WORKSTEPS

WORK ASSIST
FOUNDATION
BRAND GUIDE

ARIELLE WINCHESTER GRAPHIC DESIGN

 WORKSTEPS WORK ASSIST FOUNDATION BRAND GUIDE

BRAND accommodation
support
MISSION

The WorkSTEPS Work Assist Foundation exists to empower

employers to create a culture of disability inclusion in the

strength
workplace through innovation, education and accommodation.

value
compassion
diversity
accessibility
ARIELLE WINCHESTER GRAPHIC DESIGN
 WORKSTEPS WORK ASSIST FOUNDATION BRAND GUIDE

LOGO
CLEAR SPACE

The minimum clear space around the logo is equal to the width of the ‘WA’ icon.

Width of minimum
clear space

ARIELLE WINCHESTER GRAPHIC DESIGN

 WORKSTEPS WORK ASSIST FOUNDATION BRAND GUIDE

LOGO
AVOID

Avoid stretching the logo Avoid placement on a low-contrast background Avoid using the wordmark without the icon

MINIMUM SIZE FOR PRINT

0.2” height

2” width

ARIELLE WINCHESTER GRAPHIC DESIGN

 WORKSTEPS WORK ASSIST FOUNDATION BRAND GUIDE

LOGO
DESIGNER’S NOTES

Diagonal lines Integration with existing Large typeface to

convey movement WorkSTEPS brand accommodate the
visually impaired

Strong, bold lines and angles

to emphasize the keywords
of strength and support

Colors chosen for visibility 3 colors here to reflect

across all types of color the 3 goals of the mission
blindness statement

ARIELLE WINCHESTER GRAPHIC DESIGN

 WORKSTEPS WORK ASSIST FOUNDATION BRAND GUIDE

COLOR
COLOR PALETTE

C=0 C = 58 C = 36 C = 36 C = 76 C = 36
M = 100 M = 49 M = 28 M = 33 M = 71 M = 71
Y = 91 Y = 46 Y = 27 Y = 13 Y = 12 Y = 13
K=0 K = 15 K=0 K=0 K=0 K = 12

R = 237 R = 109 R = 167 R = 166 R = 89 R = 152

G = 27 G = 110 G = 169 G = 162 G = 93 G = 91
B = 46 B = 113 B = 172 B = 188 B = 155 B = 138

#ED1B2E #6D6E71 #A7A9AC #A6A2BC #595D9B #985B8A

Primary palette Secondary palette

ARIELLE WINCHESTER GRAPHIC DESIGN

 WORKSTEPS WORK ASSIST FOUNDATION BRAND GUIDE

TYPOGRAPHY

PROXIMA NOVA LIGHT PROXIMA NOVA SEMIBOLD

ABCDEFGHIJKLMNOPQRSTUV ABCDEFGHIJKLMNOPQRSTUV
abcdefghijklmnopqrstuv abcdefghijklmnopqrstuv
1234567890 1234567890

PROXIMA NOVA REGULAR PROXIMA NOVA BOLD

ABCDEFGHIJKLMNOPQRSTUV ABCDEFGHIJKLMNOPQRSTUV
abcdefghijklmnopqrstuv abcdefghijklmnopqrstuv
1234567890 1234567890

WEBSAFE ALTERNATIVE:

MONTSERRAT

ARIELLE WINCHESTER GRAPHIC DESIGN

 WORKSTEPS WORK ASSIST FOUNDATION BRAND GUIDE

ICONS
REFLECT MISSION

Employers Resources Get Involved Education Innovation Accommodation

ARIELLE WINCHESTER GRAPHIC DESIGN