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Carina Rasse
Alpen-Adria-Universität Klagenfurt
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Media Convergence and the Participatory Culture: The Case of McDonald's View project
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Carina Rasse⇤1
1
Universität Klangenfurt – Universitätsstrae 65-67 Klangenfurt, Austria
Abstract
Introduction
The current paper relates to the research I am conducting for my dissertation and taps into
people’s processing of conceptual metaphors in poetry. Lako↵ and Johnson have famously
stated that metaphor is pervasive in everyday life, not just in language but in thought and
action. The main claim of Conceptual Metaphor Theory (CMT) is that we automatically
and unconsciously use conceptual cross-domain mappings to get a better understanding of
abstract concepts that we encounter. Building on works of K´’ovecses (2009; 2015) and
Forceville (1999) my paper explores whether CMT is relevant to the study of how people
create and process metaphors in poetry.
Using Think Aloud Protocols, I will ask a group of people to reflect on the ways they
interpret metaphors in selected poems. Furthermore, I will ask the authors of my selected
poems to share their experiences on how they construct metaphors. Lako↵ and Johnson
claim that ”concepts that are used in metaphorical definitions to define other concepts cor-
respond to natural kinds of experience”; experiences that are product of our bodies, our
interactions with our physical environment, and our interaction with other people within
our culture (1980: 117). To explore whether poets also draw on their ‘natural kinds of ex-
periences’, I will use online interviews which address questions like: What are the origins
of the metaphors that you use? What are the factors that influence your construction of
metaphorical concepts? Is it a very intentional or unintentional process?
Conclusion
In my analysis I will compare the responses of the readers to the reflections of the authors
to detect similarities or di↵erences between the production and reception of metaphors in
poetry. I expect that personal experience, our relationships with others, and the interaction
with the environment play a crucial role in our engagements with figurative language.
Eventually, I hope that my paper can prove that CMT may shed new light on metaphor
production and comprehension within the context of poetic narratives.
Bibliography
⇤
Speaker
sciencesconf.org:metfest17:148549
Forceville, Charles. 1999. ”The Metaphor ”COLIN IS A CHILD” in Ian McEwan’s, Harold
Pinter’s, and Paul Schrader’s The Comfort of Strangers.” Metaphor and Symbol 14(3): 179-
198.
K´’ovecses, Zoltán. 2009. ”Metaphor and Poetic Creativity: A Cognitive Linguistic Ac-
count.”Acta Universitatis Sapientiae, Philologica 1 (2):181–196.