Step 1 Enter the Title of Your Map

Step 2 Enter the two labels for your Horizontal Axis

For the left side of the map
For the right side of the map

Step 3 Enter the two labels for your Vertical Axis

For the bottom of the map
For the top of the map

Enter the Brands or Products to be Mapped

Up to a maximum of 25 brands/products

1=
5=
9=
1 Mahindra First Choice
2 Maruti True Value/H-Promise
3 Cars24
4 CarTrade
5 OLX
6 Luxury Used Car Dealer
7
8 Offline Brokers
9 Semi Organized
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25

USED CAR MARKET in INDIA

Diverse

Axis Title
Premium

Axis Title

Limited
 USED CAR MARKET in INDIA

Premium
Budget

Limited
Diverse

Score each brand/product for the two attributes

Use a 1-9 scale, using the following table as a rough guide. Please note that this is an optional step
Horizontal Attribute Vertical Attribute
Premium 1= Limited 1=
Equal mix of both 5= Equal mix of both 2=
Budget 9= Diverse 3=
3.5 7.5
4 3
6 8
6 7
8 8.5
1 2

7 2
5 6
A
iverse

Budget

Axis Title

Limited
 Change the circle sizes
Please note that this is an optional step
Sizes
Small
Medium
Large
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
Milestones Start Date End Date Budget
Marketing Plan Day 0 Day 30 ₹ 5,000.00
Construction Day 31 Day 100 ₹ 200,000.00
Promotions Day 31 Day 200 ₹ 60,000.00
Retail Channel Set Up Day 70 Day 120 ₹ 60,000.00

Fixed Cost ₹ 325,000.00

Variable Cost/Month ₹ 90,000.00
Expected Average Price ₹ 800.00
Expected Sales/Month 150
Expected Revenue/Month ₹ 120,000.00
Manager Department
Mr. Aman Marketing
Interior Decorator Out-Sourced
Mr. Aman Marketing
Mrs. Sharma Marketing
Compatibility Report for free_download_perceptual_map_template_2018.xls

Run on 10-08-2018 23:48

If the workbook is saved in an earlier file format or opened in an earlier

version of Microsoft Excel, the listed features will not be available.

Minor loss of fidelity # of occurrences

Some cells or styles in this workbook contain formatting that is not supported 77
by the selected file format. These formats will be converted to the closest
format available.
 Version

Excel 97-2003