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Industry Trends
Building the
intelligent business
platforms of
tomorrow
Thought
Leadership
Contents Foreword
4
demanded by customers have already impacted your business Individual market views will take you for a deep dive into vertical
profoundly. However, a new wave of digital transformation has trends, exploring how the next wave of disruption will create
now arrived with new opportunities and challenges. Artificial value in your own industry. They present the concrete steps
Intelligence (AI), the Internet of Things (IoT) or Blockchain are your organization can take to leverage the benefits of intelligent
already beginning to change the behaviors and expectations of business platforms; to engage with customers and employees
your customers and employees… as well as the business models as real and virtual worlds blur; or to detect potential threats and
that lie at the very core of our organizations. stop them before they strike; and even to prepare for the human,
Megatrends Our ambition at Atos is to help our clients navigate their digital
security and legal impact of intelligent autonomous robots.
transformation journey. This seventh edition of Look Out will This report is thoughtfully crafted to help you prepare for the
enable us to further support you in making informed strategic world that awaits. I hope you enjoy the read and look forward to
6
decisions in today’s fast-changing world. our shared journey in the years ahead.
Focus On
9
The impact of Artificial
Intelligence, the Internet
of Things, Hybrid Cloud
Tech Trends or Blockchain will be
immense on business.
10 Thierry Breton
Chairman and CEO
CxO Agenda
This is an extract from the full Atos Look Out 2020+ industry trends report, which
provides an in-depth analysis of the emerging megatrends, business transformation
opportunities and technologies that will drive innovation in the years ahead.
3 megatrends shaping
the future of business
Figures are striking: while at least 45% of Fortune 500 enterprises were Strategic signals: 12 challenges & opportunities for tomorrow
displaced each decade ever since the 80s, it is projected that 80% of We enter an age of customer-centricity Industry 4.0 changes the operations game
leaders from all segments may be disrupted in the next ten years. • Generations Y and Z reinvent customer behaviors: Representing • The gig economy replaces Taylorism: Popularized by Uber and
already two-thirds of consumers, always connected, social and Airbnb, the sharing economy is about much more than just taxis
impatient, digital natives only care about seamless simplicity and or houses! Everywhere, marketplaces flourish – also in services and
With digital, we are entering a world of paradox, marked not only by This results in three digital megatrends that will profoundly change experience. They have a non-linear path to purchase and low brand even consulting. Up to 30% of jobs may be leveraged by freelancers
extraordinary growth prospects but also significant challenges. our societies and business in the future: loyalty. by 2025.
• B2Me is the future of B2C: With digital, mass personalization has • Enterprises become liquid: On both sides of the spectrum, digital
Everywhere, the pace of time is accelerating. Not only are diverging 1. The whole world becomes the computer, surrounding customers
succeeded in the mass market. Automation, as-a-service and 3D favors the behemoths and the constellations of microstructures
demographics, increasingly multipolar geopolitics and long-term and employees with immersive user experiences. From wearables
printing promise to make ‘one-to-one’ marketing and production adapting to markets in real-time through marketplaces. In
sustainability issues driving change everywhere, but disruption from to smart cars, smart homes, smart shops or smart factories, digital is
more than a nice concept: a deep reality. tomorrow’s networked world, enterprise organizations’ practices
exponential technologies is shaking the economy. pairing with and invading the physical world…
will change to favor fluidity and scalability. The era of the liquid
• Intelligent assistants become autonomous: Google Assistant,
2. Intelligence takes control of the machines, with AI rapidly enterprise has come.
In all domains, the rapid adoption of new ‘data intelligence’ Alexa, Siri and others are already beginning to make purchases on
rising to manage and derive value from the exponentially growing
technologies – such as machine learning, robotization, automation behalf of their owners. This promises a fundamental revolution: as • Robo-sourcing will revolutionize work: After offshore, automation
flows of data. This will dramatically augment human and business
and machine-human interaction – is profoundly transforming already in trading today, tomorrow’s billions of ‘customers’ may not promises to dramatically reduce costs further. By 2025, 40% of
capabilities.
competitive positions and business ecosystems, hitting the market just be humans… current tasks could be automated, changing the nature of work,
across value chains and creating Schumpeterian earthquakes. 3. Infrastructure becomes a commodity as it can easily be shared with humans and robots working side by side.
or outsourced, anytime, anywhere, ‘as-a-service’, in a centralized Competitors come from unexpected places
Which forces are behind this acceleration? After having revolutionized or peer-to-peer way. Whichever the industry, from data up to Trust is no longer what it used to be
operations and then customers’ relations, digital is now coming of age, applications and services, everything goes into the Cloud. • Products become services: By enabling connected services and
transforming business models themselves. In today’s digitalized new business models such as the sharing or as-a-service economy, • Cyber is the new battlefield: With the cost of cybercrime cost set
world, where many objects surrounding us have become sensitive, This will have a major impact on enterprise and public ecosystems. ‘servitization’ is deeply transforming all industries. Much beyond to rise up to $ 1 trillion and more in the coming years, cyber has
interoperable and actionable in real-time with the IoT, we’re heading In a much more fluid, networked world, the rules of business are B2C, it may disintermediate or commoditize numerous players become much more than a risk: it’s the next strategic threat. What’s
toward a data-driven economy. Doubling every 18 months, data has changing. To succeed decision-makers will have to take new strategic across many verticals. at stake: not just making trust a differentiator, or risk being left
become the primary material with which our whole environment can signals into account. behind, but ensuring absolute defense and sovereignty.
• Mega-platforms attract ecosystems: A networked world has
be observed, analyzed and controlled. In a nutshell: data has become strong characteristics: while it favors a long tail of small and • Info wars are on the rise: As data becomes the new gold,
the lifeblood of business. agile players, the network gravity effect is also driving the rise of information property, control and legitimacy become crucial for
overarching mega-players! By 2022, mega-platforms will rise in 60% countries, business and people. Tomorrow’s fourth generation wars
of industries. may be informational as well as economic and military. According
to analysts, 50% of information consumed in 2022 may be fake
• Vertical frontiers blur: As players rearticulate around customer-
news, requiring organizations to set up powerful data protection
centric ecosystems and services, traditional business frontiers tend
measures.
to fade. In many sectors, up to 40% of revenue in the next decade
Trust is no longer what it used to be will come from new services. • Transparency is the new (monetized) ethic: A reputation takes
We enter an age of customer-centricity years to build; on social networks, it may be lost in seconds. In
• Cyberwar is the new battlefield tomorrow hyperconnected world, never have transparency and
• Gens Y/Z reinvent customer behaviors traceability been so essential. They will be more than a requirement
• Info wars are on the rise
– they may well be a condition for survival.
• B2Me is the future of B2C
• Transparency is the new (monetized)
ethic • Intelligent agents become autonomous
The digital
impact
12 challenges & For players, these megatrends pose strategic challenges. They also open multiple opportunities to
opportunities for
tomorrow respond to market requirements better, adapt operations, innovate in business and become secure.
Industry 4.0 changes the operations Competitors come from
game unexpected places To leverage all these opportunities in an increasingly data-driven world, building and operate
intelligent business platforms will be paramount for success.
• The gig economy replaces Taylorism • Products become services
• Enterprises become liquid • Mega-platforms attract ecosystems
• Robo-sourcing will revolutionize work • Vertical frontiers blur
OMNICHANNEL DIGITAL EXPERIENCE • Deep, data-driven technology innovations with the best of
360° customer, citizen and workforce hyperscale, consumer-derived, open AI solutions for the multi-
INTELLIGENT DATA-DRIVEN ORCHESTRATION
engagement with the Digital Workplace Cloud world. Selected partnerships with GAFAs to leverage their
Autonomous
Look Out 2020+ Technology
latest open-source-based technologies and Cloud services will be a
strategic option to consider.
Vehicles
Quantum
Computing
Radar: key technologies set
COGNITIVE ANALYTICS PLATFORMS • Deep enterprise-grade, secure and vertical business technologies
Brain-Computer
Interface Neuromorphic to impact you in the coming
Smart ecosystem orchestrator, open APIs with design, integration and operation expertise in all sectors:
Digital Twin
Computing
years.
Industry 4.0, Retail, Transport, Telco, Utilities, Finance, Public, Smart
and marketplaces Machines
Biocomputer
Healthcare… with the ability to seamlessly integrate digital Immersive
and physical assets. In a flourishing digital world with multiple Experience Invisible
Computer
technologies, Cloud services and IoT/Edge components emerging Privacy-Enhancing
Cognitive
BUSINESS ACCELERATORS from everywhere, this overall integration will be the critical challenge Computing
Technologies Swarm
Computing
Want to know more?
Real-time utility services… for incumbents for creating value and differentiation. To design, Natural User
build, operate and secure the best solutions, choosing trusted and (Real-time)
Interfaces Computing Examine the Look Out 2020+
memory
open digital transformation services partners will be essential. 3D
Printing
Prescriptive
Analytics
Radar online to get deeper
Along the road, there may be many challenges. These will require Edge 5G
Self-Adaptive
Security
Smart
Contracts
insights into these strategic
HYBRID CLOUD
Software defined infrastructures,
imagination, adaptive strategy roadmaps and processes. But there will Computing
Blockchain
technologies and understand
be huge rewards for those who will dive into the future. Internet of Exascale
microservices and DevOps Things Trusted
Devices
Continuous
Authentication
the steps you should take today
How to move on? The best practices will be of help: Insight
Virtual
Assistants
H/W Accelerators 2.0 for success tomorrow:
Platforms
OPEN PLATFORM FOUNDATIONS
• Start now: In tomorrow’s networked economy, first movers gain
Deep Advanced
Context Aware
computing
atos.net/lookout
Learning Automation
a strong advantage in the race: by being the first to federate an (incl. RPA) LPWAN
Multi-cloud Location-Based
More disruptive technologies will emerge along the way. While ecosystem of partners, they create a cumulative attraction effect Services (NG) Ambient
DevOps
some may only appear as dots on the horizon today – they will turn that makes it makes it difficult for late followers to catch-up. The Containers WebRTC
Working
internet is a ‘star,’ ‘winner-takes-all’ economy. Wearable Experience
out to be strongly impactful in the years to come: blockchain for Web-scale Computing
QUIC
transactions and traceability, 3D printing, Quantum Computing for • Evolve progressively: Digital is, as yet, an emerging world. There Computing
Wireless
High-Performance analytics… may be successes and failures. A progressive, iterative approach SDx Power
will be the best to progress, testing and evaluating ideas at every Open Source
Hardware
step. Test & learn, fail-fast experimentations will be an essential help
in rapidly exploring possible roads and selecting the best ones 2018 2019 2020 2021+
Watch these technologies: take a look at the efficiently.
Look Out 2020+ Technology Radar • Challenge existing rule: With digital, the world is entering an Mainstream Early adoption Adolescent Emerging
© Atos 2018 All rights reserved.
Source: Atos industry and technology experts
uncharted era. Well-recognized rules may be challenged. What
worked yesterday may not be relevant tomorrow. Enterprises
and public services must not hesitate to contradict traditional
assumptions and invent disruptive strategies and models. Digital is
an unexplored continent waiting to be conquered. Time of impact Business Impact Maturity
2018 Look today at how solutions could Transformational Likely to require radical Mainstream There’s a clear need and many
address your needs. changes within organizations. clients are implementing solutions.
2019 Consider potential solutions by running High Will have a high impact at work and in Early adopter Clients are starting to look for
pilots, for example. people's home lives. solutions.
2020 Understand now. Consider potential Medium Will impact organizations' processes Adolescent Discussed more widely by
implications and how these could be & services or affect users' & consumers' lives. analysts and thought leaders.
addressed in your strategic technology
planning. Low Will impact specific processes & services Emerging Mainly seen in academia and a
or affect some aspects of users’ & consumers’ small number of specialized markets.
2021+ Follow for now. Watch how it's evolving. lives.
The radar diagram provides a pictorial view of our findings, allowing you to quickly understand key emerging technologies and the actions you
might consider taking. Their positioning in the quadrant illustrates when they are likely to impact your business along with the potential size of
the impact, while the colors represent the current maturity of each topic.
The typical digital platforms, emerging technologies radar and Managing networked supply
TELECOM, MEDIA, UTILITIES
roadmaps for each vertical developed in Look Out 2020+ will help in
this process.
Which fundamental digital challenges, opportunities and best
ENGAGE in a co-innovation EXPLORE how the latest STAY TUNED with the latest trends
Along this entire process, pairing the physical and digital worlds practices are driving your own industry?
workshop at one of our Business technologies can boost and best practices in digital
will be essential in the next digital wave, driven by the IoT and AI. Explore them on atos.net/lookout
Technology & Innovation Centers. your own practice. transformation.
Digital Twins-based innovative approaches will be strategic for
differentiation not only in the Industry 4.0/Industrial Internet worlds Get off to a quick start with a personalized Leverage our experts and labs to build Keep informed. Follow the latest insights
but also in B2C domains, such as Healthcare, Retail or even Insurance. workshop. Ask for a meeting: POCs tailored to your own business: from the field on:
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June 2018. © 2018 Atos