Академический Документы
Профессиональный Документы
Культура Документы
• Environmental Scanning
– The screening of large amounts of information to
anticipate and interpret changes in the environment
– Competitor Intelligence
• The process of gathering information about competitors—who
they are, what they are doing, and how their actions will affect
the organization
– Is not spying but rather careful attention to readily accessible
information from employees, customers, suppliers, the Internet,
and competitors themselves
• Stephen
Chapter 8, May involve reverse Mary
P. Robbins, engineering
Coulter,ofand
competing products to
discover
Nancy Langton, technical innovations
Management, Eighth Canadian
Edition.
Copyright © 2005 Pearson Education Canada Inc. 3
Assessing the Environment
(cont’d)
• Environmental Scanning
(cont’d)
– Global Scanning
• Screening a broad scope of
information on global forces that
might affect the organization
• Has value to firms with significant
global interests
• Draws information from sources that
provide global perspectives on
Chapter 8, Stephen P. Robbins, Mary Coulter, and
worldwide issues and opportunities
Nancy Langton, Management, Eighth Canadian
Edition.
Copyright © 2005 Pearson Education Canada Inc. 4
Assessing the Environment
(cont’d)
• Forecasting
– The part of organizational planning that involves creating
predictions of outcomes based on information gathered by
environmental scanning
• Facilitates managerial decision making
• Is most accurate in stable environments
– Quantitative forecasting
• Applying a set of mathematical rules to a series of hard data to predict
outcomes (e.g., units to be produced)
– Qualitative forecasting
• Using expert judgments and opinions to
predict less than precise outcomes
Chapter 8, Stephen P. Robbins,
(e.g., direction Mary Coulter, and
of the economy)
Nancy Langton, Management, Eighth Canadian
Edition.
Copyright © 2005 Pearson Education Canada Inc. 5
Making Forecasting More
Effective
• Use simple forecasting methods
• Compare each forecast with its corresponding “no
change” forecast
• Don’t rely on a single forecasting method
• Don’t assume that the turning points in a trend can be
accurately identified
• Shorten the time period covered by a forecast
• Remember that forecasting is a developed managerial
skill that supports decision making
Chapter 8, Stephen P. Robbins, Mary Coulter, and
Nancy Langton, Management, Eighth Canadian
Edition.
Copyright © 2005 Pearson Education Canada Inc. 6
Benchmarking
• The search for the best practices among competitors
and noncompetitors that lead to their superior
performance
• By analyzing and copying these practices, firms can
improve their performance
Form a benchmarking
planning team.
• Types of Resources
– The assets of the organization
• Financial
• Physical
• Human
• Intangible
• Structural/cultural
Revenue Budget
Projects future sales
Cash Budget Expense Budget
Forecasts cash on hand Lists primary activities
and how much will and allocates dollar
be needed amount to each
Profit Budget
Combines revenue and expense
budgets of various units to determine
each unit’ ’s profit contribution
Activity Month
1 2 3 4
Copy-edit manuscript
Design sample pages
Draw artwork
Print first pages
Print final pages
Design cover
Actual progress
Goals Reporting Date
Editors Month
1 2 3 4 5 6
Ling
Antonio
Kim
Maurice
Dave
Rashid
Work scheduled
•Inputs?
•Outputs?
•Resources?
•Gantt Chart
•How to find Gaps?
60 000
Revenue/Cost ($)
50 000 Loss
Area
40 000 Variable Costs
Breakeven Total
30 000 Point Costs
20 000
Fixed Costs
10 000
• Project
– A one-time-only set of activities that has a
definite beginning and ending point time
• Project Management
– The task of getting a project’s activities done on
time, within budget, and according to
specifications
• Define project goals
• Identify all required activities, materials, and labour
Chapter 8, Stephen P. Robbins, Mary Coulter, and
• Determine the sequence of completion
Nancy Langton, Management, Eighth Canadian
Edition.
Copyright © 2005 Pearson Education Canada Inc. 19
Exhibit 8.13 Project Planning
Process