GCM6223 GROUP ASSIGNMENT PROJECT

GCM6223
MARKETING PLAN: Making it Work for Your Career

Planning your project:

You are to reflect on both individual assignments: i) Developing Marketing Strategies and Plans
of YOURSELF and ii) Understanding Your ‘Lifetime’ Value to your Company in choosing a
suitable ‘product’ for you to market that will contribute directly/indirectly to your career. This is a
group project, hence finding suitable team members is crucial to the success of your plan. You
should meet with your group members and discuss your plans. It is encouraged for you to
routinely and interactively discuss in class throughout the lecture session in order to capture and
critically analyzed your ideas, before our final class session at which time you will be expected to
submit the project report and make a presentation of your plan

The purpose of this exercise:

The purpose of this exercise is dual in nature; this marketing plan project serve as an indicator
of your achievement in meeting the set Course Learning Outcome (CLO), that states that at the
end of the course, students should be able to:

 Critically evaluate theories and concepts to assess business and marketing environment
pertaining to their respective organizations
 Apply theories and concepts and recommend appropriate marketing strategies for
organization in facing competitions
 Diagnose and analyzing marketing problems faced by organizations and provide
appropriate solutions
 Develop strong analytical and critical thinking skills to prepare a marketing plans for
products and organizations.

The second purpose of this exercise is to benefit your good selves in life and career by aligning
this assignment with something that could boost your career: take it that this course
assignment is your work assignment!

The requirements:

By the third class session each group shall present a Statement of Intent with regard to their
Marketing Plan Project. This statement shall be simply a statement of their plan of action with
regard to their ‘product’ and ‘individual contribution’.

Students are to form themselves into groups to produce a Marketing Plan of a product (good or
services). Each group is required to select their own organization or any other organization that
they have access to the relevant required information. Supplementing necessary data from
secondary sources such as textbook, magazine or internet sources as references is a MUST.

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 GCM6223 GROUP ASSIGNMENT PROJECT

During the class sessions each group shall relate their project with the topic and class
discussion.

During final class sessions each group shall submit their Marketing Plan Report and make a
20 – 30 minutes presentation.

Submission requirement:

 Not less than Thirty-page report of the project including references, tables, pictures
etc. BE SURE to include references where necessary and must adhere to appropriate
bibliographic citation style.

o This report shall contains among others:

i. Executive summary
ii. Table of contents
iii. Situation analysis
iv. Marketing strategy
v. Marketing tactics
vi. Financial projections

 Individual statement explaining the particular contributions of each group member

(i.e. what were each member’s responsibilities with regard to the project?). This should
be submitted together with Rubric for Peer Assessment – Teamwork.

The project carries 40 percent marks toward your final grade. Marks will be given based on
the rubric markings (see Rubric for Assessing Marketing Plan, Rubric for Peer
Assessment Collaboration –Teamwork, and Rubric for Presentation).

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 GCM6223 GROUP ASSIGNMENT PROJECT

RUBRIC FOR REPORT – 20% 1 2 3 4 5 Comment

1 Introduction/Executive Summary - Students have briefly introduced the Mazri

background of the selected organization and products to be marketed. –
TeaLive Bubble MilkTea
2 Identification of the issues & Situation analysis - Students convincingly Nabilah/Zafirah/Khairi
and accurately engage in suitable market environment analysis to identify and
discuss internal factors and external factors that might affect the product and
able to precisely comments on the existing short and long-term goals and
objectives of the chosen organization.

3 Marketing strategy & Marketing tactics - Students clearly formulate, Nabilah/Zafirah/Khairi

articulate and explain the marketing strategies for the chosen
product/organization based on segmentation strategy and marketing mix
strategy.

4 Financial and/or non-financial projections - Students clearly explain on Mazri

how their proposed marketing plan shall impact the direction of their career
and company.

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 GCM6223 GROUP ASSIGNMENT PROJECT

RUBRIC FOR PEER ASSESSMENT (TEAMWORK) – 10% 4 3 2 1

Participation - Group member participated fully and was always on task in class.

Leadership - Group member assumed leadership in an appropriate way when necessary by helping the group stay
on track, encouraging group participation, posing solutions to problems, and having a positive attitude.
Listening - Group member listened carefully to others’ ideas.

Feedback - Group member offered detailed, constructive feedback when appropriate.

Cooperation - Group member treated others respectfully and shared the workload fairly.

RUBRIC ON PRESENTATION – 10% 4 3 2 1

Organization/clarity – Appropriate introduction, body, and conclusions; logical ordering of
ideas; transition between major points.
Grammar/mechanics – correct grammar and usage that is appropriate for audiences
Documentation – proper support and sourcing for major ideas, inclusion of visual aids that
support message
Delivery – adequate volume, appropriate pace, diction, personal appearance, enthusiasm,
posture, effective use of visual aids
Interactions –adequate eye contact; ability to listen and/or answer questions