SWOT Analysis

(Strong Ness, Weakness, Opportunities and Threat)

Broadband Mobile ASA

Potential advantages / opportunities Potential weaknesses / external threats

Associated known international GSM operators Little or no self-development, operation
(Sonera) and Norwegian company with telecom and maintenance experience of mobile
background (Enitel) networks need to rely on assistance from
Sonera.
Sonera is a major GSM operator with 3G license. Qualified expertise not available when
needed.
Enitel has a well-developed broadband networks and Competition-wise is important to offer
good customer database. Experience from operation national coverage quickly. Web
and maintenance of the fixed network and radio Development consuming.
network simple.
Faster development of the network where Enitel have Implementation may be delayed because
available and appropriate station points of slow negotiations with the (de)
existing operators.
"Buy" of competitors' staff.

Orange Norway AS

Potential advantages / opportunities Potential weaknesses / external threats

Associated known international telecom and GSM
operator (France Telecom), Swedish broadband
service providers and with Norwegian companies
with telecom background (Nera, BaneTele).
Faster development where the partners have
available and appropriate station points.
Norwegian partners have nationwide local
knowledge and resources useful for a 3G
development.
"Buy" of competitors' staff.
Little or no dedicated mobile operator
experience, must rely on assistance from
partners. Qualified expertise not available
when needed.
Competition-wise is important to offer
national coverage quickly. Existing
operators will take potential clients through
GPRS / EDGE technology.
Implementation may be delayed because of
slow negotiations with the (de) existing
operators.
Telenor AS

Potential advantages / opportunities Potential weaknesses / external threats

Operators of existing GSM networks.
Acquired / integrated network. Good area
and population coverage.
Well-developed customer database and
service organization.
Can get competitive advantage by New operators may have competitive advantages
introducing GPRS and EDGE technologies by developing and introducing new services in
before UMTS. other parts of the UMTS chain.
Has a very strong negotiating position and
may delay competitors' development.
Well-qualified personnel and active research Lose qualified personnel to competitors.
institution.
Gained serviceorgansisajon
Further development of the 3G network can
be based on existing telecommunications
structure.

Tele2 Norway AS

Potential advantages / opportunities Potential weaknesses / external threats

Tele 2 provides fixed telephony and Internet Little or no self-development, operation and
access in Norway. Associated Netcom AB maintenance of experience of mobile networks
GSM expertise and service to a Norwegian need to rely on assistance from partners, or
GSM operator. "buy" by competitors' personnel.
Customer Database in Norway for existing Qualified expertise not available when needed
services.
New operators may have competitive Competition-wise is important to offer national
advantages by developing and introducing new coverage quickly. Web Development
services in other parts of the UMTS chain. consuming.
Very ambitious rapid development program Long communal processing will delay
with high coverage. development
"Buy" of competitors' staff. Implementation may be delayed because of slow
negotiations with the (de) existing operators.
Netcom GSM AS.

Potential advantages / possibilities Potential weaknesses / external threats.

Operators of existing GSM networks.
Acquired / integrated network. Good area and New operators may have competitive
population coverage. UMTS development based advantages by developing and introducing new
on existing web structure. services in other parts of the UMTS chain.
Built up a customer database and service -
organization
Can get competitive advantage by introducing
GPRS and EDGE technologies before UMTS.
Have a strong negotiating position and may
delay competitors' development
Well qualified staff Lose qualified personnel to competitors

Accumulated service organization

Can use its strong retail position to delay
competitors' market development.

Orkla ASA

Potential advantages / Potential weaknesses / external threats

opportunities
The group has great range with
extended distribution network
and clientele.
"Buy" by qualified personnel
from competitors.
No separate operating experience, must rely on assistance from
potential partners or acquiring expertise from
outside. Qualified expertise not available when needed.
No relevant service organization.
Competition-wise is important to offer national coverage
rapidly. Implementation may be delayed because of slow
negotiations with the (de) existing operators.
Long communal processing can delay the development.

BusinessNet AS
Potential advantages / opportunities Potential / external threats
Affiliated with international GSM operator Little or no dedicated operator experience, must
(Western Wireless Corporation) with UMTS rely on assistance from partners. Qualified
background, a fixed-line operator (Rix) and the expertise not available when needed.
Nordic broadband operator Tele 1 Europe.
"Buy" of competitors' staff. Competition-wise is important to offer national
coverage quickly. Implementation may be
delayed because of slow negotiations with the
(de) existing operators.
New operators may have competitive Long communal processing can delay the
advantages by developing and introducing new development.
services in other parts of the UMTS chain.