Академический Документы
Профессиональный Документы
Культура Документы
Strategies
Justin Paul
profjust@gmail.com
(Ref: Chap 21, International
Business, 6e, Justin Paul)
Chap 21 International Business, Justin Paul, Prentice Hall of India
Strategy and the firm
Strategy: actions that managers must take to attain
the goals of the firm
P r o f i t a b i l i t y i s c o n s t r a i n e d b y p r o d u c t
customization and the “imperative of localization”.
Parts
Sales
Advertising Design
.
International Business, Justin Paul, Prentice Hall of India
Economies of scale
Refers to reduction in unit cost by producing a large
volume of a product
Sources:
Reduces fixed costs by spreading it over a large volume
Case (McDonald, Page 382, Book International
Business, Justin Paul). Show Video
4. 6. 7. 8.
Page 386 - 9.
MCQ 6, 7 , 8, 9, 14