance.

UNIT II
Forms of Business Organizations: Sole proprietorship— Partnership firm—Joint stock company—
Features—Merits, demerits and suitability of various forms of business

Types of Economies: Traditional economy, market economy, command economy and mixed economy,
Three Models - Capitalism, Socialism and Communism, Mixed Economy—Private Sector—Public Sector—
Cooperative sector—Joint sector, Service Sector

UNIT III
Classification and Types of Market: Product and Service Market; Consumer and Industrial Market; local,
regional, national and international markets, Wholesale and Retail Market.

Establishing a New Enterprise: Decision in setting up of an enterprise—Opportunity and idea generation -


Role of creativity and innovation, Business size and Location decisions—Factors to be considered in starting
a new UNIT—Government policies

UNIT IV
Business Finance: Financial need of Business methods & sources of finance. Security Market, Money
Market, Study of Stock Exchanges & SEBI.

Domestic and Foreign Trade: Whole sale and Retail Trade –Emergence of Foreign players in trading –
Government policy-Effects of FDI on retail trade—Import and Export procedure.

RECOMMENDED BOOKS
1. F. Cherunilam, Business Environment
2. C.B. Gupta, Business Organization & Management
3. S.S. Khanka, Entrepreneurial Development
4. Dr. V. Desai, Organizing and Financing of Small scale Industry
5. Chottorjee S.K., Business Organisation
6. Jagdish Prakash, Business Organisation and Management
7. Om Prakash, Business Organisation
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Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA 102: BUSINESS COMMUNICATION SKILLS
OBJECTIVES:
1. To improve various skills such as linguistic, non linguistic and Paralinguistic skills.
2. To develop an integrative approach where reading, writing, oral and speaking components are used
together to enhance the students’ ability to communicate and write effectively.
3. To create awareness among student about Methods and Media of communication.

UNIT I
Business Communication: Definition - Role of communication in business organization - Objectives of
communication - Elements of communication - Process of communication, Verbal and Non- verbal
communication - Functions and types of communication Role of nonverbal communication.

Organisational communication: Dimensions in Organisational network communication structure -


Communication in different Situations

Barriers to communication: Barriers to communication in an Organisational set up and how to overcome


those barriers.

UNIT II
Methods and Types of Communication: Written Communication, Oral Communication, Nonverbal
Communication

Written communication: Business letters - Types - Layout - Parts of a letter Forms of Layout (Full block
form, Modified block form, Semi block form etc), Types of Business Letters, Basic principles style and tone
letters related to calling for a post, calling for interviews, appointment orders, termination order, business
enquiries, order, regret, cancellation of orders, Complaints and adjustments, Status enquiry and circulars.

Report writing: Reports - by individuals, by committees. Approach skills, basic principles, styles and
common errors, Preparation of reports for different business situations, preparation of press note.

UNIT III
Oral Communication: Meaning, Nature, Scope, Principles of Effective Oral Communication, Techniques of
Effective Speech, Press Conference, Group Discussion, Interviews, Negotiation, Presentations, Listening-
Meaning , Value of Listening,- Task of Listening , Principles of Effective listening , Importance of listening
in meetings, Committees, Conferences, Barriers of Listening, Phone Etiquette, Grapevine

Interviews: Meaning - Preparation - facing the interview Interviewer's function - Other types of interviews
(Promotional, Appraisal, Exit, Problem and Stress)

UNIT IV
Nonverbal Communication: Body Language, Proximity, Touch, Signs and Symbols, Paralinguistic,

Modern forms of communication, International communication, Cultural sensitiveness and cultural context,
Writing and presenting in international situations

RECOMMENDED BOOKS
1. Lesikar RV & Pettit Jr. JD – Basic Business Communication: Theory & Application (Tata Mc Grow
Hill, 10th Edition).
2. Bisen & Priya: Business Communication (New Age International Publication)
3. Kalkar, Suryavanshi, Sengupta: Business Communication(Orient Blackswan)
4. M.K. Sehgal & V. Khetrapal: Business Communication (Excel Books).
5. P.D. Chaturvedi: Busines Communication (Pearson Education, 3st Edition 2006).
6. Pradhan, Bhande and Thakur: Business Communication
7. Rai and Rai, Business Communication
8. Sharma R.C., Mohan Krishna: Business Correspondence and Report Writing (Tata McGraw Hill, 3rd
2

Edition).
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9. Rajendra Pal: Business Communication (Sultanchand & Sons Publication).


Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA 103: FINANCIAL ACCOUNTING
OBJECTIVES:
1. To enable the students to acquire sound knowledge of basic concepts of accounting.
2. To impart basic accounting knowledge.
3. To impart the knowledge about recording of transactions and preparation of final accounts.

UNIT-I:
Introduction: Financial Accounting-definition and Scope, objectives, Accounting concepts, principles and
conventions, Accounting standards in India, Concept of GAAP International Accounting Standards,

Accounting Transactions and Book Keeping: Meaning of book keeping, Process of book keeping and
Accounting, Recording accounting transaction, Source Documents and Voucher System

UNIT-II:
Final Accounts: Journals, Ledger, Cash Book , subsidiary books ,Trial Balance preparation of Final
Accounts of Sole Proprietorship

Analysis of Accounting Information: Financial statement analysis and application, Statement of cash flow,
Preparation and interpretation

UNIT-III:
Bank Reconciliation Statement: Meaning, importance and preparation of Bank Reconciliation Statement

Depreciation: Meaning, need, importance and methods of charging depreciation - Written Down Value,
Straight Line Method.

UNIT-IV:
Partnership Accounts: Final Account, Reconstitution of Partnership firms- admission, retirement and death
of a partner, Dissolution of Partnership (Excluding insolvency of Partner).

RECOMMENDED BOOKS
1. Maheshwari, S.N. and Maheshwari, S. K., (2009) An Introduction to Accountancy, Eighth Edition,
Vikas Publishing House.
2. Bhattacharya, S.K. and Dearden, J., ((2003)) Accounting for Manager – Text and Cases, 3rd Edition,
Vikas Publishing House.
3. Glautier, M.W.E. and Underdown, B. (2010). Accounting Theory and Practice,Pearson Education.
4. Anil Chowdhry, Fundamentals of Accounting & Financial Analysis (Pearson Education)
5. Jane Reimers,. Financial accounting (Pearson Education)
6. Rajesh Agarwal & R Srinivasan, Accounting Made Easy By (Tata McGraw –Hill)
7. Amrish Gupta, Financial Accounting For Management (Pearson Education)
8. S. N. Maheshwari , Financial Accounting For Management (Vikas Publishing)
9. M.C. Shukla and S P Grewal , Advanced Accounts (S.Chand & Co., New Delhi)
10. Bhattacharyya, Asish K., (2010) Essentials of Financial Accounting, Prentice Hall of India.
11. Bhattacharya, S.K. and Dearden, J., ((2003)) Accounting for Manager – Text and Cases, 3rd Edition,
Vikas Publishing House.
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Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA 104: ECONOMICS FOR MANAGERIAL DECISIONS
OBJECTIVES:
1. To expose students to basic economic concepts.
2. To apply economic analysis in the formulation of business policies and business decisions.
3. To use economic reasoning to problems of business.

UNIT I:
Introduction - Meaning, nature and scope of Business Economics, Significance in decision making,
Fundamental principles

Demand Analysis- Meaning of demand. Determinants of Demand, Law of demand, Types of demand-
individual and market demand curves & schedule, Elasticity of Demand - Meaning, types, measurement and
significance, Demand forecasting meaning, significance and methods.

UNIT II:
Supply Analysis: Law of Supply, Supply Elasticity; Analysis and its uses for managerial decision making.

Production Function: Meaning, Law of variable Proportions, Returns to scale. Iso-Product Curves-
meaning and features

Cost Concepts: Meaning and types of Costs, Cost – output relationship in short and long run. Break Even
Point- Meaning, features and significance.

UNIT III:
Market Structure and Pricing Theory - Pricing under different market conditions - perfect competition,
imperfect competition and monopoly, Control of Monopoly, Price discrimination and degrees of price
discrimination, Pricing Under Monopolistic Competition, Pricing Under Oligopoly.

UNIT IV:
National Income: Meaning, concepts, various methods of measurement, Difficulties in measuring National
Income

Trade Cycle: Introduction, various phases of trade cycle, Hicks Theory of trade cycle, Keynes Theory of
Trade cycle

RECOMMENDED BOOKS
1. Dwivedi D.N. - Managerial Economics (Vikas Publication, 7th Edition)
2. Petersen/jain Managerial economics-4e (Prentice hall)
3. Raj Kumar-Managerial Economics(UDH PUBLISHERS, 2013 edition)
4. Damodaran Suma – Managerial Economics (Oxford 2006)
5. Atmanand- Managerial Economics (Excel Books)
6. Keats- Managerial economics-6e (Prentice hall)
7. Vanita Agarawal-Managerial Economics-Pearson
8. M.L. Jhingan & J.K. Stephan - Managerial Economics (Vrinda Publications 2nd Edition)
9. Singh- ManagerialEconomics (Wiley Dreamtech)
10. Hirschey Mark – Economics for Managers (Thomson, India Edition, 2007)
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Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA 105: BUSINESS MATHEMATICS
OBJECTIVES:
1. To understand application of basic mathematics in business.
2. To understand applications of matrices in business.
3. To understand the concept and application of Permutations & Combinations in business.
4. To understand the concept and application of Differentiation & Integration in business.
UNIT-I:
Mathematical preliminaries: Arithmetic operations, Power and roots, Fractions-Adding, Multiplying and
Dividing Calculating percentages, Ratio, Simple and Compound Interest, Net Present Value, Using
electronic calculator for calculation.
Functions and Equations: Linear and Non-linear function, Equations and Inequalities
Basics of Sequencing & Series: Arithmetical Progression- nth term and Sum up to the nth term of a series
in A. P., Geometric Progression , nth term and Sum up to the nth term of a series in G.P, Sum of an infinite
geometric series.
UNIT-II:
Set Theory: Notation of Sets, Singleton Set, Finite Set, Infinite Set, Equal Set Null Set, Subset, Proper
Subset, Universal Set, Union of Sets, Inter-section of Sets, Use of set theory in business.
Permutations and Combinations: Fundamental rules of counting, Permutation of n different things,
Permutation of thing not all different. Circular permutation, Combination of ‘n’ different things ‘r’ at a time,
Simple problems and applications
Basic Concepts of Probabilities: Basic Concepts, Addition Law, Multiplication Law, Conditional
Probability
UNIT-III:
Matrix Algebra and its applications:
Multivariable data, Definition of a Matrix, Types of Matrices- Square, Diagonal, null, Transpose of a matrix,
Algebra of Matrices- Addition, Subtraction, and Multiplication of matrices, Determinants – Determinant of a
Square matrix, Solution of Simultaneous Equations (Cramer's rule), Singular and non-singular matrix, Co-
factor matrix, ad-joint of a matrix , Inverse of a matrix. Solution of simultaneous equation using matrix
Inverse, Application of Matrices in Business, Input Output Analysis
Matrix Operations using MS Excel.
UNIT -IV:
Differential Calculus : Differentiation, Differentiation of a product of two function, Differentiation of a
quotient of two functions, Differentiation of a function of a function, Differentiation of a logarithmic and
exponential function, Differentiation of implicit function, Maxima and Minima, Simple problems.
(Trigonometrical function are excluded),
Integral Calculus: Fundamental rules of integration, Integration by substitution, integration by parts.
Integration by decomposition into a sum using partial fractions (Simple Problems), Simple business
applications (Trigonometrical functions are excluded)
Application of Calculus in Business, economics, and management
RECOMMENDED BOOKS
1. Teresa, Paul- Essential of mathematics for Economics and Business, John wiley , 2nd edition
2. Andre Francis- Business Mathematics and Statistics, Cengage Learning 6th Editionth
3. Tuttle, Michael, D., (2008) Practical Business Math: An Applications Approach, 8 Edition, Prentice
Hall.
4. Trivedi, ((2010)), Business Mathematics, 1 edition, Pearson Education.
5. Cleaves, Cheryl, and Hobbs, Margie, (2008) Business Math, 7th Edition, Prentice Hall.
6. Dorairaj S.N, Business Mathematics.
7. D.C. Sanchethi and V.K. Kapoor, Business Mathematics.
8. P. R. Vittal, Business Mathematics.
9. V.K. Kapoor, Problems and Solutions in business Mathematics
10. B.M. Aggarwal, Business Mathematics
11. G.K. Ranganath, C.S. Sampangiram & Y. Rajaram, A text book of Business Mathematics
12. D.C. Sanchethi & B.M. Aggarwal, Business Mathematics.
13. Sivayya & Sathya Rao, An introduction to Business Mathematics
14. Quzi Zameeruddin & others, Business Mathematics
15. S.L. Aggarwal, Business Mathematics and Statistics.
16. K.V. Narayana & Dr. M.K. Purushotham, Business Mathematics
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17. Tarroyaman, Mathematics for economics.


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Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA 106: PRINCIPLES AND PRACTICES OF MANAGEMENT
OBJECTIVES:
1. To provide conceptual knowledge to the students regarding nature, complexity and various functions
of management
2. To give historical perspective of management
3. Students will also gain some basic knowledge on recent trends and international aspects of
management

UNIT I
Introduction: Management Concept, Process and Significance of Management; Managerial, skills,
Functions and Roles; Management vs. Administration; Evolution and Development of Management
Thought: Classical, Neo-Classical, Behavioral, Systems and Contingency Approaches.

UNIT II
Planning: Objectives and Scope of Planning; Types of plans; Planning Process; Forecasting; Management
By Objective (MBO): Concept, Types, Process of Decision-Making; Bounded Rationality,

Organising: Concept, Nature, Process and Significance; Principles of an Organization; Span of Control;
Departmentation; Types of an Organization; Authority-Responsibility; Delegation and Decentralization;
Formal and Informal Organization.

Staffing: Concept, Nature and Importance of Staffing.

UNIT III
Controlling: The basic concepts, scope and principles, Importance of Controlling, Types and Scope of
Control; Control Process; Control Techniques –Traditional and Modern; Effective Control System

Motivation: Nature and Importance of Motivation; Types of Motivation; Theories of Motivation: Maslow,
Herzberg, X, Y and Z;

Leadership: Meaning and Importance; Traits of a leader; Leadership Styles –and Models

UNIT IV
Group Dynamics: Group formation and development, Types of Group Structures, Group decision making,
Teams Vs Groups, Contemporary issues in managing teams, Inter group problems in organizational group
dynamics, Management of conflict.

RECOMMENDED BOOKS
1. Robbins, (2009). Fundamentals of Management: Essentials Concepts and Applications, 6th edition,
Pearson Education.
2. Stoner, Freeman and Gilbert Jr. (2010) Management, 8th Edition, Pearson Education.
3. Koontz, H.( 2008), Essentials of Management, McGraw Hill Education.
4. Gupta, C.B. (2008), Management Concepts and Practices, Sultan Chand and Sons, New Delhi.
5. Ghillyer, A, W., (2008) Management- A Real World Approach, McGraw Hill Education.
6. Mukherjee, K, (2009), Principles of Management, 2 Edition, McGraw Hill Education.
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Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA 201: HUMAN RESOURCE MANAGEMENT
OBJECTIVES:
1. To endow the student with a broad perspective on themes and issues of Human Resource
Management along with their relevance and application in the Indian prospect.
2. To build up and refine decision making skills so that they can help organizations effectively conduct
personnel management and employee relations.

UNIT I
Nature and Concept of HRM: Human Resource Management: History. Concepts- Personnel Management,
Human Resource Development and Human Resource Management, Importance of HRM and present day
challenges, Understanding the present day scenario, Evolution of HRM into strategic HRM,

Human Resource Planning: The process of Human Resource Planning, Limitations.

UNIT II
Job Analysis: Process of Job-analysis and Design: Outcomes of Job-analysis- Job Description, Job
Specification and Job Evaluation. Job Design.

Recruitment, Selection and Placement: Factors affecting Recruitment, Process of Recruitment, Sources of
Recruitment. Process of Selection- Stages; Socialization and Induction; Promotions, Demotions, Transfers
and Separations.

UNIT III
Training & Development: Difference between training and development, Training Methods, Executive
Development.

Performance Appraisal: Methods of Performance Appraisal, Possible Errors in Appraisal Process, Planning
for Performance Improvement.

UNIT IV
Compensation Planning: Objective of Compensation Planning, Theories underlying Motivation and
Remuneration, Developing Pay Structures, Principles of Wage and Salary Administration, Current Trends in
Salary Administration.

Industrial Relations & Workers Participation in Management: Theories of Industrial Relations, HRM
Practices – Change in perspective, Strategic management of Industrial Relations, Collective Bargaining–
Policies and Practices, Workers’ Participation in Management, Quality Circles.

RECOMMENDED BOOKS
1. Bhattacharyya – Human Resource Management, Text and Cases (Excel Books, .),
2. Aswathappa K - Human Resource and Personnel Management (Tata McGraw Hill, 5th Ed.).
3. Decenzo- Human Resource Management (Wiley Dreamtech)
4. Biswanath Ghosh, Human Resource Development and Management.
5. Reddy & Appanniah, Personnel Management.
6. Sahni, Personnel Management.
7. Dessler – Human Resource Management (Pearson Education, 13th Ed.)
8. Ivansevich – Human Resource Management (Tata McGraw Hill, 10th Ed.)
9. C.B.Mamoria, Personnel management
10. Edwin Flippo, Personnel management
11. Michael Porter, HRM and human Relations
12. Mondy – Human Resource Management (Prentice hall, 10th Ed.)
13. Bernardi – Human Resource Management (Tata McGraw Hill, 4th Ed.)
14. Singh. Nisha - Human Resource Management (Himalaya Publication)
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Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA 202: ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT
OBJECTIVES:
1. To provide theoretical foundations of entrepreneurship
2. To give an overview of who the entrepreneurs are and what competences are needed to become an
Entrepreneur.
3. To acquaint students with the special challenges of starting new ventures and introducing new
product and service ideas

UNIT I:
Entrepreneurship: Definitions and core elements, Theories of Entrepreneurship, traits of entrepreneur,
entrepreneurs Vs professional managers, Process of Entrepreneurship, Entrepreneurial Competencies,
Barriers to Entrepreneurship, Role & Importance in Indian Economy

Role of Government in Entrepreneurship: E.D. programmes (EDP), problems of EDP

UNIT II:
Small Scale Enterprises: Small scale enterprises/ Tiny industries/Ancillary industries/ Cottage Industries –
definition, meaning, product range, capital investment, ownership patterns - Importance and role played by
SSE in the development of the Indian economy - Problems faced by SSE’s and the steps taken to solve the
problems - Policies governing SSE’s – Sickness in SSE’s – Meaning and definition of a sick industry –
Causes of industrial sickness – Preventive and remedial measures for sick industries.

UNIT III:
Project Identification: New Identification of business opportunities, Choice of product, Market Assessment,
Selection of Technology, Selection of Site, Organizational and Ownership Structure

Preparing Business Plan and Writing Project Proposal:


Considerations in Product/Project Selection, Market Survey, Project Classification, Writing a Project or
Business Plan/Proposal, Typical BP format – Financial, Marketing, Human Resource , Technical aspects ,
Social aspects of the BP, Common pitfalls to be avoided in preparation of a BP, Project Appraisal and
Documentation: Appraisal Criteria and the various formalities requiring clearance for availing financial
support.

UNIT IV:
Institutional assistance to small scale enterprises:
Exposure to Enterprise Support System at District, State and National Level: District Level Activities and
Functions of District Industry Centers (KVIC etc.). State Level State Financial Corporations, State Small
Industries and Export Corporations, Commercial Banks National Level: Small Industries Development Bank
of India. National Small Industries Corporations, National Research Development Corporation

RECOMMENDED BOOKS
1. Udai Pareek and T.V. Rao, Developing Entrepreneurship
2. S.V.S. Sharma, Developing Entrepreneurship, Issues and Problems
3. Srivastava, A Practical Guide to Industrial Entrepreneurs
4. Government of India, Report of the committee on Development of small and medium entrepreneurs, 1975
5. Bharusali, Entrepreneur Development
6. Vasanth Desai, Management of Small Scale Industry
7. Vasanth Desai, Problems and Prospects of Small Scale Industry
8. CSV Murthy, Entrepreneurial Development
9. Entreprenurial Developement - Dr.Anil Kumar, S.C.Poornima, Minni K.Abraham,Jayashree K.
10. Aruna Kaulgud, Entrepreneurship Management.
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Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA 203: PRINCIPLES OF MARKETING
OBJECTIVES:
1. To introduce and familiarize the student’s basic concepts of marketing, it’s general nature, scope and
importance.
2. To impart appropriate knowledge and understanding of its primary functions and applications and its
gradual evolution and development.
3. To develop basic and essential skills related to marketing.
4. To provide a learning platform for preparing students for marketing employability opportunities
essential for industries.

UNIT I
Introduction to the Marketing: Definition, nature, scope & importance, Marketing Management, Core
concepts of marketing, selling concept, production concept, modern marketing concept, Societal marketing.

Objectives, importance and functions of marketing: on the basis of exchange, on the basis of physical
supply and facilitating functions, Relevance of Marketing in a developing economy. Changing profile and
challenges faced by a Marketing manager

Recent Trends in Marketing: Service marketing; Rural Marketing; Retail marketing; Tele marketing; E-
Marketing; Digital marketing, Green Marketing.

UNIT II
Scanning Marketing Environment: Meaning, Internal & external factors influencing Marketing
environment: political, social, economical, international, technological multi cultural environment

Market Segmentation: Meaning, Definition, Essentials of effective Market Segmentation, and types of
segmentation

Market Targeting and Positioning: Concept Types, Importance; Positioning: Concept, Importance, Brand
Positioning, Repositioning.

UNIT III
Concept of Marketing Mix: Meaning, scope and importance of marketing mix

Product Mix: Concept of a Product; Classification of Products; Major Product Decisions; Product Line and
Product Mix; Branding Decisions; Packaging and Labeling; Product Life Cycle – Strategic Implications;
New Product Development

Price Mix: Concept and Meaning of Price and Pricing, Significance of Pricing Decision, Factors affecting
Price Determination; Pricing Methods and Techniques, Pricing Policies and Strategies; Discounts and
Rebates.

UNIT IV
Place Mix: Meaning and concepts of channel of distribution, types of channel of distribution or
intermediaries, Factors influencing selection of channels, types of distribution strategies: intensive, selective
and extensive recent changes in terms of logistics and supply chain management.

Promotion Mix: Meaning, elements of promotion mix: advertising: meaning, definitions, importance and
limitations of advertising, types of media: outdoor, indoor, print, press, transit - merits and demerits, concept
of media mix, Recent trends in promotion.

RECOMMENDED BOOKS
1. Philip Kotler, Marketing Management
2. William J. Stanton, Marketing Management
3. Sherleker S.A, Marketing Management
4. Ramaswamy, Marketing Management
5. J.C Gandhi, Marketing Management
6. Reddy, Appanaiah & Sherlekar, Marketing Management
7. Davar, Modern Marketing Management.
8. Rajagopal, Marketing Management.
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9. Joel R. Evans and Barry Berman, Marketing in the 21st Century, Biztantra Pub.
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10. Rajan Saxena, Marketing Management, TMH


Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA 204: FINANCIAL MATHEMATICS
OBJECTIVES:
5. To understand importance and application present value of Money.
6. To understand concept of annuities and there valuation in business.
7. To understand the concept and application amortization.
8. To understand the concept valuation of securities.

UNIT I
Interest Rate: Basic Concepts, Simple and Compound Interest, Varying rate of Interest, Kinds of interest
rates- effective rate of interest , Nominal rate of interest and force of interest, Relationship between effective
and nominal rate of interest.

Discount Rate: Present value and discount rate, Effective and nominal rate of discount, Relationship
between interest and discount, Equation of payment.

UNIT II
Annuities- Concepts and Characteristics
Types of Annuities: Annuities based on their term-Certain, Contingent and Perpetual, Annuities based on
Payment Date-Immediate, Due and Deferred, Annuities based on Payment Period and Conversion Period-
Simple and Complex, Annuities based on period Payment- Uniform and Variable

Valuation of annuities: Certain, Present value of an annuity, Present value of an annuity payable p times a
year, Present value of deferred annuities, perpetuities. Accumulated value of an annuity, Accumulated value
of annuities payable p times a year.

UNIT III
Amortisation: Methods of Loan repayment-single payment at the end of the term, payment of only interest
periodically and principle at the end of the term, and Uniform Periodic Payment; Amortization of Loan,
Preparation of Amortisation schedule, General formula for amortisation,

Sinking Fund: Basic Concepts and simple problems

UNIT IV
Valuation of securities: Present value of bonds, Present value of preference shares, Present value of equity
shares, growth in dividends - Normal growth and super normal growth, Relationship between price, earnings
and dividends.

RECOMMENDED BOOKS
1. Chris Ruckman, Financial Mathematics- A Practical Guide for Actuaries and other Business
Professionals
2. Lenin Jothi, Financial Mathematics Himalaya Publishing House
3. Robert brown, Mathematics of Finance, Schaum’s Outlines
4. B L Bajpai, Financial Mathematics, New Royal Book Company
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Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA 205: BUSINESS STATISTICS
OBJECTIVES:
1. To understand the basics of statistics - concept of population and sample & to use frequency
distribution to make decision.
2. To understand and to calculate various types of averages and variation.
3. To understand Correlation and use of regression analysis to estimate the relationship between two
variables and its applications.
4. To understand the concept - Time Series and its applications in business.
5. To understand the concept - Index numbers and applications in business.
6. To inculcate the research culture among students.

UNIT I
Introduction to Statistics: Definition of Statistics, Scope of Statistics in Economics, Management Sciences
and Industry,

Collection and Presentation of Statistical Data: Concept of population and sample, Data Collection-Types
of Data, Methods of collecting Primary Data, Usefulness of Classification, Tabulation and Representation
of Data; Frequency Distribution, Cumulative Frequency Distributions and Graphical Representation-
Histogram, Frequency polygon. Diagrams - Multiple bar, Pie, Subdivided bar.

Measures of Central Tendency and Dispersion: Concept of Central Values, Arithmetic Mean, Geometric
Mean and Harmonic Mean, Median and Mode, Quartiles and Percentiles; Concept of Dispersion,
Range, Mean Deviation, Standard Deviation, Coefficient of Variation

Measuring Central Values and Dispersion using MS Excel/Minitab/SPSS

UNIT II
Correlation and Regression Analysis: Concepts, Scatter Diagram, Coefficient of Correlation-Karl Pearson’s
and Spearman’s Rank Correlation; Regression Analysis concepts, Regression Lines and Regression
Coefficient.

Time series analysis: Concept, Additive and Multiplicative models, Components of time series, Trend
analysis: Least Square method - Linear and Non- Linear equations, Measurement of Seasonal Variations:
Method of Seasonal Averages, Ratio – to – trend Method, Moving Average method, Link Relative Method.
Applications in business decision-making.

Correlation, Regression and Time Series Analysis using MS Excel/Minitab/SPSS

UNIT III
Index Numbers: Classification – Construction of Index numbers – Methods of constructing index numbers
Simple Aggregative Method – Simple Average of Price Relative Method – Weighted Index Method –
Laspear’s method – Paasche’s method – Fischer’s method.

Probability Theoretical Distributions: Concept and application of Binomial; Poisson and Normal
distributions

Calculating Binomial, Poisson and Normal Probabilities using MS Excel/Minitab/SPSS

UNIT IV
Estimation Theory and Hypothesis Testing: Sampling theory; Formulation of Hypotheses; Application of
Z-test, t-test, F-test and Chi-Square test, Techniques of association of Attributes & Testing.

RECOMMENDED BOOKS
1. Keller-Statistics for Management and Economics (Cenage Learning,)
2. Beri - Business Statistics (Tata Mc Graw Hill 2nd Edition).
3. Render and Stair Jr - Quantitative Analysis for Management (Prentice-Hall, 7th edition)
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4. Sharma J K - Business Statistics (Pearson Education 2nd Edition).


5. Gupta C B, Gupta V - An Introduction to Statistical Methods (Vikas1995, 23rd Edition).
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6. Levin Rubin - Statistics for Management (Pearson 2000, New Delhi, 7th Edition).
Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA 206: COMPUTER APPLICATION IN MANAGEMENT
OBJECTIVES:
1. To know the basics of Computer
2. To understand the use of computer for business operation
3. To know the basics of networking and internet
4. To know the basics of databases
UNIT I
Introduction to Computers: Introduction, Characteristics of Computers, Block diagram of computer,
Booting Process, Types of Programming Languages- Machine Languages, Assembly Languages, High
Level Languages; Data Organization- Drives, Files, Directories; Storage Devices- Primary Memory ( RAM,
ROM), Secondary Storage Devices - FD, CD, HDD, Pen drive; I/O Devices- Monitor and types of monitor,
Printer and types of printer, Scanners, Digitizers, Plotters; Number Systems- Introduction to Binary, Octal,
Hexadecimal system, Conversion, Simple Addition, Subtraction, Multiplication, Division.

Operating System and Services in O.S.: Definition of operating system, Services provided by OS, Types of
O.S., Features of Windows and Linux, Files and Directories, Internal and External Commands of DOS,
Batch Files.

UNIT II
Word Processing Software: MS-Word: Introduction and applications of word processing, Features of MS-
Word, Creating, Opening, Saving and Inserting files, Editing Documents, Formatting documents, Inserting
pictures, Creating graphs, Using tools such as spelling and grammar check; Using Mail Merge.

Spreadsheet Software: MS-Excel: Introduction and applications of spreadsheet, Creating, Opening and
saving worksheet, Entering information including text, numeric, formula, date and time; Using built-in
functions including mathematical, statistical, date and time and financial functions, Formatting worksheet,
Protecting cells, Printing worksheet, Creating 2D and 3d graphics, Concept of workbook.

Presentation Software: MS-Power:

UNIT III
Relational Data Base Management System Package (Ms-Access): Introduction to database and data base
management system (DBMS), Applications of DBMS, Features of MS-Access, Creating tables, Use of
Import and Export facility, creating queries, form design, report design.
Introduction To RDBMS Advantages and Limitations, Normalization, Entity Relationships, Use Of simple
SQL Commands involving both single table and joins.

UNIT IV
Introduction to Networking: Basics of Computer Networks- Definition, Goals, Applications, Components;
Topology- Types of Topology; Types of Networks-LAN, MAN, WAN; Modes of Communication –
Simplex, Half Duplex, Full Duplex; Transmission media- Twisted pair, Coaxial cable, Fibre optic cable;
Protocols and purpose; Network Connectivity Devices- Hubs, Repeaters, Bridges, Switches, Gateways;

Internet Basics-Concept of Internet, Intranet and Extranet, Web Client, Web Server, WWW, Search Engine,
Internet Service Providers (ISP)

RECOMMENDED BOOKS
1. Alexis Leon and Mathews Leon (1999): Fundamentals of information technology, Leon Techworld
Pub.
2. Jain, S.K. (1999): Information Technology “O” level made simple, BPB Pub.
3. Jain, V.K. (2000): “O” Level Personal Computer Software, BPB Pub.
4. Rajaraman, V. (1999): Fundamentals of Computers, Prentice Hall India.
5. Hamacher, Computer Organisation, Mc Graw.
12

6. Sinha, Computer Fundamentals, BPB Pub.


Page

Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA 301: BUSINESS LAW
OBJECTIVES:
1. To familiarizing the Students with various legal aspects of business.
2. To provide a rich fund of contemporary knowledge, time tested principles, basic concepts, emerging
ideas, evolving theories, latest technique , ever changing procedures & practices in the field of Law
in a comprehensive way .

UNIT I
Introduction: Meaning and Scope of business law – Sources of Indian business law.

The Indian Contract Act: Nature of contract, Elements of valid contract, Offer & Acceptance,
Communication of offer, acceptance & revocation, Capacity of contract, Coercion, Free concert, Duress &
undue influence, Fraud, Misrepresentation, Mistake, Legality of object, Contingent Contract, Quasi
Contract, Performance of Contract, Breach of Contract.

UNIT II
Law of Partnership: Partnership distinguished from similar organization, Types of partner, Duties of
partner, Liability of partner, and Dissolution of partnership

Sale of Goods Act: Goods & Their classification, Price, Conditions & Warranties, Passing of properties &
goods, Performance of a contract of sales, Buyers right.

UNIT III
Factories Act 1948: Object, Definitions, Approval, Licensing and Registration of Factories, Inspecting
Staff, Health, Safety and Welfare, Working Hours of Adults, Employment of woman, Employment of young
persons, Leave with wages, Penalties and Procedures.

Company Law: Definition, Kinds of companies, Promotion of company, Provisions of Companies Act
regarding Memorandum of Association, Articles of Association, Prospectus, Membership & Directors.

UNIT IV
Negotiable Instruments Act: Definition, Features, Assumptions, Promissory Notes, Bill of Exchange,
Cheque, Material alterations, Payments in new courts, Conditions when bankers must refuse payments,
Negotiations, Endorsements, indorsement, Kinds of bills, their expectancies, Presentment, Dishonour,
Compensation, Hundies & their Kinds.

SUGGESTED READINGS:
1. Kuchhal M.C. - Business Law (Vikas Publication, 4 th Edition)
2. Gulshan S.S. - Business Law Including Company Law (Excel Books)
3. Gulsan & Kapoor : Business Law including Company Law.
4. Singh, Avtar : Principles of Mercantile Law
5. N.D Kapoor & Rajni Abbi-General Laws & Procedures (Sultan Chand & Sons)
6. Pandiya , R.S. : Principles of Mercantile Law
7. Avtar Singh - Principles of Mercantile Law (Eastern Book Company, 7th Edition).
8. Shukla M.C. : A Manual of Mercantile Law
9. Durga Das Basu- Constitution of India (Prentice Hall of India)
10. Bare Acts. : Indian Contract Act, 1872. Sale of Goods Act, 1930 Partnership Act, 1932. The
Negotiable Instruments Act, 1881 .
13
Page

Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA 302: BUSINESS ENVIRONMENT
OBJECTIVES:
1. To familiarizing the students with various aspects of economic, social, political and cultural
environment of India.
2. To gain a deeper understanding of the environmental factors influencing business organizations.

UNIT I
Introduction: The Concept, Nature and Significance of business environment, Influence of environmental
factors like economic, political, legal, social, technological and International upon business, The relationship
of various environmental forces on business, The need for environmental analysis and diagnosis,
Description of environmental analysis, Techniques for environmental analysis, the role of business manager
in analysis and diagnosis of environment,

Environmental Scanning: The process of environmental scanning, The scanning of some consumer goods
industries, Environmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some important
industries like T.V., Tractor, Watches, Car, Scooters, Pharmaceuticals etc,

UNIT II
Economic Environment: The key elements of economic environment, Economic system and economic
planning in India, Objectives, strategies and evaluation of various Five year plans, The relevance of planning
in the market oriented economy,

Indian Economic System: The changing dimensions of various Industrial policies in India particularly after
1980, Monetary policy and its relevance to business, Fiscal Policy in India -The taxation system, Budget –
roles and functions affecting the business environment, The Public debt and the role of deficit financing, The
importance of Union budget, The evaluation of latest budgets, The concept, philosophy and performance of
public sector in India, The debate of privatization of Public Sector in India,

UNIT III
Political and Legal Environment: The key elements of Political environment, The relationship between
business and government, The Economic roles of Government, The role of Government machinery,
particularly the legal environment in India, The licensing system, the introductory framework of some of
business laws i,e, FEMA, SEBI, the latest company law bill, the Consumer Protection Act, 1986, The
changing dimension of regulatory framework in India and its impact of Indian business environment,
Regulatory and control mechanism such as MRTP, FEMA, IRDA, SEBI and their changing dimensions,

Social and Cultural environment: The components of social and cultural environment, The salient feature
of Indian culture and values, The changing role of Indian family system, Emergence of middle class and its
influence on business, The role of T,V, on Indian culture and values, The need for social responsibility of
business; the ecological Issues and Indian business,

UNIT IV
Technological Environment: The technological environment, The technology policy, the role of Research
& Development in Business, The import of technology and problems associated with it, The debate of
sophisticated technology and the problems of unemployment,

International Environment: Globalization and Liberalization and their effect on the Indian business
environment, SEZs ,EPZs, Privatization: implications and effects with examples, The role and importance of
MNC’s in India, The foreign direct investment in India, The role of non-resident Indians, The changing
dimension of foreign trade policy, The devaluation of Indian rupee and its impact on Indian business,

SUGGESTED READINGS:
1. Cherunilum, Francis, Business Environment, Himalaya Publishing House
2. Dutta and Sundaram, Indian Economy, S, Chand and Co,
14

3. Mamoria, C,B,, Social Problems and Social Disorganization in India, Kitab Mahal
4. Mathew, M,J,, Business Environment, RBSA Publishers, Jaipur, 1996,
Page

Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA 303: PRODUCTION AND OPERATIONS MANAGEMENT
OBJECTIVES:
1. To make the students familiar with different types of Production, System
2. To make the students familiar with different types plant layout
3. To make the students familiar with different types material handling equipments
4. To make them capable of operations planning and control, inventory management, quality
management etc.

UNIT I
Introduction: Meaning, Nature and Scope of Production and Operation Management, Production Vs.
Operation Management, Objectives of Production and Operations Management, Duties and Responsibilities
of Operations Management, Production Function, Systems approach to Operations Management,

Production System: Classification of Production System: continuous and intermittent production system-
Mass, Batch, Job-Shop and Project.

UNIT II
Plant Location: Nature, Factors considered in location, Location Evaluation Methods-at Regional Level (
Location Break Even Analysis, Factor rating Method), At Site Level ( Load Distance Technique, Simple
Median Model, Centre of Gravity Method, String and Weight Method, Bridgeman’ Dimensional Analysis,
Brown & Gibson Multi-Attribute Model)

Plant Layout: Objective of good layout, Factors influencing layout and Types of layout- Product Layout,
Process Layout, Fixed Position Layout, Cellular Layout

Material Handling Equipment: Importance, Objective, Principles, Factors affecting selection equipment
and types of handling equipment,

UNIT III
Work Study: Method study and work measurement- Importance, Objectives, Application areas, Steps in
method study and Techniques of work measurement.

Production Planning and Control: Role and Scope of PPC in Operations Management, Factors influencing
production planning and benefits of production control, scheduling and routing decision,

UNIT IV
Inventory Management: Factors influencing and Objectives of inventory management, Techniques of
inventory management, Purchase order Qty & EOQ Models decisions,

Quality Control: Concept of Quality, Philosophy of Deming and Juran , 7 Old Quality Control Tools ,7
New Quality Control Tools , Statistical Quality Control, Quality management, Quality Assurance, ISO and
TQM.

SUGGESTED READINGS:
1. S N Chary, Production & Operations Management
2. Everett E Adam Jr., and RonaldJEbert,Production & Operations Management
3. Alan Muhlemann, John Oaclank and Keith Lockyn, Production & Operations Management
4. Sonatakki. C.N, Production Management
5. K K Ahuja, Production Management
6. Dr. L. N. Agarwal and Dr. K.C. Jain, Production Management
7. Thomas E. Morton, Production Operations Management
8. Upendra Kachru, Production & Operations Management Excel Books.
9. Byron J Finch, Operations Now, Tata Mc Grawhill
15

10. Gaither & Fraizer, Operations Management, Thomson South Western.


11. Ashwathappa. K, Production & Operations Management
Page

Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA 304: BASIC COST AND MANAGEMENT ACCOUNTING
OBJECTIVE:
1. To expose the students to the applied accounting aspect of the cost.
2. To Impart the Knowledge of Basic cost concepts, element of cost & preparation of Cost Sheet.
3. To provide basic knowledge of important Methods of costing.
4. To make the student capable of taking management decision based on cost accounting information.

UNIT I
Introduction: Accounting for Management, Role of Cost in decision making, Comparison of Management
Accounting and Cost Accounting, types of cost, cost concepts,

Elements of cost : Materials, Labour and overheads and their Allocation and Apportionment, preparation of
Cost Sheet, Methods of Costing, Reconciliation of Cost and Financial Accounting.

UNIT II
Marginal Costing: Marginal Costing versus Absorption Costing, Cost-Volume-Profit Analysis and P/V
Ratio Analysis and their implications, Concept and uses of Contribution & Breakeven Point and their
analysis for various types of decision-making like single product pricing, multi product pricing, replacement,
sales etc.

Differential Costing and Incremental Costing: Concept, uses and applications, Methods of calculation of
these costs and their role in management decision making like sales, replacement, buying etc.

UNIT III
Budgeting: Concept of Budget, Budgeting and Budgetary Control, Types of Budget, Static and Flexible
Budgeting, Preparation of Cash Budget, Sales Budget, Production Budget, Materials Budget, Capital
Expenditure Budget and Master Budget, Advantages and Limitations of Budgetary Control.

Standard Costing: Concept of standard costs, establishing various cost standards, calculation of Material
Variance, Labour Variance, and Overhead Variance, and its applications and implications.

UNIT IV
Neo Concepts for Decision Making: Activity Based Costing, Cost Management, Value Chain Analysis,
Target Costing & Life Cycle Costing: concept, strategies and applications of each.

Responsibility Accounting & Transfer Pricing: Concept and various approaches to Responsibility
Accounting, concept of investment centre, cost centre, profit centre and responsibility centre and its
managerial implications, Absorption Costing.

SUGGESTED READINGS:
1. Pandey I M - Management Accounting (Vikas, 2004, 3rd Ed.)
2. Vij-Management Accounting (Excel Books)
3. Balakrishnan _ Managerial Accounting (Wiley Dreamtech)
4. Alex –Cost Accounting (Pearson)
5. Khan and Jain - Management Accounting (Tata McGraw-Hill, 2000)
6. Sinha- Accounting and Costing for Management (Excel Books)
7. Horngren et al - Introduction to Management Accounting (Prentice hall, 2002, 12th edition)
16
Page

Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA 305: SUPPLY CHAIN AND LOGITSTICS MANAGEMENT
OBJECTIVES:
1. To make student aware about distribution and procurement of information and product.
2. To make student understand the concept of inventory management and its control.

UNIT I
Introduction: Basic Concept and Philosophy of SCM, Essential Features, Various Flows in Supply Chain,
Key Issues in SCM.

Decision Phases of a Supply Chain: Supply Chain Strategy/Design, Supply Chain Planning, Supply Chain
Operation Various View of Supply Chain: Process View, Cycle View, Push/Pull View

UNIT II
Logistics Management: Introduction to the logistics Management, Logistics as a part of the SCM, Logistics
costs, different models, logistics sub-system, inbound and outbound logistics, bullwhip effect in logistics,
Distribution and warehousing management.

Purchasing & Vendor management: Centralized and decentralized purchasing, functions of purchase
department and purchase policies, Use of mathematical model for vendor rating / evaluation, single vendor
concept, management of stores, accounting for materials.

UNIT III
Inventory Management: Concept, Various costs associated with inventories, Various EOQ Model, Buffer
Stock, Trade off between stock out and working capital cost, Lead time reduction, reorder point and reorder
level fixation,

Inventory Control Techniques: ABC, VED, EOQ, SED, FSN Analysis, JIT and Kanban System of
Inventory Management

UNIT IV
Recent Issues in SC and Logistics: Role of Computer / IT in Supply Chain Management, CRM Vs SCM,
Benchmarking concept, Features and Implementation, Outsourcing-basic concept, Value Addition in SCM-
concept of demand chain management.

SUGGESTED READINGS
1. Ailawadi Satish C. & Singh P. Rakesh- Logistics Management (PHI Learning Pvt. Ltd.)
2. Sunil Chopra and Peter Meindl- Supply Chain Management: Strategy, Planning, and Operation
3. Simchi-Levi- Desgning and Managing supply Chain (McGraw-Hill)
4. Donald Waters- Logistics: An Introduction to Supply chain Management (PALGRAVE
MACMILLAN)
5. Raghuram G. (I.I.M.A.) - Logistics and Supply Chain Management (Macmillan, 1st Ed.)
17
Page

Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA306: RESEARCH METHODOLOGY
OBJECTIVES:
1. To develop the research skills of the students in investigating into the business problems
2. Enabling students to arrive at conclusions and interpreting the results of their investigation in the
form of systematic reports.

UNIT I
Introduction: Concept of Research and Its Application in Various Functions of Management, Types of
Research, Types of Business Problems Encountered by the Researcher, Problems and Precautions to the
Researchers.

Basic Building Blocks of Research: Concept of theory, empiricism, deductive and inductive theory,
Characteristics of scientific method, Understanding the language of research – Concept, Construct,
Definition, Variable.

Measurement: Concept of measurement, Levels of measurement – Nominal, Ordinal, Interval, Ratio.


Problems in measurement in research – Validity and Reliability

UNIT II
Process of Research: Steps Involved in Research Process.

Research Design: Concept and Importance in Research – Features of a good research design – Exploratory
Research Design – concept, types and uses, Descriptive Research Designs – concept, types and uses.
Experimental Design: Concept of Independent & Dependent variables.

UNIT III
Sampling Techniques: Concept of Sample, Sample Size and Sampling Procedure, Various Types of
Sampling Techniques– Simple Random sampling, Systematic sampling, Stratified Random sampling &
Cluster sampling, Determining Sample Size for SRS and StRS.

Data Collection: Types of Data: Secondary and Primary, Various Methods of Collection and Data,
Preparation of Questionnaire and Schedule, Types of Questions, Sequencing of Questions, Check Questions,
Length of Questionnaire, Precautions in Preparation of Questionnaire and Collection of Data.

UNIT IV
Analysis of Data: Coding, Editing and Tabulation of Data, Various Kinds of Charts and Diagrams Used in
Univariate and Bivariate Data- Bar, Pie and Scatter Diagrams and their Significance, Overview of Test of
Hypothesis, Application of Analysis of Variance (ANOVA). Non parametric tests,

Graphical Representation, Univariate, Multivariate Analysis, ANOVA using MS Excel, Minitab, SPSS

Report Preparation: Types and Layout of Research Report, Precautions in Preparing the Research Report.

SUGGESTED READINGS:
1. Saunders - Research Methods for Business students (Prentice hall, 2nd Edition, 2007)
2. Cooper and Schindler - Business Research Methods (Tata Mc Graw Hill, 9th Edition)
3. C. Murthy- Research Methodology (Vrinda Publications)
4. Bhattacharyya-Research Methodology(Excel Books)
5. Panneer Selvam - Research Methodology (Prentice Hall of India, Edition 2008)
6. Gravetter - Research Method for Behavourial Sciences (Cengage Learning)
7. William G. Zikmund-Business Research Methods (Cengage Learning)
8. Fred N. Kerlinger - Foundations of behavioral research
9. Boyd, Westfall, Stasch-Marketing research: Text and Cases (AITBS Publication)
10. Paul E. Green, Donald S. Tull-Marketing Research (Prentice hall)
11. Kothari & Garg- Research Methodology: Methods and Techniques (New Age)
18
Page

Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA 401: FINANCIAL MANAGEMENT
OBJECTIVES:
1. To familiarize the participants with the skills related to basic principles, tools and techniques of
financial management.
2. To acquaint the students with the broad framework of financial decision-making in a business unit.
UNIT I
Introductory: Concept of Financial management, Finance functions, objectives of financial management-
Profitability vs. shareholder wealth maximization, Relationship of finance with other business functions,
Time value of Money- Compounding & Discounting.

Capital Structure Planning: Capitalization Concept, basis of capitalization, consequences and remedies of
over and under capitalization. Determinants of Capital structure, Capital structure theories.

UNIT II
Cost of capital: Meaning and Concept, Components, , Computation of Cost of Capital of Equity,
Preference, Debentures, Retained earnings, Public Deposits, Weighted Average Cost of Capital, Marginal
cost of capital.

Capital Budgeting: Nature & Scope, Methods for Capital budgeting-payback NPV, IRR and ARR,
Profitability Index methods and their practical applications, Analysis of risk & uncertainty.

UNIT III
Management of Working Capital: Concepts of working Capital, Approaches to the financing of current
assets determining capital (with numerical problems), Management of different components of working
capital.

UNIT IV
Management of Earning: Concept & relevance of Dividend decision, Dividend Models-Water, Gordons,
MM Hypothesis,

Dividend Policy: Determinants of dividend policy, Forms of Dividend. Bonus issue and right issue.

SUGGESTED READINGS:

1. Van Horne - Financial Management and Policy (Prentice hall, 2003, 12th Ed.)
2. Khan and Jain - Financial Management (Tata McGraw Hill, 3rd Ed.)
3. Dr. Sathya Prasad & P.V. Kulkarni, Financial Management
4. V.K. Bhalla, Investment management.
5. V.K. Bhalla, Financial Management.
6. I.M. Pandey, Financial Management. ( Vikas)
7. Dr. S.N. Maheswari & Dr. C.B. Gupta, Financial Management.
8. Prasanna Chandra, Financial Management & Practice.(TMH)
9. Preeti Singh, Investment Management Security Analysis and Portfolio Management.
10. Sharma & Gupta, Financial Management
11. Shapiro- Multinational Financial Management (Wiley Dreamtech)
12. R P Rustagi - Financial Management (Galgotia, 2000, 2nd revised ed.)
19
Page

Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA402: OPERATION RESEARCH
OBJECTIVES:
1. To develop a deeper understanding of the quantitative techniques,
2. To understand the concept and application of mathematical modelling for improving the quality of
managerial decisions.

UNIT I
Operations Research: Uses, Scope and Applications of Operation Research in managerial decision-making.

Decision-making environments: Decision-making under certainty, uncertainty and risk situations; Decision
tree approach and its applications.

UNIT II
Linear programming: Mathematical formulations of LP Models for product-mix problems; graphical and
simplex method of solving LP problems; sensitivity analysis; duality, Use of EXCEL SOLVER to Solve
LPP.

Transportation problem: Introduction to transportation problems, North-West corner rule, Least cost
method, Vogel’s approximation method for obtaining initial feasible solutions, Stepping stone and MODI
method to get optimal solution, Transhipment problem, Use of EXCEL SOLVER to Solve TP.

UNIT III
Assignment model: Hungarian Method Algorithm, Routing Problem, Travelling Salesman Problem, Use of
EXCEL SOLVER to Solve AP.

Game Theory: Concept of game; Two-person zero-sum game; Pure and Mixed Strategy Games; Saddle
Point; Odds Method; Dominance Method and Graphical Method for solving Mixed Strategy Game.

Sequencing Problem: Introduction to sequencing problem, Solution to sequencing problems, Gantt chart,
Johnson’s Algorithm for n Jobs and Two machines, n Jobs and Three Machines, Two jobs and m - Machines
Problems.

UNIT IV

Queuing Theory: Introduction, Queuing Theory, Operating Characteristics of a Queuing System,


Constituents of a Queuing System, Service Facility, Queue Discipline, Characteristics of M/M/I Queue
model; Application of Poisson and Exponential distribution in estimating arrival rate and service rate;
Applications of Queue model for better service to the customers.

Simulation: Introduction to simulation, Process of simulation, Monte Carlo simulation, Simulation of


inventory system, simulation of queuing system, Using MS Excel for Simulation.

SUGGESTED READINGS:
1. Apte-Operation Research and Quantitative Techniques (Excel Books)
2. S Kalawathy-Operation Research (Vikas IVth Edition)
3. Natarajan- Operation Research(Pearson)
4. Singh & Kumar—Operation Research(UDH Publisher edition 2013)
5. Taha Hamdy - Operations Research - An Introduction (Prentice-Hall, 9th edition)
6. Vohra - Quantitative Techniques in Management (Tata McGraw-Hill, 2nd)
7. Kothari - Quantitative Techniques (Vikas 1996, 3rd Edition).
20

8. Sharma J K - Operations Research (Pearson, 3rd Edition)


Page

Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA 403: STRATEGIC MANAGEMENT
OBJECTIVES:
1. To familiarizing the participants with the concepts, tools and techniques of corporate strategic
management
2. To enable them to develop analytical and conceptual skills and the ability to look at the totality of
situations.

UNIT I
Introduction, Strategic Management: Business Policy and Strategic Management, Basic Concept of
Strategic Management, Concept of Strategy, Dimension of strategic decision, Levels of strategy, Strategy
making modes,

Overview of process of strategic planning & management: Basic Model of Strategic Management-Strategy
Formulation, Implementation, and Evaluation; Mission, Vision, Objectives, Business definitions, Summary
statement of strategy, Deducing strategy from action & endeavours; Strategic Decision Making.

UNIT II
Strategic management and Globalization: Impact of Internet and E-Commerce, Role of Strategic
Management in Marketing, Finance, HR and Global Competitiveness.

Environmental Scanning- Components of Environment & Environmental analysis, External Environmental


Analysis-General, Industry & Competitive Environment, Porter’s Five Force Model for Industry Analysis,
Internal Environmental Analysis- Resource based approach, Value-Chain Approach, Scanning Functional
Resources to identify Key Internal Forces

UNIT III
Strategy Formulation: Designing Various Profile based on Environmental Scanning- ETOP Study, OCP,
SAP , SWOT Analysis, TOWS Matrix, and Competitive Profile Matrix(CPM);

Business Level Strategies: Porter’s Generic Strategies;

Corporate Level Strategies: Growth/ Expansion, Diversification, Stability, Retrenchment & Combination
Strategy;

UNIT IV
Corporate Restructuring: Mergers, Acquisitions, and Takeovers; Strategic Alliances,

Strategic Analysis and Choice: Process of Strategic Choice, Strategic Analysis: Portfolio Analysis,
Corporate Parenting, BCG Model, GE 9 Cell, Porters Diamond Model, Subjective Factors in Strategic
Choice.
SUGGESTED READINGS:
1. Carpenter-Strategic Management(Pearson)
2. Kazmi A. - Business Policy and Strategic Management (Tata Mc Graw Hill, 2nd Ed.)
3. Kachru - Strategic Management: (Excel Books)
4. Cliff Bowman - Business Policy and Strategy (Prentice Hall of India)
5. Trehan- Strategic Management ( Wiley)
6. Mc Carthy D.J., Minichiello Robert J., and Curran J.R. - Business Policy and Strategy (AITBS)
7. Lawrence R.Jauch., Glueck William F. - Business Policy and Strategic Management (Frank
Brothers)
8. Pearce II John A. and Robinson J.R. and Richard B. - Strategic Management (AITBS)
9. Peter F. Drucker Management Task & Responsibilities
10. Igor Ansoff Corporate Strategy
11. Gluek & Jaunch Corporate Strategy
12. Hatton & Hatton Strategic Management
21

13. Christian, Anderson, Bower Business Policy


Page

Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA 404: CONSUMER BEHAVIOUR
OBJECTIVES:
1. To understand the complexities of consumer needs and perceptions and translate them into effective
Marketing Strategies.
2. To understand Indian consumer behaviour by focusing on real life case-studies from Indian
environment.

UNIT I
Understanding Consumer Behaviour: Meaning and Concept of Consumer and Customer, Meaning and
nature of Consumer Behaviour, Factors affecting Consumer Behaviour,

Indian Consumer: Changing Indian Consumer Behavior-Drivers of Change; Changing Consumer Trends;
Rural Consumer Behavior; New Consumption Patterns

UNIT II
Consumer Decision Making Process-Concept of Consumer Decision; Consumer Involvement and decision
making; Consumer Decision Making Model,

Different Models in Consumer Behaviour: Economic model, Psychoanalytic model, Sociological model,
Howard & Seth model, Nicosia model, Engel-kollat-Blackwell model.

UNIT III
Factors Influencing Consumer Behaviour: Influence of Culture on Consumer Behaviour-Concept of
Culture; The measurement of Culture; Indian Core Values; Cultural aspects of emerging markets, Values,
Lifestyles, and Psychographics- Impact of Values, Lifestyles and Psychographics on buying behaviour;
Demographics, Lifestyles and Psychographics; Values and Value Systems, Group Influence on
Consumption- Role of reference groups; Effect of reference groups on consumer decision making; Celebrity
endorsements

UNIT IV
Industrial Buying Behaviour : Participants, characteristics of industrial markets, factors influencing
industrial markets, stages of industrial buying process, Customer and marketing of services.

SUGGESTED READINGS:
1. D. L. Loudon, J. Albert Della Bitta: Consumer Behavior; Concepts and Applications, Tata McGraw
Hill Publishing Company Limited
2. L. G. Schiffman, L. L. Kanuk, & S. R. Kumar: Consumer Behavior, Pearson Education Inc.
3. Rai Alok K., Srivastava M., “The Character of Customer Loyalty”, TATA MCGraw Hill
4. Kazmi & Batra- Consumer Behaviour (ExcelBooks)
5. Henry A.: Consumer Behavior and Marketing Action, Thomson Asia Pte Ltd.
6. M. Evans, A. Jamal, & G. Foxall : Consumer Behavior, John Wiley & Sons LTD.
7. M. Khan: Consumer Behavior, New Age International Publishers
22
Page

Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA 405: MANAGEMENT INFORMATION SYSTEM & E-COMMERCE

OBJECTIVES:
1. To develop the basic understanding of the information systems and their role in business
organizations.
2. To understand working of IT to run business more effectively.

UNIT I
MIS Introduction: Concept of Data and Information, Information Systems, Evolution of MIS. Framework
for understanding MIS: Anthony’s Framework, Simon’s Frame work, and Zaini’s Frame Work, Relation of
MIS & Management Level, Corporate MIS Strategy, Limitation of MIS

Changing Role of MIS: Strategic Advantage with MIS, Using IT for Strategic Advantage, Business Process
Reengineering, Using MIS for Improving Quality and building a knowledge Creating Company,
International Information System

UNIT II
Classification of Information System: Operating Support System- Transaction Processing System, Process
Control System, and Enterprise Collaboration System; Management Support System- Decision Support
System, Executive Information System, Management Information System; Office Automation System- Text
Processing System, Electronic Document Management System, Electronic Message Communication system,
Teleconferencing & Video Conferencing System

Applications: Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Security
and Ethical Challenges Of IT, Ethical Responsibility - Business Ethics, Technology Ethics; Cyber Crime
and Privacy Issues.

UNIT III
Developing MIS Systems: System Development Life Cycle, Investigation Phase, Prototyping, Feasibility
Analysis, System Analysis (DFD and ER Diagram), System Design, Implementing Business Systems,
Testing, Documenting, Training, Conversion and Maintenance

UNIT IV
E-Commerce: E-Commerce: Introduction, meaning and concept; Needs and advantages of e-commerce;
Traditional commerce; Types of E-Commerce, Virtual Organization, Inter-organizational E-commerce, E-
Governance, Basic requirements of E-Commerce.

Electronic Payment Systems: E-Cash, e-cheque, credit cards, debit cards, smart cards, E-Banking,
Manufacturing information systems

EDI: Introduction, networking infrastructure of EDI, Functions & Components of EDI File types of EDI.

SUGGESTED READINGS:
1. Shrivastava-Fundamental of Computer& Information Systems (Wiley Dreamtech)
2. Leon A and Leon M - Introduction to Computers ( Vikas, 1st Edition).
3. ITL ESL – Introduction to Information Technology (Pearson, 2nd Edition).
4. ITL ESL – Introduction to Computer science (Pearson, 2nd Edition).
5. Introduction to Computers, Norton P. (TATA McGraw Hill)
6. Leon - Fundamentals of Information Technology, (Vikas)
7. Frontiers of E-Commerce Ravi Kalkota, TMH
8. O, Brien J Management Information System, TMH
9. Oberoi, Sundeep E-Security and You, TMH
10. Young, Margret Levine The complete reference to Internet,TMH
23
Page

Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA 406: ENVIRONMENTAL STUDIES
OBJECTIVES:
The course aims to make students conscious of environmental concerns and understand the consequences
and impact of environmental trends on human life and business.

UNIT I
Introduction to Environmental studies, Sustainable development, Realm of Ecology, Environmental
Management System (EMS), Biodiversity, Business and Environment, Environmental Ethics

UNIT II
International Efforts for Environmental protection, India’s efforts for Environmental protection, Public
Policy, Role of NGOs, Environmental clearance for establishing and operating Industries in India

UNIT III

Global Environmental Problems, Global Warming, Ozone depletion, Air & Noise Pollution, Water
Resources, Land Management & Soil Pollution, Waste Management, Forest & Wild life Management,

UNIT IV
Indian Environmental Laws, Wild Life (Protection) Act, 1972, Water (Prevention & Control of Pollution)
Act, 1974, Environment (Protection) Act, 1986, Air (Prevention & Control of Pollution) Act,
1981.Functions of CPCB and SPCB,ISO-14000.

SUGGESTED READINGS:
1. Kaushik and Kaushik- Environmental studies

24
Page

Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA MK501: RETAIL MANAGEMENT
OBJECTIVES:
1. To make students understand the fundamentals of Retailing.
2. To make students understand retail practices and providing specialize platform for developing
cutting edge skills in retails.

UNIT I
Retail Management: Retailing, Definition and Concept, Functions of Retailing, Driving Forces for
Retailing, Social and Economic significance of Retailing; Organized Retailing; Technology in Retailing;
Present Indian Retailing Scenario,

The Customer and Retail Business: Knowing your Customers, Focusing on the Consumer, Mapping out
Society and Customer Buying Behavior.

UNIT II
Formats of Retailing: Retail institution by Ownership, Retail Institution by Store-Based Stratey Mix, Web,
Non-store based and other forms of Non Traditional Retailing;

Choosing a Store Location: Traditional Area Analysis, Site Selection, Store Design and Layout, The Store
and Its Image, The External Sore, Internal Store, Visual Merchandising and Atmospherics

UNIT III
Targeting In Retail: Targeting Customer and Gathering Information, Communication with Customers,

Promotional Strategy Retailing: Promotional Objectives, Establishing an Overall Promotional Budget,


Selecting Promotional Mix, Implementing Promotional Mix.

UNIT IV
Managing Retail Business: Retail Organization and HRM, Retail Organization and Operation Management,
Financial Dimensions and Pricing, Managing retail Services, Branding, and Perception of Service Quality

SUGGESTED READINGS:
1. Berman- Retail Management Strategic approach-11e (Prentice hall)
2. Cox-Retailing An introduction 5e (Prentice hall)
3. P. K. Sinha & D. P. Uniyal, : Managing Retailing, Oxford University Press.
4. Michael Levy, Barton A Weitz and Ajay Pandit, Retailing Management, McGraw Hill, New Delhi,
5. Varley R and Rafiq M : Principles of Retail Management, Palgrave Macmillan, Basingstoke
25
Page

Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA MK502: SERVICE MARKETING
OBJECTIVES:
The subject aims to provide the basic insights into the marketing of services and develops the understanding
of various types of services and current scenario of service sector in India.

UNIT I
Introduction: Understanding Services Phenomenon; Growth, of Service Sector; Role of services in
Economy; The concept of Services; Characteristics of services; Classification of services Emergence of
Service Economy, Challenges, Introduction to Services Marketing- Product to Services—The Challenges,
Classification of services.

UNIT II
Marketing Mix in Service Industry- Product in services, price, promotion, Place, process, people, physical
evidence- (concepts only)

Developing Sustainable Service Models: The problem Services Design, New Product Development in
Services, Managing Customer Research in Service, Planning and implementation of new service models

UNIT III
Demand Management in Services: Supply and Demand considerations in Services, Concept of Duration
Management and Rate Fences, Service mapping—Divergence versus Complexity

Service Market Segmentation and Marketing Mix: Market Segmentation in banking services; banking
services Marketing Mix, Market Segmentation in Tourism; Tourism Marketing Mix, Market Segmentation
in Hospitality; Hospitality Marketing Mix,

UNIT IV
Consumer Behavior In Services: Managing Customer Behavior—Accommodation versus Reduction,
Customer Involvement in Service Processes Customer Expectation Management, Customer Experience
Management, Targeting Customers, Managing Relationships and building Loyalty.

SUGGESTED READINGS:
1. Shanker, Ravi - Services Marketing - the Indian Perspective; Excel Books, New Delhi; First Edition;
2002
2. Lovelock, Christopher; Services Marketing - People, Technology, Strategy; Pearson Education Asia,
Delhi; First Indian Reprint, 200l.
3. Dr. Shajahan. S; Service Marketing (Concept, Practices & Cases); Himalaya Publishing House;
Mumbai; First Edition 2001.
4. Vasanthi Venugopal & Raghu V.N; Services Marketing; Himalaya Publishing house; Mumbai; First
Edition 2001.
5. Cengiz Haksever et. al, Service Management and Operations, Pearson Education
26
Page

Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA MK503: INTEGRATED MARKETING COMMUNICATION
OBJECTIVES:
1. To familiarize the students with the different elements of integrated marketing communications
2. To enable the students to learn the basics of marketing communications.
UNIT I
Integrated Marketing Communication (IMC): Marketing Communication, Objectives of Marketing
Communication, Factors contributing to IMC, Participants in IMC, IMC Promotion Mix, IMC Management
& Planning Model, challenges in IMC,

UNIT II
Advertising Management: Meaning, Nature and Scope of Advertising, Advertising – Classification of
advertising, Types of advertising, advertising appropriation, advertising campaigns Process of Advertising,
Customer and Competitor Analysis, STP Strategies for Advertising, Preparation and Choice of Methods of
Advertising Budget, Testing of Advertising Effectiveness, Ethical and Social Issues in Advertising

UNIT III
Message Design: The Creative concept development; the creative processes of the different forms of IMC;
AIDA model Considerations for creative idea Visualization. Creative planning, creative strategy
development, Communications appeals and execution, Message strategy design considerations, Source of
the message, Message integration, Advertorials and Infomercials, Evaluation of Creative Strategy/work.
Campaign, Planning: Message Creation, Copywriting. Role of Creativity in Copywriting

UNIT IV
Media Management: Media Types and their characteristics; Setting Media objectives; considering key
media concepts; Media planning; Media Strategy; Media buying; Cross media concept; and media research.

Advertising Agencies: their role, functions, organisation, Remuneration, client agency relationship, account
Planning; Hoarding Contractors; Printers, etc. Management of Advertising Agencies,

Emerging Concepts and Issues in Marketing Communications Sponsorship: POP: Supportive


Communication, Role of E-Commerce in Marketing Communication. Corporate Communication, Public
Relations – Types of PR, Publicity – Types of Publicity, Relationship between advertising and publicity,
Event Management

SUGGESTED READINGS:
1. Siraj M Joseph & Rahtz Don R : Integrated Marketing Communication – A Strategic Approach,
Cengage Learning
2. Kenneth Clow & Donald Baack : Integrated Advertising, Promotion, and Marketing
Communications, Pearson Education, Limited
3. Borden & Marshall : Advertising Management; MV Taraporevala Sons’ Co Pvt. Ltd, Richard D
Irwin Inc. Homewood, Illinois.
4. Chunawala & Sethia : Foundations of Advertising Theory & Practice; Himalaya Publishing House
5. Copley Paul : Marketing Communications Management Concepts & theories, Cases and Practices;
Butterworth- Heinemann Publication
6. Duncon : Integrated Marketing Communications, Tata McGraw Hills
27
Page

Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA FM501: MANAGEMENT OF FINANCIAL SERVICES
OBJECTIVES:
The main objective of this course is to help students to learn the various financial services and their role in
the overall financial system.

UNIT I
Financial System and Markets: Constituents and functioning; RBI – Role and functions. Regulation of
money and credit, Monetary and fiscal policies, Techniques of regulation and rates; Overview of Foreign
Exchange Market, Financial Sector Reforms in India, Overview of Financial Services: nature, scope and
importance etc.

UNIT II
Banking Industry in India: constituents, banking sector reforms, determination of commercial interest
rates: fixed and floating, Management of capital funds- capital adequacy norms, Liquidity Management,
Asset Liability Management - Gap analysis, Management of Non- performing assets, Strategies for making
commercial banks viable.

UNIT III
Securitisation: Concept, nature, scope and their implications, Securitization of Auto loans and housing
loans, Securitisation in India. DFIs in India - IDBI, ICICI, IFCI, NABARD, RRBs, State Level Institutions ;
NBFCs - Their status, types, working and strategies for commercial viability ; Insurance organisations -
Their status, types, working and strategies for commercial viability.

UNIT IV
Leasing and Hire Purchase: Industry, Size and scope, Parties involved, Evaluation of Lease transaction,
Types of lease and their implications, Hire purchase and lease - differences and implications for the
business. Other financial services: Factoring, Forfeiting, Discounting and Re Discounting Of Bills,
Consumer Credit and Plastic Money – concept, working and uses of each

Mutual Funds: Concept, Types, Significance of Mutual Funds, NAV, Evolution & Growth of Mutual
Funds, Role of Registrar, Underwriter according to SEBI guidelines.

SUGGESTED READINGS:
1. Fabozzi - Foundations of Financial Markets and Institutions (Pretice hall, 3rd Ed.)
2. Parameswaran- Fundamentals of Financial Instruments (Wiley India)
3. Khan M Y - Financial Services (Tata Mc Graw Hill, 1998)
4. Machiraju H R - Indian Financial System (Vikas, 2004)
5. Bhole L M - Financial Institutions and Markets (Tata McGraw-Hill, 3rd edition, 2003)
6. Srivastava , R.M & Nigam Divya - Management of Financial Institutions (Himalaya, 2003)
7. Gurusamy R - Financial Services & Markets (Thomson, 1st Ed.)
28
Page

Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA FM502: BUSINESS TAXATION AND AUDITING
OBJECTIVES:
The present course aims at familiarizing the participants with the principles, problems and structure of
different types of business taxes in Indian and relevance of these taxes in business decisions. Besides, a
broad understanding or role of taxation in economic and industrial development of an economy will also be
given.
UNIT I
Introduction: Objectives of Tax Management, Tax Planning, Tax Avoidance & Tax Evasion, Assessment
Year, Previous Year, Assessee – types, Residential status, Non-resident Indians.

Tax on Individual Income: Computation of tax under the heads of Salaries, Income from House Property,
Profits & Gains of Business, Capital Gains & Income from Other Sources. Tax deductible at source

UNIT II
Corporate Income Tax: Tax concessions and incentives for corporate decisions. Tax planning for
depreciation; Treatment of losses & unabsorbed items; Carry forward and set off losses. Tax and business
reorganizations- merger and amalgamation, Tax planning regarding Employees Remuneration, Tax appeals,
Revision & Review.

Wealth tax on closely held companies; Valuation of assets; Filing of returns; Assessment; Appeals; Review;

UNIT III
Introduction to Auditing: Meaning and objectives of auditing, Types of audit, Internal audit. Audit Process,
Audit and books; Working papers and evidences, Consideration for commencing an audit, Routine checking
and test checking

Audit Procedure: Vouching; Verification of assets and liabilities, Audit of Limited Companies: Company
auditor- Appointment, powers, duties, and liabilities.

UNIT IV
Auditing Standards: Appointment, power, duties and liability of Auditor, Broad Outlines of Company audit
and auditor’s report, Special audit – Banking companies, Educational Institutions, Insurance companies,

Recent Trends in Auditing – Nature and significance of cost audit; Tax audit, Management audit,
Computerised Audit

SUGGESTED READINGS:
1. Bhatia H L - Public Finance (Vikas)
2. Lakhotia R N - How to Save Wealth Tax (Vision Book 2001, 9th Ed.)
3. Prasad Bhagwati - Income Tax Law & Practice (Vishwa Prakashan)
4. Santaram R - Tax Planning by Reports (Taxmann, 1978).
5. Singhania V K - Corporate tax Planning and Business tax procedures (Taxmann,)
6. Datey V.S. - Indirect Taxes – Law & Practice (Taxmann, 20th Ed.)
29
Page

Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA FM503: WORKING CAPITAL MANAGEMENT
OBJECTIVES:
The objective of the course is to acquaint the students with the importance of the working capital and the
technique for effective working capital management.

UNIT I
Concept of Working Capital, Importance of working Capital, Kinds of Working Capital, factors
Determining Working Capital, Estimating Working Capital Requirements;

UNIT II
Management of Cash – Motives for Holding cash and marketable securities; Cash System, Managing the
Cash Flows, Types of Collection Systems, Cash concentration Strategies, Disbursement Tools, Investment
in Marketable Securities; Forecasting Cash Flows, Managing Corporate Liquidity and financial Flexibility;
Measures of Liquidity, Determining the Optimum Level of Cash Balances,

UNIT III
Accounts receivables management: objective - Formulation of credit and collection policies - Designing of
credit terms - Discount, the discount period and the credit period - collection policies and procedures - Cost
benefits analysis - Trade off - Evaluation of existing and proposed policies

Inventory Management: kinds of Inventories, benefits and Costs of Holding Inventories, Inventory
Management and Valuation, Inventory control Models.

UNIT IV
Financing of Working Capital Needs: Bank Credit- Principles and Practices, Bank Credit-Methods of
Assessment and Appraisal, Other Sources of Short Term Finance

Working Capital Control and Banking Policy: Capital control, Banking System Reformation, Tasks of the
monetary policy, the banking system reform, Perfection of banking legislation, Banking Reform in India.

SUGGESTED READINGS:

1. Bhalla, V.K: Working Capital Management: Text and Cases, New Delhi, Anmol Pub (P) Ltd.,
2. Rao P.M. Pramanik A.K.: Working Capital Management; New Delhi, Deep & Deep Publication,
3. Scherr F.C: Modern Working Capital Management, New Delhi, Prentice Hall of India, 1995.
4. Hampton J.J & C.L. Wagner: Working Capital Management, New Delhi, John Willey & Sons, 1996.

30
Page

Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA HR501: WAGE AND SALARY ADMINISTRATION
OBJECTIVES:
The objective of the course is to acquaint the students with the legal framework of wage and salary
administration as well as designing compensation structure and reward system.

UNIT I:
COMPENSATION - CONCEPT AND CONTEXT
Role of Compensation and Rewards in Organisation
Economic and Behavioural Issues in Compensation
Framework of Compensation Policy

UNIT II:
LEGAL FRAMEWORK OF WAGE AND SALARY ADMINISTRATION
Wage Concepts and Definition of Wages Under Various Labour Legislation
Constitutional Perspective, International Labour Standards, and Norms for Wage Determination
Law relating to Payment of Wages and Bonus
Regulation of Minimum Wages and Equal Remuneration
Law Relating to Retiral Benefits

UNIT III:
COMPENSATION STRUCTURE AND DIFFERENTIALS
Pay Packet Composition
Institutional Mechanism for Wage Determination
Job Evaluation and Internal Equity
External Equity and Pay Surveys

UNIT IV:
REWARD SYSTEM, INCENTIVES AND PAY RESTRUCTURING
Design of Performance-linked Reward System
Incentives for Blue and White Collars
Bonus, Profit Sharing and Stock Options
Allowances and Benefits
Downsizing and Voluntary Retirement Scheme

SUGGESTED READINGS:

1. Armstrong & Stephens, Employee Reward Management and Practice, Kogan Page
2. Strategic Reward, Armstrong & Brown, Kogan Page.
3. Henderson, R.O., Compensation Management, Englewood Cliffs, Prentice Hall
4. Armstrong, M and Murlis H, Reward Management, Kogan Page.
5. Cascio, Costing Human Resource, Thomson Learning,, India
31
Page

Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA HR502: HUMAN RESOURCE PLANNING
OBJECTIVES:
The objective of the course is to acquaint the students with the Concepts, tools and techniques of HRP so as
to match requirement and availability of human resource.

UNIT I:
Introduction: Evolution of Human Resource Planning (HRP)–Contemporary approach to HRP– Process of
HRP–Relation between HRP and other HR Functions– Productivity and Cost Considerations—Impact of
Technology on HRP—Methods of Job Analysis, Job Description, Job Specification– Skills Analysis/Skill
Inventory.

UNIT II:
Human Resource Planning: Tools, Methods and Techniques—Application of Quantitative Techniques in
Forecasting Requirement and Availability of Human Resource— Quantitative determination of human
resource requirements: Work Study— The Human Factors and Issues in the Application of Work Study and
Work Measurement – Labour Turnover –Succession Planning—Replacement Charts

UNIT III:
Action Planning: Matching Requirement and Availability: Retention, Resourcing, Flexibility and
Downsizing— Managing Redundancy and Alternatives to Redundancy—Recruitment planning and
operations—Current practices in Recruitment: Outsourcing, e-recruitment etc

UNIT IV:
Employee Selection: Determining the utility of a selection instrument and statistical rationale for selection–
Personal history data-Testing in Industry; Interviews and other selection devices-Decision-making for
selection-Issues relating to managerial selection.

SUGGESTED READINGS:

1. John Bramham, Human Resource Planning, Universities Press.


2. Paul Turner, HR Forecasting and Planning, CIPD.
3. Edward, Leek, et al.: Manpower Planning, Strategy and Techniques in Organizational Context,
Wiley
4. J.W. Walker: Human Resource Planning, Mc Graw Hill.
5. T. V. Rao, Readings in Human Resource Development, Oxford & IBH.

32
Page

Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA HR503: INDUSTRIAL RELATION AND LABOUR LAW
OBJECTIVES:
Understanding of the legal framework is important for the efficient decision-making relating to man
management and industrial relations. The course aims to e an understanding, application and interpretation
of the various labour laws and their implications for industrial relations and labour issues.

UNIT I
Introduction to Industrial Relation: Definition & Meaning; Concepts; Factors of industrial relations;
Importance of industrial relations, Objective of Industrial Relations; Approaches to industrial relations, The
Labour movement, Characteristics of Indian Labour.

Indian Trade Union Movement: Nature of Trade Unions; Functions of Trade Union; Objectives &
Importance of Trade Union; Trade Union movement; Reasons for employees to join trade Unions; Problems
of Trade Unions & Remedies; Trade Union Act 1926; Trends in Trade Union Movement in India.

UNIT II
Industrial Disputes: Meaning of Industrial Conflicts, Causes of Industrial Conflicts, Types of Industrial
Conflicts - Strikes & Lockouts, Machinery for resolving Industrial Disputes under the Industrial Disputes
Act 1947, Arbitration, Adjudication, Prevention of Industrial Conflicts, Approaches to Settlement of
Conflict

Collaboration and Workers Participation in Management: Bases of collaboration, Interventions for


collaboration, Meaning of workers participation in management, concepts and objectives of workers
participation in management, growth and development of workers participation in management, types of
workers participation in management.

UNIT III
The Minimum Wages Act, 1948: Fixing of Minimum Rates of Wages –Minimum Rates of Wages –
Procedure for Fixing and Revising Minimum Wages – Advisory Boards and Committees – Wages in Kind –
Wages for worker who works for less than normal working day – Wages for two or more classes of work –
Minimum time rate wages for piece rate work – Maintenance of Registers and Records

The Payment of Wages Act, 1936: Fixation of Wage Periods – Time of Payment of Wages – Deductions
which may be made from wages –Maintenance of Registers and Records

UNIT IV
The Payment of Bonus Act, 1965: Computation of Gross Profit and Available Surplus – Eligibility and
Disqualification for Bonus – Payment of Minimum and Maximum Bonus –Calculation of Bonus with
respect to certain employees – Proportionate deduction in bonus in certain cases – Computation of number
of working days – Set on and Set off of allocable surplus – Special provisions with respect to certain
establishments – Deduction of certain amounts from bonus payable – Time limit for payment of bonus –
Presumption about accuracy of balance sheet and profit and loss account – Maintenance of Registers and
Records
The Payment of Gratuity Act, 1972:

SUGGESTED READINGS:
1. Mamoria CB, Mamoria, Gankar - Dynamics of Industrial Relations (Himalayan Publications)
2. Singh B.D. - Industrial Relations & Labour Laws (Excel, 1st Ed.)
3. Kogent - Industrial Relations & Labour Laws (Wiley Dreamtech)
4. Srivastava SC - Industrial Relations and Labour Laws (Vikas, 2000, 4th Ed.)
5. Venkata Ratnam – Industrial Relations (Oxford, 2006, 2nd Ed.)
6. Daver, Personnel management and Industrial Relations
7. Johnson, Introduction to Industrial Relations
8. Sharma A.M, Industrial Relations
33

9. Biswanth Ghosh, Personnel management and Industrial Relations


10. Bhagdiwall- Flippo, Personnel management and Industrial Relations
Page

11. M.V. Pylee, Industrial Relations


Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA MK601: SALES & DISTRIBUTION MANAGEMENT
OBJECTIVES:
The purpose of this paper is to acquaint the student with the concepts which are helpful in developing a
sound sales and distribution policy and in organizing and managing sales force and marketing channels.

UNIT I
Sales Management: Evolution of sales function, Objectives of sales management positions, Functions of
Sales executives, Relation with other executives

Salesmanship: Theories of personal selling, Types of Sales executives, Qualities of sales executives,
Prospecting, pre-approach and post-approach, Organising display, showroom & exhibition

UNIT II
Sales Organisation and relationship: Purpose of sales organization, Types of sales organization structures,
Sales department external relations, Distributive network relations.

Sales Force Management: Recruiting and Selecting Sales personnel, Developing and Conducting Sales
Training Programmes; Sales Compensation-Designing and Administering Compensation Plans; Supervision
of Salesmen; Motivating Sales personnel; Sales Meetings and Sales Contests; Designing Territories and
Allocating Sales Efforts; Objectives and Quotas for Sales Personnel;

UNIT III
Distribution Management: Types of Marketing Channels, Factors affecting the choice of channel, Types of
middleman and their characteristics, Concept of physical distribution system; Growing importance of
distribution for strategic advantage; Value chain and marketing intermediaries; Designing channel structure
and strategy, Organisational patterns in Marketing Channels; managing marketing Channels; marketing
Channel Policies and Legal Issues;

UNIT IV
IT enabled Distribution Systems: Information System and Channel Management, Disintermediation vs
Reintermediation; Cybermediary (e-commerce), Partial disintermediation, Infomediary; Intermediary
empowerment; Framework for adoption of IT enabled distribution systems;

Distribution and Logistics: Logistics Information System and Order Processing, Distribution related Issues
and Challenges for Logistics Management; Gaining competitive advantage through Logistics Management;
Wholesaling and retailing Logistics of Distribution Channel Planning,

SUGGESTED READINGS
1. Cundiff, still : Sales management, PHI
2. Mc murry & Arnold : how to build a dynamic sales organisation , TMH
3. Pradhan, Jakate & Mali : Element of Salesmanship and publicity.
4. S.L. Gupta :Sales and Distribution Management
5. Stern : Marketing Channel
34
Page

Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA MK602: CUSTOMER RELATIONSHIP MANAGEMENT
OBJECTIVE:
The paper is designed to impart the skill based knowledge of Customer Relationship Management. The
purpose of the syllabus is to not just make the students aware of the concepts and practices of CRM in
modern businesses but also enable them to design suitable practices and programs for the company they
would be working.

UNIT I
Customer Relationship Management Fundamentals- Theoretical perspectives of relationship, Evolution of
relationship marketing, Stages of relationship, Issues of relationship, Purpose of relationship marketing,
Approach towards marketing- A paradigm shift, Historical Perspectives, CRM Definitions, Emergence of
CRM practice, CRM cycle, Stakeholders in CRM, Significance of CRM, Types of CRM, Success Factors in
CRM, CRM Comprehension, CRM Implementation

UNIT II
Customer Satisfaction: Meaning, Definition, Significance of Customer Satisfaction, Components of
Customer Satisfaction, Customer Satisfaction Models, Rationale of Customer Satisfaction, Measuring
Customer Satisfaction, Customer satisfaction and marketing program evaluation, Customer Satisfaction
Practices, Cases of Customer Satisfaction

UNIT III
Customer Relationship Management: Technology Dimensions - E- CRM in Business, CRM: A changing
Perspective, Features of e-CRM, Advantages of e-CRM, Technologies of e-CRM, Voice Portals, Web
Phones, BOTs, Virtual Customer Representative, Customer Relationship Portals, Functional Components of
CRM, Database Management: Database Construction, Data Warehousing, architecture, Data Mining.
Characteristics, Data Mining tools and techniques, Meaning, Significance, Advantages, Call Center,
Multimedia Contact Center, Important CRM software.

UNIT IV
Customer Relationship Management (Contd.): Emerging Perspectives: Employee-Organisation
Relationship, Employee- Customer Linkage, Factors effecting employee’s customer oriented behavior,
Essentials of building employee relationship, Employee customer orientation, Service Failure, Service
Recovery Management, Service Recovery Paradox, Customer Life time value, customer profitability,
customer recall management, customer experience management, Rural CRM, , customer relationship
management practices in retail industry, hospitality industry, banking industry, telecom industry, aviation
industry

SUGGESTED READINGS
1. Alok Kumar Rai : Customer Relationship Management: Concepts and Cases (Second Edition)-PHI
Learning
2. Simon Knox, Adrian Payne, Stan Maklan: Customer Relationship Management- Routledge Inc.
3. Bhasin- Customer Relationship Management (Wiley Dreamtech)
4. Dyche- Customer relationship management handbook prentice hall
5. Peelan-Customer relationship management prentice hall
6. Kristin Anderson, Carol Kerr : Customer relationship management, McGraw-Hill Professional
7. Chaturvedi-Customer Relationship Management(Excel Books)
8. Sheth J N, Parvatiyar A. and Shainesh G. : Customer relationship management: , Emerging
Concepts,
9. Tools, & Applications, Tata McGraw-Hill Education
10. Lumar- Customer Relationship Management (Wiley India)
35
Page

Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA MK603: INDUSTRIAL AND RURAL MARKETING
OBJECTIVES:
To familiarize the participants with conceptual understanding of Industrial and Rural Marketing and
development practices in Indian context.

UNIT I
UNIT I
Introduction to industrial marketing: Definitions of Industrial Marketing, Nature of Industrial Marketing,
Industrial marketing Vs. Consumer Marketing, Economics of Industrial Demand, The resellers Market, The
Industrial marketing concept, Types of Industrial markets, Classifying Industrial Products, Organizational
Procurement Characteristics,
Industrial Marketing Environment: Environment effect on Industrial Market with special reference to
government Rule. Trends in industrial marketing

UNIT II
Product and Service Strategy in Industrial Market: Developing product strategy, analyzing industrial
product life cycle, developing strategies for existing and new products. Service Strategy: Standardization
V/S non standardization of parts, types of technical assistance and organization for technical assistance and
difficulties in rendering technical assistance.

UNIT III
Introduction to Rural Marketing: Introduction to Rural Market, Importance, Market Size and Physical
Structure of Rural Society, Corporate Interest in Rural Market, Classification of Rural Product and Rural
Market. Socio-Economic Reforms, Use of Durable and Non-Durables by Indian Rural folk,

Rural Consumer's in India: Geographical Spread and Differentiation, Behaviour of Rural consumers,

UNIT IV
Rural Market Segmentation: Occupational Segmentation, Sociological Segmentation, Thomson Rule of
Market Index, Lin-Quest and MICA Rating, Targeting, Selection of Segments, Product, Pricing and
Promotion Strategies.

Marketing of Agricultural Products: Agricultural Inputs and their Types, Government Efforts, Challenges,
Agricultural Marketing, Marketing Rural Non-Farm Products, Marketing Network, Different Marketing
Agencies and Institutions, Various Types of Distribution Channels in Rural Marketing, , Rural
Communication-Challenges and Strategies, Types of Rural Communication.

SUGGESTED READINGS:
1. Industrial Marketing – P K Ghosh
2. Industrial Marketing – Hawaldar
3. Jonathan Reuvid, Guide to Rural Business (Kogan Page)
4. Deu S. Mahendra and Basu K.S. - Economic and Social Development (Academic Foundation)
5. Brown Ben, Practical Accounting for Farm and Rural Business (Lavoisier) 2003.
6. Warren M - Financial Management for Farmers and Rural Managers (Blackwell Publishing)
7. Prag P A - Rural Diversification (EG Books)
8. Thorner Daniel and Morner Alice - Land and Labour in India (Asia Publishing House)
9. Gopalaswamy T.P. - Rural Marketing Environment, Problems and Strategies (Vikas, 1st Ed.)
36
Page

Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA FM601: FINANCIAL PLANNING & PROJECT MANAGEMENT

OBJECTIVES:
The basic purpose of this course is to understand the framework for evaluating capital expenditure proposals
factors to be considering in project planning and issues related to successful to project management.

UNIT I
Project Management -Frame Work: Concept of a Project, Capital Expenditure, Importance & Difficulties,
Phases of Capital Budgeting, Feasibility Study: Overview.

Resource Allocation: Elementary Investment strategy, Portfolio Planning tools, Strategic position & Action
Evaluation

UNIT II
Project Identification & Formulation -Scouting for Project Idea, Preliminary Screening, Project Rating
Index, Market & Demand Analysis - Market Survey, Characterisation of Market, Forecasting & Planning,
Profit potential of Industries ; Porter Model

Technical Analysis: Analysis of Inputs, Technology, Product Mix, Capacities, Location, Civil Works,
Charts, Layouts, Work Schedule.

UNIT III
Financial Analysis & Appraisal -Cost of Project, Means of Financing, Cost of Production, Working
Capital Requirement & its Financing, Estimates of Net Cash Accruals over a period.
Project Risk Analysis- NPV, Benefit-Cost Ratio, IRR, Payback Period, ARR, Investment Appraisal - Indian
& International Practices

Analysis of Risk: Types & Measures of Project Risk, Sensitivity Analysis, Scenario Analysis, Monte Carlo
simulation, Certainty equivalent, Risk Adjusted Discount Rate, Decision Tree Analysis, Selection of Project,
Special Decision Situation, Risk Analysis- Firm Risk & Market Risk (Quantitative Aspect)

UNIT IV
Implementation Monitoring & Control -Project Organisation, Project Scheduling- Network Techniques
for Project Management, Administrative aspects of Capital Budgeting, Special Issues in Project
Management (brief introduction only)- Social Cost Benefit Analysis, UNIDO & L.M. approach.
Multiple Project Analysis- Portfolio Theory - CAPM Technique

SUGGESTED READINGS
1. Prasanna Chandra : Project: Preparation, Appraisal, Budgeting and Implementation.
2. P.K. Matto : Project Formulation in Developing Countries.
3. Chitale : Project Viability in Inflationary Condition.
4. Little and Mirrless : Guidelines for Project Evaluation.
5. Choudary S, Project Management
6. Joseph J Moder and Philips C.R., Project management
7. Joy P.K., Total Project management
8. Gopal Krishnan Rama, Text book of Project Management
9. Harold Kerzer, Project Management
10. Josh S, Project Management
11. Saprthe R.K, Project Management
12. Narendra Singh, Project Management and Control
13. Vasanth Desai, Project Management and Entrepreneurship
14. Bhavesh. M. Patel, Project Management
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Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA FM602: BEHAVIOURAL FINANCE
OBJECTIVES:
Reliant upon cognitive psychology decision theory, behavioural finance is the study of how investors’
interpret and act on available, fallible information. This course will help the students to identify persistent or
systematic behavioural factors that influence investment behaviour.

UNIT I
Behavioural Finance: Nature, Scope, Objectives and Significance & Application. History of Behavioural
Finance, Psychology: Concept, Nature, Importance, The psychology of financial markets, The psychology
of investor behaviour, Behavioural Finance Market Strategies, Prospect Theory, Loss aversion theory under
Prospect Theory & mental accounting—investors Disposition effect

UNIT II
Building block of Behavioural Finance, Cognitive Psychology and limits to arbitrage, Demand by
arbitrageurs: Definition of arbitrageur; Long-short trades; Risk vs. Horizon; Transaction costs and short-
selling costs; Fundamental risk; Noise-trader risk; Professional arbitrage; Destabilizing informed trading
(positive feedback, predation) Expected utility as a basis for decision-making. The evolution of theories
based on expected utility concept.

UNIT III
Elsberg’s paradoxes, Rationality from an economics and evolutionary prospective, Different ways to define
rationality: dependence on time horizon, individual or group rationality. Herbert Simon and bounded
rationality. Demand by average investors: Definition of average investor; Belief biases; Limited attention
and categorization; Non-traditional preferences – prospect theory and loss aversion; Bubbles and systematic
investor sentiment.

UNIT IV
External factors and investor behaviour: Fear & Greed in Financial Market, emotions and financial markets:
geomagnetic storm, Statistical methodology for capturing the effects of external influence onto stock market
returns

Behavioural corporate finance: Empirical data on dividend presence or absence, ex-dividend day behaviour,
Timing of good and bad corporate news announcement. Systematic approach of using behavioural factors in
corporate decision-making, Neurophysiology of risk-taking, Personality traits and risk attitudes in different
domains

SUGGESTED READINGS
1. Finding Financial Wisdom in Unconventional Places (Columbia Business School Publishing)
2. Bisen,pandey-Learning Behavioural Finance(Excel Books)
3. A History of Financial Speculation: Edward Chancellor
4. Forbes- Behavioural Finance (Wiley India)
5. The Little Book of Behavioral Investing (Montier)
6. The Psychology of Persuasion (Collins Business Essentials)
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Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA FM603: INTERNATIONAL FINANCIAL MANAGEMENT
OBJECTIVES:
The objective of this paper is to give students an overall view of the international financial system and how
multinational corporations manage their.

UNIT I
Global Financial Environment: Objective of financial management in a multinational corporation,
functions of international financial management. Special decision variables in international financial
management, International monetary system, Fischer Effect, International fisher effect

Management of exposure & risk: Concept of exposure and risk. Types of exposure – transaction,
transnational and economic exposure, Measurement of transaction exposure, Managing transaction
exposure, Hedging Strategies,

International Portfolio Investment: Economic determinants, the national FDI policy framework, Benefits
of international equity and bond investing. International capital asset pricing model (ICAPM)

UNIT II
International Capital Budgeting: The basic framework for analysis. Issues and strategic considerations in
international capital budgeting. The adjusted present value approach (APV). Financial risk and cost of
capital, Exchange risk and cost of capital, Political risk and cost of capital, Impact of hedging on cost of
capital, Tax consideration – Branch vs. subsidiary, withholding tax. Foreign sales corporations, 80-20
subsidiaries and tax havens

UNIT III
International working capital management:
i) International cash management: The cash positioning decision, Advantages and disadvantages of
centralized cash management, Multilateral netting, Intra corporate transfer of funds. Transfer pricing,
problems of international cash management,
ii) International Receivables management: Domestic v/s International receivables management, Letter of
credit. International factoring & Accounts receivables,
iii) International inventory management: Advance inventory purchases, Stockpiling,

UNIT IV
International Financing Decisions:
i) Euro-money and Eurobond Markets, Size of the Euro currency market, Growth of Euro Dollar market,
Instruments and rate of Euro Currency Markets, Creation of Euro deposits, Syndicated Eurocurrency loan
Market, International Bond Markets, Multi-currency bonds and their types, Rationale for multi currency
bonds,
ii) International Equity markets: Foreign equity market and their comparative performance, Recent
developments and innovations in international capital markets, Recent developments in the Euro bond
market,

SUGGESTED READINGS
1. Folks William R. Jr. & Raj Agrawal : International Dimensions of Financial Management
2. P.G. Apte :Global financial Management
3. Dennis J.D. Connor & Albert T Bussco : International Dimensions of Financial Management
4. Zenoff David B. & Zwick Dack : International Financial Management
5. Advani V.A. :International Finance: Theory and Practice
6. Seth Jagdish & Eshghi A: Global Financial Perspectives
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Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA HR601: ORGANIZATION DEVELOPMEMNT
OBJECTIVE:
To prepare the students as organisational change facilitators using the knowledge and techniques of
behavioural sciences.

UNIT I
Introduction: Organisation development- Concept and process; Assumptions and values underlying
organisation development (OD); Foundations of organisation development, Emergence of OD as an applied
behavioural science; Role of top management and organization development practitioners.

UNIT II
Organisational Diagnosis: Techniques of organisational diagnosis- Questionnaires, interviews, workshops,
task -forces and other methods; Collecting and analysing diagnostic information; feeding back diagnostic
information.

UNIT III
Organisational Change, Renewal, and Development: Planned change; Organisational growth and its
implication for change; Kurt Lewin’s model of change; Force field analysis; Change cycles- Power and
participative types; Organisational renewal and re–energising; Institution building; Creativity and
innovation.

UNIT IV
OD Interventions: Change agents- Role, skills and styles of change agents; Relation with the client system;
Designing interventions; Evaluating and institutionalizing interventions; Action research; Structural
interventions- Work redesign, work modules, Quality of work life (QWL), Quality circles(QC); Behavioural
interventions- Management by objectives (MBO), Sensitivity training, Transactional analysis; Career
planning; Inter-group interventions- team building, survey feedback, Grid OD; Techno-structural
interventions- Restructuring organizations, Employee involvement.

SUGGESTED READINGS
1. French, W.L. and Bell, C.H., Organisation development, Prentice-Hall, New Delhi.
2. Hackman, J.R. and Senttle, J.L., Improving life at work: Behavioural science approach to
organisational change, Goodyear, California.
3. Harvey, D.F. and Brown, D.R., An experimental approach to organization development, Prentice-
Hall, Englewood Cliffs, N.J.
4. Hersey P., and Blanchard, H.B., Management of organisational behaviour: Utilising human
resources, Prentice Hall, New Delhi.
5. Pareek U., Rao, T.V. and Pestonjee, D.M., Behavioural processes in organisations, Oxford and IBH.,
New Delhi.
6. Cummings, T. G., Theory of organization development and change, South Western.
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Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA HR602: HUMAN RESOURCE DEVELOPMENT
OBJECTIVES:
The purpose of this course is to facilitate an understating of the concepts, methods and strategies for HRD.

UNIT I
Introduction: Meaning of Human Resource Development and Importance of Human Resource
Development, Objectives of Human Resource Development, Scope of Human Resource Development

Training Human Resource: Objectives of training, Importance of training, Meaning of orientation,


Objectives of orientation, Difference between Orientation and training, the process of training, Methods of
training –(Off the Job Training – Lectures, case study, role play, business game, in-basket exercise; On the
Job - Job Instruction, Vestibule, training by Superiors, Simulation, Apprenticeship) designing training
program performance appraisal as a tool.

UNIT II
Performance Appraisal:
Importance and Objectives of Performance Appraisal; Approaches to Performance Appraisal; The
Evaluation Process; Tools for Performance Appraisal – Traditional Methods; Free Essay Method; Merits &
Demerits of Traditional Method; Modern Methods of Appraisal and Career development; Evaluation and
Problems of Appraisal; How to make Performance Appraisal a success?

UNIT III
Management Development: Purpose and Objectives of management development, Factors inhibiting
Management Development; Pedagogical approaches to and techniques of Management development – On
the Job techniques: Under-study assignment or attachment method; Syndicate; Off-the-job techniques-
sensitivity training; Survey feedback.

UNIT IV
Managing Quality and productivity: Alternative work arrangements; Using quality circle programs; Total
quality management programs; IT and HR - attitude surveys; Creating self-directed team; Empowering
Team work; extending participative decision making, HR and business process reengineering.

Recent trends in the area of HRD: Personality quotient, Emotional quotient, The changing view of Global
HRD; The use of computer and the internet.

BOOKS FOR REFERENCE:


1. Pandey, HRD
2. C.B. Mamoria & S.V. Gankar, Personnel Management
3. K. Aswathappa, Human Resource Management
4. Rao & T.V. Verma, HRD
5. Jean Marleen, Performance Oriented HRD
6. Gary Dessler, Human Resource Management
7. Sharma, Human Resources Management.
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Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus
BBA HR603: LABOUR WELFARE AND SOCIAL SECURITY
OBJECTIVES:
The course aims at providing the students an understanding of the theoretical, applied and legal aspects of
labour welfare and social security with special reference to India.

UNIT-I
Labour Welfare: Meaning, Scope, Objectives, Principles, Theories.
Agencies for labour Welfare: State, Employers, Trade unions.
Necessity and importance of Labour Welfare in India

UNIT-II
Welfare Measures: Labour welfare officer, Consumer Co-operative stores, Counselling services,
Educational Facilities, Transport Facilities, Recreational Facilities, Family Planning, Workers' Education
scheme.

UNIT-III
Welfare Special Categories of labour: Female labour, Child labour, Contact labour, Constructional labour,
Bonded labour, Inter-State Migrants labour, Handicapped and Disabled labour.

UNIT-IV
Social Security: Meaning, Scope, Objectives, Social Insurance and Social Assistance, Social Insurance,
Commercial Insurance, ILO and Social Security

Labour Legislation and labour Administration: Meaning, Objectives, Need, principles; Classification of
Labour Legislation, Control Machinery of Labour Administration, Labour Administration at the State Level.

SUGGESTED READINGS:
1. A.M. Sarma Aspects of labour welfare and Social Security
2. T.N. Bhagoliwal Economics of Labour and Industrial Relations
3. B.P. Tyagi Labour Economics and Social Welfare
4. R.C. Saxena Labour Problems and Social Welfare
5. S.N. Mehrotra Labour problems in India
6. V.V. Giri Labour problems in Indian Industry
7. P.L. Malik Industrial Laws

42
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Dr. Shakuntala Misra National Rehabilitation University, Department of Management, BBA Syllabus

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