17 Eijmms Vol2 Issue7 July2012

EXCEL International Journal of Multidisciplinary Management Studies
Vol.2 Issue 7, July 2012, ISSN 2249 8834

Online available at http://zenithresearch.org.in/
A COMPARATIVE STUDY BETWEEN

E-LEARNING AND TRADITIONAL LEARNING
IN MANAGEMENT EDUCATION
MS. S. ANITHA*
*IT Lecturer
Indus Business Academy,
Bangalore.
ABSTRACT
In India, globalization has created a good vibration and existence for management
education. The new era of technology enabled education or ‘e-learning’ is displacing the
outdated traditional methods of learning. E-learning is a broader term than ‘on-line
learning’ and ‘m-learning’. The uniqueness of e-learning is that, it provides the learner the
opportunity to learn anytime, anywhere in this world. Advanced learners are allowed to
speed through or bypass instruction that is redundant while beginners slow their own
progress through content, eliminating their own obstructions. This paper concentrates one-
learning &traditional learningcontent preparation and presentation tools, applications,
various types of methodologies used in managementeducation, pros and cons of e-
learning& traditional learning and future of e-learning & traditional learning in
management education. To emphasize these different perceptions, in this study, I have
compared the traditional with online learning from two perspectives. Firstly, I made a
literature review on traditional and e-learning. Secondly, I considered useful and necessary
to analyze the management student’s perceptions regarding the traditionaland e-learning.
KEYWORDS: Online learning, E-Learning, classroom learning, traditional learning,

virtual learning, Face-to-face learning.
______________________________________________________________________________
INTRODUCTION
In today’s digital economy, management institutions across the world are rapidly growing
in numbers and adopting Internet-based technologies for the purpose of management www.zenithresearch.org.in
education. Initially, the Internet technology was focused around the consequences to
provide distance education. This online learning technology is used to present course
information and to provide support to the students through Internet. Now, everybody is
talking about adopting the e-learning technology and knowledge sharing into management
education. Adoption of this e-learning technology initially requires a high level of
investment startup. At this point of time, the research of the comparative study on e-
learning and traditional learning in management education gives us an idea about which
learning methodology is beneficial for aspiring future managers.
OBJECTIVES OF THE STUDY

230
 To explore the scope for e-learning and traditionallearning in management

education.
 To examine the content preparation and presentation tools in e-learning and

traditionallearning.
 To examine the application of e-learning in various types of methodologies used in

management education.
 To study about the benefits of e-learning and traditionallearning.
 To study the comparative analysis of e-learning and classroom learning in

management education.
NEED FOR THE STUDY
In this technology era, both e-learning and traditional(classroom) learning have been used
in many B-schools. In majority of the B-schools, hybrid learning plays vital role and also in
few B-schools only traditional learning takes place. So to find out which mode of learning is
best for future managers and what is their assessment about traditional learning. Also to
know which mode of learning makes successful managers in future.
RESEARCH METHOD
The study is based on primary data which was collected from students who is pursuing
management courses in different B-schools of Bangalore with the help of structured, pre-
tested and modified questionnaire. A sample of 100 students was selected from various
management colleges (B-schools) operating in Bangalore, which are perceived as hubs for
management education. The students were contacted through emails as well as personal
visits.
SAMPLE AND STUDY AREA
In order to select the sample, various reputed B-schools were identified. A group of 100
students (both I and II years) were selected from each of the colleges.
TRADITIONAL AND CLASSROOM LEARNING www.zenithresearch.org.in
Traditional learning-where the instructor teaches or facilitates all the sessions in classroom
but incorporates technology in some or all classes –for example, PowerPoint presentations,
web based activities, multimedia simulations of key concepts, virtual labs and/or online
testing. In this method of learning the tutor usually talks more than the student. The
learning is conducted with the whole class participating; there is almost no group or
individual study. The teacher conducts the lesson according to the study program and the
existing curriculum. In this method of learning tutors take more effort than students.
E-LEARNING AND ONLINE LEARNING

231
E-Learning sometimes referred to as online learning, web-based learning, distance learning

and technology-based learning, among other names, is a concept that has gathered
significant global attention.E-learning is the only method of learning, where two distinct
learning styles of auditory learners and visual learners are incorporated. In e-learning,
content is delivered via the Internet, intranet/extranet, audio or video tape, satellite TV,
and CD-ROM whereas online learning is done by only with the help of Internet and
Intranet. In this method of learning students have to take more effort (self-motivation)
because no face to face interaction between students and tutors or peers.
ADVANTAGES OF E-LEARNING
The key advantages of e-Learning are flexibility, convenience and ability to work at any
time and place where an internet connection is available. There are also cost and time
benefits without having to commute to and fro teaching campus. The developed e-courses
would supplement and complement the class room teaching for the B-school graduates to
make learning more effective. Besides, it would also be the resource for updating the
knowledge and skills of the managementfield.
E-Learning system is expected to allow more time for the teachers to get equipped with
recent advances in the subject matter and to enable the students to interact with the
teachers more effectively and fruitfully for enhancing their knowledge and skills. Further,
the e-learning modules would provide the students an anytime and anywhere learning
opportunity. Other advantages expected are the ability to communicate with fellow
classmates independent of distance, greater adaptability to learners’ needs, more variety in
learning experience with the use of multimedia and the non-verbal presentation of teaching
materials.Colleges and universities also continue to increase their web-based course
offerings to appeal to audiences such as working adults who otherwise have limited access
to higher education (Haugen, LaBarre, & Melrose, 2001; Liaw & Huang, 2002; McEwan,
2001)
IMPACT ON LEARNERS
Development of independent learning skills
www.zenithresearch.org.in
Improvement in self-confidence among learners
Avoidance of monotony of class room teaching
More flexibility in the time schedule
More time for interaction
Facilitation of ‘any time’ interaction
HYBRID LEARNING
232
Hybrid learning-where the instructor combines the elements of online teaching courses and
traditional courses to replace some classroom sessions with virtual sessions –for example-
online forums or web based activities. Hybrid courses also known as blended or mixed
mode courses. They are courses in which a significant portion of the learning activities have
been moved online and time traditionally spent in the classroom is reduced but not
eliminated.
The goal of hybrid courses is to pair the best features of face-to-face teaching and learning
with the best options of online learning to promote active and independent learning and
reduce class seat time. Using instructional technologies, the hybrid model forces the
redesign of some lecture or lab content into new online learning activities, such as case
studies, tutorials, self-testing exercises, simulations, and online test/group collaborations.
Within five years, you'll see a very significant number of classes that are available in a
hybrid fashion," says John R. Bourne, a professor of electrical and computer engineering
at Franklin W. Olin College of Engineering who is editor of the Journal of Asynchronous
Learning Networks. "I would guess that somewhere in the 80- to 90-percent range of
classes could sometime become hybrid." And he says he expects to see more students
choose to take online courses even if they live on campus. (Jeffrey R. Young,The Chronicle
of Higher Education, from the issue dated March 22, 2002)
"Hybrid Teaching Seeks to End the Divide between Traditional and Online Instruction"
by Jeffrey R. Young, March 22, 2002, Chronicle of Higher Education.
E-LEARNING VS. TRADITIONAL LEARNING
When it comes to management education, combining both may be the best approach. The
greatest change in B-school training in the past 5 years has been the advent and
proliferation of e-learning. Because of the Internet, learners can be trained any time, any
place. Often a computer is necessary; now a day’s B-schools are providing laptop to all the
students with wi-fi facility.
The main reasons for e-learning's popularity are convenience and cost. Learning from an
onsite computer is more convenient and cost-effective than traveling across the centers for
a training session.Despite the benefits of e-learning, the most recent industry report from www.zenithresearch.org.in
Training magazine (a sister publication of S&MM), released in December 2005, revealed
that "the classroom ain't dead yet." Seventy percent of all formal training is still held in
classrooms with live instructors.
Some things still can't be taught online, says Jean Barbazette, the president of The
Training Clinic in Seal Beach, Calif. "For interpersonal skills, classroom learning usually
works better," she says. The classroom offers feedback from instructors and peers, which is
crucial to the learning process. Even with the growth of e-learning, most people still learn
best from real, live teachers, not simulated ones.
233
For IBM, one of e-learning's main advantages is its efficiency, so when a new product or
upgrade comes out, the company chooses e-learning over the classroom. "To get people
enabled, time is of the essence," von Koschembahr says. "You can deploy e-learning faster
than having to wait for a class to be scheduled."
William Norton, president of e-learning consultancy William Norton Consulting, based in

Boulder, Colo., says the advantages of classroom and online learning depend on both
financial restrictions and the curriculum. "If I've got a limited budget, and I have people
distributed all over the world, I would go with e-learning," he says. But for personal skills,
real-time instruction is still useful. "Classroom training is important when you're teaching
a skill that requires face-to-face contact," he says.
APPENDIX
ANTICIPATED IMPACT AND OUTCOME
TABLE 1-COURSE PREFERENCES
Types of courses percentage
Online Learning 5%
Traditional courses with technology elements 64%
Hybrid courses 26%
All of the above 5%
234
percentage
64%
26%
5% 5%
Online Learning Traditional courses with Hybrid courses All of the above
technology elements
TABLE 2-EFFECTIVENESS OF PEDAGOGY
Online Learning 11%
Hybrid courses 45%

235
Effectiveness of pedagogy
44% 45%
11%
Online Learning Traditional courses Hybrid courses

with technology
elements
TABLE 3-PREFERRED LEARNING MODE www.zenithresearch.org.in

Online Learning 18%
Hybrid courses 50%
All of the above 1%

236
50%
31%
18%
1%
Online Learning Traditional courses Hybrid courses All of the above

with technology
elements
TABLE 4-E-LEARNING IN MANAGEMENT EDUCATION www.zenithresearch.org.in
E-learning Percentage
Yes 85%
No 15%
237
E-learning in Management Education
0% 0%
Yes No
15%
85%
TABLE 5-CURRENT TECHNOLOGIES
Technologies Percentage
Computers 28%
OHP and Data Projector 29%
White Board/smart board 14%
All 29%
238
Current technologies
29% 28%
Computers
OHP and Data Projector
White Board/smart board
All
14%
29%
TABLE 6-ADVANTAGES OF E-LEARNING
Advantages percentage
Makes learning away from school easier 3%
Enables learning at any time 40%
Enables learning at any place 40%
Develops student independence 15% www.zenithresearch.org.in
Assists in the development of study skills 2%

239
40%
35%
30%
25%
40%
20%
30%
15%
10%
11% 11%
5% 8%
0%
Needs time for Expensive to Reduced face to Tutors lack of Staff and
tutors to create buy the system face contact experience students may be
materials between nervous about
students moving from
face to face to
online teaching
TABLE 7- LIMITATIONS OF E-LEARNING
Limitations percentag
e
Needs time for tutors to create materials 11%
Expensive to buy the system 30%
Reduced face to face contact between students 40%
Tutors lack of experience 11%
Staff and students may be nervous about moving from face to face to online 8%
teaching
240
Limitations of e-learning
Needs time for tutors to create

materials
8% 11%
11% Expensive to buy the system
Reduced face to face contact

between students
30%
Tutors lack of experience
40%
Staff and students may be nervous
about moving from face to face to
online teaching
FINDINGS
As per analysis we came to know, many of the institutions are offering traditional courses
with technological elements.
45% of students accepted hybrid course has most influenced in their understanding
of the subject and 44% of students accepted for traditional courses with technology
and only 11% of students accepted for online learning.
50% of students acknowledged that, they are comfortable with hybrid (i.e.
combination of traditional and e) learning. 31% of students are comfortable with
traditional learning and only 18% of students are comfortable with online learning.
Last 1% of students are comfortable for anytype of learning.
85% of the management students used e-learning already and 15% of the students
have not used e-learning although they are aware about it.
Many colleges are using technologies like computers, internet, smart board and
OHP & data projector. Only few colleges are using still black board and chalk.
54.82% of students are stated that, e-learning is advantage because e-learning

provides the learner the opportunity anywhere and at any time.30% of students are
feeling that it develops student’s independence. 30% of students feel that it Makes
learning away from school easier.
241
45.18% of the students said e-learning has some limitations such as reduced face to
face contact between students and tutors & students.
CONCLUSION
As per the result of this comparative study I conclude this saying that although
various facilities are available in this e-learning, it can’t stand alone especially in
management education. Both the combination of e-learning and traditional learning i.e.
hybrid learning can work well for management subjects such as human resource
development, organizational behavior, interpersonal skills, soft skills etc. Traditional
learning alone also can’t stand for longer time. Because only facilitator is talking and
students are listening can make monotony for the students. To make interesting and
effective learning hybrid is good quality for aspiring future managers.
REFERENCES
1. C. Keller, L. Cernerud, Students’ perceptions of E-learning in University

Education, Journal of Educational Media, Vol. 27, Nos. 1-2, 2002, pp. 55-67.
2. J. Vrettaros, K. Argiri, WEB2.0 tools in education, in 12th WSEAS International

Conference on Communications, Heraklion, Greece, 2008.
3. G. Can, M. Saglam, B. Eristi, D. Kurum, A comparative study on student

perceptions of face-to-face learning and online learning, in 6th WSEAS
International Conference on Education and Educational Technology, Italy, 2007.
4. S.J. Bartley, J.H. Golek, Evaluating the cost effectiveness of online andface-to face
instruction, Educational Technology & Society, 7 (4), p. 167 –175, 2004.
5. S.Y. Tucker, E. Hodge, Educating from a distance, in 2005 WSEA International

Conference on Engineering Education.
6. http://en.wikipedia.org/wiki/E-learning
7. http://www.idc.com
8. www.educause.edu/ECAR www.zenithresearch.org.in
9. Business standard, www.standard.ro/articol_46063.
10. Internet World Stats, www.internetworldstats.com/stats.htm,
11. Statistici trafic web, www.trafic.ro. Research (IJBR), 2008, P.125-132.
12. The European Union Online, www.europa.eu
13. www.blackboard.com
242
14. www.webct.com
15. www.moodle.org
16. http://www.microsoft.com/education/learninggateway.mspx
17. N. A. Buzzetto-More, Student perceptions of various E-learning
18. components, Interdisciplinary Journal of E-learning and Learning Objects, Vol. 4,

2008, pp. 113-135.
19. www.scribd.com/doc/951789/Assessment-of-Elearning-Perceptions.
243

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EXCEL International Journal of Multidisciplinary Management Studies

Vol.2 Issue 7, July 2012, ISSN 2249 8834

A COMPARATIVE STUDY BETWEEN

KEYWORDS: Online learning, E-Learning, classroom learning, traditional learning,

OBJECTIVES OF THE STUDY

 To explore the scope for e-learning and traditionallearning in management

 To examine the content preparation and presentation tools in e-learning and

 To examine the application of e-learning in various types of methodologies used in

 To study about the benefits of e-learning and traditionallearning.

 To study the comparative analysis of e-learning and classroom learning in

NEED FOR THE STUDY

SAMPLE AND STUDY AREA

TRADITIONAL AND CLASSROOM LEARNING www.zenithresearch.org.in

E-LEARNING AND ONLINE LEARNING

E-Learning sometimes referred to as online learning, web-based learning, distance learning

Development of independent learning skills

Avoidance of monotony of class room teaching

More flexibility in the time schedule

More time for interaction

Facilitation of ‘any time’ interaction

E-LEARNING VS. TRADITIONAL LEARNING

William Norton, president of e-learning consultancy William Norton Consulting, based in

ANTICIPATED IMPACT AND OUTCOME

TABLE 1-COURSE PREFERENCES

Types of courses percentage

Traditional courses with technology elements 64%

Hybrid courses 26%

All of the above 5%

TABLE 2-EFFECTIVENESS OF PEDAGOGY

Types of courses percentage

Online Learning 11%

Hybrid courses 45%

Online Learning Traditional courses Hybrid courses

TABLE 3-PREFERRED LEARNING MODE www.zenithresearch.org.in

Online Learning 18%

Traditional courses with technology elements 31%

Hybrid courses 50%

All of the above 1%

Online Learning Traditional courses Hybrid courses All of the above

TABLE 4-E-LEARNING IN MANAGEMENT EDUCATION www.zenithresearch.org.in

E-learning in Management Education

TABLE 5-CURRENT TECHNOLOGIES

OHP and Data Projector 29%

White Board/smart board 14%

TABLE 6-ADVANTAGES OF E-LEARNING

Makes learning away from school easier 3%

Enables learning at any time 40%

Enables learning at any place 40%

Develops student independence 15% www.zenithresearch.org.in

Assists in the development of study skills 2%

TABLE 7- LIMITATIONS OF E-LEARNING

Needs time for tutors to create materials 11%

Reduced face to face contact between students 40%

Tutors lack of experience 11%

Needs time for tutors to create

11% Expensive to buy the system

Reduced face to face contact

Tutors lack of experience

54.82% of students are stated that, e-learning is advantage because e-learning

1. C. Keller, L. Cernerud, Students’ perceptions of E-learning in University

2. J. Vrettaros, K. Argiri, WEB2.0 tools in education, in 12th WSEAS International

3. G. Can, M. Saglam, B. Eristi, D. Kurum, A comparative study on student

5. S.Y. Tucker, E. Hodge, Educating from a distance, in 2005 WSEA International