CASE 1.

ALMA ELECTRONICS: I'll dream of you

Mr. Andy Mallari opened a small shop selling transistor radios in 1979. His
store was located at one corner (Gen. Luna St.) of the entire stretch of Burgos
Avenue, the main thoroughfare of Cabanatuan City.
The demand for electronic parts made him carry a wide assortment parts that are
used in the assembly and maintenance of radios, tape recorders, amplifiers, and
various related appliances.
By 1990, Mr. Mallari was able to save enough money for the purchase of a
300 square meter lot along Del Pilar Street. He constructed a 10x15 meters two-
storey building on the lot. The ground floor is used as his store where sales are
made to customers which grew in number month after month. The second floor
is used as his residence.
Mr. Mallari thinks that he can duplicate his feat in the other big towns of San
Jose City, Gapan, and Guimba. He has already started operating his stores in
those towns and sales are already picking up. His current operations cover sales
and repair. There are five sales ladies in Cabanatuan attending to the various
needs of the customers. Those who bring their appliances for repair are served by
one of the six technicians. The parts used come from the stocks maintained at the
store.
Those who purchase parts from the store consist of technicians from the
various towns of Nueva Ecija. Sometimes, the technicians send somebody to do
the purchasing of parts.
Mr. Mallari's perspective has changed drastically after he met his former
classmate Estelito Chan in a class reunion at Araullo University. Mr. Chan has a
well-established appliance assembly plant in Manila. He indicated that he did not
start big but rather as a subcontractor for a large assembly plant. Slowly, Mr.
Chan's business picked up until he was able to establish his own factory.
Mr. Mallari thinks that he can follow the footsteps of his friend. As he is
already 47 years old and his oldest child is about ready to enter college, he thinks
this is the best time for him to consider sending his son to an engineering school.
His decision will center on which school and which engineering course. He feels
that his children are keenly interested in whatever career he will ask them to take.
Mr. Mallari has three sons, all belonging to the top ten in their respective
classes. He thinks all three have the potential to help him realize his dream of
establishing his own assembly plant. His immediate concern now is to identify the
right college courses for his children.
ANALYSIS:

Mr. Mallari has a business of small electronic shop. He wanted to developed his business just like
the business of Mr. Estrelito, the Appliance Assembly plant which has grown already. Mr. Mallari
wants a firm business, He has a different sub branches into big towns. All of this branches was
manage by him. And since his business is growing, He needs more experienced employees with
deeper knowledge about electronics industry.

Mr, Mallari has 3 sons who belong to the top ten in their respective class. He thinks that his three
son has potential to help him in his business to establish a assembly plant. His oldest son is entering
college, he was thinking that what course he will recommend although Mr. Mallari feels that his
children are keenly interested whatever a choice of career he will ask to take.

If I were Mr. Mallari I would suggest to his oldest son to take a Electronics and Communication
Engineering since their business is all about in Electronic Industry, and someday His son can
supervise their business as electronic engineer. For his second son is to take Business Administration
major in Management or Marketing, he will be charge in management aspects or Marketing
Management. The third is to take accounting, so he will be charge in financial aspect of their
business.

Choosing of your career is your own choice. Choosing of your career is not just because you
choose this course because your parents wants to take that course. Its our freedom to choose
what we want in our career. It is a bonus to our parents if they see we have a potential on a career
that is related to your family.