SERVICIO NACIONAL DE APRENDIZAJE SENA

GESTIÓN DE MERCADOS

FASE 2 PLANEACIÓN

AP07-EV04- “TALLER SOBRE PREPOSICIONES Y VOCABULARIO

EXHIBICIÓN COMERCIAL"

Presented to:

LAURA CRISTINA DUEÑAS

Presented by:

MARTHA ISABEL MORA MUÑOZ

Ficha: 1749831

28 MAYO 2019

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1. En el objeto de aprendizaje identifique la lista de tipos de material POP (point of purchase)” punto de compra”.
Organícelos alfabéticamente y escriba su correspondiente significado en español.

Collars: Usually found on bottle necks

Collares: generalmente se encuentran en los cuellos de botella.

Dump bin: A display container, like a large box, which contains goods for sale.

Contenedor de volcado: un contenedor de visualización, como una caja grande, que contiene bienes para la venta.

Floor graphics: They are made of adhesive material and are pasted to floors.

Gráficos de piso: están hechos de material adhesivo y se pegan a los pisos.

Gondola ends: It promotes your special offers and shows your products through better visibility.

La góndola termina: promueve tus ofertas especiales y muestra tus productos a través de una mejor visibilidad.

Impulse strip: It is positioned in product families. It works by associating display products.

Tira de impulso: se coloca en familias de productos. Funciona al asociar productos de visualización.

Mobile Hanger: It is a piece of hanging cardboard, when it moves, it attracts consumers

Suspensión móvil: es un pedazo de cartón colgante, cuando se mueve, atrae a los consumidores.

Posters: A large printed notice, picture, or photograph, used to advertise a product or service.

Carteles: un gran aviso impreso, fotografía o fotografía, que se utiliza para publicitar un producto o servicio.

Shelf talkers: printed card attached to a store shelf.

Habladores de estante: tarjeta impresa unida a un estante de la tienda.

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 Standing sing: It combines metal with paper or cardboard.

Señal de pie: combina metal con papel o cartón.

Translucent vinyl: large pieces of cardboard found in the upper linear displays of restaurants or shops

Vinilo translúcido: grandes trozos de cartón que se encuentran en las pantallas lineales superiores de restaurantes o tiendas.

Wobbler: A very small, lightweight sign that hangs from a shelf or wire.

Wobbler: un letrero muy pequeño y liviano que cuelga de un estante o cable.

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 2. Elabore un mapa conceptual sobre la lectura Planimetry

PLANIMETRY

TRAFFIC FLOW
Is a measuring instrument of plane
Planogram Grid Layout
surfaces used for planning physical
areas because 3D spaces can be
represented in 2D maps.

This organization is common in

Are diagrams of fixtures supermarkets and pharmaceutical
and products that retailers. It consists in a line ar system of
illustrate where retail Visual shelving where fixtures can be arranged
products should bed is Merchandising vertically or horizontally for creating
played (usually on a Store Planning
aisles through the store.
store shelf). A
planogram defines
products location and Distribution of products on shelves must be
their quantity made in accordance with the
Is a tool to achieve sales, targets and Advantages Disadvantages
necessities and the store’s Objectives.
enhance merchandise on the floor.
Also, it is a mechanism to  It permits better  The line ar pattern
communicate with customers and It is important that the store’s lay out and visibility of is repetitive and
general appearance work together to attract merchandise. creates a
influence their decisions to buy.
customers and motivate them to buy. monotonous
environment.
 Design and cost are
efficient.

Advantages
 This design facilitates Loop or racetrack Layout Free Flow Layout Advantages
impulse buying.  It motivates shoppers to spend
 The fashion more time in the store and
merchandise is explore merchandise.
prominently displayed  It generates sales and profits
on these main aisles. through impulses hopping.
Is use ful for discount or departmental Are very flexible, they create an
stores. They allow shoppers to walk informal and friendly environment.
and explore merchandise as they Their purpose is to differentiate
merchandise items, product
Disadvantages follow a perimeter traffic aisle. Disadvantages
categories and departments
 The space store has an
 This layout is costly to inefficient use.
design, construct and  Traffic flow is not smooth and
maintain. customers shopping patterns
could be not predictable.

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3. Realice el ejercicio dispuesto en la sección “Vocabulary” que se encuentra dentro del objeto de aprendizaje
“Commercial Exhibition” sobre completar un párrafo con preposiciones. Al terminar tome una captura de
pantalla y agréguela al archivo.