A Journey of Rediscovery to rekindle that

Moment of Imagination and Nostalgia with Toys

 • World’s first purpose-built museum
for toys

• Asia’s largest toy museum

• Since 2007, MINT Museum of Toys’

collection amasses over 50,000

• 8500 of which displayed in our

museum, located at 26 Seah Street

• Toys and childhood memorabilia

from over 40 countries, between
1840s to 1980s)
© 2019 MINT Museum of Toys
 • Collection is displayed across the
rooftop, basement and
four thematic levels of the museum:
• Outerspace
• Characters
• Childhood Favourites
• Collectables

• Collection is made up of various key

collections, including the only
Batman robot toy complete with
cape and sword, Dan Dare’s first and
only in the world Mekon Mask, a
century-old Steiff Teddy Bear and the
first mass-manufactured robot
before WWII, and near two centuries
old collectables.

© 2019 MINT Museum of Toys

 • Serving as windows into the
past as well as inspirations for
the present, we have
incorporated various
exhibitions and programmes
(Public & Educational)
• Locals
• Tourists
• Families
• Collectors
• Artists
• Students

• Located in CBD area (In

between City Hall & Bugis)
• In Bras Basah Bugis precinct

© 2019 MINT Museum of Toys

Programme

Events

© 2019 MINT Museum of Toys

 Rediscovering our favourite A special exhibition on Godzilla The collection of dolls and from a
animated characters from the Sofubi (soft-vinyl) for collectors perspective of a renowned doll
Golden Age (1928 – 1967) and/or Godzilla fans! Featuring collector; the journey of his
more than 500 Godzilla Sofubi toys collection with over 300 dolls of his
© 2019 MINT Museum of Toys
collection displayed.
© 2019 MINT Museum of Toys
 What’s Special?
• Through UNBOX, MINT Museum of Toys is
holding the first and only Felix the Cat 100th
Anniversary exhibition in Singapore.

• Animated Felix the Cat Shows will be playing

on exhibition’s (level 3) TV

• Interactive augmented reality zones will be

implemented
© 2019 MINT Museum of Toys
 About
UNBOX presents: Felix the Cat 100th Anniversary
• This UNBOX exhibition aims to attract more than 27, 000 visitors worldwide to
attend this inaugural event and will be used as a proof–of-concept for future
character IP activations in Singapore through MINT Museum of Toys.

• With Felix as a character influenced with strong historical backgrounds (e.g.

world’s first cartoon star, first image to be ever broadcasted across television
airwaves in 1928, a historical moment), we expect fans worldwide to take part in
this inaugural celebratory exhibition.

• Through this event, MINT Museum of Toys hopes to establish itself as a world-
class, international attraction capable of hosting the world’s most exclusive event
and product launches of all things relating to toys, collectibles and various
character IPs.

• Leveraging upon the success of this exhibition and the popularity of the various IPs
and exclusivity of the collectibles, which will be produced along side them; we
foresee a market of fans/collectors tourism where people will travel just to
purchase exclusive products and be involved in these limited events.
© 2019 MINT Museum of Toys
 Additional marketing plans/channels we’re looking into reaching:

• Instagram & Facebook Pages (Social Media)

• Website (emint.com)

• Google Ads

• Promoting with our tour agents

• Partnering with STB, ASA, NHB, DBS

• Parent bloggers

• Sending press releases to print media & digital media

© 2019 MINT Museum of Toys
THANK YOU
Valentina Chan
Assistant Museum Manager, MINT Museum of Toys

VAL_CHAN@EMINT.COM

© 2019 MINT Museum of Toys

All rights reserved. The materials may not be reproduced or distributed, in whole or in part, without the prior
written permission of the MINT Museum of Toys. Any other reproduction or distribution, in whatever form and by
whatever media, is expressly prohibited without the prior written consent of the MINT Museum of Toys.