Академический Документы
Профессиональный Документы
Культура Документы
Musaab Adam
Education, Awareness
the:
Association
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Contemporary Approaches to Public Relations
Musaab Adam
Back ground
estimating that one in five people will have a mental health disorder in
and hallucinations.
mhca.org.au/MediaReleases/2010/Budget%202010%20Release.pdf).
The wide spread ignorance about the types, symptoms and cause of
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Musaab Adam
Situational Analysis
The formative research carried out provided sufficient evidence that
caring for the mentally ill a, individuals with severe depression are
awareness about mental disease amongst the target publics, which will
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Musaab Adam
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holders
stakeholders
Sponsors Sponsor groups are vital hence they contribute towards
MMAH funding
NGOs/ The contributions Non Governmental organisations will
Humanitarian provide is critical hence they could join forces with MMAH to
t group
Universities and Youth from schools and colleges are targeted by this
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Contemporary Approaches to Public Relations
Musaab Adam
parliament
Government Government organization are able to advocate for the cause
by writing reforms that will established grounds for laws to
parties protect the rights of mentally ill people which could lead to
the elimination of some of the systemic discrimination against
people who experience a mental illness
Message
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Musaab Adam
Strategy/Tactics
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Musaab Adam
o Marathon
o Celebrity endorsement.
centre KLCC.
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Musaab Adam
KOMAS.
patterns and rather support the left way of thinking, social liberalism
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Musaab Adam
Channels of delivery
model which was developed by Dozier & Grunig (1993), however the
a place for a new public sphere where ideas could be exchanged and
debated freely.
The campaign will make the most of social media websites such as:
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Facebook. They also spend the most hours per week on such sites.
(http://thestar.com.my/news/story.asp?
file=/2010/10/13/nation/7212273&sec=nation)
Twitter The website will feature daily comprehensive updates informing the
which was the result of the collaboration between MMAH and KOMAS
channel.
Blogs An instrument of Informal communication approach provided by new
media technologies.
MMAH A modified and enhanced website that is live chat enabled will be
website
Budget
Internal expenses
External expenses
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Musaab Adam
year
college campus
college campus
Publicity
Release
Lumpur
billboard advertisements LDP, NKVE, and The Sprint HWY RM 50,000/ year
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Musaab Adam
Evaluation
campaign.
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The analysis of the results will aid in identifying minor or major flaws in
The World’s “Mental Health Day” held every October 10th is of great
out.
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Musaab Adam
Taking steps
Selangor, KL- 3rd November 2010 - Everyone is at risk of developing
mental health problems. According to the World Health Organisation,
one in four people experience mental health disorder during their life
time. Unemployment, dysfunctional marriage , and financial hardship
are few factors often increase the possibility of developing mental
health disorders due to stress. Mental illness is a major cause of social
stigma, discrimination and exclusion.
Speech
This speech has been written for Datin Dr. Ang Kim Teng the President
Good afternoon.
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share some thoughts with you about mental health issues in Malaysia.
our society , and the education of the public about the symptoms and
the methods of caring for the mentally ill. Our lack of knowledge about
Every member of the civil society should mobilize and get involved in
why mentally ill people don’t come forward and seek treatment.
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Musaab Adam
Youngsters suffering from mental disorders are not just suffering from
teen age angst, they are our children. Mental disorders such as
Psychiatric and brain disorders are true medical illnesses that requires
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Musaab Adam
Reference List:
Press.
University. 3-11.
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Publishing.
Ventures.
Electronic References
mhca.org.au/MediaReleases/2010/Budget%202010%20Release.pdf
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http://thestar.com.my/news/story.asp?
31, 2010).
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