Annual Business Development Plan Worksheet 1

Clean Out Your

Business Closet
Quarterly plan guide

EMyth Business Coaching. Copyright © 2015

Step 1: Self Assessment 2

The first step in creating your Annual Business Development Plan is to assess the current condition of your business.
Prior to your Free Coaching Session, answer each item honestly and objectively so you and your coach will have an
accurate understanding of where you and your business stand now. This will uncover areas that need development
and opportunities for growth, which you will use to build your Annual Business Development Plan.

Leadership
On a scale of 1 to 10 (with 1 being least positive, 10 being most positive), how would you rate
your current leadership abilities?

What do you think is needed to make this a 10?

Are you in touch with your Purpose Statement to insure you create a business that is personally yes no not sure
satisfying and reflects your values and aspirations?

Have you communicated your company’s three-year Vision and Key Strategic Indicators to other yes no not sure
employees in a way that challenges and inspires them to achieve those goals?

Do you communicate clearly and directly, even in difficult situations? yes no not sure

Do you set the tone and put systems and structures in place that allow employees to put forth yes no not sure
their best and as a result find their own personal and professional satisfaction?

EMyth Business Coaching. Copyright © 2015

Step 1: Self Assessment 3

Brand
On a scale of 1 to 10 (with 1 being least positive, 10 being most positive), how would you rate the
effectiveness of your company’s brand?

What do you think is needed to make this a 10?

Does your company have an effective and comprehensive sensory package that attracts your yes no not sure
primary target market?

Have you introduced the Brand Commitment statement and are your employees clear about yes no not sure
how it impacts their position and the overall experience with your customers?

Do you have a marketing strategy that is creating brand recognition in with your target markets? yes no not sure

Finance
On a scale of 1 to 10 (with 1 being least positive, 10 being most positive), how would you rate the
financial health of your company?

What do you think is needed to make this a 10?

Are you getting the financial reports you need and do you trust the validity of the information yes no not sure
they contain?

Do you have ongoing, effective financial management systems for annual budgets, cash yes no not sure
management, and tracking of key financial indicators?

Is your company regularly achieving its financial targets? yes no not sure

EMyth Business Coaching. Copyright © 2015

Step 1: Self Assessment 4

Management
On a scale of 1 to 10 (with 1 being least positive, 10 being most positive), how would you rate
your management ability and the effectiveness of the other managers in your company?

What do you think is needed to make this a 10?

Do you have a fully realized organization chart and Position Agreements for all positions on the yes no not sure
chart?

Have you and your staff adopted a systems strategy for producing predictable results and foster- yes no not sure
ing innovation?

Do you and your managers know how to mentor employees and develop productive working yes no not sure
relationships?

Do you have recruiting and hiring processes in place that ensure you are getting the best possible yes no not sure
person for every vacant position?

Is the management culture in your business one that encourages employees to be fully engaged yes no not sure
and highly self-motivated?

Marketing
On a scale of 1 to 10 (with 1 being least positive, 10 being most positive), how would you rate
your company’s current marketing activities and your ability to generate the right number of
quality leads?
What do you think is needed to make this a 10?

Do you have an effective lead generation process that provides a steady stream of high-quality yes no not sure
leads?

Is your company taking advantage of a variety of different channels for generating leads? yes no not sure

Are you sure that your current marketing messages are having the desired impact on prospective yes no not sure
customers?

Do you have an effective social media strategy and presence? yes no not sure

EMyth Business Coaching. Copyright © 2015

Step 1: Self Assessment 5

Sales
On a scale of 1 to 10 (with 1 being least positive, 10 being most positive), how would you rate
your company’s ability to generate the desired level of sales revenue?

What do you think is needed to make this a 10?

Do your salespeople use a documented sales process that effectively converts new leads into yes no not sure
customers?

Do you set challenging sales goals for each salesperson and do they regularly achieve them? yes no not sure

Do you have an effective process for proactively creating new sales from existing customers? yes no not sure

Are your existing customers routinely referring new leads? yes no not sure

Delivery
On a scale of 1 to 10 (with 1 being least positive, 10 being most positive), how would you rate
your company’s ability to deliver your products/services to customers in a way that meets and
often exceeds their expectations?
What do you think is needed to make this a 10?

Do you have a long-term strategy for driving innovation of the products and services your com- yes no not sure
pany offers?

Do you have a documented process that ensures products/services are delivered to customers yes no not sure
accurately and on time?

Are you certain that your company delivers a high level of customer service, each and every day? yes no not sure

Do you have a process that ensures customers get a consistently high quality product/service? yes no not sure

Do your company culture and procedures promote exceeding customers’ expectations with each yes no not sure
transaction?
EMyth Business Coaching. Copyright © 2015
Step 2: Establish Your Priorities 1 6

Initial Priorities – 1st Pass

Using your 1-10 ratings from the business assessment worksheet, rank order the 7 Dynamics from lowest to highest.
Then list specific priorities within each dynamic that you uncovered.

1.
1.1
1.2
1.3

2.
2.1
2.2
2.3

3.
3.1
3.2
3.3

4.
4.1
4.2
4.3

5.
5.1
5.2
5.3

6.
6.1
6.2
6.3

7.
7.1
7.2
7.3

EMyth Business Coaching. Copyright © 2015

Step 2: Establish Your Priorities 2 7

Revised Priorities – 2nd Pass

Evaluate with your coach the urgency and importance of the items in column one. Determine your top 10 priorities
and a sequence that makes sense for moving your business forward. Next, transfer each priority to the Business Devel-
opment Plan Worksheet where you’ll indicate and track who is responsible for what by when.

Priority #1:

Priority #2:

Priority #3:

Priority #4:

Priority #5:

Priority #6:

Priority #7:

Priority #8:

Priority #9:

Priority #10:

EMyth Business Coaching. Copyright © 2015

Step 3: Your Quarterly Goals and Monthly Actions 8

1st JAN
Quarter

FEB

MAR

2nd APR
Quarter

MAY

JUN

3rd JUL
Quarter

AUG

SEP

4th OCT
Quarter

NOV

DEC

EMyth Business Coaching. Copyright © 2015

Step 3: Your Quarterly Goals and Monthly Actions 9

Sample Annual Business Development Plan

1st Leadership Management JAN Recommit to my Purpose Statement and

Quarter Become a more inspirational leader and company values and vision
Develop process for employee engagement in
implement key management systems company values, vision
throughout the company
FEB Do a self-assessment and develop my “Qualities
of an EMyth Manager”

MAR Complete the process “Creating a High

Performance Environment” and select 1-2
strategies to implement
2nd Finance APR Analyze our financial statements and find areas
Quarter Create a financial plan for growing that need improvement
Reset our key financial indicators
the business; develop and implement
systems needed to support this MAY Complete the process “Ratio Analysis”
Train finance staff

JUN Create a budget to support attaining financial

targets
Work with managers to determine and develop
needed systems
3rd Brand JUL Review and update our brand commitment,
Quarter Solidify and grow our brand identity in positioning statement, and sensory package
the market
AUG Complete the processes “Your Marketing
Marketing Strategy” and “Brand Building”
Review and update our marketing
processes and components to grow SEP Complete the process “Social Media”
sales Review and update our lead generation process
to create more qualified leads
4th Delivery OCT Complete the process “Quality Management”
Quarter Focus on improving our customers’ Work with staff to improve the quality of our
product
experience to exceed their expectations
NOV Complete the process “Exceeding Your
Sales Customer’s Expectations” and work with staff to
create systems
Create strategies to grow sales by 20%
next year DEC Set sales goals and update our sales process to
achieve the goals
Train and mentor sales staff

EMyth Business Coaching. Copyright © 2015

Step 4: Tracking Your Progress 10

ITEM ACCOUNTABILITY DUE DATE

EMyth Business Coaching. Copyright © 2015

Step 5: Building Change into Your Plan 11

One of the most effective, yet most often neglected, ways of building change into your business plan is by
identifying and then monitoring the assumptions that went into it. This worksheet will help you do just that.

In the columns below, list your planning assumptions, the parts of your business plan that are affected by
each assumption, and the indicators to watch over time that will tell you if your assumptions are correct.
Then select the date when you will review those indicators to see if your assumptions are on track. At the
time of your review, determine whether you need to re-assess those portions of your business plan.

If you do want to change your plan at that time, use the preceding Business Development Plan worksheet to
identify each item, who will be accountable for revising it, and the due date.

Parts of Business
Planning Assumptions Indicators To Watch Next Review Date Change Required?
Plan Affected

EMyth Business Coaching. Copyright © 2015