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By Joe Soto
Start by following all the local media writers and influencers in your area/region.
Publish (blog) social media friendly content and share it with local media
influencers. They’re always looking for a great story.
Direct outreach - Pitch to local media writers and influencers about an angle for a
story based on an article. When the local media sees you as an expert or authority,
they’ll reach out to you for article comments and blurbs on an ongoing basis.
Volunteer, give back to the community and ask for media to do a story on it to get
more exposure for the cause.
Followerwonk.com