FIRE SAFETY IN INDIA

With rapid industrialization and escalating governmental regulations, the fire safety equipments
market in India is poised for growth.

Every year, India loses thousands of lives and assets valuing billions in accidents caused due to
fire. More than 80 crores of assets are lost in fires each year 1,63,000 people lose their lives
every year in a fire Every hour, 4 burglaries and break-ins take place in metro cities alone, Every
six minutes one person burns in india by the latest survey.Even though, the laws related to fire
safety and risks have levied statutory norms, but there are no major penalties on violation of any
such mandatory norm. Various fire safety audits have concluded that several establishments lack
basic fire prevention measures, even in important sectors like healthcare , educations , IT etc.

Nearly 40% of visitors to hospitals, airports, shopping malls and office buildings in major cities
in India are unaware of the location of fire exits, and more than one in four do not follow
appropriate fire evacuation procedures in the event of an alarm, according to a recent study by
access control and office automation technology company Honeywell.

The study, conducted by Indian Market Research Bureau (IMRB) to raise awareness of the
important role that the public plays in fire safety, also showed an overall lack of training or
awareness for both workers and visitors in these facilities, with nearly 50% of workers saying
they have not participated in a fire drill or other safety training exercise. Nearly 80% of visitors
responded that they were not aware of fire alarm procedures indicating a lack of visible ignage
and instructions. Fire safety awareness is a crucial factor in avoiding firerelated incidents, and
businesses, workers and visitors to their facilities need to equip themselves with basic safety
knowledge, as well as ensure that the systems protecting them are appropriately designed for the
risk they are protecting against.

In hospitals, nearly 40% of employees are unaware of fire evacuation procedures. This represents
a serious life-or-death situation because hospital employees are accountable for evacuation of
patients and visitors. The situation isn't much better in commercial buildings. Nearly half of
employees working in shopping malls and more

were not aware of fire evacuation procedures, signaling a simple opportunity to improve on
worker and visitor safety at these facilities. And the situation gets much worse in homes: 85% of
the respondents said their home residence lacked a fire alarm system or detection device.
CEASEFIRE APPROACH TOWARDS THE FIRE SAFETY

1. The company offers video door phones, automated security systems, and CCTV systems. The
company also offers powder based, carbon dioxide, and ceiling mounted fire extinguishers.

2. A portfolio of more than 400 life saving products.

3. A Ceasefire product sold every 61 seconds therefore one life saved per 9 minutes.

4. More than 3,000 new customers a month.

5. A presence in over 300 cities and towns.

6. A fast growing blue chip client list.

7. Technology tie-ups with world leaders like Hochiki and Visonic.

8. Manufacturing, QC and R&D on par with the world’s most advanced.

9. A team of top management grown largely from within.

10. A thriving bottom line.

11. Today, They are the only organisation in India that provides Professional 360° solution offering
in fire safety and security.
 SUGGESTIONS

1. The study has revealed that most of the customers are satisfied using the Ceasefire
Products .They should need to work on their service depatment.

2. They should emphasize on the price reduction as the customers find it costly.

3. They should keep tracks of the sales activitities.

4. Proper training should be given to the service engineers about the knowledge of fire
safety regulations and laws.

5. Customer support and enquiry system should be improved.