Executive Summary

Brite limousine Provides Corporate Clients with A+ Service!

N o m a t t e r w h e r e y o u r b u s i n e s s t a k e s y o u , Brite limousine will be there to take care

of all of your needs. We w e l c o m e s a l l c o r p o r a t e c l i e n t s w i t h e x c e l l e n t rates, superb
quality, and service you can count on each and e v e r y v i s i t . W h e n e v e r y o u n e e d a c o m p a c t
c a r f o r a q u i c k day of efficient business traveling, the car rentals from Brite limousine a r e s u r e
t o p r o v i d e a n e x c e l l e n t d r i v e d u r i n g your corporate stay! We aim to take care of corporate
clients t o m a k e t h e i r b u s i n e s s t r i p a s s m o o t h a n d a s e n j o y a b l e a s possible.

Corporate Clients
By definition, Carvenience believes that corporate clients aret h o s e d r i v e r s w h o s e c a r
r e n t a l i s m e a n t f o r t h e p u r p o s e o f business needs or used during a period of
corporate
travel. T h i s m e a n s t h a t i f y o u a r e t r a v e l i n g t o a d e s t i n a t i o n o
nbusiness and require a rental car to drive when you
g e t there, if you are staying in your hometown but need a
carr e n t a l f o r c o r p o r a t e n e e d s d u r i n g t h e d a y , o r i f y o u a r e b
o o k i n g c a r r e n t a l s f o r v i s i t i n g c l i e n t s o r e m p l o y e e s , Car
venience considers its customers as corporate client! If business is involved, whether it
be for thier private companyor for a large national firm, we can combine the
Carveniencee x p e r t i s e a n d g u a r a n t e e t o c o m p l e m e n t t h i e r c o r p o r a t e dri
ving needs.W e k n o w t h e s p e c i f i c n e e d s o f c o r p o r a t e d r i v e r s a n d w h a t t h e y
w a n t - a q u a l i t y c a r r e n t a l , f a s t a n d e f f i c i e n t s e r v i c e , friendly staff, and special
corporate rates.

Objective
•
To provide friendly and reliable customer service in orderto establish a loyal customer base.
•
To make the customer aware that hiring acar

is the next best option to buy a car

.
•
T o e f f e c t i v e l y p r o m o t e o u r s e r v i c e t o a wide range of corporates.
Mission
A value driven customer experience that defines
thecharacter of the company through friendly experience,outstanding service and excellent
value.

Keys to Success
•
Optimum utilization of resources
•
Customer satisfaction
•
Controlling costs
Vision
Our vision is to be a nationwide market share leader ineach of the markets we
serve.W e w i l l t r y t o a t t a i n t h i s v i s i o n b y p r o v i d i n g o u r c u s t o m e r s cost
effective and quality service. We will add value to
theses e r v i c e s b y p r o v i d i n g l e g e n d a r y c u s t o m e r s e r v i c e t h r o u g h our
uncompromising commitment to customer satisfaction.
Company summary:

With an experience of 25 years Brite Limousine have developed an excellent reputation beyond
the expectation of its national and international travelers/customer. Safe and secure service
round the clock. Wide range of latest model vehicles with well-mannered staff is the core value
of Brite Limousine. Whether it is your business trip, arrival or departure to airport or wedding
ceremony Brite Limousine helps you with quality, service on most competitive and affordable
car rental services.

Brite Limousine service is available in all major cities of Pakistan. Car rental service was never so
economical & easier in Pakistan. Brite limousine International Pvt Limited provides professional
chauffeured transport service for the business executives and all other valuable travelers.

Services

Service Description
Carvenience provides its customers with a facility of h i r i n g c a r s r o u
nd the clock. It aims to provide itscustomers a mix of c
o s t a n d c o m f o r t . C a r v e n i e n c e provides latest cars at competitive prices
to meet thevarious requirements of its valuable customers. It hashired efficient
chauffeurs to provide quality service toits customers as they come in direct contact with
them.
Sales Literature
Main source of sales literature will be through our salesexecutives who will visit the
corporates individually. Allinformation pertaining to the company
will be providedt o o u r c u s t o m e r s t h r o u g h b r o c h u r e s a n d d i r e c t m
a i l i n g . I t w i l l p r o v i d e t h e c u s t o m e r w i t h d e t a i l e d information
about the different packages available. Int h e f u t u r e a s t h e c o m p a n y g r o w s ,
w e w i l l b e a b l e t o advertise in travel & auto magazines, newspapers, etc.
Future Services
Future services will correlate with the growing
demando f a w i d e r r e t u r n i n g c l i e n t b a s e . C a r v e n i e n c e i n i t s c o
ming future can go in for collaboration with othertravel agencies,
h o t e l s a n d e x p a n d i t s b u s i n e s s a n d diversify into the sale of second hand cars.

 Our Business Structure

We are quite aware that the success of any business lies in the foundation on which the
business is built on, which is why we have decided to build our car rental services company
on the right business foundation.
We want to build a business of dedicated workforce who will go all the way to ensure that
our customers are satisfied and they get value for their money. In other to achieve this, we
aware that it takes a business with the right employees and structure to achieve all what we
have set to achieve, which is why will be putting structures and standard operating
processes in place that will help us deliver excellent services and run the business on auto
pilot. The success of our car rental services business will be anchored on the team not on
any individual.
With the wide range of our service offerings, we are only expected to employ more than it is
required to run a conventional car rental services business. Definitely, we will have various
employees to man the various job roles.
As a means of maximizing operational cost, we will contract the maintenance of all our cars
to service provider, we don’t intend to maintain a very large overhead from the onset. But as
soon as the business grow and stabilize, we will assemble our own professional in – house
maintenance team.
Brite limousine will employ professionals and skilled people to occupy the following position;

 Manager (Owner)
 Accountant / Cashier
 Marketing and Sales Executive
 Client Service Executive
 Car Washer and Auto Detailers (6)
 Standby drivers

Roles and Responsibilities

Manager (Owner):

 Responsible for providing direction for the business

 Creating, communicating, and implementing the organization’s vision, mission, and
overall direction – i.e. leading the development and implementation of the overall
organization’s strategy.
 Responsible for fixing prices and signing business deals and payment of salaries
 Responsible for signing checks and documents on behalf of the company
 Evaluates the success of the organization
 Responsible for managing the daily activities in the organization
 Ensures that the facility is in tip top shape and conducive enough to welcome
customers
  Prepares budget and reports for the organization
 Defines job positions for recruitment and managing interviewing process
 Carries out staff induction for new team members
 Responsible for overseeing the smooth running of HR and administrative tasks for
the organization
 Designs job descriptions with KPI to drive performance management for all
employees
 Regularly hold meetings with key stakeholders (clients and member of the board) to
review the effectiveness of the business Policies, Procedures and Processes
 Maintains office supplies by checking stocks; placing and expediting orders;
evaluating new products.
 Ensures operation of equipment by completing preventive maintenance
requirements; calling for repairs.
 Defines job positions for recruitment and managing interviewing process
 Carries out staff induction for new team members
 Responsible for training, evaluation and assessment of employees
 Oversees the smooth running of the daily activities of organization.

Marketing and Sales Executive

 Identify, prioritize, and reach out to new clients, and business opportunities et al
 Identifies development opportunities; follows up on development leads and contacts;
participates in the structuring and financing of projects; assures the completion of
projects.
 Writes winning proposal documents, negotiate fees and rates in line with
organizations’ policy
 Responsible for handling business research, market surveys and feasibility studies
for clients
 Responsible for supervising implementation, advocate for the customer’s needs, and
communicate with clients
 Develops, executes and evaluates new plans for expanding increase sales
 Documents all customer contact and information
 Represent McElroy® Car Rental Services, Inc. in strategic meetings
 Help increase sales and growth for McElroy® Car Rental Services, Inc.

Accountant / Cashier

 Responsible for preparing financial reports, budgets, and financial statements for the
organization
 Provides managements with financial analyses, development budgets, and
accounting reports; analyzes financial feasibility for the most complex proposed
projects; conducts market research to forecast trends and business conditions.
 Responsible for financial forecasting and risks analysis.
 Performs cash management, general ledger accounting, and financial reporting for
the organization
 Responsible for developing and managing financial systems and policies
 Responsible for administering payrolls
 Ensures compliance with taxation legislation
  Handles all financial transactions for McElroy® Car Rental Services, Inc.
 Serves as internal auditor for McElroy® Car Rental Services, Inc.

Client Service Executive

 Monitors the locations of cars rented by clients via car tracker software apps
 Welcomes clients and visitors by greeting them in person or on the telephone;
answering or directing inquiries.
 Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides
the client with a personalized customer service experience of the highest level
 Through interaction with clients on the phone, uses every opportunity to build client’s
interest in the company’s products and services
 Manages administrative duties assigned by the manager in an effective and timely
manner
 Consistently stays abreast of any new information on the organizations’ products
and, promotional campaigns etc. to ensure accurate and helpful information is
supplied to clients when they make enquiries

Car washers and Automobile Detailers (6):

 Responsible for cleaning, restoration, and finishing of all our cars, both inside and
out, to produce a pristine level of detail
 Handle services that involves cleaning and restoring or exceeding the original
condition of the surface of the car’s finish (usually a paint with a glossy finish),
chrome trim, windows, wheels, and tires, as well as other visible components on the
exterior and of course interior of a vehicle.
 Cleans up after customers and clean work area.
 Maintain a clean working area by sweeping, vacuuming, dusting, cleaning of glass
doors and windows, etc. if required.
 Ensures that toiletries and supplies don’t run out of stock
 Handles any other duty as assigned by the manager.

Standby Professional Drivers:

 Responsible for driving, parking and re – parking of cars as required

 Runs errand for the organization
 Handles any other duty as assigned by the manager.

Car Rental Business Plan – SWOT Analysis

Car rental business is one of the many businesses that can easily generate sales with little
stress as long as they are well positioned and equipped to carry out their services. We are
building a standard car rental services business with variety of complimentary services
which is why we have decided to subject our business idea (company) to SWOT Analysis.
Ordinarily we can successfully run a normal car rental services business without the stress
of going through the required protocol of setting up a new business including writing a
detailed business plan, but because of the nature of the kind of car rental business we want
to establish and of course the huge start – up capital involved, we don’t have any option
other than to follow due process

Market Planning
Current Market Situation
Industry Analysis

The vehicle rental market can be divided in termsof

•
Client type
•
Location
•
Rental schemes- car hireCar leaseSelf drive
Industry Participants

Multi national companies- hertz internationalNational companies- autoriders and meeruLocal

players- mitra, auto cabs & orange T h e c a r r e n t a l c o m p a n i e s m a y w h o l l y
bec o n c e n t r a t e d i n t o c a r r e n t a l s e r v i c e s e g : -
ketant r a v e l s p v t l t d o r m a y b e c a r r e n t a l + a l l i
e d business eg- autoriders and aqsa Allied business such as hotel reservations, airline&
railway ticketing, tour packages etc
The Carvenience Difference
Car rentals from Carvenience can meet your corporate needs ina n u m b e r o f
different ways. Whether you need a single car
foro n e e m p l o y e e o r a n e n t i r e f l e e t f o r a c o n v e n t i o n g r o u p l
e t Carvenience show you the best car rental experience whereverand whenever you
need it. There are many, many ways in whichCarvenience rental cars can make your daily
business easier andmore efficient and economical. Consider the following different

s u g g e s t i o n s o n h o w C a r v e n i e n c e c a n s e r v e y o u r c o r p o r a t e nee
ds:
•
Visiting Employees
- N o m a t t e r w h e r e y o u r employees are traveling on business,
can rely on car
rentalsf r o m C a r v e n i e n c e t o g e t t h e m t h e r e s a f e l y a n d o n t i m e ! Consi
der Carvenience rental cars for employees traveling toother cities and employees
traveling to your own city. Givey o u r e m p l o y e e s t h e A + t r e a t m e n t t h e y
d e s e r v e b y g i v i n g them the opportunity to enjoy driving freedom and pleasurein a
quality car rental.
•
Potential Clients

- I f y o u r b u s i n e s s w i l l b e entertaining any potential

business clients in the near
future,s e r i o u s l y c o n s i d e r a n i m p r e s s i v e r e n t a l c a r t o g e t y o u r
meeting off to the right start. By offering a Carvenience car,you can show your
potential business clients how importantyou believe their business is!
•
Local Traveling
- D o n ' t w o r r y a b o u t h a v i n g t o p a y employees miles for using their own car in-
town on businesst r a v e l , i n s t e a d , r e s e r v e o n e o f o u r r e n t a l c a r s a n d g e t
theb e s t o f b o t h w o r l d s ! I f a n y o f y o u r e m p l o y e e s m a k e
dailyd r i v e s a r o u n d t h e r e g i o n , c o n s i d e r a c a r r e n t a
l f r o m Carvenience to make their driving more enjoyable.
•
Convention Groups
- Your business can benefit byproviding employees with car rentals during
conventions orlarge meetings! Make your employees feel appreciated andgive
them the opportunity to enjoy our car rentals after thebusiness day has ended!

Market Research & Development

A regular feedback is needed from the
customers,a n d a n a c c u r a t e s t u d y o f c u s t o m e r s a t i s f a c t i o n a n d i d
e n t i f i c a t i o n o f o p p o r t u n i t i e s f o r f u t u r e s e r v i c e develo
pment is needed from the feedback receivedf r o m t h e c u s t o
mers. For this we have to take our

c h a u f f e r s i n t o c o n f i d e n c e , t r a i n t h e m t o t a k e r e g u l a r feed back
from the customers,they arte the one’s whow i l l h e l p u s b u i l d r e l a t i o n s h i p
w i t h t h e w c u s t o m e r s a s they will be in direct contact with the customers.
Check List / Milestone

 Business Name Availability Check: Completed

 Business Registration: Completed
 Opening of Corporate Bank Accounts: Completed
 Securing Point of Sales (POS) Machines: Completed
 Opening Mobile Money Accounts: Completed
 Opening Online Payment Platforms: Completed
 Application and Obtaining Tax Payer’s ID: In Progress
 Application for business license and permit: Completed
 Purchase of Insurance for the Business: Completed
 Acquiring facility and remodeling the facility: In Progress
 Conducting Feasibility Studies: Completed
 Generating capital from family members: Completed
 Applications for Loan from the bank: In Progress
 Writing of Business Plan: Completed
 Drafting of Employee’s Handbook: Completed
 Drafting of Contract Documents and other relevant Legal Documents: In Progress
 Design of The Company’s Logo: Completed
 Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In
Progress
 Recruitment of employees: In Progress
 Purchase of the Needed pressure washing machines and industrial cleaning
equipment, electronic appliances, office appliances and bar accessories: In
Progress
 Creating Official Website for the Company: Completed
 Creating Awareness for the business both online and in the neighborhood:
 Opening party / launching party planning: In Progress
 Establishing business relationship with vendors – car servicing and maintenance, car
dealership shops, and gas stations et al: In Progress