Chapter 3

Introduction
This Feasibility study provides the detailed information such as the equipment and
service needed when establishing a funeral service, unique services to be offered the
projected financing necessary for the establishment of funeral service. It shows the
willingness of the possible customers around Daang hari, San Roque, San Jose,
Tangos north and Tangos south. To try the new established funeral service. Even
though there are a lot of opponent around that is already well known or they have
already tried the service. Besides in the aspect of probability, this study will also give a
glimpse of the marketing strategies and operational viewpoint in interest of achieving a
desired return.

The Company
Gates of Heaven aims to offers quality services in terms of funeral service at an
affordable price to every potential customer. This quality services offered by the funeral
is ideal for every family who wants to honor their departed family member. Additional to
that, Gates of Heaven provides unique services. The funeral office or memorial chapel
will be located at Navotas City

Methodology
The researchers used various types of techniques in gathering information and data to
support to verify the study

1. Survey

The researchers conducted survey among 150 respondents to get their viewpoint about
Funeral services. These 150 respondents come from the present population of Daang
Hari, San Roque, San Jose, Tangos North and Tangos South and will be used Sloven’s
Formula. The survey was distributed to the respondents whose 20 and above.
2. Slovin’s Formula

The Sloven’s Formula is used to calculate the needed number of people.

n= N/(1+〖Ne〗^2 )

Whereas:

n= no. of samples

N= total population

e= error margin

3. Survey Questionnare

In order to have access on the needed data for the study about the potential customer’s
wants and needs when it comes to the Funeral services.

Competition
Competition in this industry occurs as well
B. Historical Demand

The target markets of Gates of Heaven are the residents of Daang Hari, San jose,
San roque, Tangos north and Tangos South in Navotas City. As of 2015, the total
population is 98,929. The proponents conducted a survey and an observation to come
up with the conclusion that there is a demand for funeral services in the area of having a
large number of potential customers in the desired location.

Table 1.1 Total population of year 2015 to 2019

YEAR POPULATION

2015 99,042

2016 99,072

2017 99,101

2018 99,131

2019 99,160
Demographic Profile

a. Gender
The survey result revealed that majority of the sample population 47.67% or 70 of 150
respondents were female while the balance of 45.33% 68 were male respondents and 8% or
12 respondents were unknown

Gender

Female
Male
Unknown