Академический Документы
Профессиональный Документы
Культура Документы
Luiz Guanais
Luiz.guanais@btgpactual.com
Phone: +55 (11) 3383-2755
Gabriel Savi
Gabriel.savi@btgpactual.com
Phone: +55 (11) 3383-3436
September 2019
Summary
1 2 3 4 5 6 7 8
Macroeconomic Retail Sector KPIs E-commerce Apps Tourism Food Retail Pharma Retail Apparel and footwear
Section 1 Section 2 Section 3 Section 4 Section 5 Section 6 Section 7 Section 8
Macroeconomic
24. 8
12. 5
24. 6
12. 0
24. 4
24. 2
11. 5
24. 0
23. 4
10. 5
23. 2
23. 0
10. 0
Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19
Source: IBGE 3
Macroeconomic
90
88
86
84
82
80
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19
4
Source: FGV
Macroeconomic
98.5 98.1
127.1
130 .0
122.4 121.6
120.9 94.6
120 .0
116.8 92.5
115.5 114.9 91.2 91.3 91.4
115 .0
89.8
109.8 90. 0
110 .0
107.7
106.1 87.6
86.9 86.7
103.9 103.7
85.6
105 .0
85.1
100 .0
95. 0
80. 0
90. 0
Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19
102 .0
101 .5
101 .0
100.8
100.7 100.7 100.7 100.8
100.7 2.5 %
101 .0
100.6
100.5 100.5
100.4 100.4
100.4 2.0 %
100 .5
1.5% 1.6%
100 .0 100 .0
1.3% 1.0 %
101.1
100.7 100.7 100.8 100.7 100.8 1.0%
100.7 100.6 0.9% 0.9%
99. 5
100.1 0.6%
0.4%
99. 0
0.3% 0.0 %
-0.1%
99. 0 -0.5%
98. 5
Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19
Source: BCB and BTG Pactual Source: BCB and BTG Pactual
6
Macroeconomic
44.0
43.5 43.6 20.6
43.3
42.8 43.0 27.0
20.3 20.3
42.5 42.7 20.2
42.2 42.3 20.0 19.9 20.0
42.0 19.8 19.8 19.8 19.8 19.9 19.9
41.9 41.9 19.8
25.6 26.0
25.4
25.1
24.7 24.9
25.0
24.4
24.2 24.0
23.9
23.7 23.8 18.3
23.5
24.0
23.4 23.5
17.8 17.9
17.7 17.6 17.6 17.6 17.6
23.0
17.5 17.4 17.5 17.5 17.5 17.5
22.0
May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19
Source: BCB
7
Total retail sales (y/y growth)
CF&T Apparel
+19.8% y/y +6.1% y/y
Retail Sector KPIs +11.3% y/y
In sales
Household appliances Food retail
and white goods
+4.5% y/y
+12.6% y/y
Sales during “Semana do Brasil” – Source: Cielo
from Sept 6 to Sept 15
E-commerce sales (y/y growth)
10. 0%
6.0 %
5.8%
4.7% 4.7% 4.6% 4.5% 4.8%
4.0 %
1.0%
2.0 %
2.3% 0.6%
2.2% 0.1% 0.5% 0.2% 0.1%
1.9% 2.0%
0.0 %
1.0 % 1.5%
0.5% -2.0%
-1.0%
0.0 %
-0.7%
-4.0%
-1.0%
-4.5%
-2.0% -6.0%
Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19
41 38
39 40
38
34 35 31 31
32 29
30 30 27 27 27
24 25
26 22
22 22 23 21
18 17 17
16
Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19
10
Source: Serasa
Retail Sector KPIs
Chapter 11: # of fillings Chapter 11: # granted
73
52
47 47
42 40
32 40
29 28 29 38
25 23 24
20 25 27 25 24
17 21 21
19 16 16
11 14
Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19
11
Source: Serasa
Retail Sector KPIs
Store openings/closures (# of stores)
Store openings (closures) in the period Changes (y/y)
2015 2016 2017 2018 1Q19 2Q19 2015 2016 2017 2018
# of retail stores (101,916) (105,290) (19,262) 8,137 (39) 3,367 -13.5% -13.8% -2.9% 1.3%
Hyper & Supermarkets (27,258) (33,831) (5,692) 4,510 645 2,071 -11.3% -14.0% -2.7% 2.2%
Construction material (13,091) (11,112) (3,714) (926) (151) (305) -18.3% -15.5% -6.1% -1.6%
Other articles of personal use (11,497) (10,133) (2,221) 1,747 57 393 -13.2% -11.6% -2.9% 2.3%
Apparel & Footwear (18,749) (19,904) (2,110) 279 (388) 598 -14.0% -14.9% -1.9% 0.2%
Furniture & Household appliances (7,210) (6,986) (2,068) (176) (192) 30 -15.0% -14.5% -5.0% -0.5%
Fuels & Lubricants (4,252) (5,804) (1,842) 82 (67) 9 -12.4% -16.9% -6.5% 0.3%
Automotive retailers (9,051) (9,011) (1,659) 997 253 25 -14.9% -14.8% -3.2% 2.0%
Bookstores, Magazines & Stationery (1,908) (2,107) (487) 163 (167) 188 -14.0% -15.5% -4.2% 1.5%
Office, communication & IT equipment (3,230) (2,081) 105 22 167 (235) -16.6% -10.7% 0.6% 0.1%
Pharmaceuticals & Cosmetics (5,670) (4,321) 426 1,439 (196) 593 -11.2% -8.5% 0.9% 3.1%
1,00 0,000
900 ,000
-13.5% -13.8%
800 ,000 -0.1
700 ,000
-0.3
Brazil registered net adds of 3.3k stores during
600 ,000
-0.5
2Q19, with food, pharma and apparel retailers as
the main highlights of the period.
500 ,000
878,839
760,590
400 ,000 -0.7
300 ,000
655,300 636,038 644,175
-0.9
200 ,000
-1.1
100 ,000
0 -1.3
Source: CNC 12
2014 2015 2016 2017 2018
DCs (#) 16 15 2 26 1
E-commerce Available stores as hubs (#) 959 1,518 n.a 1,050 n.a
60% of deliveries
Companies’ ecosystem 60% of deliveries 50% of deliveries
in up to 48h 60% of deliveries
Free-shipping in at
Average delivery time in up to 48h (1P) in up to 48h least 48h (Prime
(through Mercado in up to 48h (1P)
24h in SP and BH (through LET'S) members)
Envios)
Active users (mn) - Payment platform n.a. 4.0 4.5 n.a. n.a.
Source: Companies, BTG Pactual
¹ 90% of VVAR’s products are delivered by 3rd parties
² Reclame Aqui (Last 6-months consumer grade) / MGLU and Amazon considers 1P+3P 13
³ Similarweb and Sensor Tower
E-commerce
Website monthly visits (millions)
Total monthly visits (mn) Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19
Mercado Livre 299.5 285.0 294.0 268.0 292.0 286.0
Americanas.com (B2W) 93.7 84.3 85.3 97.6 106.0 115.5
Submarino.com (B2W) 20.8 19.0 22.2 21.0 21.9 20.9
Shoptime (B2W) 11.4 13.9 14.1 13.6 16.6 15.0
Magazine Luiza (MGLU) 43.6 40.8 46.6 46.9 50.7 44.8
Netshoes (MGLU) 24.7 25.2 25.7 26.0 27.9 29.5
Zattini (MGLU) 7.3 7.4 8.3 9.5 10.3 9.5
Casas Bahia (VVAR) 31.5 28.4 30.5 30.0 29.5 28.8
Ponto Frio (VVAR) 12.0 10.1 12.3 10.9 10.7 9.7
Extra.com.br (VVAR) 15.6 13.5 12.7 11.7 13.3 13.8
Amazon 33.5 36.1 41.3 39.0 47.0 47.0
Total 593.6 563.7 593.0 574.2 625.9 620.5
Mercado Livre Americanas.com Submarino.com Shoptime (B2W) Magazine Luiza Netshoes Zattini (MGLU) Casas Bahia Ponto Frio Extra.com.br Amazon
(B2W) (B2W) (MGLU) (MGLU) (VVAR) (VVAR) (VVAR) 14
Source: Similarweb
*Organic visits: Direct searches + e-mail + unpaid search
E-commerce
Food retailers’ website visits (mn) CF&T players’ website visits (mn)
Natura O Boticario Avon Hinode Jequiti
Carrefour
GPA
1.3
Walmart 4.5
Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19
7.48
7.30 7.30
7.22 7.27
7.12 7.25
7.10 Magazine Luiza
Centauro
6.69 Shoptime (B2W)
Americanas.com (B2W)
Submarino.com (B2W)
Amazon
Extra.com (Via Varejo)
Casas Bahia (Via Varejo)
Ponto Frio (Via Varejo)
5.42
5.38 5.34
5.28 5.33
5.21 5.27
5.18
6.67
6.59 Americanas.com (B2W)
Shoptime (B2W)
Submarino.com (B2W)
5.55
5.34
77.5%
77.7% 76.6%
76.0% 75.8%
76.0% 75.7%
75.3%
72.5%
Americanas.com (B2W)
69.6% Submarino.com (B2W)
Shoptime (B2W)
Magazine Luiza
Centauro
Amazon
Extra.com (Via Varejo)
Casas Bahia (Via Varejo)
55.0% 55.1%
Ponto Frio (Via Varejo)
51.9% 52.1%
51.1% 51.5%
50.4% 49.3%
69.1%
68.5% 68.5%
Americanas.com (B2W)
Submarino.com (B2W)
62.4%
Shoptime (B2W)
50.6%
49.8%
300.0
Apps 435.0
660.0
2,240
Horizontal marketplaces
2,550.0
4,500.0
10
450
10 400
350
14 300
250
50 200
406
150
98 100 220
50
250 0 20
Renner: considers only App Store downloads
300 120
250 100
200 80
150 60
250 100
100 40
90
160
50
96 20
4.2%
9.50 0
9.00 0
1.2% 0.6%
8.50 0
-2.3% -2.7% -3.1% 0.0 %
8.00 0
-5.0%
Tourism
7.50 0
-10.0%
7.00 0
8.86 8.93
8.60 8.59 -15.0%
6.50 0
6.00 0
6.97
-25.0%
5.50 0
5.00 0 -30.0%
Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19
# of flight tickets
International flight tickets
3.00
# of international flight tickets (mn) y/y growth 20. 0%
2.50
2.00
-10.0%
1.50
-20.0%
2.42
2.18 2.18 2.08 2.20
1.00
0.50
-40.0%
- -50.0%
Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19
22
Source: ANAC
Tourism – Flight tickets
44.5%
40. 0%
29.1%
30. 0%
18.9% 18.6%
20. 0%
16.8%
2.9%
-1.4% -2.7% -2.1%
0.0 %
-3.3% -3.6%
-14.7%
-10.0%
-16.7%
-20.0%
-15.4% -21.8% -15.7%
-30.0%
-26.1%
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19
Source: IBGE 23
Tourism – Flight tickets
Offer of flight tickets (ASK, x mn) Demand of flight tickets (RPK, x mn)
15,0 00
6.6%
14,0 00
2.7% 3.3%
2.7%
5.0 %
2.2%
5.0 %
0.8%
13,0 00
-1.0% 0.0 %
10,0 00 0.0 %
-3.4%
12,0 00
-4.7% -4.5%
-5.2%
11,0 00 -5.0%
-5.0%
9,00 0
-9.2% -9.2%
10,0 00
-10.0%
-10.0%
8,00 0
9,00 0
-15.0% -15.0%
11,435 9,615
8,00 0
9,948
9,465 9,372 9,527 9,885 9,585 9,698 -20.0% -20.0%
6,00 0
5,00 0 -30.0%
5,00 0 -30.0%
mai/18 Jun-18 Jul-18 ago/18 set/18 out/18 Nov-18 dez/18 Jan-19 fev/19 Mar-19 abr/19 mai/19 Jun-19 Jul-19 mai/18 Jun-18 Jul-18 ago/18 set/18 out/18 Nov-18 dez/18 Jan-19 fev/19 Mar-19 abr/19 mai/19 Jun-19 Jul-19
ASK: Available seat kms – sum product of number of seats and distance flown of each flight, indicative of capacity
RPK: Revenue passenger kms – sum product of number of revenue passengers and distance flown of each flight Source: ABEAR 24
8.0 %
Food Inflation LTM (%)
7.0 %
7.3%
6.7%
6.4%
6.0 %
5.4%
5.0 %
4.0 %
Food Retail
3.0 %
3.3%
2.0 %
2.7%
2.2%
1.0 %
1.4%
0.0 %
Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19
Source: IBGE
8.0 %
8.1%
6.0 %
4.7%
4.0 %
3.0% 2.9%
0.3% 0.5% 1.6%
0.0 %
-2.0%
-4.0%
-5.1%
-6.0%
May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19
25
Source: ABRAS
Pharma Retail
y/y growth
10. 00%
8.0 0%
6.0 0%
11.09%
9.43% 9.31%
9.02% 8.80%
8.34% 8.12% 8.26% 8.27% 8.00% 8.22%
4.0 0%
2.0 0%
0.0 0%
Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19
Selling revenues - Brazilian apparel and footwear retail sector (y/y growth)
11.5%
7.5%
4.9% 5.0%
4.2%
2.5% 2.3%
1.7%
-0.6%
-0.7%
-1.6% -1.0%
-2.2%
-2.9% -1.0%
-2.7%
-4.9%
-5.0%
-7.1%
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19
Source: IBGE 27
Apparel and footwear
40. 0%
Imports (US$ FOB) 100 .0%
30. 0%
60. 0%
110.3%
20. 0%
44.1%
40. 0%
16.6%
3.0% 19.1% 1.3%
1.5% 10.4%
3.6%
0.0 %
0.0 %
-20.0%
-24.1% -60.0%
-30.0% -80.0%
Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19
Source: Comex 28
Contact
Luiz Guanais
Luiz.guanais@btgpactual.com
Phone: +55 (11) 3383-2755
Gabriel Savi
Gabriel.savi@btgpactual.com
Phone: +55 (11) 3383-3436