Please take this assignment as the firt exam, which consist of the following

1. choose one of these industry sectors:

- Chain stores in Colombia: Chain stores in Colombia, is one of the largest sectors of the
country and has been presenting a very important increase in the different models of
business. That is why chain stores have gained a wide ground, where the Colombians have
found opportunities for savings that allow this niche market to be find Chain stores such as
D1, Aara and Justo and
well, whose participation has this growing at a higher rate than the large traditional
chains.

2. Establish three differentiation attributes according to the segments (with must also choose)

of clients to whon the strategy is directd

- technique the one shot: this strategy is aimed mainly at all people in the psychographic
segment, this refers to the number of different social classes that can be acquired from
the different line of products that the chain store has

- Product portfolio: This technique is aimed at segments socioeconomics, which infers in

the impact in the income levels and the lifestyle of life of the different people. Therefore
a product portfolio to identify the different sectors

- annual household subscription: this technique is mainly aimed at affect the democratic
segment, this manages impact the family and the types of status socioeconomics that they
possess giving them determined discount voucher in certain lines
of products of products

3. Mention an example of each differentiation attribute implemented. That is, how it is

implemented in practic in a clear and evident way for the chosen customer segment, each of

the three attributes. That is, you must mention an example for each attribute

- One Shot: This technique consists mainly of specific days, establish promotions and
discounts on products of the chain of chain stores, in three days a week 2 unusual hours of
change of people, thus achieving greater profitability and increased sales capacity in large
quantities of portfolio own products
- Product portfolio: This technique is applied directly in the lines of products produced and
imported with which they have such storage, imported products manage to meet higher
income levels and on the other hand this is those produced by the same chain this makes
groups of people with lower incomes are able to participate directly in the purchase of
these products which makes the different socioeconomic sectors satisfied

- annual household subscription: offer discounts of the product chain which refer to the
needs of families, allowing them an annual subscription in pesos at affordable costs that
are reflected in the different products of the family canasta