Академический Документы
Профессиональный Документы
Культура Документы
Addidas
Introduction
The purpose of this report is to examine the brand architecture of the following two brands; Nike and
Addidas. The two brands are chosen because they compete and are leaders in athleticwear. This report
will compare the similarities and differences between the two brands and observe why consumers favor
one over the other.
Brand Architecture
The first step in this analysis is developing a brand pyramid for both brands.
Nike:
Addidas
Brand Value:
As of right now Nike has a brand value of 32.4 billion US dollars in comparison to last years 28
billion meaning there has been a significant increase. Addidas brand is currently valued at 16.7
billion US dollars which more than doubled from their 7.1 billion dollar evaluation in 2016.
Based on these statistics it is safe to conclude Nike is the leading brand when it comes to
athleticwear coming in at a brand value almost double its competitors.
Citations:
https://www.statista.com/statistics/632210/nike-brand-value/
https://www.statista.com/statistics/632260/adidas-brand-value/