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Greetings from Team AYF’19

“Education is the manifestation of the perfection already in man”


-Swami Vivekananda

The Hon’ble Founder President of Amity Group, Dr. Ashok K. Chauhan’s mission is to:
“Develop the overall personality of students by making them not only excellent professionals
but also good individuals, with understanding and regard for human values, pride in their
heritage and culture, a sense of right and wrong, and learning for perfection”.
Amity Youth festival 2019 is a 3-day annual event organized by the students of Amity University, Uttar
Pradesh.
This mission forms the backdrop of Amity Youth Festival 2019, which the young students of the
University are organizing from Feb 27th to March 1 st, 2019 keeping in mind the significance of
innovation, interaction, information, communication and technology.

For the eight consecutive year, this year AYF’19 is being organized with an even bigger and better line-
up of inter-institutional competitions, technical workshops, expositions, national & international
performers, cultural & other competitions, international food fiesta and endless amounts of
entertainment.

AYF’19 will be a perfect platform for all young students, invited from all over the country from other
Universities & Colleges, to display their talent & participate in various technical and cultural
competitions, to have an experience of a lifetime and an opportunity to network while celebrating our
cherished culture, heritage and values.

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Amity Youth Fest has a very careful selection process for the stars that are invited for the star night after
the approval of all the authorities of AYF. Once the stars are approved and the working goes according
to the guideline of AYF’19.

Mika Singh, Raftaar, Edward Maya, Maria del Mar, Sonu Nigam, Kailash Kher, Salim Sulaiman, Farhan
Akhtar, Ankit Tewari, Neeraj Shridhar, Guru Randhawa, Armaan Malik are some of the performers who
have performed in the campus.

AYF’19 ‘Star Night’ on 1st March 2019 will host a well-known celebrity from the music field.

AYF has always attracted many Students, Academic & Corporate delegates from across the country.
AYF’19 is providing a host of opportunities for brand promotions, brand/consumer research,
brand/product launch/display and direct interaction with Gen Y.

On each day of the festival, close to 50,000 students, academicians & support staff from various
Universities, Colleges & Schools will visit the University Campus (data based on AYF 2017 & 2018).
We invite you to be a part of AYF’19 as a Patron Sponsor/ Lead Sponsor/Event Sponsor/Display
Sponsor/Workshop Sponsor or you can hire space for retail sales for three days.
The sponsorship proposal and tariffs are available on ‘Partner’ page of AYF’19 website.

Opportunities are available on first come, first served basis. All payments are to be made on-line/ DD /
CTS Cheque drawn in favor of AMITY SPONSORSHIP A/C Payable at Noida / Delhi
Your sincerely
Sponsorship Team
Amity Youth Fest, 2019

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Partner Title Deliverables Tariff ( )
• Corporate/Brand logo on all AYF’19
communications - website, social media,
backdrop/signage’s, invitations
Platinum • Brand promotions in the campus by AYF19 ₹ 35 lakhs
Sponsor student promotional team
• Market Research based on the project given by
sponsor to be conducted during AYF’19 by
AYF’19 student team
• 20 standees for display to be provided by the
sponsor
• AV (1-5 minute) to be provided by Sponsor, will
be run on AYF19 LCD screens in campus
• One free standing stall will be provided to the
Sponsor
• Guests of Sponsor will be invited for various
events of AYF’19, including Star Night.
• Sponsor will be honoured on stage during
AYF’19

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• Corporate/Brand logo on all AYF’19
communications - website, social media,
backdrop/signage’s, invitations
Gold Sponsor • Brand promotions in the campus by AYF19 ₹ 25 lakhs
student promotional team
• 12 standees for display to be provided by the
sponsor
• AV (1-3 minute) to be provided by Sponsor, will
be run on LCD AYF19 screens in campus
• One free standing stall will be provided to the
Sponsor
• Guests of Sponsor will be invited for various
events of AYF’19, including Star Night.
• Sponsor will be honoured on stage during
AYF’19

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• Corporate/Brand logo on all AYF’19
communications - website, social media,
backdrop/signage’s, invitations
₹ 15 lakhs
• Brand promotions in the campus by AYF19
Silver Sponsor
student promotional team
• 06 standees for display to be provided by the
sponsor
• AV (1minute) to be provided by Sponsor, will
be run on LCD AYF19 screens in campus
• One free standing stall will be provided to the
Sponsor
• Guests of Sponsor will be invited for Star Night.
• Sponsor will be honoured on stage during
AYF’19

Title Melangee/Short Movie Making/Mr. Amity/


Competition Storytelling/Aphesia/Antaragani/
Sponsor Broadsway/Nrityarsh/Rangraise/Oscillations

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• Corporate/Brand logo on the competition
communications - website, social media,
Title backdrop/signage’s, invitations ₹ 5 lakhs
Competition
• Brand promotions in the campus by student promotional
Sponsor
team of the respective competition
• 03 standees for display at competition venue to be
provided by the sponsor
• One kiosk space will be provided to the Sponsor at
competition venue
• Guests of Sponsor will be invited for Star Night.
• Sponsor will be honoured on stage during AYF’19.

Hospitality Partner /Digital Media Partner |


Print Media Partner/
Radio Partner/Radio Partner/Beverage Partner/

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• Corporate/Brand logo on the AYF’19 communications - ₹ 5 lakhs
Title In-Kind website, social media, backdrop/signage’s, invitations
Sponsor • 03 standees for display provided by the sponsor
• One kiosk space will be provided to the Sponsor at
competition venue
• Guest of Sponsor will be invited for Star Night.
• Sponsor will be honoured on stage.

Hospitality Partner /Digital Media Partner |


Print Media Partner/
Radio Partner/Radio Partner/Beverage Partner/

• Corporate/Brand logo on the AYF’19 communications - ₹ 5 lakhs


Title In-Kind website, social media, backdrop/signage’s, invitations
Sponsor
• 03 standees for display provided by the sponsor
• One kiosk space will be provided to the Sponsor at
competition venue
• Guest of Sponsor will be invited for Star Night.
• Sponsor will be honoured on stage.

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All Expos(Food Expo) except NGO/Start Up

Expos • Stall 71/2 X 15 feet ₹ 40,000 per


Stall
• Brand promotion in the campus by the student
promotion team
• 03 standees for display at the venue; standees to be
provided by the vendor
• Guest of Expo vendors will be invited for Star Night

Start up(our current students; only display) ₹ 6000

• Stall 10X10 feet


• 03 Standees for display at the venue; standees to be
provided by vendor

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Stand Up(our alumni; only for display

Expos • Stall 10X10 feet ₹ 12000

• 03 Standees for display at the venue; standees to be


provided by vendor

Start up(other Universities; only display) ₹ 12000

• Stall 10X10 feet


• 03 Standees for display at the venue; standees to be
provided by vendor

NGO(only display) ₹ 20000

• Stall 10X10 feet


• 03 Standees for display at the venue; standees to be
provided by vendor

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Product Display • Free Standing Stall 15X15 feet ₹100000

• 06 standees for display at the venue;


standees to be provided by the vendor

Premium Location Stall • 2 Stalls on either side near the stage 71/2X15 ₹60000
feet
• 06 standees for display at the venue;
standees to be provided by the vendor

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Partnership value pack
1. PATRON PARTNER Amount- Rs.50 lakhs

Benefits:-

Corporate/Brand logo on all AYF’19 communication (including website & social


media) post MoU

At Venue-

- Corporate/Brand logo on backdrop/signage’s specifying partnership


- 20 standees at vantage points
- 15 seconds AV to be run on screens at venue,20 times/day
- One free standing premium stall
- VVIP invitations at key events

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2. LEAD PARTNER Amount- Rs.25 lakhs

Benefits:-

Corporate/Brand logo on all AYF‟19 communication (including website) post MoU

At Venue-

- Corporate/Brand logo on backdrop/signage’s specifying partnership


- 16 standees at vantage points
- 10 seconds AV to be run on screens at venue,16 times/day
- One free standing standard stall
- VVIP invitations at key events

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3. PARTNER Amount- Rs.16 lakhs

Benefits:-

Corporate/Brand logo on all AYF‟19 communication post MoU.

At Venue-

- Corporate/Brand logo on backdrop/signage’s specifying partnership


- 12 standees at vantage points
- 10 seconds AV to be run on screens at venue,12 times/day
- One free standing standard stall
- VVIP invitations at key events

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4. EVENT PARTNER Amount- Rs.6 lakhs

Benefits:-

Corporate/Brand logo on all AYF‟19 communication post MoU

At Venue-

- Corporate/Brand logo on backdrop/signage’s of particular event specifying


partnership.
- 8 standees at vantage points
- VIP invitations for the particular events

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5. HOSPITALITY PARTNER Amount- Rs.5 lakhs or in kind

Benefits:-

Corporate/Brand logo on all AYF‟19 communication post MoU

At Venue-

- Corporate/Brand logo on backdrop/signage’s specifying partnership


- 5 standees at vantage points
- 5 Star Night Passes

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6. PRINT MEDIA PARTNER Amount- Rs.5 lakhs or in kind

Benefits:-

Corporate/Brand logo on all AYF‟19 communication post MoU

At Venue-

- Corporate/Brand logo on backdrop/signage’s specifying partnership


- 5 standees at vantage points
- 5 Star Night Passes

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7. RADIO PARTNER Amount- Rs.5 lakhs or in kind

Benefits:-

Corporate/Brand logo on all AYF‟19 communication post MoU

At Venue-

- Corporate/Brand logo on backdrop/signage’s specifying partnership


- 5 standees at vantage points
- 5 Star Night Passes

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8. ELECTRONIC MEDIA PARTNER Amount- Rs.5 lakhs or in kind

Benefits:-

Corporate/Brand logo on all AYF‟19 communication post MoU

At Venue-

- Corporate/Brand logo on backdrop/signage’s specifying partnership


- 5 standees at vantage points
- 5 Star Night Passes

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9. FASHION PARTNER Amount- Rs.5 lakhs or in kind

Benefits:-

Corporate/Brand logo on all AYF‟19 communication post MoU

At Venue-

- Corporate/Brand logo on backdrop/signage’s specifying partnership -


5 standees at vantage points
- VIP invitations for particular event.

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10. E-COMMERCE PARTNER Amount- Rs.5 lakhs or in kind

Benefits:-

Corporate/Brand logo on all AYF‟19 communication post MoU

At Venue-

- Corporate/Brand logo on backdrop/signage’s specifying partnership


- 5 standees at vantage points
- 5 Star Night Passes

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11. HOLIDAY PARTNER Amount- Rs.5 lakhs or in kind

Benefits:-

Corporate/Brand logo on all AYF‟19 communication post MoU

At Venue-

- Corporate/Brand logo on backdrop/signage’s specifying partnership


- 5 standees at vantage points
- 5 Star Night Passes

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12. BANKING PARTNER Amount- Rs.5 lakhs or in kind

Benefits:-

Corporate/Brand logo on all AYF‟19 communication post MoU

At Venue-

- Corporate/Brand logo on backdrop/signage’s specifying partnership


- 2 standees at vantage points
- 5 Star Night Passes

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13. FITNESS PARTNER Amount- Rs.5 lakhs or in kind

Benefits:-

Corporate/Brand logo on all AYF‟19 communication post MoU

At Venue-

- Corporate/Brand logo on backdrop/signage’s specifying partnership


- 5 standees at vantage points
- 1 free standing stall
- VIP invitations for particular event.

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14. BEVERAGE PARTNER Amount- Rs.5 lakhs or in kind

Benefits:-

Corporate/Brand logo on all AYF‟19 communication post MoU

At Venue-

- Corporate/Brand logo on backdrop/signage’s specifying partnership


- 5 standees at vantage points
- 1 Free Standing stall
- 5 Star Night Passes

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AYF’19 Souvenir Plan
Page Description

Front outside cover Amity and AYF logo, Selected AYF photos
showing students crowd and some key events

Front Inside cover Advertisement

01 AYF through the year,AYF’19


02-03 Message from the honourable Founder
President, Chancellor and Vice Chancellor

04 Message from students


05-15 • Photographer of AYF
• Quarter page advertisement
16 AYF 2019 Schedule

18-23 Advertisement
24 Back outside cover Advertisement

25 Back inside cover Advertisement

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IN-KIND CONTRIBUTIONS
The Amity Youth Festival Partnership Committee gladly welcomes partners to participate in the
Festival. The organization can also make a monetary contribution or provide goods or services in its
place, in return for the promotional benefits. Their contributions in kind towards the festival are also
acceptable. The status of the Partner would be dependent on the value of in kind sponsorship offered.
These details would be discussed separately.

Tariff Rates (in ₹)

• Quarter page advertisement(B/W) ₹20000/-


• Half page advertisement(B/W) ₹30000/-
• Full page advertisement(B/W) ₹60000/-
• Full page advertisement(Colour) ₹100,000/-
• Inside Front Page(Colour) ₹120,000/-
• Inside Back Page(Colour) ₹120,000/-
• Back Page(Colour) ₹120,000/-
• Center Spread(Colour) ₹200,000/-

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Please Note:

• Hard copies to be distributed: 10000 (final figure will be decided based on


advertisement revenue)
• Digital Copies to be made available on YouTube, Social sites, AYF website etc.

Additional Opportunities for Display


• Decorative Entry Gates Per Gate

Main Ground Entry Gate (Left) : Rs.35,000/-

Main Ground Entry Gate (Right): Rs.35,000/-

Main Ground Entry Gate (Both) : Rs.60,000/-

Food Park Entry Gate : Rs.25,000/-

• Banners & Standees (per Banner)

Banners (10*5ft) Rs.6,500/- Banners (10*10ft): Rs.10,000/-

Free Standees on Side Walks Across campus: Rs.6,500/-

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• Product Launches

Product Launch (During AYF): Rs.4,00,000/-

Product Launch on the Evening of Star Night: Rs.6,00,000/-

• Product Display
Standard Stall (7.5*15ft) fun & food park 50,000/-

Exposition stalls ( 3*3 m panel stall ) 50,000/-

Premium Stall (15*15ft) 100,000/-

Custom Space* *(measured in sqft) 750/sqft

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PROHIBITED PARTNERSHIP
In judging the suitability of a Partner and/or Partnership message, Amity University is guided by the
following. The Partner is not involved in advertising or promoting:

• Alcohol
• Tobacco Products
• Firearms/Weapons
• Fireworks
• Pornography
• Political Cause
• Religious Cause
• Competitors
• Comparative Advertising
• Non vegetarian Food
• Gambling

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General Terms and Conditions

Since partnerships Opportunities are limited, partners are suggested that Expositions and stalls shall be
allocated on first come first serve basis.

Final allotment of partnership category will be confirmed on receipt and realization of full payment.

The partner shall bring POP displays desired by them for the display stalls.

All payments for partnerships are to be made in advance.

All transactions are subject to Delhi Jurisdiction.

High Resolution Company Logo & Complete name of the Company along with style set will be
required for acknowledging through backdrops, invitation cards and other promotional material.

For Product Display – Two Light Points will be made available.

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Please Note:
Any additional requirement of electricity shall be chargeable.

All right of sponsorships are reserved with Amity University only.

A FEW OF Previous partners

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A Glimpse from Previous AYF’s

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Banner Representation

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