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Seoul Travel Itineraries

Seoul
T r a v e l
Itineraries

Seoul
Itineraries by

Seoul Itineraries by Duration


Duration
From 2 Hours to 3 Days

From 2 Hours to 3 Days


Seoul
T r a v e l
Itineraries

Seoul
Itineraries by
Duration
From 2 Hours to 3 Days
CONTENTS Itineraries by Duration (From 2 Hours to 3 Days)

2 to 3 Hour 01 │ A New Landmark of Seoul: Dongdaemun Design Plaza


02 │ The Best Place for Tourists in Seoul: Myeongdong
010
012
4 to 5 Hour 01 │ Experience the Very Best Gangbuk Travel Route
02 │ Hallyu Gangnam Tour
066
068
Basic Seoul Travel 03 │ Immerse Yourself in the Fashion Life of Hallyu Celebs
through K-Fashion 014
Economical Seoul 03 │ Enjoy a Gallery Tour by the Palace: Samcheong-dong 070
04 │ Benefit from the Beauty Experience of Hallyu Celebs! 072
Itineraries 04 │ Experience Palatial Grandeur at Gyeongbokgung Palace 016 Travel Itineraries 05 │ Go on a Date in Seoul Following "We Got Married" 074
05 │ Discover Treasures of Seoul along Naksan Rampart 018 06 │ Small Global Villages in Seoul 076
06 │ A Beautiful Palace Recognized by UNESCO: 07 │ Vivid Broadcast Experience: Digital Media City (DMC) 078
Changdeokgung Palace 020
08 │ Experience a Hallyu Tour in Seoul Following
07 │ Transformation of Railroads: Hongdae Ddaeng Ddaeng "My Love from the Star" 080
Street and Gyeongui Line Forest Park 022
09 │ Resurgence of Joseon's Artist Village: Sejong Village 082
08 │ Experience Hallyu on Your Tour through Gangbuk 024
10 │ Harmony of History and Culture: Seongbuk-dong 084
09 │ Explore the Past and Present of Seoul City Hall through
Tong Tong Tour 026 11 │ A Place of Rest for Your Body and Mind: Buam-dong 086
10 │ Enjoy a World Tour in Just Half a Day: Itaewon 028 12 │ The Filming Locations of "The Avengers" in Seoul 088
11 │ A Traditional Culture Street in the Heart of Downtown Seoul: 13 │ A Destination Where a Nice Excursion is Guaranteed: Yongsan 089
Insadong 030 14 │ A Walk Along Old Stories: Dongdaemun 090
12 │ Cheonggyecheon Stream, 15 │ The Neighborhood Full of Youth and Culture: Sinchon 092
Flowing with Clear Water in Every Season 032 16 │ Traditional Market Tour Along Cheonggyecheon Stream 094
13 │ Explore the Old, Nostalgic Alleys of Seoul: 17 │ Dynastic Memories: Auspicious Sites in Nowon 096
Seochon Hanok Village 034 18 │ The Distinct Scent of History and Culture: Dobong 098
14 │ A Scent of Old History: Bukchon Hanok Village 036 19 │ The Origin of Prehistoric Culture: Gangdong 100
15 │ Hanyangdoseong, Where History and Culture Meet 038 20 │ The Course of Korean Independence and Democratization
16 │ A Walk through History: Jeongdong 040 Movements: Gangbuk 101
17 │ A New Route of Culinary Delights in Jongno 042 21 │ A Catholic Pilgrimage in Seoul 102
18 │ An Alley of Dreams: Daehangno through Ihwa Mural Village 043 22 │ A Route of Industrialization and Creation in Seoul 104
19 │ An Ideal Place for a Stroll: Banpo 044 23 │ A Route of Real Landscape Painting Alongside Picturesque
20 │ Traces of the Modern and Contemporary Times of Korea: Landscapes 106
Historic Buildings in Daehangno 046 24 │ Discover the Secret to ICT Powerhouse in Seoul 108
21 │ A Living Theater of Contemporary Architecture: Jangchung-dong 048 25 │ See, Learn and Experience through Industrial Tour in Seoul 109
22 │ The Lingering Scent of Cultural Heritage in Downtown Seoul:
Seolleung and Bongeunsa Temple 050
23 │ A Path to Baekje in Seoul: Mongchontoseong Fortress 051
24 │ The River Flowing through History:
Han River and Jeoldusan Martyrs' Shrine 052
25 │ A Starry, Starry Night in Seoul:
Astronomical Observatory of Seoul 054
26 │ The Gathering Point for Lumber: Ttukseomnaru-gil 055
27 │ The Center of Korean Medicine and Real Landscape Paintings:
Gangseo 056
28 │ A District of Noble Moral Culture: Dongjak 057
29 │ Harmony between History and Arts: Eunpyeong 058
30 │ The Lingering Scent of Antiques:
Seoul Folk Flea Market and Dapsimni 059
31 │ Transforming an Old Alley with Cartoons:
Kang Full Cartoon Alley 060
32 │ A Feast of Traditional Culture: Dongdaemun 062
33 │ A Path to Leading You to a Hero of the Past:
Gang Gam-chan 10-ri Gil Route 063
Itineraries by Duration (From 2 Hours to 3 Days)
Everything You Need to Know about
Seoul Tour Can Be Found in This Book!
6 to 8 Hour 01 │ A Hot Shopping Neighborhood: Seongsu
02 │ Feel the Essence of Downtown Seoul: Hongdae
112
114
Intensive Seoul 03 │ T‌ he Island of Dreams, Romance and Relaxation:
How to Take Full Advantage of "Seoul Travel Itineraries"
Yeouido 116
Travel Itineraries 04 │ A‌ Tour of Ecological Places where People and 1. Itineraries by Duration
Nature Co-exist: Sangam 118
You can select from several itinerary groups
05 │ T‌ he Somber but Honorable Scenes of History: of different durations: Basic Seoul Travel
Gyeonghuigung Palace and Seodaemun 120 Itineraries (2-3 hours), Economical Seoul Travel
06 │ A Tour of Religious Buildings in Seoul 122 Itineraries (4-5 hours) and Intensive Seoul
Travel Itineraries (6-8 hours).
If you afford the time to try some lengthier
Two Day 01 │ Palatial Beauty in Seoul
02 │ Discover Seoul and Its 600 Years of History
126
128
travel excursions, Two Day Seoul Travel
Itineraries (2 days) or Three Day Seoul Travel
Seoul Travel 03 │ A Scent of Art and Hallyu 130 Itineraries (3 days) is also a good choice to
enjoy Seoul to the fullest.
Itineraries 04 │ Nature and Relaxation in Seoul 132

2. ‌Everything You Should Know about


Three Day 01 │ A‌ Walk through the Turbulent Modern and
Contemporary Seoul 136 Routes and Transport in One Book!

Seoul Travel 02 │ Cultural Delights in Seoul 138


This guidebook provides specific information
about travel itineraries and transportation
03 │ Hot Places in Seoul 140
Itineraries available in each destination. It focuses on
information on the most frequently used forms
Ten Suggested Travel Itineraries in Seoul
of transportation such as the subway and buses,
142
and also provides direction information for
Map 143 destinations within a walkable distance.
Subway Map 145
3. ‌Take Your Travel Experience to
Another Level through Travel Tips!
Tr a v e l Ti p s a l l o w s y o u t o g a i n d e e p e r
Key to Symbols
understanding of must-visit attractions and tips
Address Hours of Operation Walk for the itinerary that best suits your interest. Using
Inquiries Bus Best 10 Routes Travel Tips will surely make your trip much better.

Website Subway Hallyu Best 10


4. ‌"Ten Suggested Travel Itineraries in
Seoul" for First-time Seoul Tourists
Seoul; Itineraries by Duration (From 2 Hours to 3 Days) First-time Seoul tourists are recommended to
Date of Issue December 2016 Publishing Organization Seoul Metropolitan City experience the "Ten Suggested Travel Itineraries
Publisher Mayor of Seoul Planning/Production Seoul Tourism Organization in Seoul", which introduces the most favored
Design Sanglim Munhwa Co., Ltd. Author/Photograph Kwon Da-hyun tourist attractions in Seoul. You can search among
* For more information about Seoul, please visit the Seoul Tourism website (www.visitseoul.net) or use mobile app iTourSeoul. travel itineraries that include places of your
•The content of this guidebook was selected through consultation and evaluation by experts. interest through page numbers.
•The copyright of the content and images in this book is owned by Seoul Metropolitan City and relevant facilities and copyright holders.
•You are prohibited to reuse part or all of the content of this book without permission of the copyright holder.
2 to 3 Hour 01 │ A New Landmark of Seoul: Dongdaemun Design Plaza

t 10
Bes
Basic Seoul Travel 02 │ The Best Place for Tourists in Seoul: Myeongdong
03 │ Immerse Yourself in the Fashion Life of Hallyu Celebs through
K-Fashion

Itineraries 04 │ Experience Palatial Grandeur at Gyeongbokgung Palace


05 │ Discover Treasures of Seoul along Naksan Rampart

t 10 est 10
B
06 │ A Beautiful Palace Recognized by UNESCO:

Bes
Changdeokgung Palace
07 │ Transformation of Railroads: Hongdae Ddaeng Ddaeng Street

t 10
Bes
and Gyeongui Line Forest Park
08 │ Experience Hallyu on Your Tour through Gangbuk
09 │ Explore the Past and Present of Seoul City Hall through
Tong Tong Tour
10 │ Enjoy a World Tour in Just Half a Day: Itaewon
11 │ A Traditional Culture Street in the Heart of Downtown Seoul:
Insadong
29 12 │ Cheonggyecheon Stream, Flowing with Clear Water in
Every Season
13 │ Explore the Old, Nostalgic Alleys of Seoul: Seochon Hanok Village

t 10 est 10
14 │ A Scent of Old History: Bukchon Hanok Village

B
08

Bes
15 │ Hanyangdoseong, Where History and Culture Meet
16 │ A Walk through History: Jeongdong

t 10
Bes
17 │ A New Route of Culinary Delights in Jongno
32 18 │ An Alley of Dreams: Daehangno through Ihwa Mural Village
13 1714 20
04 06 18 05 30 19 │ An Ideal Place for a Stroll: Banpo
12
27 20 │ Traces of the Modern and Contemporary Times of Korea:
16 02 09 01 21 Historic Buildings in Daehangno
11
21 │ A Living Theater of Contemporary Architecture: Jangchung-dong
07 15
24 03
22 │ The Lingering Scent of Cultural Heritage in Downtown Seoul:
25
10 31 Seolleung and Bongeunsa Temple
26 23 │ A Path to Baekje in Seoul: Mongchontoseong Fortress
23 24 │ The River Flowing through History:
Han River and Jeoldusan Martyrs' Shrine
19 22 25 │ A Starry, Starry Night in Seoul:
28 Astronomical Observatory of Seoul
26 │ The Gathering Point for Lumber: Ttukseomnaru-gil
27 │ The Center of Korean Medicine and Real Landscape Paintings:
Gangseo
28 │ A District of Noble Moral Culture: Dongjak
33
29 │ Harmony between History and Arts: Eunpyeong
30 │ The Lingering Scent of Antiques:
Seoul Folk Flea Market and Dapsimni
31 │ Transforming an Old Alley with Cartoons: Kang Full Cartoon Alley
32 │ A Feast of Traditional Culture: Dongdaemun
33 │ A Path to Leading You to a Hero of the Past:
Gang Gam-chan 10-ri Gil Route

2 to 3 Hour Basic Seoul Travel Itineraries
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01
A New Landmark of Seoul es

Dongdaemun Design Plaza  


동대문디자인플라자
Having instantly established itself as a new landmark of Seoul upon its very opening, Dongdaemun Design
Plaza, also called DDP, is a cultural complex that is well-positioned to become a new epicenter of design and
the creative industries. DDP is renowned for its various exhibitions and design markets and as a favored film
site for television series.
Travel Tips
• ‌Surrounded by many early morning markets and large shopping malls, the DDP area becomes more active after
midnight, which makes this area heaven for shopping lovers. There are also a variety of late-night eateries for
nighttime shoppers around the market, including tteokbokki and eateries featuring skewered food.
• ‌DDP hosts many exhibitions and events that interest both locals and foreigners, such as Seoul Fashion Week and
Seoul International Music Fair.

9 9 Gallery MUN 갤러리문


This exclusive design gallery hosts various
Arrival
DDP exhibitions of works by young designers as
well as contest winners.
3 min.
1 Oullim Square 어울림광장 4 Art Hall 알림터 8 ‌Dongdaemun History Museum
Oullim Square is the forecourt of DDP As a main exhibition and event hall of DDP, 1398 동대문역사관1398
designed as a place for recreation and Art Hall has played a pivotal role in fashion 5 ‌Yigansumun Exhibition Hall 8 Dongdaemun History Museum 1398 exhibits
relaxation and a venue for various art and and design, hosting many famous fashion 이간수문전시장 over 1,000 artifacts that have been excavated
culture events, performances and exhibitions. shows and exhibitions, ranging from Culture Named after Yigansumun, a drainage throughout the Dongdaemun area, including
You can receive more details about DDP Chanel, an exhibition looking back on the life structure built in the Joseon Dynasty, porcelain and buncheong ware dating from the
from the Information Center. and fashion of Coco Chanel, and Dior Spirit, Yi g a n s u m u n E x h i b i t i o n H a l l h a s Joseon Dynasty. You can explore the traces of
an exhibition highlighting the peerless style attracted many visitors by hosting some the history that have
281 Eulji-ro, Jung-gu, Seoul of Christian Dior, to Seoul Fashion Week and remarkable exhibitions, including the 2 min.
accumulated over
02-2153-0000 www.ddp.or.kr Design Week. special exhibition on Park Su-geun, a time in Dongdaemun.
famous Korean painter and the exhibition
Exit 1 of Dongdaemun History & Culture Park Station on Enzo Mari Design.
(Seoul Subway Line 2, 4, 5) 4 3 min.

5
1
Departure
3 min. 7 7 ‌Dongdaemun Stadium
Memorial 동대문운동장기념관
1 min. 3 Design Museum 디자인박물관 2 min. Dongdaemun Stadium Memorial contains the
3 Design Museum is a place where you can
engage in up-close experiences with Korean
history and culture of Dongdaemun, exhibiting
2 min. models of Dongdaemun Stadium as well as the
traditional culture and design. Since its history and culture of Dongdaemun Market and
2 3 min. opening, the museum has held the Kansong its tradespeople.
Culture Exhibition, co-hosted by Kansong 6
Art Museum. Known as Korea's first private
2 Design Shop 살림터 museum and museum possessing the
Design Shop pursues design that makes our daily lives more largest number of Korean national treasures, 6 LED Rose Garden LED장미정원
convenient, beautiful and pleasant. From the Design Shop, Kansong Art Museum has received favorable LED Rose Garden, situated in the lawn park next to Yigansumun Exhibition
you are able to buy products created from the hands of witty responses from visitors by exhibiting many Hall, embroiders the nighttime landscape of DDP with its 25,000 LED roses.
and creative designers and also experience various design exquisite real landscape paintings and genre It is also a major photo point at DDP, a beautiful space created by adding
promotional events and seminars. paintings of Korea. warmth to futuristic architecture.

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2 to 3 Hour Basic Seoul Travel Itineraries

02
The Best Place for Tourists in Seoul

Myeongdong  
명동
Located in the heart of Seoul and packed with millions of local and foreign tourists every year, Myeongdong
boasts of not only its shopping streets and delicacies but its diverse range of cultural attractions and
amusements. Myeongdong Cathedral, an iconic building of the Korean Catholic Church, also possesses a
contrasting yet harmonizing image with the bustling streets.

Travel Tips
•Located near exit 5 of Euljiro 1-ga Station on Seoul Subway Line 2, Myeongdong
Tourist Information Center (02-778-0333) provides not only tourist information
and the ability to book seating for local performances, but also other differentiated
services such as a souvenir photo service.

3 min. towards Chinese Embassy

3 3 ‌Chinese Food Street


중국음식거리
Myeongdong Shopping Street Near the Chinese Embassy nestled
away in one part of Myeongdong
Arrival is a street lined with many Chinese
2 restaurants run by Chinese people.
Exit 9 or 10 of Myeongdong Station Office workers and young tourists
(Seoul Subway Line 4) often visit this street for a chance
to dine on a variety of authentic
5 min. 2 ‌Myeongdong Shopping Street Chinese menu offerings.
명동쇼핑거리
1 1 min. towards Myeongdong Theater Myeongdong Shopping Street is known for
being an iconic shopping street of Seoul,
Departure
brimming with countless flagship stores of
local and foreign brands as well as unique
1 ‌Myeongdong Cathedral road shops. Offering nice amenities and
명동대성당
services for foreign tourists, this is another
Myeongdong Cathedral is a famed religious reason why this area in Seoul is worth a visit.
venue representing the Korean Catholic
Church and a historic setting that played a
key role for shepherding intelligence and
conscience at every turn of Korean modern
and contemporary timeline. At the entrance
of the cathedral, one can also come across
1898 Myeongdong Cathedral, an art and
culture shelter for tourists.

74 Myeongdong-gil, Jung-gu, Seoul


02-774-1784
www.mdsd.or.kr

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2 to 3 Hour Basic Seoul Travel Itineraries

03
Immerse Yourself in the Fashion Life of Hallyu Celebs through

K-Fashion  
K-Fashion
This distinctive shopping route allows you to surround yourself amongst the beloved fashion items of Hallyu
celebs and seek out your own style. Let's take a deeper look at a variety of spaces along the route, ranging
from fashion brand boutiques offering unique knickknacks to beauty brand stores seeking to influence trendy
lifestyles.

5 min.
along Garosu-gil

4 Take bus #472 at Euljiro-ipgu


and get off at Sinsa Middle School
Arrival

4 Steve J & Yoni P 스티브요니


Founded by the designer couple Steve J and
Yoni P, Steve J & Yoni P is a Korean fashion 3 3 ‌Olive Young Lifestyle
brand that has caught the interest of many Experience Center
global fashion magazines since it made its 올리브영 라이프 스타일 체험관
presence known on the international scene in Olive Young Lifestyle Experience Center is
London Fashion Week. The brand is a familiar Korea's largest beauty store consisting of
name to Hallyu fans since many Hallyu stars a variety of differing zones: ranging from
such as Lee Hyo-ri, Jang Keun-suk and Sistar "Get It Beauty Zone" offering blind-tested,
Stylenanda Flagship Store often wear it. select cosmetics and "Perfume Bar" housing
over 40 kinds of perfume products to "Body
‌45 Gangnam-daero 160-gil, Gangnam-gu, Care Zone" resembling a huge bathroom
1 ‌Stylenanda Flagship Store 스타일난다 플래그십스토어 Seoul 02-543-4766 and "K-Food Zone" serving popular food
Stylenanda is a Korean women's apparel brand that is at the forefront ‌11:00 a.m.–10:00 p.m. products.
of Korean trends and features reasonable prices and compelling
designs. The brand was ranked first among favorite brands most 53 Myeongdong-gil, Jung-gu, Seoul
preferred by Chinese tourists visiting Korea, and its flagship store 02-736-5290
was also the filming site of the famed Korean TV series "Pretty Boy" 10:00 a.m.–10:30 p.m.
starring Hallyu stars Jang Keun-suk and IU.

37-8 Myeongdong 8-gil, Jung-gu, Seoul 3 min.


02-752-4546 ‌11:00 a.m.–11:00 p.m. towards Hadongkwan

Exit 6 of Myeongdong Station


(Seoul Subway Line 4) 2 2 MCM Space MCM 스페이스
2 min. towards Myeongdong Theater MCM Space where you can be the first to
encounter new releases of MCM, a global
accessory brand, is a favorite of many Hallyu
Departure
celebs such as G-Dragon and EXO.

1 min. 17 Myeongdong 8ga-gil, Jung-gu, Seoul


1 towards Nine Tree Hotel
02-753-7010
10:30 a.m.–10:30 p.m.

014 015
2 to 3 Hour Basic Seoul Travel Itineraries

04
Experience Palatial Grandeur at

Gyeongbokgung Palace  
경복궁
Gyeongbokgung Palace was the main palace of the Joseon Dynasty, and served as not just the royal living quarters, but the
center of government as well. Construction was completed in 1359, just three years after the start of the Joseon Dynasty,
and the palace was built to signify the long and prosperous reign of the dynasty. Today, Gyeongbokgung Palace endures as a
beautiful example of Joseon-era regal architecture and it is a popular tourist destination.

Travel Tips
•‌You can use a guided walking tour program through which you can walk around attractions in Seoul with a volunteer
tour guide who provides detailed information on tourist attractions. For more information on the guided tour program,
visit the Seoul Tourism website (www.visitseoul.net). The program is free of charge.
•‌Special tours of Gyeonghoeru Pavilion and special nighttime tours are also available (except during winter), so please
check the palace website for details before your trip.
•‌Entry to Gyeongbokgung Palace is free for visitors wearing hanbok. You can find many hanbok rental shops in the vicinity of
the palace, so feel free to rent a hanbok and tour Gyeongbokgung to ensure yourself of a truly unique palace experience.

10 Hyangwonjeong Pavilion 향원정


Gyeongbokgung Palace 10 Hyangwonjeong Pavilion is situated on an artificial
Arrival island created in one of the palace’s ponds.
The hexagonal Hyangwonjeong Pavilion and
1 Gwanghwamun Gate 광화문 3 min. Gyeonghoeru Pavilion are considered to be most
Gyeongbokgung Palace’s main entrance and
scenic spots in all of Gyeongbokgung Palace.
first gate is Gwanghwamun Gate. The palace’s
changing of the royal guard ceremony takes place 9 9 Jagyeongjeon Hall 자경전
here every day at 10:00 a.m. and 2:00 p.m. The strikingly beautiful Jagyeongjeon Hall is
decorated with engravings of apricot blossoms,
161 Sajik-ro, Jongno-gu, Seoul 5 Sajeongjeon Hall 사정전 peonies, chrysanthemums, and lotus blooms. The
02-3700-3901 4 3 min. Sajeongjeon Hall is where the king 3 min. hall’s chimneys are also elaborately decorated
www.royalpalace.go.kr
‌Closed on Tuesdays.
5 discussed political affairs with
subjects and officials. “Sajeong”
with symbols of longevity, including the ten Korean
symbols of longevity, vines, and bats. Lovers of
means “to contemplate and art and architecture are sure to enjoy seeing the
4 ‌Geunjeongjeon Hall 근정전 meticulously probe universal truths.”
Geunjeongjeon Hall was the palace’s beautiful adornments of Jagyeongjeon Hall.
Exit 5 of Gyeongbokgung Station
(Seoul Subway Line 3) 1 min. political heart and the government’s
There is an impressive painting of a
dragon in the clouds on the ceiling
8 8 Gyeonghoeru Pavilion 경회루 
most important functions were carried of the hall. Civil service exams also Standing in the pond that lies to the west of
1 out here. Kings held official state
ceremonies and received foreign envoys
took place in the hall, and the king Gangnyeongjeon Hall, Gyeonghoeru Pavilion was
would oversee the exams himself. 3 min. the site of banquets for court officials and foreign
at Geunjeongjeon Hall. envoys. The pavilion is a great place to take in
1 min. the beauty of the outdoors
Departure 1 min. 3 3 ‌Geunjeongmun Gate 근정문
in all four seasons of the
Geunjeongmun Gate is the palace’s final
year. Gyeonghoeru Pavilion
inner gate. During the Joseon era, the
gate was the site of audiences between
6 1 min. 7 is also famous for its
2 1 min.
the king and civil and military officials, nighttime beauty.
as well as the site of coronations. During
audiences and ceremonies, where 6 ‌Gangnyeongjeon Hall 강녕전 7 Gyotaejeon Hall 교태전
2 Heungnyemun Gate 흥례문 officials stood was determined by their Gangnyeongjeong Hall served as the king’s Gyotaejeon Hall served as the queen’s living quarters and is
Heungnyemun Gate is Gyeongbokgung Palace’s second gate, ranking. Officials who were of rank 2 or living quarters. Two ondol rooms, rooms connected to Gangnyeongjeong Hall by Yanguimun Gate. To
located within the palace compound. “Heungnye” in Korean higher stood to the north of Yeongjegyo with underfloor heating, stood on either the rear of Gyotaejeon Hall are chimneys that were built in
means “to spread good manners far and wide.” The gate is Bridge, and officials who were of rank side of the hall’s main corridor. Banquets order to vent the smoke that emanated from the underfloor
a two-story wooden structure that was beautifully restored 3 or lower stood to the south of the for members of the royal family would heating system. The chimneys themselves are beautifully
and Geumcheon Stream also can be seen flowing nearby. bridge. The coronation ceremony of King often be held on the wide, decorative stone decorated with splendid engravings of phoenix, apricot
Heungnyemun Gate was used by Joseon kings for passage. Danjong of Joseon was held here. porches that adorn the front of the hall. blossoms, chrysanthemums, and other symbols of longevity.

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2 to 3 Hour Basic Seoul Travel Itineraries
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05
Discover Treasures of Seoul along es

Naksan Rampart  
낙산성곽
This travel route presents a range of treasures in Seoul, stretching from Hanyangdoseong, the Seoul City Wall
that has protected Seoul over the past 600 years to Heunginjimun Gate standing in the heart of downtown
Seoul and Naksan Park boasting of its clear views and beautiful nightscape.

20 min.
2 towards Hansung University 3 3 ‌Biudang (Purple Spring)
비우당(자주동샘)
Biudang was originally the house of Yi Su-
gwang, who was a Silhak (realist school of
2 ‌Hanyangdoseong Museum Confucianism) scholar. The building was
한양도성박물관
restored when Naksan Park was created.
Hanyangdoseong Museum contains the Behind Biudang is a spring known as "Purple
history and culture of Hanyangdoseong Spring". A legend says that the spring became
dating from its time in the Joseon Dynasty to purple when Queen Jeongsun, the consort of
the present day. Here, you can see the entire King Danjong of Joseon, washed silk. When
lifecycle that Hanyangdoseong has been King Danjong was forced to abdicate the
through, from its construction, destruction throne by his uncle and exiled to Yeongwol
and to its eventual re-birth. in Gangwon Province, Queen Jeongsun was
deprived of her title. After King Danjong died,
283 Yulgok-ro, Jongno-gu, Seoul she lived the rest of her life mourning her
02-724-0243 husband.
‌Closed on Mondays. 15 min.
towards Naksan Mountain

Naksan Rampart

Exit 6 or 7 of Dongdaemun Station


(Seoul Subway Line 1, 4)

5 min. towards Dongdaemun


1 City Wall Park

Departure

1 ‌Heunginjimun Gate
(Dongdaemun Gate)
흥인지문(동대문)
4 ‌Naksan Park (Observatory)
Heunginjimun Gate, literally "Gate of 낙산공원(전망대)
Rising Benevolence", is one of the
Naksan gets its name from its camel hump-
Eight Gates of Seoul. The
most unusual characteristic
5 1 min. 4 like appearance, as "nakta" means camel
is its outer wall, Ongseong, Arrival in Korean while "san" means mountain. As
which was built to reinforce Naksan Mountain was praised for being one
the weakness derived from 5 Naksan Gallery 낙산전시관 of the best scenic spots in Seoul during the
the low terrain. Introducing the history of Naksan Mountain, Joseon Dynasty, it is also seen in paintings
Naksan Gallery exhibits various records on of Gyeomjae Jeong Seon, one of the greatest
the geographical values of the mountain Korean landscape painters. Featuring easy
protecting central Seoul and the strikingly access from Daehangno and nice park
beautiful landscape cherished by Korean amenities including trails, Naksan Park is loved
ancestors. by many citizens.

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2 to 3 Hour Basic Seoul Travel Itineraries
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06
A Beautiful Palace Recognized by UNESCO es

Changdeokgung Palace  
창덕궁
Cited as the palace that best captures the essence and beauty of Korean culture and its history, Changdeokgung
Palace was registered on the list of UNESCO World Heritage Sites along with a praising description of "An exceptional
example of Far Eastern palace architecture and design, blending harmoniously with the surrounding landscape."
Travel Tips
•‌You can use a guided walking tour program through which you can walk around attractions in Seoul with a volunteer
tour guide who provides detailed information on tourist attractions. For more information on the guided tour program,
visit the Seoul Tourism website (www.visitseoul.net). The program is free of charge.
•‌For Huwon Secret Garden, only guided tours are available, which you are able to book on the website.
•‌Entry to Changdeokgung Palace is free for visitors wearing hanbok. You can find many hanbok rental shops in the vicinity of
Anguk Station, so feel free to rent a hanbok and tour Changdeokgung to ensure yourself of a truly unique palace experience.

4 Huijeongdang Hall 희정당 7 Huwon Secret Garden 후원


Originally built as the king's residence, Huwon Secret Garden is a beautiful garden that captures
Huijeongdang Hall was used as the king's office the view of nature of the Joseon Dynasty. The garden is a
Changdeokgung Palace Huwon Secret Garden
during the latter period of the Joseon Dynasty. harmonic blend of many elements: Buyongjeong Pavilion
The hall was used to receive foreign envoys featuring a cross-shaped Korean traditional work of
during the Korean Empire and thus its interior architecture, Bulromun Gate that was built to pray for the
1 Donhwamun Gate 돈화문 is decorated with Western-style furnishings. king's longevity and good health, Jondeokjeong Pavilion
Donhwamun Gate, the front gate of Changdeokgung The front gate of the southern Haenggak, with its unique double-layered roof and Okryucheon
Palace, is the oldest palatial gate in Korea. The an administrative office building, was also Stream that was cherished by many kings.
name of the gate signifies "influencing the people by remodeled later to allow vehicles to pass. For
bestowing virtue" and the storied gate is also known these reasons, Huijeongdang Hall is deemed H
‌ uwon Secret Garden Special Tour
to have played a role for announcing the time by using to be an important building for studying the Mar–May / Sept–Oc t: 10:00 a.m.–5:30 p.m.
bells and drums during the Joseon Dynasty. history of changes in palatial architecture. Jun–Aug : 10:00 a.m.–6:00 p.m.
Nov–Jan : 10:00 a.m.–4:30 p.m.
99 Yulgok-ro, Jongno-gu, Seoul 02-762-8261 3 Seonjeongjeon Hall 선정전 Feb : 10:00 a.m.–5:00 p.m.
www.cdg.go.kr ‌Closed on Mondays.
Seonjeongjeon Hall is where the king
would meet with high ranking officials
Exit 3 of Anguk Station
(Seoul Subway Line 3)
to discuss state affairs, including activity Arrival 7
briefings and steering meetings. As the
2 min.
only building featuring blue roofing tiles
in the palace, Seonjeongjeon Hall brings
1 Departure a special charm to the historic setting. 4 min.

3 1 min. 4 1 min.
6 6 Nakseonjae Hall 낙선재
Nakseonjae Hall is a building in Changdeokgung
4 min. Palace that had still been in use until most
2 3 min. recently. Queen Yoon, wife of Emperor Sunjong
of Korea, lived in this building until 1966, in
addition to Lady Lee Bang-ja, wife of Prince
2 Injeongjeon Hall 인정전 5 3 min.
Imperial Yeong, and Princess Deokhye, the
Injeongjeon Hall is the main throne hall of Changdeokgung Palace. The youngest daughter of Emperor Gojong of Korea,
hall was used for conducting major state affairs, including coronation until 1989.
of new kings, assembly of officials and reception of foreign envoys. As 5 Daejojeon Hall 대조전
Gyeongbokgung Palace was burnt to the ground during the Imjin War Daejojeon Hall is home to the king's and the queen's residential quarters with
(1592–98), many kings including King Hyojong and King Sukjong of a large floor between them. The last Emperor of Korea, Sunjong, died here at
Joseon ascended the throne at Injeongjeon Hall. Daejojeon Hall.

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07
Transformation of Railroads 홍대 땡땡거리•경의선숲길 es

Hongdae Ddaeng Ddaeng Street and Gyeongui Line Forest Park   The former Gyeongui Line that has long been dormant is now an urban walking area for local citizens. Young
artists regularly hold a flea market by the railway and families or friends enjoy coming here to relax on the
adjacent lawn.

Travel Tips
•‌Ddaeng Ddaeng Street Market is held on the last Saturday of each month, and once the hot summer sets in, it is held
at night.
•A flea market is held at Dongjin Market every Saturday.

3 ‌Gyeongui Line Forest Park 4 Dongjin Market 동진시장


경의선숲길공원 Remodeled from a neglected, old traditional market
Along the old rails runs the beautiful ginkgo tree that was falling out of public view, this area is now
street, and people can find a peaceful setting to rising as a new hot place in Yeonnam-dong. Dongjin
relax in thanks to the sprawling green lawn and Market offers an array of handmade goods designed
the ponds and streamlets surrounding them. by young designers, such as accessories and bags,
Deriving some influence from the exquisite as well as various food selections, and famous
Central Park in New York, this beautiful park is restaurants and cafes near the market have been
also aptly known as "Yeontral Park". sprouting up and offering new reasons to visit the
neighborhood.

3 10 min. towards Yeonhui-dong 4


Gyeongui Line Forest Park

Exit 6 of Hongik University Station 5 min.


(Seoul Subway Line 2) towards Sanwoolim Theater
Exit 8 of Sinchon Station 5 min. 5 min. towards Yeonnam-dong
(Seoul Subway Line 2) towards Hongik University 15 min.
towards Saruga Mart
Departure

1 3 min. towards Sanwoolim Theater 2 2 Dabok-gil 다복길


5
Stretching from Sanwoolim
Theater to Hongik University
Station, Dabok-gil is a street
1 ‌Hongdae Ddaeng Ddaeng Street lined with many eclectic Arrival
cafes, restaurants and select
홍대 땡땡거리
shops that have spawned
The peculiar street name, Ddaeng Ddaeng, through the renovation of
originated from the sound that the crossing
5 ‌Yeonhui-dong’s Little
old houses. Widely known
barrier of the Gyeongui Line made when as a filming site for the
Chinatown
trains passed through the area. Once 연희동 리틀차이나타운
television series "The 1st
the rails were later removed, memories Shop of Coffee Prince", the As Overseas Chinese Primary School in Myeongdong was relocated
of the street began to fade into history. street also features some to Yeonhui-dong in 1969, Yeonghui-dong effectively became a little
Eventually, young artists began to gather old live music clubs and Chinatown in Seoul where half of the overseas Chinese population in
in the street to sell their works through a exhibition spaces that help Korea resides. The district is flourishing with diverse Chinese restaurants,
flea market and the street has since been to facilitate an underground ranging from high-end restaurants primarily targeting Korean customers
getting its vitality back. culture scene. to small Taiwanese restaurants or dumpling restaurants.

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08
Experience Hallyu on Your Travel through

Gangbuk Area  
강북권역
Discover the essence of Hallyu at a variety of attractions along the way on your tour of Gangbuk, ranging from
Dream Forest, the film site of the TV series "Iris", and the campus of Kyung Hee University, which appeared in
the films "Classic" and "Architecture 101" to Hoegi Station’s Pajeon Alley, one of the favorite sites of the many
Korean food shows on TV.

Travel Tips
• ‌Dream Forest runs a variety of forest experience programs for visitors.
• ‌In the spring, the campus of Kyung Hee University becomes more attractive and gives off romantic vibes due to its
lovely cherry blossoms.

6 6 ‌Hoegi Station Pajeon Alley


회기역 파전골목
Arrival
Dream Forest After an old shack first started out selling
pajeon in a small alley of Hoegi-dong in
the 70s, kiosks and diners selling pajeon
To visit the Observatory or the Art Center kept popping up there until this very day.
Exit 2 or 3 of Miasageori Station Exit 2 of Wolgye Station (Seoul Subway Line 1) Keenly aware of the frugalness of students
(Seoul Subway Line 4) / Exit 3 of Dolgoji Station (Seoul Subway Line 6) 3 min. or young workers, these pajeon houses
Take town bus Gangbuk #05 or bus #1124
Take bus #147 and get off at Dream Forest serve pajeon in large portions for just
and get off at Dream Forest around 10,000 won.
Take bus #147 or 261 and get off at 2 ‌Korea National University of Arts
1 Departure Seokgwan-dong Saemaeul Geumgo
한국예술종합학교
Korea National University of Arts was founded as a national
arts university with an aim to foster professional artists
1 ‌Dream Forest 북서울 꿈의 숲 2 and has built its fame by producing many talented artists,
Dream Forest features a nice walking including Lee Sun-kyun from the TV series "Pasta", Byun 5 5 ‌Kyung Hee University Mural
Yo-han from the TV series "Misaeng", Lee Je-hoon from Street 경희대 벽화거리
area that takes you alongside large ponds
the film "Architecture 101", Kim Go-eun from the film "A Take exit 1 of Hoegi Station and walk
and the vast lawn as well as various
Muse" and musical actor Oh Man-seok. towards Kyung Hee University, and you’ll
cultural shelters, including Dream Forest
eventually come across this catchy mural
Art Center, an art gallery, cafes and
146-37 Hwarang-ro 32-gil, Seongbuk-gu, Seoul street decorated with mural paintings on
restaurants. The observatory at the top of
the forest offers a full view of downtown 02-746-9000 4 15 min. towards Hoegi Station social issues, which reflect the underlying
sentiment of the university town.
Seoul. It is also known as the film site of
3
the famed TV series "Iris" starring Lee 20 min.
towards Uireung 10 min.
Byung-hun and Kim Tae-hee.
4 Kyung Hee University 경희대
1‌ 73 Wolgye-ro, Gangbuk-gu, Seoul The campus of Kyung Hee University is truly
02-2289-4001 3 ‌Hankuk University of Foreign Studies 한국외대 beautiful in such a way that it captures your
Hankuk University of Foreign Studies, which provides education attention through its exotic architecture and antique
on a variety of languages around the world, is home to a large feel. It is also renowned for being the filming
contingent of foreign students and also runs the Center for Korean location of many popular film and TV productions,
Language & Culture where many students are actively learning the including the films "Classic" and "Architecture 101"
Korean language and culture. The campus is also known as the and television series "Secret Love Affair".
filming site of the political television series "Assembly".
26 Kyungheedae-ro, Dongdaemun-gu, Seoul
107 Imun-ro, Dongdaemun-gu, Seoul 02-2173-2114 02-961-0114

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09
Explore the Past and Present of Seoul City Hall through

Tong Tong Tour  


통통투어
Tong Tong Tour is a special walking guided tour program where you can explore the past and present of Seoul
City Hall by taking a walk through the City Hall building, the former City Hall which now serves as the Seoul
Metropolitan Library and Citizens’ Hall that has been established to communicate with citizens.

Travel Tips
•To apply for Tong Tong Tour, visit the Seoul Tourism website (www.visitseoul.net).
•‌The former City Hall that was once the center of Seoul's administration was reborn as the Seoul Metropolitan Library
and available to all citizens. The library is largely divided into two spaces: the public library on the first and second
floors, and the specialized library on the third and fourth floors.

3 ‌Former Mayor's Office Arrival


옛 시장실
Feel free to explore the Former Mayor's
Office, situated in the former City Hall 5 5 ‌Gungisi Relics Exhibition
building, which also exhibits documents Hall 군기시유적전시실
on major issues that were once handled in Gungisi Relics Exhibition Hall exhibits
this office. the site and relics of Gungisi, a military
Seoul Plaza weapons depot used during the Joseon
Dynasty, which were excavated during
the construction of the City Hall building.
1 Seoul Plaza 서울광장 Exit 5 of City Hall Station (Seoul Subway Line 1, 2)
Seoul Plaza has played a role as a "plaza"
where citizens gathered whenever there was 1
a socio-cultural issue, dating back to the
2002 FIFA World Cup. It is also a beloved Departure
cultural and recreational space that hosts
various events and performances throughout
the year. 2 3

2 Vertical Garden 수직정원


As the world's largest indoor vertical garden listed in
the Guinness Book of World Records, Vertical Garden
4
features a variety of plants such as ivy and golden
pothos that stretch from the ground floor up to the
seventh floor. 4 Citizens’ Hall 시민청
Situated on the first and second basement floors
of the new Seoul City Hall, the Citizens' Hall is a
space dedicated to citizens. The first basement
floor houses the Seoul Tourist Information Center,
Danuri, a unique design shop, Doran Doran Cafe,
Jigumaeul which was designated as a Fair Trade
Shop and more. The second basement floor
contains a space that can be used by anyone for a
policy debate, seminar, forum, wedding ceremony
and more.

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10
Enjoy a World Tour in Just Half a Day

Itaewon  
이태원
Itaewon is a small global village in Seoul where a diversity of ethnic and cultural communities are
concentrated, ranging from Asia and Europe to Africa and the Americas. Full of exotic streets, restaurants and
unique fashion boutiques, this neighborhood never fails to present visitors with different tastes and styles.

Travel Tips
•‌On every last Saturday of the month, Usadan-gil hosts a flea market for young artists known as "Gyedanjang".
•‌Every October, Itaewon becomes the venue for the Itaewon Global Village Festival where you can experience
traditional cultures from all around the world. The festival presents visitors with a variety of amusements, including
traditional food from various countries, a large parade of participants and cultural exchange events.
•‌If you come out of exit 4 of Itaewon Station and walk along the tree-lined street, you will reach a street with many
furniture shops displaying various selections of European antique furniture. This European street is known as the
Antique Furniture Street. Along this street, you can find many high-quality antique furniture items that you cannot
easily find in any other area.

5 min.
towards Seoul Central Masjid

Gyeongnidan-gil

4 4 Usadan-gil 우사단길
1 Gyeongnidan-gil 경리단길 Usadan-gil features many Muslim
Gyeongnidan-gil is the hottest street in Itaewon stores, ranging from halal restaurants
and its administrative name is Hoenamu- characterized by signs reading a
ro. Quaint restaurants and cafes and exotic Arrival mixture of Arabic, Korean and English
pubs can be found all throughout the network and the lingering, distinctive smells of
of small alleys in this district and will surely herbs and spicesto butcher's shops
provide you with a fun and memorable visit. selling mutton and accessory shops
displaying chador and hijab.
Exit 2 of Noksapyeong Station (Seoul Subway Line 6)

5 min. towards Namsan 3 Tunnel

1
10 min. 5 min.
Departure towards Itaewon Station 2 towards Hamilton Hotel 3

2 ‌Itaewon Fashion Street 3 ‌World Food Culture Street


이태원 패션거리 세계음식문화거리
Brimming with road shops along its Located along the street behind Hamilton Hotel
many alleys, Itaewon Fashion Street is a Itaewon, the World Food Culture Street serves
preferred shopping environment for many delicious concoctions from over 30 countries
celebs and fashion trendsetters. The shops around the world, including Asia, the Americas
sell vintage apparel that you can’t find and Europe. Lined with many fusion restaurants to
at trend-conscious department stores or cater to the palate of customers hailing from many
brand shops along, with many other unique different countries, this street is an ideal place that
fashion items. is sure to please any lover of food.

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11
A Traditional Culture Street in the Heart of Downtown Seoul

Insadong  
인사동
There is a certain street that prefers to inherit and preserve Korean traditional styles rather than keep up with the
breathtaking speed of the changing world around it. This street is Insadong, a place that puts the authentic beauty
of Korea on display. In Insadong, you can encounter a diverse range of traditional works of art and savor traditional
teas offering a delicate fragrance as well as tempting dishes that are sure to keep your body and mind clear.

Travel Tips
7 7 Bosingak Belfry 보신각
•‌Every spring and fall, Unhyeongung Bosingak Belfry hosts a New Year's bell striking
Arrival ceremony every January 1, and once played the
Palace holds a recreation of the
wedding ceremony of Emperor role of announcing the beginning and end of a day
5 min. during the Joseon Dynasty. The original Bosingak
Gojong of Korea and Empress towards
Myeongseong and also presents Jonggak
bell is kept in the National Museum of Korea.
a variety of sights such as palatial Station
concerts and traditional art 6 6 Ujeongchongguk 우정총국
This building used to house Ujeongchongguk,
performances.
which was a postal service office during the late
Joseon period. As the origin of Korea's postal
service, Ujeongchongguk is known as one of the
3 K‌ yungin Museum of Fine Art 경인미술관 oldest post offices in the world.
Kyungin Museum of Fine Art is an exhibition
Insadong venue housed in a complex of Korean 59 Ujeongguk-ro, Jongno-gu, Seoul
traditional houses. In particular, the 3rd 02-734-8369
exhibition hall of the museum originally served
2 ‌Mingadaheon (Min's Club) as a residence for Park Young-hyo, who is the
1 min.
Exit 4 of Anguk Station (Seoul Subway Line 3) husband of Princess Younghye, the only child of
민가다헌
King Cheoljong of Joseon and also the creator
Mingadaheon is a Korean restaurant situated
1 Departure 3 min. towards Insadong in a hanok (Korean traditional house) that
of Taegeukgi, the Korean national flag. Being
Korea's first museum that makes full use of
was westernized in the early 1900s, which
originally served as a residence for Min Ik-
natural lighting, Kyungin Museum of Fine Art 5 5 ‌‌Jogyesa Temple 조계사 
helps to put the eyes and minds of visitors Jogyesa Temple is the headquarters of the Korean
1 Unhyeongung Palace 운현궁 du, a relative of Empress Myeongseong.
at ease by exhibiting a variety of traditional Buddhist Jogye Order and the center of the modern
The restaurant consists of a cafe, a dining
Unhyeongung Palace was formerly handicrafts and paintings blends well with its Buddhist movement in Korea. The grand and
room, a study and an outdoor terrace. By
a private residence of Prince Regent Korean traditional style of architecture. gorgeous Daeungjeon Hall (the main building of
also having a Western-style washroom, an
Heungseon and young Gojong also lived the temple) houses a golden Shakyamuni Buddha
inner front door and a corridor, the building
here before he assumed the throne. ‌
11-4 Insadong 10-gil, Jongno-gu, Seoul statue and in front of the hall is a 500-year-old
is characterized by its harmony between
02-733-4448 www.kyunginart.co.kr tranquil and beautiful lacebark pine tree that has
464 Samil-daero, Jongno-gu, Seoul
Korean traditional beauty and Western
architecture. been designated as a natural monument.
02-766-9090
5 min.
www.unhyeongung.or.kr 55 Ujeongguk-ro, Jongno-gu, Seoul
‌
23-9 Insadong 10-gil, Jongno-gu, Seoul
Closed on Mondays. 02-768-8600
02-733-2966
4
4 Ssamji-gil 쌈지길
2 1 min.
Ssamji-gil is a modern building situated in the
center of Insadong, the iconic traditional street of
3 Seoul, which reflects the unique color and spatial
characteristics of the neighborhood.
1 min.
‌ Insadong-gil, Jongno-gu, Seoul
44
02-736-0088 www.ssamzigil.co.kr

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12 Cheonggyecheon Stream
Flowing with Clean Water in Every Season

청계천
Flowing between Jongno and Jung Districts, Cheonggyecheon Stream has been witness to the 600-year
history of Seoul, embracing the lives and memories of many people living in the city. Once covered by
transportation infrastructure, the space was subject to a massive restoration project and has since become
one of the most iconic resting places for Seoulites.

Travel Tips
•For
‌ an in-depth tour of Cheonggyecheon Stream, feel free to join a guided Seoul tour program. You
can apply for the guided tour program at the official Seoul Tourism website (www.visitseoul.net).
•‌One of the most notable festivals in Seoul, the Seoul Lotus Lantern Festival is held every early
November, under a variety of themes. The festival also includes participation programs and if
you feel hungry after walking along the lotus lanterns on Cheonggyecheon Stream and taking
photos, you can grab some food from the adjacent food market or food trucks.

3 ‌Ogansumun 오간수문
Ogansumun is a floodgate that was made
on the south rampart of Dongdaemun
5
Gate to drain off water from the inner Arrival
castle town. The floodgate was originally
Cheonggyecheon Stream fitted with strong iron gates but later
became unable to function properly due Cross the crosswalk
to the accumulation of floating particles.
Ogansumun disappeared when the 5 ‌Shantytown Theme Zone 판잣집테마존
rampart was torn down but later returned
Situated across the road from Cheonggyecheon
to its rightful place when Cheonggyecheon
Museum, Shantytown Theme Zone is a history and
Stream was restored.
culture space where you can see reproductions
of rickety, old shacks that used to be found along
Cheonggyecheon Stream during the 60s and 70s.
Come and see the lives of city dwellers who lived
in the Cheonggyecheon Stream area, including
a comic book cafe, a briquette shop and a small
store. You can also experience old-fashioned study
Exit 5 of Gwanghwamun Station
Departure (Seoul Subway Line 5)
rooms and school uniforms.

530 Cheonggyecheon-ro, Seongdong-gu, Seoul


2 40 min. 3 30 min. 4
1 1 Cheonggye Plaza 청계광장 02-2290-6114 ‌Closed on Mondays.
Cheonggye Plaza is located where Cheonggyecheon
Stream is started off from. In the nighttime, the
glamorously lit two-tiered waterfall and candlelight 2 ‌Gwangtonggyo Bridge 4 ‌Cheonggyecheon Museum 청계천박물관
fountain create a strikingly beautiful night view. 광통교 Cheonggyecheon Museum is a place where you can explore and look back
On weekends, the plaza hosts a variety of cultural Gwangtonggyo Bridge was the largest at the history and restoration process of Cheonggyecheon Stream. You
events as well as a marketplace for selling bridge in Seoul during the Joseon can see a variety of photographs and models regarding Cheonggyecheon
agricultural and special products from all across Dynasty. Located in the central passage Stream as an urban stream flowing throughout Seoul during the Joseon
the nation, in addition to a flea market. connecting Gyeongbokgung Palace, Dynasty and up until the era when Cheonggye Road was laid over top of
Yukjo Street and Sungnyemun Gate, the stream. You can also marvel at the imagery of the new streamside
the bridge is said to have been used landscape created through restoration of Cheonggyecheon Stream.
3 min. along Cheonggyecheon Stream
when the king went out of the palace or
Chinese envoys came to visit. 530 Cheonggyecheon-ro, Seongdong-gu, Seoul 02-2286-3410
cgcm.museum.seoul.kr ‌Closed on Mondays.

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Explore the Old, Nostalgic Alleys of Seoul es

Seochon Hanok Village  


서촌한옥마을
Seochon, literally "West Village", was named after its location that is west of Gyeongbokgung Palace. The old
alleys and traditional hanok houses of the village take you back in time. The village has many vintage shops
tucked away between hanok and Western-style houses and nice restaurants reflecting the atmosphere of
the village. You can truly feel that the village has a hearty and homey air about it despite being located in the
center of the city.

3
Arrival

3 Tongin Market 통인시장


Tongin Market features its long-standing delicacy "Oil Tteokbokki" and
the popular Dosirak Cafe, a.k.a. market buffet. With tokens from the cafe,
customers can use them in the market to purchase various side dishes
and food selections in units of 500 won.

18 Jahamun-ro 15-gil, Jongno-gu, Seoul 02-722-0911


‌Dosirak Cafe: 11:00 a.m.–5:00 p.m.

5 min. towards
Seochon Hanok Village Cheongun-dong

Exit 3 of Gyeongbokgung Station (Seoul Subway Line 3)

3 min. towards Seochon Village

3 min. towards
1 Tongui-dong Post Office 2 2 Seochon Hanok Village 서촌한옥마을
Preserving the original appearance of modern and contemporary hanok houses,
Departure Seochon Hanok Village has also been used as the filming site of many films and
TV series, including “Architecture 101”, which depicted the delicate memories of
1 ‌Tongui-dong Baeksong Site one's first love. Being also an artist village where many famous artists, including
통의동 백송 터 Gyeomjae Jeong Seon, painter Lee Jung-seob, writer Yi Sang and poet Yun Dong-
The Baeksong, or lacebark pine tree was ju, once created their works, Seochon has some workshops and small exhibition
originally a huge tree measuring 16 meters spaces suited for young artists.
in height and 5 meters in girth but has since
fallen down due to a typhoon, only
leaving behind its stump. The tree
slowly withered away despite the
efforts of villagers to save it. The
villagers planted a young lacebark
pine tree next to the stump to
preserve the meaning and beauty
of the tree.

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A Scent of Old History es

Bukchon Hanok Village  


북촌한옥마을
Nestled in the heart of Seoul packed with skyscrapers, Bukchon Hanok Village consisting of many Korean
traditional houses is a place where you can feel the lingering scent of old history. Bukchon was a village of
yangban (noble class) during the Joseon Dynasty. Workshops, a museum and guesthouses welcome tourists
who visit the village to experience beautiful Korean traditional culture.

Travel Tips
•‌Bukchon Traditional Culture Center provides education programs on various traditional cultural activities, including
hanji (traditional Korean paper) and jewelry enamel and folk paintings. The center also holds experience events for
visitors on weekends.
•Gahoe Museum provides an activity where you can draw a folk painting with paints.

5
Arrival

Bukchon Hanok Village 10 min.


towards Samcheong-dong
5 ‌Bukchon Folk Heritage Museum
1 ‌Bukchon Traditional Culture 북촌생활사박물관
Center 북촌문화센터 Bukchon Folk Heritage Museum is an exhibition 4 4 ‌Han Sang-su Embroidery Museum
Bukchon Traditional Culture Center is not space where you can explore the folk history of 한상수자수공방
only a community space for local residents Bukchon. The museum is filled with objects and Embroidery is a form of art where all the elements
but it also plays a role as an information items from the past that have since disappeared of nature, including blossoms, butterflies, birds and
center for tourists by introducing the history from everyday life. Remodeled from a small the moon, are all created from the fingertips. Han
and culture of Bukchon and providing various traditional house, the exhibition hall harmonizes Sang-su Embroidery Museum presents strikingly
materials. Originally built as a modern hanok with these nostalgic items that originally belonged beautiful works of embroidery created by Han
in 1921, the center's building itself is a to the house and looking out from entrance of the Sang-su, an important intangible cultural asset.
valuable registered cultural asset. museum offers a beautiful, panoramic view. Ranging from clothes and bedding to cabinets, the
1 min. world of fine and elegant embroidery captures the
37 Gyedong-gil, Jongno-gu, Seoul 21 Samcheong-ro 4-gil, Jongno-gu, Seoul attention of the world.
02-2133-1371 hanok.seoul.go.kr 02-736-3957 cafe.daum.net/namu3579
29-1 Bukchon-ro 12-gil, Jongno-gu, Seoul
1 min. 3 02-744-1545

1 10 min. towards Bukchon 2 3 Gahoe Museum 가회민화박물관


Folk art is a genre that embodies the hopes and sorrows of
commoners. Korean ancestors enjoyed folk paintings sometimes
Departure 2 ‌Bukchon-ro 12-gil for simply decoration and sometimes for talismanic purposes
북촌로12길 of warding off evil spirits. The museum exhibits free-form
Exit 2 of Anguk Station Bukchon-ro 12-gil is an area that is folk paintings featuring compositions and colors defying the
(Seoul Subway Line 3) conventional rules of painting.
home to a major concentration of hanok.
3 min. Many hanok roofs along the hillside road
towards Bukchon are in delicate harmony with the forest of 17 Bukchon-ro 12-gil, Jongno-gu, Seoul 02-741-0466
buildings visible in the distance. www.gahoemuseum.org ‌Closed on Mondays.

036 037
2 to 3 Hour Basic Seoul Travel Itineraries

15 Hanyangdoseong
Where History and Culture Meet

남산성곽
Situated south of downtown Seoul, Namsan Mountain is said to have been beautiful enough to attract blue cranes
back in the days of old. Hanyangdoseong, the Seoul City Wall surrounds the mountain to defend the city and on
the peak of the mountain is a beacon mound. On top of the mountain currently stands N Seoul Tower, Seoul's
beloved landmark.

Travel Tips
•For
‌ an in-depth tour of Hanyangdoseong, feel free to join a guided Seoul tour program. You can apply for the guided
program on the Hanyangdoseong website (seoulcitywall.seoul.go.kr).
•‌Namsan Beacon Mound presents a ceremony of the guards, patrolling ceremony and smoke ceremony, starting from
noon every day.
•‌Next to the cable car boarding point is the Namsan Ormi elevator. By using this elevator, you can enjoy the grandeur
of Namsan Mountain even more conveniently. The elevator is for free.

20 min. towards
Hanyangdoseong 5 Namsan Public Library 6

Departure Exit 6 of Dongguk University Station 5 ‌N Seoul Tower N서울타워 Hallyu Best 10 6 ‌Patriot Ahn Jung-geun
(Seoul Subway Line 3)
N Seoul Tower, situated on the top of Namsan Memorial Hall 안중근기념관
Mountain as an iconic structure that symbolizes The Patriot Ahn Jung-geun Memorial
1 1 ‌Jangchungdan Park
장충단공원
1 min.
Seoul, offers a 360-degree panoramic view of Hall is a place where you can feel the
downtown Seoul. patriotism and resolute resolve of Ahn
Jangchungdan Park was named after Jung-geun, who spent his life for his
Jangchungdan, a shrine to those who 105 Namsangongwon-gil, Yongsan-gu, Seoul country.
died while trying to hold back Japanese ‌Namsan Beacon Mound 02-3455-9277 www.nseoultower.com
assassins during the Eulmi Incident (1895).
4
남산 봉수대
4 91 Sowol-ro, Jung-gu, Seoul
5 min. towards The Shilla Seoul
King Taejo of Joseon designated Hanyang 02-3789-1026
(present-day Seoul) as the capital city of the www.ahnjunggeun.or.kr
Joseon Dynasty and installed the Namsan Closed on Mondays.
Beacon Mound, a central hub of beacons
to which all messages sent from beacons
spread across the nation were delivered.
The five-chimney mound still retains its
original form.
2 2 ‌Hanyangdoseong, the
Seoul City wall 한양도성 20 min. towards Namsan Mountain
30 min. towards Chungmuro Station
Hanyangdoseong was originally built 3 ‌National Theater of Korea
to surround Hanyang (present-day
국립극장
3 Take Namsan shuttle bus #02 or 05
Seoul) during the Joseon Dynasty. and get off at Hanok Village
Despite the city and the rest of the Relocated to Jangchung-dong in 1973, the 7 ‌Namsangol Hanok Village 남산골한옥마을 Hallyu Best 10

country having gone through a period National Theater of Korea presents many high- Namsangol Hanok Village is a collection of five hanoks (traditional Korean 7
of industrialization, the wall still spans quality art performances combining tradition houses) from the Joseon Dynasty, including Park Young-hyo's house, cited
12.8km, about 70% of its original and arts. as one of the Eight Major Families in Seoul. The hanoks were recovered
length of 18.6 km, and retains its from different parts of Seoul and relocated to the site. In addition to
significant historic and cultural values. 59 Jangchungdan-ro, Jung-gu, Seoul exploring these houses, you can marvel at the surroundings that harmonize Arrival
02-2280-4114 the traditional landscape with Namsan Mountain and valleys.
10 min.

28 Toegye-ro 34-gil, Jung-gu, Seoul 02-2264-4412 www.hanokmaeul.or.kr ‌Closed on Tuesdays.

038 039
2 to 3 Hour Basic Seoul Travel Itineraries
B
Ro est
ut 10

16
A Walk through History es

Jeongdong  
정동
A walk through Jeongdong-gil will take you far back in time. In the fall, ginkgo trees become dyed golden
along the stone wall of Deoksugung Palace, and modern red brick buildings such as Jungmyeongjeon Hall and
Ewha Girls' High School boast of their timeless beauty.

Travel Tips
•‌‌If you go to the Jeongdong Observatory located on the 13th floor of Seoul City Hall Seosomun Building, you can enjoy
a panoramic view of the Jeongdong-gil area including Deoksugung Palace. For an in-depth tour of the area, feel free
to join a guided tour program. You can apply for the guided tour program at the official Seoul Tourism website (www.
visitseoul.net). (Free of charge)
•‌After the ceremony for the changing of the royal guards, pose for a picture with the guards and participate in the
traditional costume experience program.

3 ‌Chungdong First Methodist Church 정동제일교회


Deemed to be the cradle of Korean modernization and Protestantism,
Chungdong First Methodist Church was the place where the memorial
worship for Empress Myeongseong was held and its basement is
also a historic place where the Declaration of Independence and the
Deoksugung Palace
national flag, Taegeukgi, were prepared for the March 1st Movement.

46 Jeongdong-gil, Jung-gu, Seoul 02-753-0001


1 ‌Deoksugung Palace 덕수궁 Hallyu Best 10

Deoksugung Palace began to attain its palatial appearance 3 min. towards Ewha Girls' High School
after it became a temporary residence of King Seonjo of
Joseon, replacing Gyeongbokgung Palace which was burnt
down during the Imjin War (1592–98). Later, Deoksugung
Palace became an official palace of the Korean Empire, 3 4 4 ‌Simpson Memorial Hall, Ewha Girls’
with its westernized buildings such as Seokjojeon Hall and High School 이화여고 심슨기념관
Jeonggwanheon Pavilion contributing to the unique landscape Simpson Memorial Hall is the only remaining building of
of the modern palace. the Ewha Institute, Korea's first educational institution
99 Sejong-daero, Jung-gu, Seoul
2 1 min. towards Jeongdong-gil for women. You can explore the historical records on the
past and present of Ewha Institute as well as the traces
02-771-9951 www.deoksugung.go.kr of Patriot Ryu Gwan-sun, who was a student of the
‌Royal Guard-Changing Ceremony: 3 times a day (11:00 institute.
a.m., 2:00 p.m. and 3:30 p.m.), Closed on Mondays.
2 ‌Appenzeller Noble Memorial
Museum 배재학당역사박물관 26 Jeongdong-gil, Jung-gu, Seoul
This museum presents the history of the Pai
1 3 min. towards Pai Chai Jeongdong Building Chai Institute, Korea's first Western-style
02-777-4258 Closed on Sundays and holidays.

educational institution established by the


American missionary Henry Appenzeller. 3 min.
The modern building housing the museum
Departure 5 ‌Former Russian Legation
was built in 1916 as the East Hall of the
구 러시아공사관
Pai Chai Institute and features an antique
Exit 1, 2 or 3 of
City Hall Station
appearance. 5 The Russian Legation was the place of the historical
incident where Emperor Gojong of Korea took refuge to
(Seoul Subway Line 1, 2)
‌19 Seosomun-ro 11-gil, Jung-gu, avoid threats after the Eulmi Incident (1895) and also the
Seoul 02-319-5578 site that oversaw the confrontation among the Western
Arrival powers at that time. Now, the only remaining parts of the
appenzeller.pcu.ac.kr
Closed on Mondays. building are the tower and basement areas.

040 041
17 18
A New Route of An Alley of Dreams 대학로•이화벽화마을

Culinary Delights in Jongno  


종로 먹거리 Daehangno through Ihwa Mural Village

Sikgaek Village Ihwa Mural Village

Situated in the heart of Seoul, Jongno is a beloved food town where many locals and foreign tourists visit to Feel like you are stepping into the dreams of others while taking a walk along this alley starting from
enjoy a variety of menu selections for a wide range of prices. Let's explore a new gourmet route of Jongno, Daehangno, a street exuding the passion of youth and actors, and ending at Ihwa Mural Village and all of its
ranging from the old food alley for commoners that dates back to the Joseon Dynasty to Ikseon-dong, which is variegated paintings that adorn the old walls.
emerging as a new hanok (Korean traditional house) street.
Travel Tips
•‌‌Visit the Seoul Theater Center located near exit 4 of Hyehwa Station and you can obtain useful information on plays
Travel Tips
•‌Every fall, Insadong hosts the Traditional Food Festival where you can explore and taste a variety of Korean or musicals in Daehangno or book tickets.
traditional delicacies. •Be sure to take extra care to not disturb the residents living in Ihwa Mural Village.

1 ‌Ikseon-dong Hanok Street 3 3 Sikgaek Village 식객촌 Exit 1 or 2 of Hyehwa Station (Seoul Subway Line 4)
익선동 한옥거리
Arrival Sikgaek Village, or Sikgaekchon,
Along the narrow alley behind Jongno
3-ga are many small traditional
consists of some eateries that were
featured in the cartoon series "Sikgaek"
1 1 min. towards Arko Art Center
2 2 ‌Marronnier Park
마로니에공원
houses. Ranging from quiet, traditional by Huh Young-man.
Marronnier Park is a space open to
teahouses to Korean restaurants
everyone for various performing events,
serving up home-cooked meals, you
Departure which preserves the characteristics and
can easily enjoy a variety of wholesome
cultural vibes of Daehangno.
food in these houses.
5 min. towards Jonggak Station
Departure

5 min. towards Ihwajang


5 min.
1 towards Insadong 2
3 3 Ihwa Mural Village 이화벽화마을
Situated under Naksan Park, this
Exit 6 of Jongno 3-ga Station 2 Insadong 인사동
(Seoul Subway Line 1, 3, 5) 1 Daehangno 대학로 small village is famous primarily for its
Insadong, an iconic traditional street of Seoul, serves a broad
3 min.
As a mecca for young people and performers, artistic murals and its various spaces
towards Changdeokgung Palace selection of food, ranging from aromatic teas and chewy rice
Daehangno is home to dozens of both small and Arrival documenting the history of the village,
cakes to savory bibimbap and nicely presented Korean table
large theaters and exhibition halls, allowing you making the village even more charming.
d'hote. Enjoy some freshly fried pajeon along with a bowl of
Dongdongju, a famed Korean traditional liquor. to enjoy a rich cultural experience at any time.

042 043
2 to 3 Hour Basic Seoul Travel Itineraries

19
An Ideal Place for a Stroll

Banpo  
반포
Banpo is a neighborhood where you can enjoy a leisurely time while exploring its lovely attractions and
amenities, including Banpocheon Stream featuring green parks and beautiful cherry blossoms, Some Sevit
and its stunning nightviews and the romantic Banpodaegyo Bridge Moonlight Rainbow Fountain.

Travel Tips
•‌Every fall, Montmartre Park hosts the Seoripul Festival, named after its host borough of Seocho District, where you
can take in a variety of performances and delicacies.
•‌Banpodaegyo Bridge Moonlight Rainbow Fountain shoots out water that is harmoniously in tune to music. Every day
from April to October, it presents a fantastic fountain show for about 15 minutes.

3 ‌Banpocheon Stream
Promenade 반포천 산책길
A section of Banpocheon Stream starting
from Umyeonsan Mountain and ending at Han
River was created into a promenade along
which citizens love to walk in the morning and
evening. The peaceful setting tends to compel
visitors to start humming while walking along
the green trail, explaining why the promenade
is also known as "Humming Way".

Some Sevit 3 4 4 ‌ anpodaegyo Bridge


B Hallyu Best 10

Moonlight Rainbow Fountain


반포대교 달빛무지개분수
Exit 6 of Seocho Station (Seoul Subway Line 2) 3 min. towards the National Library of Korea 10 min. towards Registered in the Guinness Book of World Records as
Banpodaegyo Bridge
the world's longest bridge fountain, Banpodaegyo Bridge
Head straight towards 5 min. towards
1 Seoripul Park 2 Express Bus Terminal Station Moonlight Rainbow Fountain sprays water in tune to
beautiful music on the Han River. At night, the bridge
Departure 1 min. towards Moonlight Park
fountain becomes evoke a sense of romance with its
colorful nighttime lighting.
1 ‌Montmartre Park 2 Silkworm Bridge 누에다리
몽마르뜨공원 Silkworm Bridge is a silkworm-shaped bridge
Montmartre Park was named
in reference with its location:
designed to represent Seocho District and
was the location of Jamsildohoe, a state-
5 5 ‌Some Sevit 세빛섬 Hallyu Best 10

As the world's first floating cultural complex, Some Sevit


the entrance of Seorae Village, run silkworm farming school operated during Arrival transforms itself with glittery lighting at night, casting the
a.k.a. Petite France in Seoul. It the Joseon Dynasty. The bridge commands most splendid nightscape across the Han River.
is a small park but loved by local a pleasing view of Banpo-daero and offers a
residents as an urban respite. splendid view of glimmering scenery at night.

044 045
2 to 3 Hour Basic Seoul Travel Itineraries

20
Traces of the Modern and Contemporary Times of Korea

Historic Buildings in Daehangno  


대학로 건축물 탐방
You can look back on the modern and contemporary history of Korea by strolling around various modern and
contemporary buildings located in Daehangno, including the Former Daehanuiwon Hospital containing the
medical history of Korea and the Seoul National University that preserves the tradition of national schools.

Travel Tips
•‌You can apply for a guided walking tour at the official Seoul Tourism website (www.visitseoul.net).

7 Samtoh Building 샘터 사옥


Along with Arko, the Samtoh Building
7 also played a leading role in creating
new cultural spaces in the site where
Seoul National University was once
situated. Also designed by Kim Swoo-
Arrival geun, the building displays its originality
‌ Korea National Open University Post Office through its unique form that connects
its premises with the street.

1 ‌
Former Daehanuiwon Hospital (SNU 1 min. towards Hyehwa Station
Cross the street and
Medical Museum) 구 대한의원(의학박물관) 3 walk 1 min. 4 ‌
Korea National Open
Currently preserving the medical history of Korea, the University Post Office 6 ‌
Arko Art Center and Arko Arts
Former Daehanuiwon Hospital was originally established 4 Theater 아르코미술관, 예술극장
as Gwangjewon during the Joseon Dynasty and 3 ‌
College of Medicine of Seoul
방송통신대학교 우체국
6 Designed by Kim Swoo-geun, a prominent Korean
The Korea National Open University
renamed as Daehanuiwon during the Korean Empire, architect, this building is adjacent to Marronnier
and since liberation, it became Seoul National University National University Post Office is the only wooden
서울대병원 의과대학 building that reproduced Western Park but its intention to engage in “spatial
Hospital. Currently used as a medical museum, the communication" with the park is evident. In
historicism architecture in Korea. The
Former Daehanuiwon Hospital exhibits a variety of This building is vital for its studies of the particular, Arko Arts Theater is a theater designed
building features distinctly historical
medical instruments and materials dating from the architectural style of modern educational to communicate with the audience in and outside
architecture styles including the
introduction of Western medicine until the present day. facilities since it still contains the front gate, the premises through its cascading stage that
bilateral symmetry on the central
security office and main wing of the college leads to the park.
103 Daehak-ro, Jongno-gu, Seoul entrance, Western-style pillars and
of medicine of Keijo Imperial University
arches and its triangular gable.
02-2072-2635 medicalmuseum.org during the Japanese colonial era. Arko Art Center
‌Closed on Sundays and holidays. 2 min. towards Hyehwa Station 3 Dongsung-gil, Jongno-gu, Seoul
1 min. towards Marronnier Park
02-760-4850~3 art.arko.or.kr
‌Closed on Mondays.
Exit 3 of Hyehwa Station (Seoul Subway Line 4) 5 1 min. to the right
Arko Arts Theater
5 min. towards Seoul National University Hospital
2 ‌Hamchunwon Garden 함춘원 7 Daehak-ro 8-gil, Jongno-gu, Seoul
Hamchunwon Garden was originally one of 02-3668-0007
the gardens of Changgyeonggung Palace.
1 Its gate known as Hamchunmun Gate is the 5 Artist House 예술가의집
only remaining part of the garden. It once The Artist House was once the main building of
Departure
was home to the shrine of Crown Prince Keijo Imperial University, designed by Park Gil-
Sado but lost its original appearance when ryong, who was the pioneer of Korean modern
Keijo Imperial University was established architecture. In the present day, the building is
here during the Japanese colonial era. being used as a place where artists can create
5 min. towards the main wing of Seoul National works and interact with one another.
University Hospital 2
3 Dongsung-gil, Jongno-gu, Seoul
02-760-4715

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2 to 3 Hour Basic Seoul Travel Itineraries

21
A Living Theater of Contemporary Architecture

Jangchung-dong  
장충동
Jangchung-dong is a neighborhood where you can see many architectural works of famous modern and
contemporary architects, ranging from Kim Jung-soo, one of the first-generation architects of Korea, to Kim
Joong-up, Kim Swoo-geun, Seung H-sang and Lim Jae-yong. Merely walking through these buildings is a
special tour in itself where you can explore the history and philosophy of Korean architecture.

Travel Tips
•‌Situated across the road from Jangchung Gymnasium, Jokbal Golmok (lit. Pigs' Feet Alley) is a food alley boasting
of its extensive history of over 50 years where you can enjoy delightfully tender and delectable pig feet boiled with a
variety of ingredients.

5 min.
5 towards Hanyang Technical High School 4 4 ‌Kyungdong Presbyterian
Church 경동교회
One of the masterpieces created by
architect Kim Swoo-geun, Kyungdong
Arrival Presbyterian Church is a unique building
designed in the shape of praying hands,
5 ‌‌Saehan Building which implies the significance of the
religion.
(former Seo Gynecology Clinic)
새한빌딩(구 서산부인과의원)
Designed by Kim Joong-up, who is cited as one
Kyungdong Presbyterian Church of the first-generation architects who studied
abroad, this former Seo Gynecology Clinic
building was once a landmark in the local area.
1 ‌Jangchung Gymnasium 장충체육관 It seems hard to believe that the building was
Jangchung Gymnasium is Korea's first indoor designed in the 60s due to its liberally designed
stadium and was created by Kim Jung-soo, curves and unique formative aesthetics.
the same architect who designed the National
Assembly of the Republic of Korea. Opened in
1963, Jangchung Gymnasium was built based 1 min. to the right
on an advanced structural design using a truss
dome of 80 meters in diameter, which was
technically impossible at that time in Korea.

3 min. towards Exit 1 10 min. towards Dongdaemun History &


1 of Dongguk University Station 2 Culture Park Station (Seoul Subway Line 2, 4, 5) 3

2 Welcomm City 웰콤시티 3 ‌Seoul Oil Corp. Building (Jangchung


Departure
Welcomm City is well known as a Gas Station) 서울석유사옥(장충주유소)
Exit 5 of Dongguk University building designed by the acclaimed This building was designed by Lim Jae-yong, an
Station (Seoul Subway Line 3) architect Seung H-sang. Featuring the architect who is receiving attention for his sensual
exposed concrete stylobate and the expression and remarkable quality of work. Impressive
rusty COR-TEN steel facade, this unique is not only the functional design of the building itself
building is attributed to have triggered a but is the creation of a light feeling of the building as
new trend in Korean architecture. if the building was floating in the air by covering the
exterior of the building with thin wire mesh.

048 049
22 23
The Lingering Scent of Cultural Heritage in Downtown Seoul A Path to Baekje in Seoul

Seolleung & Bongeunsa Temple  


선릉•봉은사 Mongchontoseong Fortress  
몽촌토성

Jeongneung Royal Tomb Mongchontoseong Fortress (Mongchon Museum of History)

Seolleung exhibits the elegance and dignity of royal tombs. Situated across the road from COEX, Bongeunsa Mongchontoseong Fortress is a place where you can encounter Hanseong Baekje, an ancient country that
Temple features its quiet trails and old temple architecture, harmonizing with the bustling streets below. flourished in Seoul and its surrounding areas before the Joseon Dynasty.

1 Olympic Park 올림픽공원 4 ‌‌Mongchontoseong Fortress (Mongchon


Arrival
4 ‌Bongeunsa Temple
Olympic Park, cited as one of the world's best Museum of History) 몽촌토성(몽촌역사관)
five sculpture parks, presents beautiful works Mongchontoseong Fortress is recognized as a major relic
봉은사 created by many globally renowned artists
4 Located in the heart of downtown along the beautiful promenade, including "The
of Baekje along with Pungnaptoseong Fortress. Mongchon
Museum of History exhibits artifacts excavated at the time
Seoul, this 1,000-year-old Thumb" by the late Cesar Baldaccini. when the fortress was uncovered.
temple presents a quiet and
quaint landscape on its premises. 424 Olympic-ro, Songpa-gu, Seoul 424 Olympic-ro, Songpa-gu, Seoul
The temple also features many 02-410-1114 www.olympicpark.co.kr
1 Seolleung Royal Tomb 성종왕릉 02-2147-2814 baekjemuseum.seoul.go.kr
historical relics, including its Closed on Mondays.
Seolleung Royal Tomb is the tomb of King 15 min. signboard written by Chusa Exit 3 of Olympic Park Station (Seoul
Seongjong of Joseon who is deemed to towards COEX
have made a huge contribution to organizing
Kim Jeong-hui, one of the most
celebrated practitioners of
1 Subway Line 5) or Exit 1 of Mongchontoseong
Station (Seoul Subway Line 8) 4
various systems and laws and stabilizing Take bus #351 or
3412 and get off calligraphy of the Joseon period. Departure Arrival
royal authority in the early years of the at Bongeunsa Temple
Joseon Dynasty. ‌531 Bongeunsa-ro, 3 min.
Gangnam-gu, Seoul 15 min.
1 Seolleung-ro 100-gil, Gangnam-gu, Seoul
02-568-1291 ‌Closed on Mondays.
02-3218-4800 2 2 min. 3

1 1 min. towards the left 2


3 min.
towards the left 3 3 ‌Jeongneung Royal
2 SOMA Museum of Art 소마미술관 3 ‌Seoul Baekje Museum 한성백제박물관
Tomb 정릉
Jeongneung is a single tomb that SOMA Museum of Art has continuously introduced Seoul Baekje Museum is a place where you can see
houses the sole remains of King works by some of the world's most famous artists the traces of Baekje, an ancient country that flourished
Departure
2 ‌Queen Jeonghyeon Jungjong of Joseon. Robbed by such as Jean-Francois Millet and Frida Kahlo as along the Han River and its surrounding areas over
Royal Tomb 정현왕후릉 Japanese invaders along with well as promising young artists. The museum also 2,000 years ago. Most visitors find themselves in
Exit 3 of Seonjeongneung Station
It is the tomb of Queen Jeong- Seolleung Royal Tomb with its operates Korea's first drawing center. awe of the external appearance of this building that
(Seoul Subway Line 9, Bundang Line) embodies the earthen fortress of Baekje from that era.
hyeon, the consort of King coffin burnt during the Imjin War
2 min. 424 Olympic-ro, Songpa-gu, Seoul
Seongjong who became the (1592–98), Jeongneung has
02-425-1077 soma.kspo.or.kr 71 Wiryeseong-daero, Songpa-gu, Seoul
queen after Lady Yun, the mother smoldered stone seals with a
Closed on Mondays. 02-2152-5900~7 baekjemuseum.seoul.go.kr
of Yeonsangun, was deposed. broken nose.
Closed on Mondays.

050 051
2 to 3 Hour Basic Seoul Travel Itineraries

24
The River Flowing through History

Han River & Jeoldusan Martyrs' Shrine  


한강•절두산성지
While walking along the Han River, you can see many traces of history, including Yanghwanaru Ferry, the
transportation hub that has been around since the Goryeo Dynasty, stylish pavilions of Joseon and Jeoldusan
Martyrs' Shrine which was associated with the tragic deaths that occurred during the Byeongin Persecution.

Travel Tips
•‌You can use a guided walking tour program through which you can walk around attractions in Seoul with a volunteer
tour guide who provides detailed information on tourist attractions, including history, culture and nature. You can book
the program at the official Seoul Tourism site (www.visitseoul.net). The program is free of charge.

2 ‌Yanghwanaru Ferry
양화나루터
Yanghwanaru Ferry was the transportation
hub leading to Yangcheon and Ganghwa
during the Goryeo Dynasty. During the
Joseon Dynasty, it was one of the three
military defensive positions along the
Han River in addition to Songpajin and
Hangangjin.

2 1 min. towards the right


3 ‌Jeoldusan Martyrs' Shrine
Jeoldusan Martyrs' Shrine
3 절두산 순교성지
Jeoldusan (lit. Mountain of Decapitation) was
named in reference to the Byeongin Persecution
Exit 2 of Mangwon Station (Seoul Subway Line 6) (1866) where countless Catholics were beheaded
here. As the place where the largest number of
15 min. towards Mangwon Hangang Park
martyrs were buried in Korea, this shrine also
20 min. towards exhibits the relics of Archbishop Roh Ki-nam, who
1 Jeoldusan Mountain 5 min. towards Hapjeong Station was Korea's first bishop.

Departure 6 Tojeong-ro, Mapo-gu, Seoul


02-3142-4434 www.jeoldusan.or.kr
1 ‌Mangwonjeong ‌Closed on Mondays.
Pavilion 망원정
Built by the order of Prince 4 ‌Yanghwajin Foreign Missionary
Hyoryeong, the second son of King
Cemetery 양화진 외국인선교사묘원
Taejong of Joseon, Mangwonjeong
Yanghwajin Foreign Missionary Cemetery is a
Pavilion inherited another name,
Heeujeong (lit. Pavilion Praying for 4 cemetery that holds the remains of many foreign
missionaries or educators who died in Korea,
Rain), after it started to rain amid a
including John Heron, the head of Gwanghyewon
long drought once King Sejong the
Hospital, Mary Scranton, the founder of the Ewha
Great dropped by this pavilion.
Arrival Institute, and Rev. Henry Appenzeller, the founder
‌ Donggyo-ro 8an-gil,
23 of Chungdong First Methodist Church.
Mapo-gu, Seoul
46 Yanghwajin-gil, Mapo-gu, Seoul
02-3153-8350
02-332-9174 www.yanghwajin.net
‌Closed on Sundays.

052 053
25 26
A Starry, Starry Night in Seoul The Gathering Point for Lumber

Astronomical Observatory of Seoul  


시립서울천문대 Ttukseomnaru-gil  
뚝섬나루길

Astronomical Observatory of Seoul Ttukseom Observatory Culture Complex

Commanding a panoramic view of the Han River, Achasan Mountain is an ideal destination for those who want Ttukseomnaru-gil is a route which you can walk along while experiencing the scenery of the Han River that
to see a starry night sky. You can also observe various constellations at the nearby Astronomical Observatory has maintained its charm for centuries.
of Seoul. Exit 3 of Ttukseom Resort Station
(Seoul Subway Line 7)
Arrival 4 ‌Astronomical Observatory of
1 ‌Achasan Mountain Dule-gil Seoul 시립서울천문대 Departure
아차산둘레길
Astronomical Observatory of Seoul is a place
Achasan Mountain Dule-gil is a leisurely and 4 where you can observe a romantic starry night Arrival
short hiking route where you can enjoy a sky in the heart of Seoul. Visit the observatory's 1 1 ‌Ttukseom Observatory
panoramic view of Gangnam area while walking website to book any of its various programs
along the pine tree-lined path full of aromatic Culture Complex 뚝섬전망문화콤플렉스 4 ‌Ttukseomnaru 뚝섬나루
phytoncides in the air.
including a constellation experience program.
Ttukseom Observatory Culture Complex, also called 4 Originally built to transport tax
2 Gucheonmyeon-ro, Gwangjin-gu, Seoul "J-bug" due to its resemblance to a measuring worm, crops from Gyeongsang and
Exit 1 of Gwangnaru Station (Seoul Subway Line 5) is a cultural shelter for amateur artists and citizens.
02-2204-3190 www.astroseoul.or.kr Gangwon Provinces, Ttukseomnaru
10 min. towards Gwangjang Middle School was also used as a ferry to receive
68 Gangbyeonbuk-ro, Gwangjin-gu, Seoul lumber from across the nation
20 min. towards
02-3780-0519 during the late Joseon Dynasty.
1 Gwangjin Youth Center

Departure 3 min. 10 min.


towards Waterside Stage towards Ttukseomnaru

1 min.
2 towards the football field 3
3 ‌W Seoul Walkerhill W서울워커힐호텔
5 min. towards Achasan Mountain 3 W Seoul Walkerhill is a super deluxe hotel
offering a wide and picturesque view of the
2 2 ‌Achasan Mountain Ecological Han River. Every spring, you can enjoy the 2 ‌Ttukseom Hangang Park 뚝섬한강공원 3 ‌Rose Garden
Park 아차산생태공원 exquisite beauty of cherry blossoms while Ttukseom Hangang Park features 장미원
Situated at the entrance of Achasan Mountain, walking along the trail that stretches from a variety of attractions, ranging Located near Ttukseom
this ecological park contains various botanical Achasan Mountain Ecological Park via Walker from a wide, picturesque riverside Information Center, Rose Garden is where
gardens and ecological trails. Hill Apartment to the hotel. stage overlooking the Han River to you can see over 40 kinds of fragrant roses.
20 min. along Walker Hill Apartment a music fountain that transforms The well-maintained gardens, including the
177 Walkerhill-ro, Gwangjin-gu, Seoul into a fun place for kids to play in European fountain and rose tunnel, create an
02-465-2222 www.wseoul.com water during the summer. exotic atmosphere.

054 055
27 28
The Center of Korean Medicine and Real Landscape Paintings A District of Nobel Moral Culture

Gangseo  
강서 Dongjak  
동작

Guam Park Seoul National Cemetery

This space is where you can see the traces of Guam Heo Jun, who was the best physician during the Joseon Dongjak District has many attractions keeping the noble moral culture of Korea: ranging from Sayuksin
Dynasty and also familiar to many people through the hit TV series. You can also appreciate the works of Park commemorating six martyred ministers and Seoul National Cemetery, the shelter for the souls of fallen
Gyeomjae Jeong Seon, who was the master of real landscape painting. patriots, to Hyosajeong Pavilion, a pavilion built by a devoted son.

2 ‌Heojun Museum 허준박물관 Exit 1 of Gayang Station


Heojun Museum is a museum (Seoul Subway Line 9)
Exit 7 or 9 of Dongjak Station (Seoul Subway Line 4, 9) 2 Hyosajeong Pavilion 효사정
5 min. towards
Departure 1 ‌Guam Park 구암공원 The pavilion was built by Roh Han, who wanted
specializing in Korean medicine 3 min. from Exit 1 of Heukseok Station
built to commemorate the life and
Tapsan Elementary School Guam Park was created to
commemora te Heo Jun,
1 Departure (Seoul Subway Line 9) to look back on the memories of his deceased
mother and also because he missed the tomb
achievements of Heo Jun. 1 the author of the text of of his deceased father located in the far north.
87 Heojun-ro, Gangseo-gu, Seoul
traditional Korean medicine 2 Designated as an excellent view point by the
02-3661-8686
"Dongui Bogam". 1 ‌Seoul National Cemetery Seoul government, the pavilion boasts strikingly
www.heojun.seoul.kr
국립서울현충원 beautiful views.
Situated at the foot of Gwanaksan Mountain,
2 min. Seoul National Cemetery preserves the
2 towards Heojun Museum remains of many patriotic martyrs, including
former Korean presidents. In spring, the
cherry blossom path of the cemetery is
strikingly beautiful and worth a visit.
15 min.
Arrival
towards Gungsan Mountain
4 ‌Gyeomjae Jeong Seon 210 Hyeonchung-ro, Dongjak-gu, Seoul
02-813-9625 www.snmb.mil.kr
5 min. Memorial Museum
3 towards Hupo Apartment 4 겸재정선미술관 20 min. towards Exit 1 of
Nodeul Station (Seoul Subway Line 9)
G ye o m ja e J e o ng S e o n M e m o r i a l
Museum presents the artistic world
3 ‌Yangcheon Hyanggyo 양천향교 of Gyeomjae Jeong Seon, a Korean 3 3 Sayuksin Park 사육신공원
Yangcheon Hyanggyo is the only remaining landscape painter. The museum runs a Sayuksin Park is the place that preserves the
Arrival
hyanggyo, prominent educational institutions variety of programs including lectures on remains of the six martyred ministers of Joseon
during the Joseon Dynasty, in Seoul. humanities and screenings of art films. who were executed for plotting to restore the
former King Danjong to the throne, which had
‌53 Yangcheon-ro 47na-gil, Gangseo- ‌36 Yangcheon-ro 47-gil, Gangseo- been usurped by his uncle. Bulimun Gate, or Gate
gu, Seoul gu, Seoul 02-2659-2206 of Non-Duality, which means "You can't serve
02-2658-9988 ‌Closed on Mondays. two kings", creates a reverent atmosphere.

056 057
29 30
Harmony between History and Arts The Lingering Scent of Antiques 서울풍물시장•답십리

Eunpyeong  
은평 Seoul Folk Flea Market & Dapsimni

Eunpyeong Hanok Village Seoul Folk Flea Market

Surrounded by the foot of beautiful Bukhansan Mountain, Eunpyeong District is a district renowned for its Antiques in a busy market instead of a museum or a gallery can be more special to those who hang on to
many historic and artistic attractions, including a shamanic shrine for Prince Geumseong, who lost his life to memories of the place. Once called a universal market, Hwanghakdong Market moved to a new street and
remain loyalty to King Danjong of Joseon and the traces of some poets and writers loved by Koreans. formed the Seoul Folk Flea Market. Dapsimni is also an antique street packed with so many antique shops.
You will have a memorable time strolling along the two antique streets, taking in the nostalgic atmosphere.
Exit 2 of Gupabal Station (Seoul Subway Line 3) 2 ‌Eunpyeong Hanok Village
은평한옥마을 Travel Tips
5 min. towards Eunpyeong Meditech High School
Eunpyeong Hanok Village is regarded as a •As the Dapsimni Antique Shopping Mall is a huge place, focus on the second section of the mall if you are busy.
Take bus #701, 7211, or 7723 and
1 Departure get off at Jingwansa Temple 2 differentiated residential space featuring the
harmony of the beauty of traditional houses,
the convenience of urban life and a clean
natural environment.
1 Departure 2 2 ‌
Traditional Culture Experience Hall of
1 ‌Geumseongdang Shrine 금성당 Seoul Folk Flea Market
2 min. towards Indeogwon
서울풍물시장 전통문화체험관
Geumseongdang Shrine is a shamanic shrine for
Prince Geumseong, who was a son of King Sejong Exit 9 of Sinseol-dong Station (Seoul Subway Open to everyone who visited the Seoul Folk Flea Market,
3 3 ‌Eunpyeong History Line 1, 2) the Traditional Culture Experience Hall provides traditional
the Great and lost his life for plotting to restore King
Danjong of Joseon to the throne. The
Hanok Museum 3 min. towards culture experience programs such as making hand mirrors
한옥역사박물관 Cheonggyecheon Stream using Korean traditional paper or decorating a Hahoe mask.
shrine is an important historical relic
that reveals the characteristics of Located in Eunpyeong Hanok Village, the
private shamanic beliefs in Seoul museum provides special lectures on Korean 1 ‌Seoul Folk Flea Market
서울풍물시장 Take bus #370 or 721 and get off
and Gyeonggi Province in the traditional houses, or hanok, and family at Dapsimni Station Junction
late Joseon period. experience programs on weekends. Seoul Folk Flea Market sells a wide
Exit 1 of Sindap Station
range of goods reminding visitors of (Seoul Subway Line 2)
15 min. towards Jingwansa Temple 8 Yeonseo-ro 50-gil, Eunpyeong-gu, Seoul the old days in its seven sections. In
02-351-8524 museum.ep.go.kr particular, Cheongchun 1-beon Ga 10 min. towards Dapsimni
Station
4 Jingwansa Temple 진관사 Closed on Mondays. reproduced a Seoul street from the
Jingwansa Temple was built on Bukhansan Mountain 60s and 70s, which attracts many 3 ‌Dapsimni Antique
during the Goryeo Dynasty. This temple is a place for young tourists due to its vintage
Shopping Mall 답십리 고미술상가
feel that makes you feel like you’ve
Buddhist nuns to practice asceticism and is also well
known for its temple stay program where you can 4 stepped back in time. 3 Dapsimni Antique Shopping Mall was formed as antique
stores around the Cheonggyecheon Stream moved to this
learn to make temple food for yourself.
‌21 Cheonho-daero 4-gil, area. This shopping street sells a wide range of antiques
ranging from accessories to stone statues. In addition to
73 Jingwan-gil, Eunpyeong-gu, Seoul Dongdaemun-gu, Seoul
Arrival Arrival Korean antiques, you can also find some vintage goods from
02-359-8410 02-2133-5548
China or Europe.

058 059
2 to 3 Hour Basic Seoul Travel Itineraries

31
Transforming an Old Alley with Cartoons

Kang Full Cartoon Alley  


강풀만화거리
Kang Full Cartoon Alley is a mural alley exhibiting the cartoons of Kang Full, who is a webtoonist renowned
for webtoons such as "Love Story", "I Love You" and "Apartment" and also a resident of the village. The alley
that became less frequented due to the economic depression is currently re-gaining its vigor thanks to the
characters of his cartoon.

Travel Tips
•‌‌Gangdong-gu Office holds a docent program at the Kang Full Cartoon Alley every Saturday at 2:00 p.m.
Inquiries: Gangdong-gu Office (www.gangdong.go.kr)
•‌After walking along the Kang Full Cartoon Alley, visit the adjacent Seongnae Market, Jjukkumi Alley and Cheonho
Rodeo Street. Despite looking rather nondescript at first glance, Seongnae Market is home to a lot of fun under the
surface. Connected from Kang Full Cartoon Alley, the market also exhibits many interesting cartoon signs.

2 ‌Pungseong-ro 41-gil Mural


Street 풍성로41길 벽화거리
This is the entrance part of the cartoon alley
where the grandpa and grandma from "I Love
You" welcome you. You can also encounter the
cartoon "Every Moment of Your Life", which is a
zombie story but delivers an uplifting message
of love and hope.
Pungseong-ro 41-gil Mural Street
2
1 ‌Cheonho-daero 168ga-gil
Mural Street
천호대로168가길 벽화거리
1 min. towards Seongnae Market
This street is the main section of the
Kang Full Cartoon Alley where you can
see the toast made by Seungryong in
"Fool" and the blue muffler used as a
medium to express love in "Love Story".

3 3 ‌Cheonho-daero 162-gil Mural


Exit 4 of Gangdong Station (Seoul Subway Line 5) Street 천호대로162길 벽화거리
2 min. straight ahead Leading to Seongnae Market, this part of the
cartoon alley will amuse you with popular
Arrival cartoon characters such as Jang Gun-bong
1 1 min. to the right
and the old tire transformed to a tasty donut
from "Every Moment of Your Life".

Departure

060 061
32 33
A Feast of Traditional Culture A Path to Leading You to a Hero of the Past 강감찬10리길

Dongdaemun  
동대문 Gang Gam-chan 10-ri Gil Route

‌ Seonnongdan Nakseongdae Park

Dongdaemun District features an abundance of attractions, including Seonnongdan, Seoul Yangnyeongsi, A walk along this route offers the traces of General Gang Gam-chan of the Goryeo Dynasty, who led the victory
the nation's largest herb medicine market, and Yeonghwiwon, the tomb of Queen Consort Sunheon which against the Khitan during the Battle of Gwiju (1019). You can feel the courage of the general who tried to save his
witnessed the turbulent history of Korean Empire. country at the risk of his life.

Travel Tips Travel Tips


•You can also visit King Sejong The Great Memorial Hall and Hongneung Arboretum, which are adjacent to •‌The Gang Gam-chan 10-ri Gil Route consists of five different sections. You can also use a guided tour to learn more
Yeonghwiwon and Sunginwon. about the attractions along the route. Inquiries: Gwanak-gu Office (www.gwanak.go.kr)

Exit 1 of Jegi-dong Station (Seoul Subway Line 1) 1 ‌Birthplace of Gang 3


Departure 3 3 ‌Yeonghwiwon and 3 ‌‌Seoul Science Park
5 min. towards Seonnongdan Sunginwon 영휘원, 숭인원 Gam-chan 강감찬 생가터 서울시 과학전시관
Arrival The birth site of General Gang Arrival
Yeonghwiwon is the tomb of Queen Established for citizens, Seoul Science Park
1 1 ‌Seonnongdan 선농단 Consort Sunheon, who was the consort Gam-chan of Goryeo is called offers scientific creativity programs and a
Seonnongdan is a shrine Take bus #201 Nakseongdae, which was named scientific experience playground for young
and get off at of Emperor Gojong of Korea. Located
where the king performed after a legend that states that a students. Booking in advance is required to
Hongneung Junction next to Yeonghwiwon, Sunginwon is the
the Seonnongdaeje Ritual to big star fell from the sky on the use the Open Lab, the Electron Microscope
tomb of Yi Jin, the grandson of Queen
pray for a bumper year and day the general was born. Lab and the Observatory.
Consort Sunheon and first son of Prince 5 min. after exiting
emphasized the importance of 20 min. towards
Hongneung Arboretum Imperial Yeong and Lady Yi Bang-ja. through the back of
agriculture by plowing a field. Exit 4 of Nakseongdae Station
101 Nakseongdae-ro, Gwanak-gu, Seoul
(Seoul Subway Line 2) Nakseongdae Park
5 min. towards Gyeongdong Market Junction ‌‌90 Hongneung-ro, Dongdaemun- 02-881-3000 www.ssp.re.kr
5 min. towards Nakseongdae Park
2 S‌ eoul Yangnyeongsi Herb Medicine gu, Seoul ‌Closed on Mondays.
02-962-0556
Museum 서울약령시 한의약박물관
Located in Seoul Yangnyeongsi, the largest
2 1 10 min. towards Nakseongdae Park 2 2 ‌Anguksa Temple (Nakseongdae
herb market in Korea, this museum exhibits a
variety of herbs and relics related to Korean
Park) 안국사(낙성대공원)
Anguksa Temple is a shrine that maintains
medicine.
Departure a portrait of General Gang Gam-chan. At
1‌ 28 Wangsan-ro, Dongdaemun-gu, Seoul the entrance of the temple is a three-story
02-3293-4900 museum.ddm.go.kr stone pagoda, which was relocated from the
general's birth site. The statue of the valiant
‌Closed on Mondays.
general on a horse also tends to attract the
attention of visitors.

062 063
4 to 5 Hour
Economical Seoul
Travel Itineraries 01 │ Experience the Very Best Gangbuk Travel Route
02 │ Hallyu Gangnam Tour

t 10
Bes
03 │ Enjoy a Gallery Tour by the Palace: Samcheong-dong
04 │ Benefit from the Beauty Experience of Hallyu Celebs!
05 │ Go on a Date in Seoul Following "We Got Married"
06 │ Small Global Villages in Seoul

20 18 07 │ Vivid Broadcast Experience: Digital Media City (DMC)


08 │ Experience a Hallyu Tour in Seoul Following
17 "My Love from the Star"
09 │ Resurgence of Joseon's Artist Village: Sejong Village
10 │ Harmony of History and Culture: Seongbuk-dong

t 10
Bes
11 │ A Place of Rest for Your Body and Mind: Buam-dong
10 12 │ The Filming Locations of "The Avengers" in Seoul
11 23
13 │ A Destination Where a Nice Excursion is Guaranteed: Yongsan
09
07 03 16 14 14 │ A Walk Along Old Stories: Dongdaemun
12
15 │ The Neighborhood Full of Youth and Culture: Sinchon
08 21 24 19
15 01
16 │ Traditional Market Tour Along Cheonggyecheon Stream
13 17 │ Dynastic Memories: Auspicious Sites in Nowon
06
18 │ The Distinct Scent of History and Culture: Dobong
25 02 05 19 │ The Origin of Prehistoric Culture: Gangdong
04
20 │ The Course of Korean Independence and Democratization
Movements: Gangbuk
21 │ A Catholic Pilgrimage in Seoul
22 │ A Route of Industrialization and Creation in Seoul
23 │ A Route of Real Landscape Painting Alongside Picturesque
22
Landscapes
24 │ Discover the Secret to ICT Powerhouse in Seoul
25 │ See, Learn and Experience through Industrial Tour in Seoul
4 to 5 Hour Economical Seoul Travel Itineraries

01
Experience the Very Best

Gangbuk Travel Route  


베스트 강북권역
This is truly the best Gangbuk tourism course for travelers who are visiting Seoul for the first time. The route
starts from Cheonggyecheon Stream, an ecological stream situated in the center of skyscrapers, and takes
you to Deoksugung Palace where you can immerse yourself in the history of the Korean Empire and Seoul
Museum of Art where you can explore the world of arts. Lastly, on to the bustling Namdaemun Market and
ending up at the National Museum of Korea, the nation's largest museum.

Travel Tips
•‌The overpass next to Seoul Station will be transformed into a sky garden by
2017. Designed by Winy Maas, a globally renowned architect, this walking path
will be transformed from an aging thoroughfare and present an exquisite and
green promenade in downtown Seoul. Once completed in 2017, the sky garden
will be an ideal place to visit after walking around Namdaemun Market.

Cheonggyecheon Stream

4 ‌Namdaemun Market 남대문시장


1 ‌Cheonggyecheon Hallyu Best 10
Dating back to the mid-Joseon era, Namdaemun
Stream 청계천 Market is the first traditional market in Korea. Not
The 600-year-old Cheonggyecheon Stream, only does the market offer a wide range of goods
flowing with the history of Seoul and the memories but it also has many favored restaurants along its
of countless people that it touched over time, is alleys.
an ecological river in the middle of the city and a
cultural venue where various performances are
held on weekends. In particular, the beautiful
night lights and fountains make it an ideal place
15 min. towards Sungnyemun Gate 4
for taking a night stroll.

Exit 2 of Ichon Station (Seoul Subway Line 4)


Exit 5 of Gwanghwamun Station (Seoul Subway Line 5)

5 min. along Jeongdong-gil 3


Departure

5 5 ‌National Museum of Korea


1 2 ‌Deoksugung Palace Hallyu Best 10 3 ‌Seoul Museum of Art 국립중앙박물관
덕수궁 서울시립미술관 The National Museum of Korea is a
Deoksugung Palace was the main palace of Remodeled from the former Supreme Court sprawling museum that possesses over
7 min. towards Seoul City Hall 2 Korean Empire. Seokjojeon Hall, one of the building featuring Renaissance architecture, Arrival 13,000 precious cultural assets. It would
palace's buildings, which features Western a notable feature of the museum is its literally take more than a week to look
architectural styles, recently re-opened as the natural lighting that pours in through its around all the exhibits. Due to the sheer size
Daehan Empire History Museum where you can glass ceiling. The museum is especially of the museum, you are recommended to
see the life of the royal family from that time. For famous for holding remarkable exhibitions use the museum's docent program, audio
a tour of Seokjojeon Hall, you need to make an that blend artistry with popular appeal. guide or smartphone app.
advance reservation through its website.
61 Deoksugung-gil, Jung-gu, Seoul 137 Seobinggo-ro, Yongsan-gu, Seoul
99 Sejong-daero, Jung-gu, Seoul 02-2124-8800 02-2077-9000
02-771-9951 www.deoksugung.go.kr sema.seoul.go.kr www.museum.go.kr
Closed on Mondays. ‌Closed on Mondays.

066 067
4 to 5 Hour Economical Seoul Travel Itineraries
B
Ro est
ut 10

02
Hallyu es

Gangnam Tour  
강남여행
Always overflowing with foreign tourists, Gangnam is where you can get an up-close look at Hallyu, otherwise
known as the Korean Wave. Come along and stroll around the various Hallyu attractions in Gangnam, including
K-Star Road, which dreams of becoming as iconic as Abbey Road in London, and SMTOWN COEX Artium
where you can deeply immerse yourself in the splendor of Hallyu.

6 min. towards Samseong Station

4 4 ‌COEX 코엑스 Hallyu Best 10

As a major exhibition center in Seoul, COEX


hosts large-scale international conferences and
exhibitions. COEX also offers large shopping
malls, including COEX Mall, and many other
cultural spaces.
Gangnam Tourist Information Center

5‌ 13 Yeongdong-daero, Gangnam-gu, Seoul


02-6000-0114 www.coex.co.kr
1 ‌Gangnam Tourist Information Take bus #362 or 4318 and get off at World Trade Center Seoul
Center 강남관광정보센터
The center not only provides useful information
on Seoul tourism for domestic and foreign
tourists but it also offers a variety of services 3 3 ‌K-Star Road Hallyu Best 10

catered to Hallyu fans, such as its Hallyu Star


Experience Zone and Hallyu Souvenir Zone.
한류스타거리
5 5 ‌SMTOWN Hallyu Best 10

Operating as the heart of the entertainment COEX Artium SM아티움


industry by being home to a range of companies This multi-cultural facility offers a wide
161 Apgujeong-ro, Gangnam-gu, Seoul and agencies that produced many Hallyu stars, range of contents from SM Entertainment,
02-3445-0111 www.tour.gangnam.go.kr Cheongdam-dong and Apgujeong-dong are which has yielded numerous Hallyu celebs
must-visit neighborhoods for Hallyu fans. K-Star over time, including the likes of SNSD
Exit 6 of Apgujeong Station (Seoul Subway Line 3)
Road showcases a variety of attractions and and EXO. The facility possesses shops
amusements, including selling items used by SM artists and other
1 min. straight ahead handprints of many souvenirs and also offers programs where
celebs, shops selling Exit 10 of Gangnam Station you can receive vocal and dance training
Take bus #240, 351, 362, 4412, or 4419 and
1 get off at Apgujeongrodeo Station
star dolls and photo
zones. 10 min. towards Kyobo Tower
and styling like an artist.

Departure ‌513 Yeongdong-daero, Gangnam-gu,


Seoul
10 min. towards Hyundai High School 02-6002-5811
www.smtownland.com

2 ‌Garosu-gil, Sinsa-dong 신사동 가로수길 6 6 Kyobo Tower 교보타워


Designed by Mario Botta, the acclaimed
This neighborhood is one of the hottest places Arrival architect from Ticino, Switzerland, Kyobo
in Gangnam, offering many attractions, including Tower features a massive red-brick
stylish fashion road shops, restaurants and cafes appearance that triggers memorable first
and art galleries. impressions in all who pass by.

068 069
4 to 5 Hour Economical Seoul Travel Itineraries

03
Enjoy a Gallery Tour by the Palace

Samcheong-dong  
삼청동
The roadside stretching from the Dongsipjagak (East Watch Tower) of Gyeongbokgung Palace to Samcheong-
dong is the best gallery street in Seoul. Containing many famed galleries as well as the National Museum of
Modern and Contemporary Art pursuing "an open gallery", the neighborhood is the right place to enjoy artistic
vibes.

4 ‌National Museum of Modern and


Contemporary Art 국립현대미술관 서울관
One of the impressive elements of the museum is its
"madang" (lit. yard), which connects its buildings for
people to come and go. The museum commands the best
view of many traditional buildings built during the Joseon
Dynasty, including Gyeongbokgung Palace and Bukchon.

30 Samcheong-ro, Jongno-gu, Seoul


02-3701-9500 www.mmca.go.kr/seoul

4
Arrival

1 min. towards Samcheong-dong


Samcheong-dong Street

Exit 8 of Gwanghwamun Station (Seoul Subway Line 5) 3 3 ‌Samcheong-dong Art


Gallery Street
삼청동 갤러리거리
1 The street is lined with many large
Departure and small galleries, including Gallery
5 min. towards Samcheong-dong Hyundai, Kumho Museum of Art,
1 ‌Sejong Museum of Art Kukje Gallery and Hakgojae Gallery.
세종문화회관 미술관 With an extensive history behind it,
Gallery Hyundai has presented many
Sejong Museum of Art has been praised as an
irreplaceable exhibition venue in Korea's art scene, 2 2 ‌National Museum of Korean famous exhibitions, including the first
posthumous exhibition of painter Lee
presenting not only exhibitions of works by famous Contemporary History 대한민국역사박물관
Jung-seob and the first performance by
domestic and foreign artists but also experimental The National Museum of Korean Contemporary History
video artist Paik Nam-june.
exhibitions. Located in Gwanghwamun Square, the is an exhibition space that puts Korean history on
museum also offers good accessibility. display, where you can rediscover the legitimacy and
identity of Korean culture. The museum offers a variety
175 Sejong-daero, Jongno-gu, Seoul of educational experience programs for children and
02-399-1114 www.sejongpac.or.kr adolescents. Be sure to check the information on the
‌Closed on Mondays. website to make your tour more useful and exciting.

198 Sejong-daero, Jongno-gu, Seoul


Go past Gwanghwamun Square and walk 2 min.
02-3703-9200 www.much.go.kr
Closed on Mondays.

070 071
4 to 5 Hour Economical Seoul Travel Itineraries

04
Benefit from the Beauty Experience of Hallyu Celebs!

Beauty Experience  
뷰티체험
This travel route will bring you a chance to experience the fashion styling of Hallyu celebs and try out unique
nail and hair styling. This route is recommended for not only Hallyu fans but also many young tourists who
have interest in the latest fashion trends and beauty.

4 ‌Rare Market 레어마켓


This select shop run by the sister of famous
singer G-Dragon offers a wide range of domestic
and foreign fashion brands. The interior design
and items of the shop are as stylish as G-Dragon
himself, who has become renowned throughout
the world for being a "fashionistar".

24 Apgujeong-ro 80-gil, Gangnam-gu, Seoul


02-512-3433

4
Arrival

Rare Market

Exit 8 of Sinsa Station (Seoul Subway Line 3) 10 min. towards Garosu-gil


5 min. towards Cheongdam Junction
Take bus #351 or 472
1 and get off at Ilchi Art Hall
2 2 ‌Dashing Diva Nail Salon
Departure 데싱디바네일
This fashion nail brand headquartered
1 ‌Around The Corner Garosu-gil in New York gained its popularity after
어라운드더코너 가로수길점
the Jung Sisters (Jessica from SNSD
and Krystal from f(x)) introduced it as 3 ‌Jungsaemmool Inspiration
Around The Corner Garosu-gil is a select shop
for those in their twenties seeking a new culture.
one of their favorite stores. Booking 3 정샘물 인스피레이션
in advance is required to visit the
It sells modern casual apparel and accessories. This particular beauty shop is a hangout for
salon.
The store is also known as a preferred shopping many Hallyu celebs, including Kim Tae-hee, Bae
destination of many Hallyu celebs, including Yong-joon and Song Seung-heon and was the
‌32 Dosan-daero 49-gil,
members of EXO and 2PM. filming site of famous TV series "My Love from
Gangnam-gu, Seoul
the Star" as the hair salon used by Cheon Song-
02-546-6564
24 Apgujeong-ro 12-gil, Gangnam-gu, Seoul yi (played by Jun Ji-hyun). The K-Star program
02-545-5325 offered by the salon gives customers a chance
to attain the hair styling and makeup of their
15 min. towards Cheongdam favorite Hallyu celeb.
Elementary School
57 Dosan-daero 81-gil, Gangnam-gu, Seoul
02-518-8100

072 073
4 to 5 Hour Economical Seoul Travel Itineraries

05 Go on a Date in Seoul
Following "We Got Married"

서울데이트
This route features attractions that appeared in "We Got Married", the Korean reality TV show which was a
hit not only in Korea but also throughout Asia. You can go on a romantic date in Seoul, enjoying shopping and
eating sweet chocolate with your special someone just like the stars in the TV show.

3 ‌The Spa in Garden 5


더 스파 인 가든파이브
The Spa in Garden 5 is a mega-scale jjimjilbang (Korean
dry sauna) featuring hotel-caliber sauna facilities and
shopping and amusement amenities. Many foreign Hallyu
fans visit this spa to enjoy the Korean bathing culture and
rid themselves of the fatigue of travel. The spa is
also known as a date spot of the famed couple
of Jang Woo-young & Park Se-young.

‌ Chungmin-ro, Songpa-gu, Seoul


10
02-404-2700
www.spagarden5.co.kr

Lotte World Mall Arrival

5 min. towards 5 min.


Galleria Department Store Take bus #362 and get off at Lotte World
Exit 4 of Jangji Station (Seoul Subway Line 8)

1 ‌Bandi Nail Apgujeong 1


반디네일 압구정 직영점 2
The premium eco-friendly nail
brand shop, Bandi Nail, offers a
Departure
wide range of colors developed 2 ‌Lotte World Mall
by its own professional nailists. It Exit 5 of Apgujeongrodeo Station 롯데월드몰
provides nail coloring that matches (Bundang Line)
Lotte World Mall is one of the best
with the customer's complexion and 5 min. shopping malls in Seoul and was the
is also a good place for couples to towards Dosan Park
filming site of popular TV show "We
come and use the service together.
Got Married" where Gong Seung-yeon
and Lee Jong-hyun had a date, played
8‌ Seolleung-ro 161-gil,
games and ate fish-shaped buns.
Gangnam-gu, Seoul
02-515-0620
‌ Olympic-ro, Songpa-gu, Seoul
300
02-3213-5000 www.lwt.co.kr

074 075
4 to 5 Hour Economical Seoul Travel Itineraries

06 Small Global Villages


in Seoul 

작은 지구촌 Ranging from Leeum, Samsung Museum of Art, which views the flow of the modern and contemporary art
world to Itaewon resembling a European antique street and Dongbu Ichon-dong and Seorae Village, which are
respectively known as "Small Japan" and "Petite France" in Seoul, a variety of cultures co-exist and intermix
with one another in this global city.

3 ‌Dongbu Ichon-dong 동부이촌동


Said to possess over a thousand Japanese
residents, Dongbu Ichon-dong features
numerous signs and notices written in
Japanese. As the alleys are lined with an
array of Japanese grocery shops, pubs,
restaurants and more, you can truly feel the
exotic atmosphere as if you were literally
walking down a street in Japan.

Take bus #3012 and get off


Take bus #100 and get off
Itaewon Antique Furniture Street
at Sinbanpo Station
at Ichon-dong Hyundai Apartment

1 ‌Leeum, Samsung Museum of Art


4 4 Seorae Village 서래마을
Seorae Village has become widely
리움삼성미술관 known as "Petite France". With many
Established based on the collections of the late Lee favored restaurants and wine bars
Byung-chul, founder of Samsung Group, Leeum exhibits Arrival captivating the upscale tastes of
many works of artists representing the world's modern French gourmands, the neighborhood
and contemporary art in this distinctive space designed is packed with not only young people
by famed architects hailing from many countries but also middle-aged visitors who seek
throughout the world. to dine on exotic fare.

60-16 Itaewon-ro 55-gil, Yongsan-gu, Seoul


02-2014-6901 leeum.samsungfoundation.org
‌Closed on Mondays.

2 2 ‌Itaewon Antique Furniture


Street 이태원 앤티크가구거리
Exit 1 of Hangangjin Station (Seoul Subway Line 6) Come here and see all the antique
7 min. towards Grand Hyatt Seoul furniture and interior accessories
designed in Europe that line the street.
Go past Itaewon Station and walk 15 min. towards Comprising dozens of shops, the street
1 Itaewon 1-dong Community Service Center offers a wide range of unique products,
Departure
including vintage and Oriental.

076 077
4 to 5 Hour Economical Seoul Travel Itineraries

07
Vivid Broadcast Experience

Digital Media City (DMC)  


디지털미디어시티(DMC)
At Digital Media City (DMC), which is the epicenter of Korea's leading media companies such as MBC, SBS,
JTBC, and CJ E&M, known for being the originators of the Hallyu craze, you can see how broadcast programs
are produced and experience broadcasts in person.

4 ‌MBC World MBC 콘텐츠월드 투어


MBC World is the first broadcast theme park operated by
a broadcaster in Korea where you can experience popular
television series and shows of MBC, focused on Hallyu
contents. You can enjoy a variety of experience events,
including singing and dancing with stars and becoming a
TV character.

267 Sangam-ro, Mapo-gu, Seoul


02-789-3705, 3706
Arrival mbcworld.imbc.com

10 min. towards
5 Sangam High School 4

5 ‌Millennium Eye 밀레니엄아이


This iconic public art work of DMC is a tower, 3 min. towards MBC
DMC Gallery made of 142 ball-shaped mirrors, which
resembles the Cheomseongdae Observatory.
Exit 9 of Digital Media City Station (Seoul Subway Line 6,
Fitted with LED lines and panels on its 3 3 ‌Korean Film Archive
base, the work offers visitors a variety of 한국영화박물관
AREX, Gyeongui-Jungang Line)
attractions. Preserving the 100-year history of Korean
15 min. towards Sangam Elementary School
cinema, Korean Film Archive is a museum
where you can explore the history of Korean
film through audio and video materials. The
1 1 DMC Gallery DMC 홍보관 museum also holds interesting exhibitions
Departure DMC Gallery is a place where you can on various genres, issues and figures.
experience DMC, Korea's leading cutting- 2 min. towards Gugak FM
edge information media industrial complex. 400 World Cup buk-ro, Mapo-gu, Seoul
In DMC Gallery, you can use various 02-3153-2088
experiential spaces including a 3D theater www.koreafilm.or.kr/museum
as well as education, film and music Closed on Mondays.
contents. 2 2 Digital Pavilion 디지털파빌리온
Digital Pavilion showcases the progress of
366 World Cup buk-ro, Mapo-gu, Seoul Information & Communications Technology (ICT),
02-309-7067 dmc.seoul.kr which is regarded one of the most promising
Closed on Sundays. future technologies. Children also like this place
as they can try many technologies just like
playing a game.

396 World Cup buk-ro, Mapo-gu, Seoul


5 min. towards MBC
02-2132-0500~2 www.digitalpavilion.kr
Closed on Sundays.

078 079
4 to 5 Hour Economical Seoul Travel Itineraries

08 Experience a Hallyu Tour in Seoul


Following "My Love from the Star" 

서울 한류관광 Extend the thrill that you had while watching the hit television series "My Love from the Star" by walking
around the filming locations of the series, which depicted a special romance between Cheon Song-yi (played
by Jun Ji-hyun), a tomboyish leading actress and Do Min-joon (played by Kim Soo-hyun), an alien who arrived
on Earth 400 years ago.

3 ‌N Seoul Tower Hallyu Best 10


N서울타워
Offering a panoramic view of Seoul, N Seoul
Tower in Namsan Mountain is famous for its Love
Locks, a beloved date spot for couples, where
Do Min-joon and Cheon Song-yi promised their
eternal love.

105 Namsangongwon-gil, Yongsan-gu, Seoul


02-3455-9277 www.nseoultower.com

Take Namsan Sunhwan Shuttle Bus #02, 03,


N Seoul Tower or 05 and get off at National Theater of Korea

Take Namsan Sunhwan Shuttle Bus #02


1 ‌Seoul Museum of Art 서울시립미술관
Situated near the path along the stone wall of
and get off at N Seoul Tower
Dongguk University Station
4 4 ‌National Theater of Korea
국립극장
Deoksugung Palace, this public art museum is (Seoul Subway Line 3)
The center of Korean performing art over
a great place to take pictures of the old-world
the past 60 years, the National Theater of
modern building with the congenial outdoor garden Arrival Korea is the place where Do Min-joon, who
in the background. The museum appeared in "My
came back from the past, kissed Cheon
Love from the Star" when Do Min-joon became
Song-yi in the last episode of the series.
thrilled from receiving a call from Cheon Song-yi.
59 Jangchungdan-ro, Jung-gu, Seoul
61 Deoksugung-gil, Jung-gu, Seoul
02-2124-8800 sema.seoul.go.kr 2 2 Yurimmyeon 유림면 02-2280-4114
‌Closed on Mondays. Yurimmyeon is an old noodle restaurant
situated in Seosomun-dong. It is a famed
restaurant among office workers and tourists.
Exit 1 or 10 of City Hall Station (Seoul Subway Line 1, 2)
When Cheon Song-yi said that she wanted
5 min. towards Jeongdong-gil to eat hot pot udon noodles, Do Min-joon
took her to this restaurant. The deeply savory
soup and tender noodle texture of the dish
1 are clearly the reasons why this restaurant
Departure has attracted such a following.
5 min. from the back of Seoul City Hall Seosomun Building
139-1 Seosomun-ro, Jung-gu, Seoul
02-755-0659

080 081
4 to 5 Hour Economical Seoul Travel Itineraries

09
Resurgence of Joseon's Artist Village

Sejong Village  
세종마을
Named after its location as the birthplace of King Sejong the Great, Sejong Village has been the wellspring of
many great artists for a long time dating back to the Joseon era through to modern and contemporary times,
including real landscape painting master Gyeomjae Jeong Seon, calligraphy master Chusa Kim Jeong-hui,
unfortunate painter Lee Jung-seob and genius poet Yi Sang.

Arrival

6 10 min. towards Segeomjeong 5 6 Whanki Museum 환기미술관


Seokpajeong and Seoul Museum Whanki Museum exhibits the works of Kim
Whan-ki, the leader of Korean abstract art. The
architectural beauty of the museum harmonizing
5 ‌Seokpajeong and Seoul Museum
1 Yi Sang’s House 이상의 집 3 Daelim Museum 대림미술관 석파정&서울미술관
with the view of Buam-dong is also something
This culture space was remodeled from the Decorated with stained glass resembling worth seeing.
house where Yi Sang, who was a genius patchwork, Daelim Museum was designed Seokpajeong, where you can feel the taste and
poet and novelist, lived from 3 until 23. It is a by Vincen Cornu, the famed architect artistic atmosphere of classical scholars from 63 Jahamun-ro 40-gil, Jongno-gu, Seoul
quaint place to stroll around where you can who remodeled the Musée Picasso of days of old, is surrounded by strikingly beautiful 02-391-7701
also read the poet's works. France. Originally established as Korea's scenic beauty. It is said that Prince Regent www.whankimuseum.org
first photography gallery, Daelim Museum Heungseon fell in love with the spectacular ‌Closed on Mondays.
18 Jahamun-ro 7-gil, Jongno-gu, Seoul has become famous for holding many views and claimed this house from the owner.
070-8837-8374 www.isang.or.kr experimental exhibitions that transcend Situated next to the house is Seoul Museum, a
‌Closed on Mondays. genres, such as video and furniture. place which has introduced many domestic and
foreign artists. 5 min. towards Baeksasil Valley
21 Jahamun-ro 4-gil, Jongno-gu, Seoul
02-720-0667 4-1 Changuimun-ro 11-gil, Jongno-gu, Seoul
Exit 2 of Gyeongbokgung Station 02-395-0110 www.seoulmuseum.org
www.daelimmuseum.org
1 (Seoul Subway Line 3)
‌Closed on Mondays. ‌Closed on Mondays.
4 4 ‌The Hill of Poet Yun Dong-ju &
5 min. towards Tongin-dong
Departure Yun Dong-ju Literary Museum
윤동주 시인의 언덕&윤동주문학관
7 min. towards 7 min. towards 27 min. towards
Suseong-dong Valley 2 Gyeongbokgung Palace 3 Chungwoon Elementary School Yun Dong-ju, one of the poets most loved by
Koreans, lived in lodgings in Nusang-dong and
would climb up the hill in Cheongun-dong where
he gained inspiration for some of his great
2 Pak No-soo Art Museum 박노수미술관 poems such as "Counting Stars at Night" and
The house of Pak No-soo, an Eastern-style painter who stuck "Self Portrait". Below the hill is the Yun Dong-
to his original style of painting based on intense colors and ju Literary Museum, which was remodeled from
simple lines, opened as an art museum without any particular a water booster station, exhibits the keepsakes
remodeling. Having an architectural style of the 1930s, this and poems and notes handwritten by the poet.
wooden house combining Korean, Chinese and Western styles
creates an exotic atmosphere.
119 Changuimun-ro, Jongno-gu, Seoul
34 Ogin 1-gil, Jongno-gu, Seoul
02-2148-4175 ‌Closed on Mondays.
02-2148-4171 Closed on Mondays.

082 083
4 to 5 Hour Economical Seoul Travel Itineraries
B
Ro est
ut 10

10
Harmony of History and Culture es

Seongbuk-dong  
성북동
A walk through Seongbuk-dong offers a chance to view many historic sites, cultural assets and traces of
artists, including Simujang where Manhae Han Yong-un, a great poet and activist for Korean independence,
lived until his death and Kansong Art Museum, Korea's first private art museum.

Travel Tips
•‌Kansong Art Museum only opens to the public twice a year but you can see the Kansong Culture Exhibition at DDP's
Design Museum.

Arrival
5 Simujang 심우장 8 Gilsangsa Temple 길상사
Simujang was the house where Manhae Han Once used as Yojung, a high-class restaurant with
Yong-un, author of the poem "Lover's Silence" 8 Kisaeng, the traditional house was donated and
and activist for Korean independence, lived. reborn as a quiet temple in the heart of Seoul.
‌The House of Sangheo Lee Tae-jun (Suyeonsanbang) Committed to the liberation of his nation, the
68 Seonjam-ro 5-gil, Seongbuk-gu, Seoul
poet built the house to face north because
he wanted to stand with his back against the 02-3672-5945
1 Choi Sunu House 최순우 옛집 4 T‌ he House of Sangheo Lee Tae-jun Japanese General Government Building.
The house of Choi Sunu, author of "Leaning Against (Suyeonsanbang) 이태준 가옥(수연산방) 24 Seongbuk-ro 29-gil, Seongbuk-gu, Seoul
Baeheullim Pillar of Muryangsujeon" and former director This house was where Sangheo Lee Tae-jun
of the National Museum of Korea, features a picturesque 02-2241-2652 ‌Closed on Mondays. 3 min. towards
created his numerous literary works. This small but Gilsangsa Temple
hanok and a strikingly beautiful traditional garden. ornate house has a T-shaped layout with a central
hall between the main room and second room.
9 Seongbuk-ro 15-gil, Seongbuk-gu, Seoul
02-3675-3402 8 Seongbuk-ro 26-gil, Seongbuk-gu, Seoul
www.nt-heritage.org/choisunu 7 7 ‌Korea Furniture Museum
‌Closed on Sundays, Mondays, and during winter.
02-764-1736
5 한국가구박물관
This museum showcases Korean traditional
wooden furniture from which we can feel the
Exit 6 of Hansung University Station (Seoul Subway Line 4) essence of our daily lives.
15 min. towards Samcheonggak
10 min. towards Seongbuk Elementary School Go past Ducksoo Church
4 and walk 5 min.
121 Daesagwan-ro, Seongbuk-gu, Seoul
02-745-0181 www.kofum.com
1 6 20 min. towards Gilsangsa Temple

Departure
5 min. towards Ducksoo Church

6 Samcheonggak 삼청각
3 3 ‌Kansong Art Museum 간송미술관 Samcheonggak was a place that witnessed the
3 min. towards The first modern private museum in Korea, "Yojung (a high-class restaurant with Kisaeng)"
Seongbuk Go past Seongbuk Police Station
Kansong Art Museum showcases collections of
Elementary School 2 and walk 3 min.
precious Korean relics and antiques collected by
politics of the 70s and 80s and also the historic
setting where the banquet for the delegation for
Kansong Jeon Hyeong-pil. The museum holds the July 4 South-North Joint Communiqué (1972)
many valuable cultural assets of Korea such as was held. Samcheonggak operates a cafe and a
2 Site of Seonjamdan 선잠단지 Hunminjeongeum Haerye, which is included in restaurant that feature an exquisite view and also
This site was a place of rituals where the UNESCO Memory of the World Register. hosts a variety of traditional cultural events.
queens of Joseon worshiped the silkworm
god to promote the significance of silkworm 102-11 Seongbuk-ro, Seongbuk-gu, Seoul 3 Daesagwan-ro, Seongbuk-gu, Seoul
farming and encourage silkworm farming. 02-762-0442 02-765-3700 www.samcheonggak.or.kr

084 085
4 to 5 Hour Economical Seoul Travel Itineraries

11
A Place of Rest for Your Body and Mind

Buam-dong  
부암동
Enjoy a special summer retreat in downtown: Relieve the summer heat and stress at Baeksasil Valley, then
move to nearby alleys to enjoy a leisurely walk.

Travel Tips
•‌Buam-dong and Tongui-dong are very attractive places to visit especially in summer. Surrounded by lush greenery,
Baeksasil Valley is a place that is cooler than downtown areas, which makes it a perfect summertime retreat. The
valley also showcases beautiful foliage in autumn.

4 ‌Woodang Memorial Hall


우당기념관
This menorial hall exhibits the relics and
historical materials of Woodang Lee Hoe-
young, who used his entire fortune to fight
Baeksasil Valley
against the Japanese occupation of Korea.

17 Pirundae-ro 10-gil, Jongno-gu, Seoul


2 ‌Baeksasil Valley 백사실계곡 02-734-8851~5 www.woodang.or.kr
Exit 3 of Gyeongbokgung Station (Seoul Subway Line 3)
If you walk along the small path past ‌Closed on Mondays and holidays.
Take bus #1020, 1711, 7016, or 7212 Hyeontongsa Temple, you will eventually
and get off at Sangmyung University reach Baeksasil Valley, which is often
regarded as a "secret garden in Seoul". 4
1 Once the site of a villa of Baeksa Lee Hang-
bok, the valley is so clean that you can find
even Korean salamanders in the area.
Go past Segeomjeong and walk 15 min.
Take bus #1020, 7018, 7022 or 7212
Departure towards Hyeontongsa Temple 2 min. towards Okin-dong
and get off at Singyo-dong

1 ‌Hongjimun Gate and


Tangchundaeseong Fortress 2 10 min. towards Buam-dong 3
홍지문 및 탕춘대성
Hongjimun Gate is the gate of Tangchundaeseong
Fortress that was built to connect Hanyangdoseong
to Bukhansanseong Fortress. The gate tower on
top of the rainbow-shaped rampart is simple, yet
beautiful.

3 ‌ Film Site of
The 5 5 ‌12-Ju Building
"The 1st Shop of Coffee Prince" 12주 건물
커피프린스1호점 촬영지 This building was designed by
Featuring an exotic appearance and a panoramic view from Cha Woon-gi, an "eccentric"
Arrival architect who is evaluated to
the hill of Buam-dong, this cafe is visited by many tourists
especially since it appeared in the popular TV series "The 1st have sublimated randomness
Shop of Coffee Prince". into art. The ivy covering
the building also creates a
153 Baekseokdong-gil, Jongno-gu, Seoul 02-391-4737 mysterious atmosphere.

086 087
12 13
The Filming Locations of A Destination Where a Nice Excursion is Guaranteed

"The Avengers" in Seoul  


서울여행 Yongsan  
용산

Sangam DMC War Memorial of Korea

The global blockbuster superhero film "Avengers: Age of Ultron" once attracted the attention of Koreans as Yongsan District is an ideal place for family outings thanks to its many historical sites and large parks,
some scenes of the movie were filmed in Seoul. Come embark on a unique tour following its filming locations including Hyochang Park where the tomb of Baekbeom Kim Koo, a Korean nationalist politician, is located, the
in Seoul, including Sangam DMC where the Avengers and Ultron battled and Gangnam-daero, the site of the War Memorial of Korea, which was established to promote the importance of peace, and the National Museum
chase scene involving Black Widow on a bike. of Korea, the nation's representative museum.

1 Sangam DMC 상암DMC 4 Some Sevit 세빛섬 Hallyu Best 10 Take bus #110B or 740 and get 2 War Memorial of Korea 전쟁기념관
In the movie, the Quinjet carrying In the film, Some Sevit is a genetic research
Arrival
1 Departure off at the War Memorial of Korea 2 The War Memorial of Korea was established to
the Avengers members can be seen center where Dr. Helen Cho works, who is commemorate the victims of the Korean War, the
flying near the sculpture in front of
the MBC building, signifying their
played by the Korean actress Claudia Kim. 4 Exit 1 of Hyochang Park Station
most tragic event in the modern history of Korea and
pray for peace. This memorial hall is also a place for
(Seoul Subway Line 6)
arrival in Seoul. Sangam DMC is also 683 Olympic-daero, Seocho-gu, Seoul 7 min. towards Hyochang Stadium
children who will lead the country in the future to
the site of the showdown between 1566-3433 www.somesevit.co.kr
learn the meaning of the war.
Ultron and Captain America.
1 Hyochang Park 효창공원 29 Itaewon-ro, Yongsan-gu, Seoul
Exit 8 of Digital Media City Station (Seoul Subway Line 6) As the site of the tomb and memorial hall 02-709-3139 www.warmemo.or.kr
1 Take the town bus Mapo #18 and get off at MBC of Baekbeom Kim Koo and the Tombs of Closed on Mondays.
Three Martyrs, known as Yun Bong-gil, Lee
Departure Bong-chang and Baek Jeong-gi, Hyochang
Park is a sacred place to commemorate Take bus #502 and get off at the National Museum of Korea

Take bus #271 and get off at the Korean independence movement
Exit 2 of Ichon Station (Seoul Subway Line 4)
Hapjeong Station and patriotism and is also favored for its
Get off at Mullae Station beautiful trail surrounded by ginkgo trees
(Seoul Subway Line 2) that is particularly popular in autumn. 3 3 ‌National Museum of Korea
국립중앙박물관
Arrival The National Museum of Korea is a good place
Take bus #740 and get off
2 Get off at Gangnam Station (Seoul Subway Line 2) 3 at Some Sevit to visit, especially for families, as it contains
Children's Museum where children can learn
the history and culture of Korea through various
experience programs. The museum also offers
2 Mullae Steel Street 문래철강거리 3 Gangnam-daero 강남대로 beautiful trails and spaces for relaxation.
In the film, the train derailed due to the battle with Gangnam-daero appears in the
Ultron and rushed toward citizens but Scarlet Witch scene where Black Widow chases 137 Seobinggo-ro, Yongsan-gu, Seoul
and Quicksilver manage to rescue them. Mullae Ultron on a bike. 02-2077-9000 www.museum.go.kr
Steel Street was the site of this scene.

088 089
4 to 5 Hour Economical Seoul Travel Itineraries

14
A Walk Along Old Stories

Dongdaemun  
동대문
Dongdaemun District boasts many attractions, including Heunginjimun Gate, which has been well-preserved
through the ages, Hullyeonwon Park where you can feel the courage of the last soldiers of the Joseon Dynasty,
Gwanghui-dong, a.k.a. Small Mongolia in Dongdaemun, and Hanyangdoseong and Yigansumun Flood Gate,
traces of yesteryear in Seoul that had long been hidden beneath the ground.

6 ‌Bangsan Market 방산시장


Bangsan Market is literally a universal
market selling all kinds of goods,
including paper and packaging
materials. More recently, the market
has been called a paradise of home
bakers because of a large number of
customers who visit the market to buy
Dongdaemun Heunginjimun Gate bakery ingredients and tools.

Exit 6 or 7 of Dongdaemun Station (Seoul Subway Line 1, 4)


6
Arrival
2 ‌Dongdaemun Design Plaza
1 Go past Ogansugyo and walk 3 min.
(DDP) 동대문디자인플라자(DDP)
7 min. towards Cheonggyecheon
Stream Saebyeok Bridge
Built on the former site of Dongdaemun
Stadium, DDP is a building that contains
Departure the flow of nature. The streamlined curves
and roof that are as natural as flowing
water resemble a mountain ridge with a
3 ‌Dongdaemun History &
green path. DDP is like an oasis in a desert Culture Park 동대문역사문화공원 5 5 ‌Hullyeonwon Park 훈련원 공원
where people can escape from the bustling Hanyangdoseong, the Seoul City Wall and Created on the site of Hullyeonwon, this park
streets of Dongdaemun and take a rest for the Yigansumun Flood Gate were excavated is fraught with the determination of the last
a while. in the process of tearing down Dongdaemun soldiers of the Joseon Dynasty who fought to
Stadium. Hidden beneath the ground their death against the demobilization of the
281 Eulji-ro, Jung-gu, Seoul for over 80 years, these relics suddenly army forced by Japan.
02-2153-0000 www.ddp.or.kr appeared, revealing another element of
Seoul as a living historical city. 7 min. towards National Medical Center

4 4 ‌Dongdaemun Silk Road


Landmark (Gwanghui Junction)
1 ‌Heunginjimun Gate 동대문 실크로드 이정표 (광희사거리)
흥인지문
As many people from various countries,
Heunginjimun Gate is the only
including Russia, Uzbekistan and Mongolia,
remaining gate of Joseon in central
settled in this neighborhood, Gwanghui-dong
Seoul and the symbol of the city’s
began to be called the Silk Road of Seoul.
past. The gate has firmly kept its
A walk through this neighborhood offers a
place amid the vortex of history,
3 min. towards Dongdaemun 7 min. towards Gwanghui-dong variety of exotic shops, including Mongolian
witnessing invasions of foreign
enemies, the Japanese colonial era,
2 Stadium Memorial 3 Community Service Center restaurants and cafes, Uzbek restaurants,
Russian-Korean bakery shops and restaurants
the Korean War and more.
serving Kazakh or Kyrgyz cuisine.

090 091
4 to 5 Hour Economical Seoul Travel Itineraries

15
The Neighborhood Full of Youth and Culture

Sinchon  
신촌
A university district, full of enthusiasm and youth, is the space of changes leading the trends and culture of
the contemporary times. So, if you want to see the hottest trends, various cultural experiments, out-of-the-box
ideas and rebellious independent culture in Seoul, you are recommended to visit a university district.

Travel Tips
•‌Hongik Museum of Art, or HOMA, located on the Hongik University campus, is closed on Sundays, unlike most of the
other galleries, which are closed on Mondays. Ewha Womans University Museum is also closed on Sundays.
•‌In university districts of Seoul, you can easily find many favored restaurants and road shops, which enable you to
enjoy your tour in various ways.
•‌The Hongik University area is the place where you can see the young trends of Seoul in one place. You will find many
street performing events and flea markets along the streets of the neighborhood.
•‌For an in-depth exploration of the history of the university of your interest, you are recommended to visit the museum
of the university: Ewha Womans University Museum (museum.ewha.ac.kr), Yonsei University Museum (museum.
yonsei.ac.kr) and Hongik University Museum (museum.hongik.ac.kr).

Cross the crossroads from the front gate


4 4 Sinchon 신촌
Located next to Yonsei University, Sinchon
is a transport hub and major commercial
neighborhood in Seoul. When combined with
neighboring university districts such as Sogang
University, Ewha Womans University and
‌ Ewha Womans University Street
Hongik University areas, Sinchon forms a huge
university town as an iconic space of youth.
Exit 2 or 3 of Ewha Womans University Station (Seoul Subway Line 2)
Take town bus Mapo #07, 08, 09, or 13 and
3 min. straight ahead get off at Hongik University Rear Gate

1 1 ‌Ewha Womans University 이대 5 5 ‌Hongik University Street 홍대


The trendiest university district in Seoul,
The Ewha Womans University area provides Hongik University Street, or simply "Hongdae",
Departure a variety of attractions, including its antique is a barometer of trends in various areas,
buildings and beautiful campus as well as including shopping, restaurant and culture.
Arrival
the fashion street filled with the unique Widely known for its prestigious School of Fine
sense and energy of a women's university. Arts, Hongik University offers a tour of its art
museum on the campus.

2 ‌Sinchon Play Bus


신촌플레이버스
The Sinchon Play Bus is a unique 3 3 Yonsei University 연세대
The Yonsei University campus
two-story bus that tells various
boasts a beautiful landscape and
stories of the neighborhood
exotic vibes. The campus is also
through music.
home to the first university museum
10 min. towards Sinchon Station (Gyeongui-Jungang Line) 2 10 min. towards Yonsei University in Korea where you can explore the
extensive history and tradition of the
university.

092 093
4 to 5 Hour Economical Seoul Travel Itineraries

16 Traditional Market Tour


Along Cheonggyecheon Stream

전통시장 탐방
Along the Cheonggyecheon Stream that runs through downtown Seoul are various traditional markets.
The route reveals insights into the lives of commoners, including Gwangjang Market serving tasty food for
reasonable prices, Dongmyo Flea Market and Seoul Folk Flea Market filled with antique goods and Majang
Meat Market where you can buy economically-priced quality meat.

Travel Tips
•Gwangjang Market is loaded with many nice eateries, such as Addictive Tteokbokki and Sunheene Bindaetteok.

4 4 ‌Majang Meat Market


마장동 축산물시장
Arrival
The Majang Meat Market offers economically-
priced quality meat. You can also enjoy fresh
Take town bus Seongdong #03 and get off Korean BBQ at any one of the many restaurants
at Majang Meat Market lining the market's food alleys.
2 ‌Dongmyo Flea Market 40 Majang-ro 31-gil, Seongdong-gu, Seoul
동묘 벼룩시장 02-2281-4446 mjmm.co.kr
Dongmyo Flea Market is a special market
where many second-hand goods, ranging
from vintage clothes, shoes and bags to
electronics, household goods, old books and
Gwangjang Market
vinyl records, give credence to the old adage,
‘one man's trash is another man's treasure’.

Exit 8 of Jongno 5-ga Station (Seoul Subway Line 1)

3 min. straight ahead


Dongmyo Station (Seoul Subway Line 1)

1
Departure 2
1 Gwangjang Market 광장시장
At Gwangjang Market, where you can enjoy a
diverse range of food selections for reasonable
prices, is also popular as a vintage apparel
market. Unique vintage clothes imported from 3 3 ‌Seoul Folk Flea Market
서울풍물시장
the US, Europe and Japan tend to draw many
fashion enthusiasts. Full of a variety of traditional crafts and folk items,
the Seoul Folk Flea Market offers many goods
88 Changgyeonggung-ro, Jongno-gu, Seoul that may not be overly gaudy and sophisticated
02-2267-0291 but retain folk and nostalgic qualities.
www.kwangjangmarket.co.kr
‌21 Cheonho-daero 4-gil, Dongdaemun-gu,
Seoul
10 min. towards Dongdaemun Library
02-2133-5548
pungmul.seoul.go.kr

094 095
4 to 5 Hour Economical Seoul Travel Itineraries

17
Dynastic Memories

Auspicious Sites in Nowon  


노원명당길
For centuries, royal tombs were created in the most favorable sites that could be found. This is because
they believed that when they did so, the dynasty would flourish, based on geomantic theory. If you visit the
Royal Tomb Museum of the Joseon Dynasty located in Nowon District, you can come across various stories
associated with such belief.

Travel Tips
•‌In Seoul, you can see many trails or shelters that were created on the site of abandoned railroads. If you want to
enjoy the heart-warming atmosphere of an old railway area in downtown just like Gongneung-dong Railway, Hang-
dong Railway, Seosomun Railway and Gyeongui Line Forest Park are some of the places you must go.

Take bus #1224 or 1227 and get off


7 Arrival at Junghwa Station (Seoul Subway Line 7) 6 6 ‌Gongneung-dong Railway
공릉동 기찻길
You can enjoy a sentimental walk in this
7 ‌ of Achasan Bongsudae
Site urban park, which was created on the site of
Royal Tomb Museum of the Joseon Dynasty abandoned railroads of Gyeongchun Line.
(Beacon Tower) 아차산 봉수대 터
Bongsu was a method of delivering urgent
1 ‌
Royal Tomb Museum of the Joseon messages from the border by using torchlight
and smoke to the central government. The Site
Dynasty 조선왕릉전시관
of Achasan Bongsudae played an important role 7 min. towards Gongyeon
This museum exhibits the history of the royal tombs
as the last beacon tower before a message was Elementary School
of the Joseon Dynasty, which have been designated
delivered to Namsan Mountain.
as a UNESCO World Cultural Heritage Site, funeral
arrangements of the royal family and various stories
associated with each of the tombs.
3 Korea Military Academy 육사
Korea Military Academy is an institution fostering 5 5 ‌Gongneung-dong Dokkaebi
681 Hwarang-ro, Nowon-gu, Seoul army officers of the Republic of Korea. You can Market 공릉동 도깨비시장
02-972-0370 royaltombs.cha.go.kr browse around at some the facilities that the Dokkaebi Market is a traditional market located
‌Closed on Mondays. academy features, such as the Army Museum, in Gongneung-dong where you can buy a variety
Outdoor Weapon Exhibition and Memorial Hall. of goods and food for reasonable prices.
Advance reservations are needed. In particular,
Exit 4 of Hwarangdae Station (Seoul Subway Line 6)
2 ‌Taereung Gangneung 태강릉 the Hwarang Ceremony, held on Fridays, is a 37 Dongil-ro 180-gil, Nowon-gu, Seoul
Taereung Gangneung is the site of two spectacle that must be seen for itself. 02-976-4143
20 min. towards Korea Military Academy tombs: Taereung Royal Tomb that houses
Take town bus #82A or 82B and get off the burial mound of Queen Munjeong, the 574 Hwarang-ro, Nowon-gu, Seoul Take bus #82A or 82B and get off at Taereung
at Taereung Gangneung third queen of King Jungjong of Joseon, and 02-2197-0114 ‌Closed on Mondays.
Gangneung Royal Tomb that is home to the
Departure burial mounds of King Myeongjong of Joseon
and Queen Insun. Between the two tombs
resides the Korea National Training Center, so
1 you need to walk about 20 minutes to move 3 4 4 ‌Former
between them. Hwarangdae
Station
681 Hwarang-ro, Nowon-gu, Seoul 구 화랑대역
02-972-0370 royaltombs.cha.go.kr
Built during the Japanese colonial era, this train
5 min. towards
station features a unique wooden roof. The
2 min. along the promenade 2 former Hwarangdae Station 2 min. to the left from the front gate station used to belong to the Gyeongchun Line
and is now protected as a registered cultural
asset.

096 097
4 to 5 Hour Economical Seoul Travel Itineraries

18
The Distinct Scent of History and Culture

Dobong  
도봉
Dobong District preserves many historical and cultural stories: Yeonsangun, who was a king but lived a tragic
life, Ham Seok-heon, a notable figure in non-violent movements in Korea, Kansong Jeon Hyeong-pil, who used
all his fortune to protect the nation's cultural assets, Kim Soo-young, a "forever young" poet, Dooly, a friendly
cartoon character and much more.

8 ‌Jeon Hyeong-pil's
Residence 전형필 가옥
This was the house of Kansong
Jeon Hyeong-pil, a great collector
of national cultural assets, who
spent all his fortune in collecting
the nation's cultural assets and
regaining ones that were taken
outside the country.
10 min. towards
Wondangsaem Park
8 Shinbanghak Middle School 7 7 ‌Graveyard for Lord Yanghyo
and Princess Jeongui
양효공 안맹담과 정의공주 묘역
1 ‌ am Seok-heon
H Exit 4 of Ssangmun Station (Seoul Subway Line 4)
This graveyard preserves the remains of
Arrival Cross Banghak-ro
Memorial Hall 함석헌기념관 10 min. towards Jeongeui Girls' High School Princess Jeongui, the second daughter
This memorial hall was remodeled of King Sejong the Great and Queen
from the house of Ham Seok-heon,
1 6 Soheon and her husband Lord Yanghyo.
who was Korea's representative 3 ‌Kim Soo-young Museum Princess Jeongui, known to have been
activist for human rights and Departure 김수영문학관 very wise and smart, is also known as a
independence, where he spent the hidden person of merit for the creation of
This museum is a place where you
last days of his life. Hangul, the Korean alphabet.
can encounter the traces of Kim Soo-
young, a poet whose poetry embodied
‌33-6 Dobong-ro 123-gil, 2 min.
the spirit of criticism and resistance. 6 ‌Tomb of Yeonsangun 연산군묘
Dobong-gu, Seoul
You can see the relics and manuscripts The tomb houses the burial mound of
‌Closed on Mondays.
Go past Jeongeui
of the poet all in one place. Yeonsangun, who lived a turbulent life and has 5 5 ‌Banghak-dong Ginkgo Tree
Girls' High School also been the subject of many films and TV 방학동 은행나무
and walk 15 min. ‌80 Haedeung-ro 32-gil, Dobong-
dramas. Originally buried on Ganghwado Island, The oldest ginkgo tree in Seoul, the
towards Ssangmun- gu, Seoul where he spent his last days in exile, his body
dong Park 02-2091-5673 Banghak-dong Ginkgo Tree is more
was moved to its current location after his widow than 800 years old. Legend has it that
‌Closed on Mondays. Lady Shin made an appeal to the king. whenever there was a fire at the tree, a
20 min. Take the town bus Dobong national disaster was considered to have
towards Sinhak #07 and get off at Shindonga 5 min. towards taken place, and thus residents have
2 Elementary School & Apartment 16-dong 3 Tomb of Yeonsangun 4 1 min. sought to both protect and rely on this
special ginkgo.

2 Dooly Museum 둘리뮤지엄 4 ‌Wondangsaem Park


This museum is about Dooly, one of the most famous cartoon characters 원당샘공원
in Korea. During the journey to the cosmos with various characters in the
Wondangsaem Park has been a source of
cartoon, the innocence of childhood is imparted on children and adults alike.
drinking water for local residents for over
6 Sirubong-ro 1-gil, Dobong-gu, Seoul hundreds of years. Maintaining a certain degree
02-990-2200 ‌Closed on Mondays.
of temperature all year round, the spring is not
frozen in winter nor dried in case of droughts.

098 099
19 20
The Origin of Prehistoric Culture The Course of Korean Independence and Democratization Movements

Gangdong  
강동 Gangbuk  
강북

Amsa-dong Prehistoric Settlement Site April 19th National Cemetery

When considering Seoul’s history, historians tend to trace its origins back to 600 years ago but if you were to This special route explores the traces of many activists who shed blood for their country's independence,
reflect from the time when early humans first settled in the area, it dates back to about 5,000 B.C. The prehistoric including Son Byong-hi, and the voice of many nameless patriotic martyrs who clamored for freedom and
dwelling site in Amsa-dong is another preserved corner of Seoul that has endured thousands of years. justice to realize a democratic society.
Take bus #130 at Ssangmun Station on Seoul Subway Line 4,
and get off at Ui-dong Bus Garage
Take the town bus Gangdong #02 and get off Exit 3 of Godeok Station
at Amsa-dong Prehistoric Settlement Site Departure 1 (Seoul Subway Line 5)
1 Departure 3 min. along Samyang-ro 169-gil
15 min. towards Saemteo Park

1 ‌Gangdong Bike School


강동바이크스쿨 1 ‌Bonghwanggak Pavilion 봉황각
Bonghwanggak Pavilion was a training facility established
This indoor bike school run by
Gangdong-gu Office provides by Eui-am Son Byong-hi to train Cheondogyo leaders. 2 2 ‌Burial Site of Son
Byong-hi 손병희선생묘역
various bike education programs for 15 min. towards Ui- Son Byong-hi is the third leader of
children and adults, such as bike dong Community
Cheondogyo and activist for Korean
culture and traffic law programs. Service Center
independence. On the left side of
the burial site is a memorial stone
‌926 Dongnam-ro, Gangdong-
2 2 ‌Amsa-dong Prehistoric Settlement gu, Seoul
engraved with the Declaration of
Independence.
Site 서울암사동유적 Arrival 02-428-1722
Amsa-dong Prehistoric Settlement Site is the first
residential site of the Neolithic Era to be excavated 3 ‌Amsadunchi Ecological 3 3 ‌April 19th National
in Korea. With many archaeological findings 3 5 min. towards Insu Middle Cemetery
from the site helping to reflect the formation of
Park 암사둔치생태공원 School from April 19th National 국립 4.19민주묘역
agricultural culture, the site is deemed to be an Created on the Han River in Amsa- 4 Cemetery Junction
This cemetery is a sacred place
important historic site that reveals the development dong, this ecological park features
Arrival of Korean democratization that
of Korean prehistoric culture. silver waves of the tops of reeds
houses the burial mounds of those
flowing through local habitat in
autumn. The park is also a favorite
4 ‌Yoon Geuk-young Memorial who died from fighting against the
875 Olympic-ro, Gangdong-gu, Seoul
place for relaxation among local Hall 윤극영선생 가옥 기념관 corruption and fraudulent election
02-3425-6520 ‌Closed on Mondays. brought about by the autocratic
residents with its abundance of Remodeled from the house of Yoon Geuk-
young, the songwriter and lyric writer who leader Rhee Syng-man.
15 min. towards Gwangnaru Hangang Park wild blossoms that bloom in varying
seasons and a quaint trail to walk made the famous children's song "Half
along. Moon", this memorial hall exhibits the
beautiful lyrics he created over time.

100 101
4 to 5 Hour Economical Seoul Travel Itineraries

21 A Catholic Pilgrimage
in Seoul

천주교 순례길
This pilgrim's route traces the Catholic religion and its relics in Seoul. This special walking tour allows believers
and tourists alike to gain insight into the history of the Catholic religion in Korea. You can also encounter the
scenic beauty of Seoul through which you can experience the true value of Seoul and its 600-year history.

5 ‌Jongno Catholic Church 종로성당


The church was designated a pilgrim's site by
Andrew Cardinal Yeom Soo-jung, Archbishop
of Seoul. Many pilgrims visit this church to
honor the numerous martyrs who died at
Podocheong, including Francisco Choi Kyung-
hwan and Peter Yu Tae-chol.

Go past Jongmyo Shrine and Take bus #140, 160, 273, or 710 and get off
walk 5 min. straight ahead at Hyehwa Station (Dongseong Middle & High School)

4 4 ‌Site of Jwapodocheong 6 6 ‌ Catholic University of


The
좌포도청 터 Korea, Songsin Theological
Jwapodocheong was a law enforcement Campus 혜화동 가톨릭대학교 성신교정
The Catholic University of Korea, Songsin Theological Campus and crime prevention authority but after The Catholic University of Korea traces its
Catholics were caught at the house of roots to St. Joseph's Seminary in Baeron,
Kim Bum-woo in 1785, the authority was which is the first theological school in Korea.
newly assigned to track down Catholics. The university is the wellspring for young
1 ‌Myeongdong Cathedral 명동대성당 It is believed that many Catholics were
Representing complete freedom of religion theologians who hope to one day lead the
killed at Jwapodocheong. Korean Catholic Church. The late Andrew Kim
obtained by the Korean Catholic Church,
Myeongdong Cathedral contains a basement Tae-gon, the first Korean-born Catholic priest,
burial site that houses the remains of martyrs has his remains enshrined in the Songsin
10 min. towards Exit 9 of Jongno 3-ga campus of the university.
excavated from all across the nation. Station(Seoul Subway Line 1, 3)

Exit 9 or 10 of Myeongdong Station Take bus #151, 171, 172, or 272 and
(Seoul Subway Line 4) get off at Changdeokgung Palace
7 min. towards the Seoul YMCA Building

1 2 ‌Site of Kim Bum-woo’s Residence


김범우의 집 터
3 3 ‌Site of Yi Byeok’s House
Departure 이벽의 집 터
This site used to possess the house of Kim Bum- This site was the place where Peter 7 ‌Seokjeong Boreum Well
woo, who was documented as being the first martyr
in Korea. The house was used as a place for secret
Yi Seung-hun, who had become the 7 (Bukchon Hanok Village)
first Korean to be baptized in Beijing,
gatherings for worship in 1784. baptized believers for the first time. This 북촌한옥마을 석정보름우물

5 min. towards Go past Cheonggyecheon Stream and led to the establishment of Korea's first Chinese Priest Zhou Wenmo, the first foreign
KEB Hana Bank Head Office 2 walk 10 min. towards Supogyo Bridge Christian community mainly by young Arrival missionary in Korea, lived in secrecy in the
scholars such as Yi Byeok. Bukchon area and baptized believers with the
water from this well.

102 103
4 to 5 Hour Economical Seoul Travel Itineraries

22 A Route of Industrialization and Creation


in Seoul  산업화 창조의 길
This space preserves the contemporary history of Korea that accomplished the period of rapid economic
growth widely known as "The Miracle on the Han River". The route offers an experience center where you can
see the busy lives of workers in Guro Industrial Complex and the image of Guro that has evolved into one of
Seoul's core fashion neighborhoods.

6 ‌Seoul Art Space Geumcheon


금천예술공장
Remodeled from an old print shop in Geumcheon
District, the Seoul Art Space Geumcheon is a culture
and art space that provides artists of various genres
with a place to facilitate creativity, while undertaking
artistic experiments regarding regional themes.

57 Beoman-ro 15-gil, Geumcheon-gu, Seoul


02-807-4800
Bridge of Export
20 min. towards Gasan
6 Middle School 5 5 Bridge of Export 수출의 다리
Connecting the second complex and
Exit 2 or 3 of Guro Digital Complex Station (Seoul Subway Line 2) the third complex of the Guro Industrial
Complex, the Bridge of Export is the
10 min. towards E-Mart
Arrival bridge through which Made-in-Korea
Take bus #5616 or 5536 and get off products have been exported to the
1 at Gasan Digital Complex Station global market.
Departure
5 min. towards Gasan Culture Center
1 ‌
Statue of the Lady of
Export 수출의 여인상
Built to commemorate the 10th
anniversary of the Guro Industrial 4 4 Fashion Outlet 패션아웃렛
As one of the major shopping places in
Complex, this statue holds a
Seoul, Fashion Outlet offers a wide range
torch and a skein that represent
of domestic and foreign brand products
sewing factory workers, who led
for reasonable prices, attracting many
the industrialization of Korea.
consumers and foreign tourists.

5 min. towards Garibong Rodeo Street


2 ‌Guro Industrial Complex Worker’s Life 2
Experience Center 구로공단노동자체험관
This center is the place where you can experience the
life of Guro Industrial Complex workers who led the
industrialization of Korea. You can look around the slice 3 ‌Fashion IT Culture Zone 패션IT문화존
rooms and lavatory used by the workers and learn 3 The Fashion IT Culture Zone, situated near Gasan Digital
about the human rights issues of female workers and
Complex Station (Seoul Subway Lines 1 and 7), offers
the value of labor movements.
3 min. towards at Gasan Digital a variety of stories and attractions regarding fashion,
Complex Station the major industry of the district. On weekends, various
17 Beotkkot-ro 44-gil, Geumcheon-gu, Seoul
performances are held, allowing residents and tourists
02-830-8426 ‌Closed on Mondays.
to both relax and enjoy.

104 105
4 to 5 Hour Economical Seoul Travel Itineraries

23 A Route of Real Landscape Painting


Alongside Picturesque Landscapes

진경산수화길
This route traces the breathtakingly beautiful views of Seoul that appeared in real landscape paintings
of Gyeomjae Jeong Seon, who was a great painter in the Joseon Dynasty. You can vividly imagine the
landscape and artistic taste of Joseon seen through the eyes of the painter while following in the footsteps
of those who witnessed these views but have been long buried as a result of urban development.

Travel Tips
• ‌By looking out at Suseong-dong Valley of Inwangsan Mountain as seen from the Military Apartment, you'll realize that
the view is absolutely unforgettable.

6 ‌Suseong-dong Valley of Inwangsan


Mountain 인왕산 수성동계곡
Located in the eastern side of Inwangsan Mountain, this
valley also appeared in some paintings of Jeong Seon.
The valley was named after the sound of its clean stream
flowing through it, and began to receive even more
attention after a stone bridge in the painting was actually
discovered during a restoration effort of the area.

Suseong-dong Valley of Inwangsan Mountain


5 min. along Ogin-gil
Arrival

1 ‌Yun Dong-ju Literary Museum 3 Inwangsan-ro 인왕산로


윤동주문학관 Running through Okin-dong, Nusang-dong and
Remodeled from an old water tank and a booster Sajik-dong in Jongno District, Inwangsan-ro is a
station, the museum honoring Yun Dong-ju, the poet nice urban respite for citizens who want to go on
of "Counting the Stars at Night" and "Self Portrait", a leisurely stroll. Cited as the tiger that defends 5 5 ‌Site of Yun Dong-ju’s Boarding
attracts the attention of visitors with its excellent spatial Gyeongbokgung Palace on its right side according House 윤동주 하숙집 터
presentation. to the geomantic principles, Inwangsan Mountain Young Yun Dong-ju dreamed of his career
also presents various installation art pieces as a poet in this boarding house when he
119 Changuimun-ro, Jongno-gu, Seoul associated with the geomantic story. went to Yonhee College. It is said that in the
02-2148-4175 ‌Closed on Mondays. morning he would climb Inwangsan Mountain
along with Jung Byung-wook, a scholar and
7 min. towards Kyungbock High School 3 7 min. towards writer, as a means to gather his thoughts
Exit 3 of Gyeongbokgung Station (Seoul Subway Line 3) Jahamun-ro and, in the evening, he would enjoy talking
Take bus #1020, 7022, or 7212 and get off about literature with Kim Song, a novelist and
at Yun Dong-ju Literary Museum also landlord of the boarding house.
2 2 ‌Cheongsongdang House
1 청송당

Departure
Cheongsongdang House (lit. house that 4 4 ‌Cheonghwigak Pavilion 청휘각
captures the sound of wind blowing through Cheonghwigak Pavilion was built in the
trees), which appeared in some of the works garden of the house of Mungok Kim Soo-
of Jeong Seon, was a village school where 5 min. along Jahamun-ro hyang in Okryu-dong. Jeong Seon expressed
3 min. towards Hill of Poet
Cheongsong Seong Su-chim, a scholar in the mesmerizing scenic beauty and quiet
the mid-Joseon period, studied. atmosphere of the place in his painting.

106 107
24 Discover the Secret to ICT Powerhouse 25
See, Learn and Experience through

in Seoul  ICT강국의 비밀 Industrial Tour in Seoul  


서울산업관광

‌ Yongsan Electronics Market KBS On

Along this route, you can explore many places from which you can see the world's leading information and In this tour, you can see and experience a variety of industrial resources boasting world-class technological
communications technology (ICT) of Korea, including T.um, the ICT experience center run by SK Telecom, prowess and providing a wide range of sights and information.
KT Square where you can try out IT devices that we've grown accustomed to in our daily life, and Yongsan
Electronics Market, the indispensable commercial nexus of Korean ICT.
Exit 1 of Yeouinaru Station
Exit 4 of Euljiro 1-ga Station (Seoul Subway Line 2) 2 ‌KT Square 2 10 min. towards IFC Mall Departure 1 (Seoul Subway Line 5)
5 min. towards Yeouido Park
3 min. straight ahead KT스퀘어
Take bus #401, 406, or 704
20 min. towards and get off at Sejong Center
KT Square offers opportunities 2 Financial Village 금융투자체험관 1 LG Science Hall LG사이언스홀
1 Gwanghwamun Gate & for the Performing Arts 2 to experience IT in our daily life
through various IT devices and also
Operated by the Korea Council for Investor LG Science Hall offers a range of experience events
Education, the Financial Village is an experience based on the technology power of LG, one of Korea's
Departure holds various performing events center that provides detailed and useful leading powerhouses in consumer electronics.
and book concerts in its complex information on financial management.
1 ‌T.um (SK Telecom Experience Hall) cultural space. 128 Yeoui-daero, Yeongdeungpo-gu, Seoul
T.um(티움, SK텔레콤 체험관) 67-8 Yeouinaru-ro, Yeongdeungpo-gu, Seoul 02-3773-1053 www.lgsh.co.kr
T.um is an ICT experience center where you can ‌100 Sejong-ro, Jongno-gu, 02-2003-9858 ‌Closed on Sundays.
surround yourself with and explore the latest mobile Seoul
technologies and services. The center is visited by many 1577-5599
ktsquare.kt.com
Go past Yeouido Park and walk 20 min. towards KBS Main Building
leaders and buyers from all around the world. Here, you &
can partake in unique experiences, such as watching
Take bus #11-1, 88, 6628, or 6649 and get off at Yeouido Park
images of life in the future or shopping without having to Take bus #1711 or 7016 and
try on clothes by using a full-body scanner. get off at Wonhyo-ro 2-ga
3 Seonyudo Station (Seoul Subway Line 9) 4
65 Eulji-ro, Jung-gu, Seoul 3 3 ‌Yongsan Electronics
Arrival
02-6100-0601 tum.sktelecom.com Market 용산전자상가
Yongsan Electronics Market is 3 KBS On KBS온 4 ‌Sweet Factory 스위트팩토리
Korea's iconic IT market that
Arrival KBS On, Korea's first broadcast exhibition center, This confectioner y museum operated by Lotte
amounts to a cluster of large-scale
brings you an opportunity to experience the past Confectionery offers a variety of experience events that
electronics malls. Comparable
and present of Korea's broadcasting industry. utilize all five senses and allows for opportunities to
to Akihabara in Japan, the
sample sweets.
market offers a wide range of 1‌ 3 Yeouigongwon-ro, Yeongdeungpo-gu, Seoul
products, including computers, 10 Yangpyeong-ro 21-gil, Yeongdeungpo-gu, Seoul
02-781-2224 office.kbs.co.kr/kbson
communications devices and
‌9:30 a.m.–5:30 p.m. 02-2670-6396 Closed on Sundays and holidays.
cameras, all for reasonable prices.

108 109
6 to 8 Hour
Intensive Seoul
Travel Itineraries 01 │ A Hot Shopping Neighborhood: Seongsu

02 │ Feel the Essence of Downtown Seoul: Hongdae

t 10
Bes
03 │ The Island of Dreams, Romance and Relaxation:
Yeouido

04 │ A Tour of Ecological Places where People and


Nature Co-exist: Sangam

05 │ The Somber but Honorable Scenes of History:


Gyeonghuigung Palace and Seodaemun

06 │ A Tour of Religious Buildings in Seoul

05 06

04 02
01

03
6 to 8 Hour Intensive Seoul Travel Itineraries

01
A Hot Shopping Neighborhood

Seongsu  
성수
With the emergence of Common Ground, a shopping complex emphasizing unique emotion rather than
uniform fashion or trends, Seongsu-dong rose as the hottest shopping place for individual hipsters. The
neighborhood also captivates the eyes and tastes of people with its exotic street known for serving up lamb
skewers and a street selling handcrafted shoes.
Travel Tips
•‌Seoul Forest, which plays a role as the route and habitat of wild animals, offers a program where you can get
chances to see wild animals up close. This program is a guided tour held in the Ecological Forest.

4 Seoul Forest 서울숲


Seoul Forest is a leisurely setting for
citizens, consisting of five parks of differing
themes: Culture Art Park, Ecological Forest,
Nature Experiencing Study Field, Wetlands
Ecological Field and Han River Waterside
Park. In 2009, Seoul Forest established its
Ubiquitous Free Zone for visitors to enjoy
wireless internet anywhere around the park.
‌ Common Ground
273 Ttukseom-ro, Seongdong-gu, Seoul
02-460-2905
1 ‌Common Ground 커먼그라운드
Common Ground is Korea's first and world's
largest "pop-up" container shopping mall. Some
4
200 shipping containers have been stacked
to form the shopping complex. As Common
Ground offers unique, hard-to-find fashion items Arrival
for reasonable prices, it is rapidly increasing in Take bus #2224 and get off at Seoul Forest
popularity among young customers. &
20 min. towards Seoul Forest Station(Bundang Line)

200 Achasan-ro, Gwangjin-gu, Seoul


02-467-2747 ‌11:00 a.m.–10:00 p.m.
2 ‌Street of Lamb Skewers 양꼬치거리
The Street of Lamb Skewers, also known as "Overseas
Exit 6 of Konkuk University Station (Seoul Subway Line 2) Chinese Street" or "New Chinatown", is lined with many
lamb skewer kiosks run by Chinese residents. Lamb 3 3 ‌Street of Handmade
1 skewers served in this area feature less of a strong Shoes 성수역 수제화거리
odor of lamb meat and slightly less spiciness to suit the This street is the largest handmade
Departure tastes of Koreans. shoes street in Seoul, composed of
20 min. towards Take bus #2016 or 2224 and over 500 vendors. Along the street,
10 min. towards Joyang Market 2 Seongsu Station
&
get off at Seongsu Station you can find everything about shoes,
ranging from leather workshops to
shoe shops.

112 113
6 to 8 Hour Intensive Seoul Travel Itineraries
B
Ro est
ut 10

02
Feel the Essence of Downtown Seoul es

Hongdae 홍대거리
Those who pioneered this area and converted it into the present-day Hongdae of diverse playground of art and
culture were the fringe artists who performed in the area in the 1990s. Hongdae, where underground music
and experimental art festivals never stop, is a gratifying respite for those who have become exhausted by their
busy urban life.

Travel Tips
•‌Stylenanda is Korea's major women's fashion brand that is at the forefront of new trends, offering a broad range of
merchandise, from attire to its own brand cosmetics, accessories and shoes.
• ‌Meander around the streets of Hongdae and Sangsu-dong and you will find an abundance of live music cafes and bars
tucked away down streets where you can enjoy music of various genres. The XINDIE (meaning eXtra-ordinary Indie) Ticket
Lounge, located in the heart of Hongdae, is a ticket office for online and offline performances, where you can also check
out a variety of art and culture information, including new album releases, performances and live club locations.

5 min. towards Hongik University 3 ‌Hongdae Mural Street and


3 Yoon's Color 홍대벽화거리&윤스칼라
While strolling along Hongdae Mural Street
2 2 ‌KT&G Sangsangmadang that projects the unique feel of the Hongdae
KT&G상상마당 area, you can come across some popular love
Noted for its impressive exterior design stories still lingering in the mind of Korean and
representing powerful wings of creation, Asian fans, such as television series "Autumn
Sangsangmadang is an art complex in My Heart" and "Winter Sonata".
Hongdae that offers an art market and exhibition
of works by new artists as well as live 12 Wausan-ro 14-gil, Mapo-gu, Seoul
performances and the screening of art 02-3141-9027
Exit 9 of Hongik University Station (Seoul Subway Line 2) films.
7 min. towards Seogyo Plaza
65 Eoulmadang-ro, Mapo-gu, Seoul
02-330-6200
1 5 min. towards Su Noraebang ‌12:00 p.m.–11:00 p.m. (Hours vary
by space.)
Departure

1 Trick Eye Museum 트릭아이미술관


This unique art museum allows you to take
pictures in various exciting photo zones
using optical illusion effects. It also has even 7 min. towards Sanwoolim Theater
more entertainment value by featuring other
venues including its Ice Museum where you
can enjoy an ice world in the summer and a
Love Museum for adults. 4
‌B1 floor, Seogyo Plaza, 20 Hongik-ro 4 ‌Jazz Clubs, B-boy Performance
3-gil, Mapo-gu, Seoul Venues, and Indie Music Stages
02-3144-6300 재즈클럽과 비보이 공연장&인디밴드 공연장 Arrival
www.trickeye.com
Hongdae is a cluster of many jazz and old pop clubs,
‌9:00 a.m.–9:00 p.m.
B-boy performance venues and indie music stages.
So feel free to enjoy the delights of music according
to your taste.

114 115
6 to 8 Hour Intensive Seoul Travel Itineraries

03
The Island of Dreams, Romance and Relaxation

Yeouido  
여의도
Yeouido, the beautiful island created by the Han River, is home to the National Assembly and important public
institutions and the headquarters of major broadcasters and financial companies as well as a lush green ecological
park. In the center of the island is the spacious Yeouido Park, loosely resembling New York's Central Park.

Travel Tips
• ‌The onset of spring ushers spring flowers to the island, exhibiting a plethora of blossoms with the Han River in the
background. Yeouido Spring Flower Festival reflects a harmony of the Han River, cherry blossoms and beautiful
gestures of people, and is loved by many visitors with every passing year.
• ‌Take a cruise that departs from Yeouido Pier and you can enjoy the mesmerizing nightscape of the Han River amid
a romantic mood on board.
• ‌Every summer, the eleven Hangang Parks host Hangang Summer Festival boasting a variety of programs, including
outdoor swimming pools, Water Fight Festival, and Film Festival Under the Bridge.

Yeouido Park 6 ‌Yeouido Hangang Hallyu Best 10

7 3 min. towards Jinseongnaru Park 한강시민공원


1 KBS On KBS온
1 Exit 4 of National Assembly Station 6 This park offers lush green trails and safe
bicycle roads, becomes a vacation spot to
KBS On houses a mini museum where you (Seoul Subway Line 9)
can see the history of Korean broadcasting Departure help deal with the summer heat, and hosts
10 min. towards KBS Main Building
along with broadcasting equipment and Arrival a festival of fireworks that embroider the
7 min. towards Yeouinaru Station
a radio exhibition hall. You can also try an autumn night sky.
experience event where you play a role 7 ‌Han River Ferry Hallyu Best 10
as a news anchor or weathercaster and 3 Yeouido Park 여의도공원 Cruise 한강유람선
watch the broadcasting studio through the Yeouido Park is an urban park where you One way to see a different side of the Han River
window. can leisurely take in nature when walking is to take the Han River Ferry Cruise where you
along ecological ponds and forests. On can enjoy the scenic beauty of both sides of the
‌13 Yeouigongwon-ro, Yeongdeungpo- 5 min.
towards Han
weekends or holidays, the large square is river while feeling the river breeze on your face.
gu, Seoul 02-781-2224 River packed with people partaking in sports,
office.kbs.co.kr/kbson such as riding bikes or inline skates.
‌9:30 a.m.–5:30 p.m.
280 Yeouidong-ro, Yeongdeungpo-gu, Seoul 5 5 63 City 63시티
02-3271-6900 Having long been the pride of Yeouido
‌68 Yeouigongwon-ro,
‌9:00 a.m.–8:00 p.m. (Hours vary by point of skyscrapers, 63 City is home to many
Yeongdeungpo-gu, Seoul
departure and route.) amusements, including 63 Wax Museum, 63
02-761-4078
2 Y‌ eouido Saetgang Ecological 2 Sea World and an art museum that is famed
for being the highest such museum in the
Park 샛강생태공원 Take bus #261 and get off world, being located on the 60th floor.
This ecological park established on at 63 Building
Saetgang, a branch of the Han River
50, 63-ro, Yeongdeungpo-gu, Seoul
flowing by Yeouido, presents the true Go past Yeouido 02-789-5663 www.63.co.kr
beauty of nature. Station and
walk 20 min.
towards Financial
4 4 IFC Mall IFC몰
Supervisory Service The natural lighting peering down through the glass ceiling allows you
Building
to enjoy shopping, food and cultural activities in a cozy atmosphere.
Sculptures around the building also add to the uplifting experience.
Cross Yeoui-daero and
3 walk 6 min. towards IFC Mall
10 Gukjegeumyung-ro, Yeongdeungpo-gu, Seoul
02-6137-5000 10:00 a.m.–10:00 p.m. (Hours vary by store.)

116 117
6 to 8 Hour Intensive Seoul Travel Itineraries

04
A Tour of Ecological Places where People and Nature Co-exist

Sangam  
상암
If you see the Sangam area where one of the most beautiful parks in Seoul is located, you won't believe that
the area used to be a landfill. Today, Sangam is one of the city's most favorite neighborhoods. Featuring a
harmony of the silver eulalia grass field and the glowing sunset, Sangam has been reborn as an ecological
tourist spot where people and nature co-exist.

Travel Tips
• ‌When the onset of October brings the full bloom of eulalia with it, Seoul Eulalia Festival is held at Haneul Park in World
Cup Park. You can enjoy a sense of the surreal under the autumn sky with dancing eulalia flowers in the background. In
the evening, enjoy the beautiful nightscape of Seoul in the eulalia field embroidered with colorful lighting.
• ‌Nanji Hangang Park features the beautiful scenery of the Han River and an eco-park here happens to be the only
place along the Han River where cooking is allowed, while the central bridge over the Jayu Motorway takes you to
various neighboring attractions, including Noel Park (Sculpture Park) and Haneul Park.

Go past World Cup Park


6 Arrival and walk 10 min. 5 5 Haneul Park 하늘공원
Haneul Park is a special space because it
shows how nature started from the barren
6 Noeul Park 노을공원 land that was once a landfill. The vast
grassy field of the park becomes the venue
Named after the mesmerizing evening glow over
for Eulalia Festival in fall.
the lower reaches of the Han River, Noeul Park
boasts a panoramic view and its expansive grassy
field, surrounded by the Han River and Bukhansan
Haneul Park Mountain. The camping site in the park is a popular
tourist spot where you can deeply enjoy the beautiful
scenery of the area.
Exit 1 of World Cup Stadium Station 3 min. towards
(Seoul Subway Line 6) Pyeonghwa Park

1 World Cup Park 월드컵공원 1 4 4 ‌SeMA Nanji Residency


The World Cup Park Museum where you
Departure 난지미술창작스튜디오
can explore the history of Nanji Island, plus
Nanji Pond, a place where you can meet As part of the residency program run
10 min. towards
a variety of creatures including birds, are by Seoul Museum of Art, SeMA Nanji
Haneul Park
beloved attractions of World Cup Park. Residency provides a space for creation to
2 3 min. towards Haneul Park 3 1 min. to the right young artists and shares their products with
243-48 World Cup-ro, Mapo-gu, Seoul citizens.
02-300-5500
2 ‌Seoul World Cup 3 ‌Mapo Resource Recovery Facility 자원회수시설
Stadium 월드컵경기장 This facility is responsible for processing waste in the main
The Seoul World Cup Stadium areas of Seoul, including Mapo and Jongno. A tour of this
was the place where the opening facility will give you insights into the methods and processes of
ceremony and all the dramatic recycling, such as using landfill gas for generation or making
games of the 2002 World Cup were pavements from incinerated ash.
held. Now, the stadium is used for
Mapo Oil Reserve Base, which has long been left unattended
not only sporting events but also
in the Maebongsan Mountain area, will be remodeled into a
many other cultural events. public cultural facility which will be home to a performance
venue, an exhibition hall and a park by the end of 2017.

118 119
6 to 8 Hour Intensive Seoul Travel Itineraries

05
The Somber but Honorable Scenes of History

Gyeonghuigung Palace and Seodaemun  


경희궁•서대문
Seodaemun is an area that preserves the traces of Korea's tumultuous history in the late Joseon period and
the Japanese colonial period, including Gyeonghuigung, which was a palace that was dismantled by imperial
Japan.

Travel Tips
• ‌The Okbaraji Alley, located across the road from Seodaemun Prison, was a neighborhood where families of Korean
independence activists, who were imprisoned in Seodaemun Prison during the Japanese occupation, including
Baekbeom Kim Koo, resided to help try to take care of their loved ones in prison.

7 Arrival 1 min.

7 ‌Seodaemun Independence
Seodaemun Independence Park Park 서대문독립공원
The wide-open square matches the dignity
Exit 7 of Gwanghwamun Station and status of Dongnimmun. The historical 6 6 ‌Dongnimmun
(Seoul Subway Line 5) park featuring the Monument for March 1st (Independence Gate) 독립문
Departure 1 3 min. towards Seoul Museum of History
Independence Declaration is also a popular This stone gate was built by the Independence
walking course for citizens thanks to its Club by collecting donations. The signboard
accessibility. writings engraved in Korean and Chinese and
1 Gyeonghuigung Palace 경희궁 2 Gyeonggyojang House 경교장 Taegeukgi engravings make one reflect on the
Gyeonghuigung Palace was of a considerable Along with Ihwajang House of Rhee Syng- 7 min. towards Seodaemun Independence Park
significance of the gate.
size when it was first built, but later became man and Samcheongjang House of Kim Gyu-
the place of sad history as it was severely sik, Gyeonggyojang House was one of the three
destroyed during the Japanese occupation. main places for activities and discussions that 5 5 ‌Site of General Kwon Yul’s
Gyeongseong Middle School has since been were held about restoring the country before the
Residence 권율장군 집 터
established on the site. Republic of Korea was established. Built by Choi This site used to possess the house of General
Chang-hak, a businessman during the Japanese Kwon Yul, who won many battles including the
45 Saemunan-ro, Jongno-gu, Seoul occupation, the house shows the architectural Siege of Haengju.
02-724-0274 Closed on Mondays. style of 1938. To d a y, w i t h m a n y
houses surrounding
29 Saemunan-ro, Jongno-gu, Seoul the site, you can see
02-735-2038 Closed on Mondays. * ‌Dilkusha: The Haengchon-dong house of the only the traces of the
late Albert Taylor, an AP correspondent who site.
became the first foreign correspondent to
break the news of the March 1st Movement 3 min. towards Dilkusha

3 min. towards
Kangbuk Samsung 3 5 min. towards Sagik Tunnel 4 4 House of Hong Nan-pa 홍난파 가옥
Hospital
It was the house of Hong Nan-pa, the composer
of many Korea's beloved songs such as
"Bongseonhwa" and "Spring in My Hometown". The
3 Hanyangdoseong 서울성곽 house shows the distinct features of Westernized
Hanyangdoseong, the Seoul City Wall was part houses in Korea in the 1930s.
of the fortress wall guarding Seoul, situated
3 min. towards along the ridge of Inwangsan Mountain. Adjacent 38 Songwol 1-gil, Jongno-gu, Seoul
2 Seoul Welfare Foundation Office to Gyeonghuigung Palace and Gyeonggyojang 070-8112-7900
House and the House of Hong Nan-pa, the site Closed on weekends and holidays.
provides a nice tour of history and culture.

120 121
6 to 8 Hour Intensive Seoul Travel Itineraries

06
A Tour of 서울 속 종교건축물 체험

Religious Buildings in Seoul Seoul is a city where many different religions co-exist, including Catholic and Cheondogyo, based on the
Donghak movement. A tour of buildings representing their respective religion, such as Jogyesa Temple and
Myeongdong Cathedral, will help you understand the history of religion in Korea.

6 ‌Hwangudan (Wongudan) Altar


환구단(원구단)
The Hwangudan Altar was used to offer sacrifices
to heaven. It is said that Emperor Gojong of Korea
built the altar in this site and performed rites
for heaven and proclaimed the founding of the
Korean Empire.
Go past Seoul Plaza and walk 7 min.
towards the Westin Chosun Seoul 6
Hwangudan (Wongudan) Altar

1 Jongmyo Shrine 종묘


The first thing that a king would do after
Go past Gwanghwamun Gate
and walk 20 min. towards &
Take bus #401 or
406 and get off at
5 5 ‌Seoul Anglican Cathedral
서울성공회대성당
ascending the throne was to perform ancestral Deoksugung Palace Deoksugung Palace
rites at the Jongmyo Shrine and the Sajik Altar. The Seoul Anglican Cathedral is known Go past Eujiro 1-ga Station and walk 10 min.
for its Romanesque Revival architecture towards Myeongdong Station
The Jongmyo Shrine is quiet and simple. Of
particular note, the architectural aesthetics of with the wooden interiors and the
the barge-board of the shrine underscore the 4 4 Jogyesa Temple 조계사 exteriors of granite and red bricks. The
superior traditional architecture of Korea. Past the Iljumun Gate, you can come across cathedral building also features many
the inside view of Jogyesa Temple. The attractions, including entasis columns
157 Jong-ro, Jongno-gu, Seoul Daeungjeon Hall, the main temple building and the largest mosaics in Asia.
02-765-0195 jm.cha.go.kr featuring a hip-and-gable roof called
‌Closed on Tuesdays. paljakjibung, is truly grand and beautiful.

‌ Ujeongguk-ro, Jongno-gu, Seoul


55
02-768-8600 Get off at Omokgyo Take bus #470 or 472, transfer
Exit 11 of Jongno 3-ga Station (Seoul Subway Line 1, 3, 5)
Station (Seoul & to the subway at Chungjeongno 7
3 min. straight ahead Subway Line 5) Station (Seoul Subway Line 5)

1 2 ‌Daegaksa Temple
7 min. towards
Ujeongchongguk 7 ‌Myeongdong Cathedral
Departure 대각사 명동대성당

This temple was established 8 8 ‌International Seon Center Myeongdong Cathedral was the first brick-
국제선센터 built cathedral in Korea. The interior of the
by Monk Yongseong, who led
the Korean independence International Seon Center is a place established church features a cross-shaped layout
7 min. movement as one of the 33
along Seosulla-gil Korean leaders during the
3 3 ‌ entral Temple of
C
Arrival
to promote Korean Buddhism and traditional
culture. The center's programs include a temple
and air corridors, clerestory windows
and rainbow-shaped dome ceiling. The
Cheondogyo 천도교중앙대교당
March 1st movement. stay for city dwellers and a meditation program exterior of the church looks grand with all
Based on the Donghak movement,
for foreigners. of its Gothic decorations.
Cross Samil-daero and Cheondogyo is a national religion that
2 walk 10 min. towards Insadong played a crucial role in the Korean history,
167 Mokdongdong-ro, Yangcheon-gu, Seoul 74 Myeongdong-gil, Jung-gu, Seoul
including the Korean independence
02-2650-2200 www.seoncenter.or.kr 02-774-1784 www.mdsd.or.kr
movement during the Japanese occupation.

122 123
Two Day
Seoul Travel
Itineraries 01 │ P‌ alatial Beauty in Seoul

02 │ D
‌ iscover Seoul and Its 600 Years of History

03 │ A‌ Scent of Art and Hallyu

04 │ N
‌ ature and Relaxation in Seoul

The restaurants recommended in this guide have been


selected based on the Seoul edition of the Michelin Guide, the
world’s most prestigious guidebook on restaurants.

One Michelin star means that the restaurant is very good and
offers “cuisine prepared to a consistently high standard”, two
Michelin stars indicate that the establishment is excellent with
“skillfully and carefully crafted dishes of outstanding quality”,
and three Michelin stars reference that the restaurant is
exceptional and serves “distinctive dishes that are precisely
executed, using superlative ingredients”.

In addition, Bib Gourmand means that the restaurant offers


delicious dishes for reasonable prices around 35,000 won.
Two Day Seoul Travel Itineraries

Palatial Beauty
01 in Seoul
Day 1
‌
Walk along Jeongdong-gil, passing by a variety of modern buildings, including Deoksugung
Palace featuring westernized buildings such as Seokjojeon Hall and Jeonggwanheon Pavilion.
Go past Gyeongbokgung Palace, the main palace of Joseon, and visit Bukchon Hanok Village,
where you can pose for a special photo with quiet Korean traditional houses amid downtown
Seoul.

‌
Look around Changdeokgung Palace preserving the utmost in Korean beauty and Huwon Secret
Day 2 Garden and come across Unhyeongung Palace where Emperor Gojong of Korea and Empress
Myeongseong had a wedding ceremony. Move to the adjacent Insadong and try some
hanjeongsik, Korean table d'hote, in an antique hanok restaurant, and go on a shopping spree at
Ssamji-gil full of traditional handcrafts.

Seoul Education Museum 서울교육박물관


Attractions
Seoul Education Museum is a museum where you can explore the history of Korean
education all in one place. Remodeled from the former Gyeongseong High School
building, the museum gives off an antique atmosphere. The items of the museum include
educational institutions from the Three Kingdoms Period, textbooks of the Enlightenment,
yearbooks of the Japanese occupation period, black rubber shoes and pencil stubs and
nickel silver lunch boxes.

48 Bukchon-ro 5-gil, Jongno-gu, Seoul 02-2011-5780 edumuseum.sen.go.kr

Mokin Museum 목인박물관


Mokin Museum is a themed museum exhibiting wooden sculptures from not only Korea
but also many other countries, including China, India and Nepal. Take a break while at
Changdeokgung Palace Huwon Secret Garden
this unique museum housed in a Japanese-style building in one part of Insadong.

20 Insa-dong 11-gil, Jongno-gu, Seoul


02-722-5066 www.mokinmuseum.com

Dining in Space 다이닝인스페이스


Food
Dining in Space is a French restaurant featuring a panoramic view of Changdeokgung
Palace. The restaurant serves unique cuisines based on fresh ingredients and the chef's
creative ideas.
There are some places preserving the old landscape of Seoul amid numerous skyscrapers as if
time has stood still. The beautiful Gyeongbokgung Palace, Changdeokgung Palace and Deoksugung 5F, 83 Yulgok-ro, Jongno-gu, Seoul 02-747-8105
Palace as well as Insadong and Jeongdong-gil are more charms of Seoul.
Kaesong Mandu Koong 개성만두 궁
Deoksugung Palace  Jungmyeongjeon Hall  Simpson Memorial Hall, Ewha Girls’ High School Originally established by an elderly Kaesong native, this restaurant has been upholding
Day 1  Former Russian Legation  Bukchon Traditional Culture Center  Bukchon-ro 12-gil  Gahoe its taste for three generations. Each day, they prepare the Kaesong-style dumplings by
Museum  Han Sang-su Embroidery Museum  Bukchon Folk Heritage Museum hand with fresh ingredients, and the dumplings, filled with a generous amount of Napa
cabbage and bean sprouts, are truly delectable.
Changdeokgung Palace (Huwon Secret Garden)  Unhyeongung Palace  Mingadaheon (Min's Club)
Day 2  Kyungin Museum of Fine Art  Ssamji-gil  Jogyesa Temple  Bosingak Belfry 11-3 Insa-dong 10-gil, Jongno-gu, Seoul 02-733-9240

126 127
Two Day Seoul Travel Itineraries

Discover Seoul and Its


02 600 Years of History
Day 1
A‌ walk from Sejong Museum of Art through Samcheong-dong shows a cluster of major art
galleries where you can feel art in the air. In the afternoon, take a walk along Hanyangdoseong
path to Namsan Mountain. In the evening, enjoy the strikingly beautiful nightscape of Seoul from
N Seoul Tower.

‌
Dongdaemun Design Plaza, or DDP, which is a new landmark in Seoul, offers a variety of
Day 2 exhibitions and performing events and sells design products based on creative ideas. If you go
A walk along Hanyangdoseong route also reveals many landmarks of Seoul, such as N Seoul
Tower and DDP. In Samcheong-dong, you can enjoy the experience of witnessing modern and past Heunginjimun Gate and walk along Hanyangdoseong path and reach Naksan Park, you can
contemporary arts. This colorful landscape of the 600-year-old Seoul is always a big draw for many enjoy the panoramic view of Seoul that has often appeared in popular television series.
travelers.

Sungkok Art Museum 성곡미술관


Sejong Museum of Art  National Museum of Korean Contemporary History  Samcheong-dong Attractions
Day 1 Situated behind the Seoul Museum of History, this small art museum has received
Art Gallery Street  National Museum of Modern and Contemporary Art  Jangchungdan Park 
attention by exhibiting experimental works of individual artists rather than big-name
Hanyangdoseong  National Theater of Korea  Namsan Beacon Mound  N Seoul Tower
artists. Although the museum is located in the middle of downtown, it is a nice place to
Namsangol Hanok Village  DDP  Heunginjimun Gate (Dongdaemun Gate)  relax particularly thanks to its yard and sculpture park.
Day 2
Hanyangdoseong Museum  Biudang (Purple Spring)  Naksan Park  Naksan Gallery
42 Gyeonghuigung-gil, Jongno-gu, Seoul
02-737-7650 www.sungkokmuseum.org

Dongdaemun Fashion Street 동대문 패션거리


Near DDP is Dongdaemun Fashion Street, the center of Hallyu fashion to which the world
is paying close attention. The street offers fashion wear of a broad range of styles and
prices as well as unique wear by new designers. In the wholesale market, which opens
from evening till dawn, you can enjoy shopping for reasonable prices so you might need
more than 24 hours while there.

La Yeon 라연
Food
Possessing a stunning view of Namsan Mountain, La Yeon serves up a menu based on
the contemporary interpretation of traditional Korean cuisines. Elegant interior design
reflecting Korean traditional patterns and tableware inspired by white porcelain of Joseon
are certain to leave you impressed.

23F, Hotel Shilla, 249 Dongho-ro, Jung-gu, Seoul 02-2230-3367

Myeongdong Kyoja 명동교자


Located in Myeongdong, this restaurant specializing in kalguksu is loved by locals
and foreign tourists alike. The lightly seasoned chicken broth and tender noodles and
Heunginjimun Gate (Dongdaemun Gate) triangular dumplings prepared in a traditional method all combine into a nice affordable
meal.

29 Myeong-dong 10-gil, Jung-gu, Seoul 02-776-5348

128 129
Two Day Seoul Travel Itineraries

A Scent of Art
03 and Hallyu
Day 1
‌
Experience media at Sangam DMC, the center of Hallyu contents, and head to Hongdae and pay
a visit to Trick Eye Museum for an exciting photo time. Walk along the Hongdae Mural Street full
of liberal emotion and in the evening, visit a jazz club or see a live performance of an indie band
or B-boy group to lose yourself in exciting music and attractions.

‌
Look around an exhibition at Daelim Museum and then follow in the footsteps of artists at
Day 2 Seochon and Buam-dong. Visit Seoul Folk Flea Market to pick up some nostalgic knickknacks
and try making handcrafts at the Traditional Culture Experience Hall.

Alternative Space LOOP 대안공간 루프


Attractions
As a counterbalance to the pro-west mainstream art world, this exhibition space has
continuously introduced many talented Asian artists with experimental spirits. With the
futuristic design of the exterior drawing all the attention, the museum gives you an
opportunity to view this unique art world.

20 Wausan-ro 29na-gil, Mapo-gu, Seoul


02-3141-1377 www.galleryloop.com

Ryu Ga Heon 사진위주 류가헌


Situated deep down an alley of Seochon, Ryu Ga Heon is an exhibition space housed
DMC Gallery
in traditional hanok. Ryu Ga Heon primarily exhibits photographs. It would be nice to
pay attention to the delicate harmony between the photography combining modern
technologies and the traditional hanok house.

10-3 Hyoja-ro 7-gil, Jongno-gu, Seoul 02-720-2010

Jin Jin 진진
Food
This restaurant is run by chef Wang Yook-sung, the master of Chinese cuisine. It is
always crowded with customers who want to taste traditional and affordable dishes such
as deep-fried chicken in hot pepper sauce and a fried shrimp sandwich. The restaurant
In Seoul, the center of Hallyu, or Korean Wave, that is expanding its presence from Asia to the world, may close early as the chef emphasizes freshness of ingredients. So advance booking is
you can feel the beautiful artistic scents created by the 5,000-year history along with creative recommended.
contents, delicate emotion and brilliant imagination.
123 Jandari-ro, Mapo-gu, Seoul 070-5035-8878

Day 1 DMC Gallery  Digital Pavilion  Korean Film Archive  MBC World Tour  Millennium Eye  Trick
Eye Museum  KT&G Sangsangmadang  Hongdae Mural Street and Yoon's Color  Jazz Clubs, Yukjeon Hoekwan 역전회관
B-boy Performance Venues, and Indie Music Stages Featuring a history that spans five decades, the restaurant serves grilled crispy bulgogi
as its signature menu item. As it is grilled over open flame for a short time, the dish
Day 2 Daelim Museum  Yi Sang’s House  Pak No-soo Art Museum  The Hill of Poet Yun Dong-ju  retains a beef broth and ensures a proper flavor.
Whanki Museum  Seokpajeong and Seoul Museum  Seoul Folk Flea Market  Traditional Culture
Experience Hall of Seoul Folk Flea Market  Dapsimni Antique shopping Mall 47 Tojeong-ro 37-gil, Mapo-gu, Seoul 02-703-0019

130 131
Two Day Seoul Travel Itineraries

Nature and
04 Relaxation in Seoul
Day 1
‌
Start your tour at Yun Dong-ju Literary Museum featuring a unique "well" structure and follow
the traces of old scholars who loved and enjoyed the arts. Relax in at Suseong-dong Valley while
enjoying a view of the foot of Inwangsan Mountain and then proceed to Cheonggye Plaza. Stroll
along the stream of Cheonggyecheon Stream and you will find the Shantytown Theme Zone
where you can see the old landscape of the famed stream.

From greenery parks amid forests of high-rise buildings and Cheonggyecheon Stream where ‌
Walk through World Cup Park and visit SeMA Nanji Residency. In autumn, take a walk in Haneul
Day 2 Park boasting beautiful silver eulalia. In the afternoon, move to Yeouido and have a healing time
swimming fish are happy to rocks and valleys like a piece of landscape painting and the Han River
where you can take a walk while taking in the cool river breeze, Seoul is a city to relax and be one at Yeouido Saetgang Ecological Park and enjoy some shopping at IFC Mall. At sunset, take a
with nature. cruise on the Han River and enjoy a romantic time.

Day 1 Yun Dong-ju Literary Museum  Site of the House of Gyeomjae Jeong Seon  Inwangsan-ro  Gajae Cheong Wa Dae (Blue House) 청와대
Well  Cheonghwigak Pavilion  Site of Yun Dong-ju’s Boarding House  Suseong-dong Valley of Attractions
Inwangsan Mountain  Cheonggye Plaza  Gwangtonggyo Bridge  Ogansumun  Cheonggyecheon Cheong Wa Dae, or the Blue House, is the official residence of the President of the
Museum  Shantytown Theme Zone Republic of Korea that overlooks central Seoul while the Bugaksan Mountain Range lies
behind it. A tour of Cheong Wa Dae starts from Hongbogwan (Information Center) next
Day 2 World Cup Park  Mapo Resource Recovery Facility  SeMA Nanji Residency  Haneul Park  to Chunchugwan (Spring and Autumn Pavilion), then goes to Nokjiwon (Green Grass
Noeul Park  KBS On  Yeouido Saetgang Ecological Park  Yeouido Park  IFC Mall  63 City Garden), the old buildings site, the Main Building and Yeongbingwan (State Guest House)
 Yeouido Hangang Park  Han River Ferry Cruise in that order.

Advance booking is required and can be done on the Cheong Wa Dae website
www.president.go.kr

Dongdaemun Accessory Market 동대문액세서리상가


Located in the Dongdaemun Shopping Complex, this accessory market offers a variety of
accessories and subsidiary materials for fair prices, attracting not only young shoppers
but also celebrities and their stylists. Enjoy shopping in this market where finished
products can be found for much cheaper than other places.

279 Cheonggyecheon-ro, Jongno-gu, Seoul

Jaha Sonmandu 자하손만두


Food
This restaurant is a famous handmade dumpling restaurant in Buam-dong. Their
signature dish features a delicate beef broth that does not use artificial flavors while
ensuring a tender dumpling skin. Remodeled from a quaint house, the restaurant offers a
cozy atmosphere and a spectacular view of Inwangsan Mountain.

12 Baekseokdong-gil, Jongno-gu, Seoul 02-379-2648


Haneul Park

Gotgan by Lee Jong-guk 곳간 by 이종국


Run by Chef Lee Jong-guk, this restaurant offers the rich flavor and nutrition of its
seasonal dishes. Preserved vegetables and 30-year-old soy sauce replacing artificial
seasoning enhance the natural taste of ingredients.

50F, 24 Yeoui-daero, Yeongdeungpo-gu, Seoul 02-2055-4445

132 133
Three Day
Seoul Travel
Itineraries 01 │ A‌ Walk through the Turbulent Modern and
Contemporary Seoul

02 │ C
‌ ultural Delights in Seoul

03 │ H
‌ ot Places in Seoul

The restaurants recommended in this guide have been


selected based on the Seoul edition of the Michelin Guide, the
world’s most prestigious guidebook on restaurants.

One Michelin star means that the restaurant is very good and
offers “cuisine prepared to a consistently high standard”, two
Michelin stars indicate that the establishment is excellent with
“skillfully and carefully crafted dishes of outstanding quality”,
and three Michelin stars reference that the restaurant is
exceptional and serves “distinctive dishes that are precisely
executed, using superlative ingredients”.

In addition, Bib Gourmand means that the restaurant offers


delicious dishes for reasonable prices around 35,000 won.
Three Day Seoul Travel Itineraries

A Walk through the Turbulent


01 Modern and Contemporary Seoul
Day 1
‌
Follow the remnants of the modern times left in Jeongdong-gil, starting from Deoksugung
Palace, the main palace of Korean Empire. In the afternoon, walk around Gyeonggyojang House
where Baekbeom Kim Koo passed away, Dongnimmun, which was built to promote the
commitment of Koreans to independence, and Seodaemun Independence Park, for
contemplation of the significance of these relics.

‌
Explore unique modern buildings in Daehangno, including Former Daehanuiwon Hospital, which
Day 2 was a state-run hospital in the late Joseon period, and Artist House featuring impressive red
brick exteriors. In the afternoon, follow the traces of Son Byong-hi and April 19th patriotic
martyrs, who clamored for Korean independence and liberal democracy.

‌
Explore the traces of Guro Industrial Complex workers who realized "The Miracle on the Han
Day 3 River" and enjoy shopping at the large Outlet Street. In the afternoon, head to Seoul Plaza and
explore a variety of cultural spaces for citizens.

Ansan Bongsudae (Beacon Tower) 안산 봉수대


Attractions
Ansan Mountain, which refers to the foot of a mountain situated in Seodaemun District,
is a lovely area of relaxation for citizens in the spring when it is dyed with cherry
Deoksugung Seokjojeon blossoms. The beacon tower on the top of the mountain commands a panoramic view of
Seodaemun and even Seoul.

Pureun Arboretum 푸른수목원


Along with Hang-dong Railway, Pureun Arboretum has emerged as a new hot place in the
neighborhood. The arboretum not only boasts nice wooden deck trails but it also gives
you a chance to see ducks frolicking in the water. The stepping stones in the arboretum
also add to the picturesqueness of the place.

240 Yeondong-ro, Guro-gu, Seoul 02-2686-3200


Seoul contains many traces of its turbulent modern and contemporary history, ranging from the
traces of the Korean Empire, which dreamed of an independent country, to the sacrifice and sweat
of ancestors who lost their life to achieve the nation's independence and democratization and Yeongcheon Market 영천시장
Food
workers who realized "The Miracle on the Han River" through relentless efforts. The market offers a variety of affordable food, including Yeongcheon Burger, a handmade
hamburger, Master Kkwabaegi (twisted breadsticks), which was introduced on a TV show,
Day 1 Deoksugung Palace Seokjojeon Hall  Appenzeller Noble Memorial Museum  Chungdong First tteokbokki and gimbap and dak gangjeong (sweet and sour chicken) in a cup.
Methodist Church  Jungmyeongjeon Hall  Simpson Memorial Hall, Ewha Girls’ High School  Site
of Sontag Hotel  Former Russian Legation  Gyeonghuigung Palace  Gyeonggyojang House  704 Seongsan-ro, Seondaemun-gu, Seoul 02-364-1926
Hanyangdoseong House of Hong Nan-pa  Site of General Kwon Yul’s Residence  Dongnimmun
(Independence Gate)  Seodaemun Independence Park
Manjok Ohyang Jokbal 만족오향족발
Day 2 Former Daehanuiwon Hospital  Hamchunwon Garden  College of Medicine of Seoul National Cited as being among the top 3 jokbal (Korean pork trotter dish) restaurant in Seoul, this
University  Korea Open University Post Office  Artist House  Arko Art Center and Art Theater popular restaurant was also the first one to use the specially designed "warm jokbal"
 Samtoh Building  Bonghwanggak Pavilion  Burial Site of Son Byong-hi  Park Eul-bok system so that jokbal can be enjoyed warm until the very last bite. The jokbal dish
Embroidery Museum  April 19th National Cemetery  Yoon Geuk-young Memorial Hall features a clean and rich taste and aroma using garlic sauce and cabbage.

Day 3 Statue of the Lady of Export  Guro Industrial Complex Worker’s Life Experience Center  Fashion IT 134-7 Seosomun-ro, Jung-gu, Seoul 02-753-4755
Culture Zone  Fashion Outlet  Bridge of Export  Seoul Art Space Geumcheon  Seoul Plaza 
Vertical Garden  Former Mayor's Office  Citizens' Hall  Gungisi Relics Exhibition Hall

136 137
Three Day Seoul Travel Itineraries

Cultural Delights
02 in Seoul
Day 1
‌
Walk along an old alley in Seongbuk-dong, imagining as if you could hear the sounds of Manhae
Han Yong-un and Hyegok Choi Sunu talking. Take a rest at Gilsangsa Temple, a beautiful temple
in the heart of downtown, and head to Daehangno, to look around beautiful Marronnier Park and
Ihwa Mural Village.

‌
Look around Yonsei University and Ewha Womans University campuses that preserve the
Day 2 romance of a university town. Then look around the Hongik University area that is full of
Experience a plethora of diversity in Seoul, including Seongbuk-dong embracing the traces and taste
of artists in its alleys, Daehangno where you can meet passionate actors, Seochon preserving the individuality, Sungkyunkwan University as it keeps the tradition of Sungkyunkwan, which was the
old landscape of Seoul, Sinchon and Hongdae where you can find yourself surrounded by young top educational institution in the Joseon Dynasty, and Kyung Hee University that transforms itself
people, and Seorae Village, known as "Petite France in Seoul". with beautiful cherry blossoms every spring.

‌ Seochon Hanok Village where you can come across humble and friendly traditional houses. In
Visit
Choi Sunu House  Site of Seonjamdan  The House of Sangheo Lee Tae-jun  Simujang  Day 3 the afternoon, look around Leeum, Samsung Museum of Art where you can see works of many
Day 1
Samcheonggak  Korea Furniture Museum  Gilsangsa Temple  Daehangno  Marronnier Park big-name artists in a single place, and enjoy exotic vibes on Itaewon Antique Street. In the evening,
 Ihwa Mural Village visit Seorae Village, a.k.a. "Petite France in Seoul" and savor some elegant French cuisine.

Day 2 Sinchon Play Bus  Yonsei University  Bongwonsa Temple  Ewha Womans University Museum
 Ewha Womans University Street  Hongik University  Sungkyunkwan University  Kyung Hee Former Sinchon Station 구 신촌역
Attractions
University The former Sinchon Station is the oldest station in Seoul, which was built in 1920, five
years earlier than even the former Seoul Station, which was built in 1925. Designated
Day 3 Tongui-dong Baeksong Site  Seochon Hanok Village  Tongin Market  Leeum, Samsung Museum as a registered cultural asset, the former Sinchon Station exhibits a variety of photos
of Art  Itaewon Antique Furniture Street  Dongbu Ichon-dong  Seorae Village showing the old landscape of the station so that you can learn about the history of
Korean railway service.

D Museum 디뮤지엄
D Museum is an exhibition place established in Hannam-dong by Daelim Museum. The
museum seeks to realize a freer and fresher world of art. Not biased towards a single genre,
the museum presents a wide range of subjects, including pictures, media and fashion.

5-6 Dokseodang-ro 29-gil, Yongsan-gu, Seoul


070-5097-0020 www.daelimmuseum.org/dmuseum

Bicena 비채나
Food
Bicena is an abbreviation of the Korean slogan "Emptying out, filling in and sharing".
Operated by GwangJuYo, makers of traditional ceramic ware, the restaurant boasts
elegant interior design and nice food presentation. The traditional Korean dishes have
been fine-tuned to meet the taste of contemporary customers and the course dishes with
even the serving temperature perfectly set are loved by many customers.

Ihwa Mural Village 2F, 267 Itaewon-ro, Yongsan-gu, Seoul 02-749-6795

SOIGNÉ 스와니예
Managed by star chef Lee Jun, this restaurant offers unique and creative menu selections
inspired by global cuisine. Due to the innovative seating arrangement, guests can also be
served directly from chefs.

B1F, 46 Banpo-daero 39-gil, Seocho-gu, Seoul 02-3477-9386

138 139
Three Day Seoul Travel Itineraries

Hot Places
03 in Seoul
Day 1
If‌ you go past Ewha Womans University and Yonsei University areas and toward Hongik
University, you can come across Gyeongui Line Forest Park, which has recently been on the rise
as the hottest tourist spot. On weekends, look around Dongjin Market where young people
regularly hold a flea market, then visit Yeonhui-dong and enjoy some exotic atmosphere and
flavors.

‌
Filling up your stomach on Gyeongnidan-gil is a pretty easy feat as the famed road presents a
Day 2 variety of eateries along the matrix of alleys. Then, explore Itaewon where you can find individual
fashion items. Have a look around Mullae Steel Street, a space for artists located in an ironworks
street, and in the evening, enjoy the night views of Some Sevit.

‌
Look around Common Ground, a unique shopping street using containers, and sample some
Day 3 exotic food options on Lamb Skewers Street. Relax at Seoul Forest, then move to K-Star Road to
experience a range of Hallyu contents.

Time Square 타임스퀘어


Attractions
Time Square is a shopping complex located near Yeongdeungpo Station. The complex
houses many trendy fashion brands as well as famous cafes and restaurants from around
Seoul. The complex also contains many cultural spaces such as a large bookstore and a
multiplex, providing a great deal of fun.

Gyeongui Line Forest Park 15 Yeongjung-ro, Yeongdeungpo-gu, Seoul 02-2638-2000

Horim Art Center 호림아트센터


Along with Leeum and Kansong, Horim Art Center is one of the top three private art
museums in Korea. As the museum possesses many highly valuable antiques, it exhibits
precious cultural assets that preserve the excellence and beauty of Korean culture
according to a given theme.

317 Dosan-daero, Gangnam-gu, Seoul


02-541-3540 horimmuseum.org/artcenter
Take a tour of hot places in Seoul: Gyeongui Line Forest Park, a nice urban park built on the site
of disused railways, Itaewon where you can enjoy a variety of food and culture from all around the
world, Some Sevit boasting fabulous night views, Gangnam-daero that appeared in the music video Gaon 가온
of "Gangnam Style" by Psy, and Common Ground, which is known as Hipster Heaven.
Food
This restaurant serves elegant Korean traditional cuisine with interior design reflecting
Korean traditional aesthetic values. The meticulously-prepared dishes, made with fresh
seasonal ingredients satisfy the taste preferences of both locals and foreigners.
Day 1 Ewha Womans University  Yonsei University  Hongik University  Hongdae Ddaeng Ddaeng Street
 Dabok-gil  Gyeongui Line Forest Park  Dongjin Market  Yeonhui-dong's Little Chinatown 317 Dosan-daero, Gangnam-gu, Seoul 02-545-9845

Gyeongnidan-gil  Itaewon Fashion Street  World Food Culture Street  Usadan-gil  Sangam
Hanilkwan 한일관
Day 2
DMC  Mullae Steel Street  Gangnam-daero  Some Sevit Claiming a history that dates back over 70 years, this Korean restaurant offers a menu
based on Korean royal court cuisine, such as Gujeolpan (Platter of Nine Delicacies) and
Day 3 Common Ground  Street of Lamb Skewers  Street of Handmade Shoes  Seoul Forest  Tangpyeongchae (Mung Bean Jelly Salad). The restaurant serves both courses and a la
Gangnam Tourist Information Center  Garosu-gil  K-Star Road  COEX  SMTOWN COEX carte such as traditional galbi and "goldongban", a kind of royal court bibimbap.
Artium  Urban Hive  Kyobo Tower
14 Apgujeong-ro 38-gil, Gangnam-gu, Seoul 02-732-3735

140 141
A B C

Dobong-gu

Line
Choansan

7
Ten Suggested
Mountain Nowon-gu

Eunpyeong-gu

Travel Itineraries in Seoul


Mia Royal Tombs of the
(Seoul Cyber Univ.) Joseon Dynasty

e
Bukhansan National Park

n Lin
chu
Yeonsinnae Dream Forest
Lin
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ong
1 Taereung 1

Gye
Seokgye
Out of over 70 tourist attractions in Seoul, here are the ten suggested travel itineraries in Seoul
Bulgwang Seongbuk-gu
featuring easy access and beautiful views to which you can start at any time. Bonghwasan
Gyeongui
Mountain ·Jungang
Line
Palgakjeong Park Gireum

Jongno-gu Sangbong
Dongdaemun Design Hongdae Ddaeng Gangnam 068 Sangbong
010 Kyung Hee
Plaza (DDP) Ddaeng Street and Baengnyeonsan University
Bus Terminal
022 Gangnam Tourist Information ll
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Center o ul C gdose Korea University
Hoegi
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S yan
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Design Shop Garosu-gil, Sinsa-dong (Ha
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Design Museum
Cheongnyangni Gyeonggi-do
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Ansan Sinseol-dong
Art Hall Gyeongui Line Forest Park COEX DMC Gallery Digital Media City Mountain
Noeul Park Dongdaemun-gu

dge yo
Yigansumun Exhibition Hall Seodaemun-gu

Bri gdaeg
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Ga
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History Museum 1398 Tongui-dong Baeksong Site 2
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K335 K334 K333 K331 K330 K329 K328 K327 K326 K325
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144
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K320
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449
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I223
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I226
I225
I224
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521
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522
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K317
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447
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ng
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141

P145
P144
P143
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235
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911
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745
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446
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524
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P147
ak u
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36

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912
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27
am l구

232
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445
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139
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)

ng 경기 ng ium
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231

P148
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444
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610

619
616
613

617

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620
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15
산 n Sa 학 o da 로 G ing 당 ng
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743
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aw

621

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ba eo
Gyeonggang Line

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230
36

442
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P150
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742
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137
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441
26
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623
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440
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P152
229
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738
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P158
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K240
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P164
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P166
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209

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K218

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Y119
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P171
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P173
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P174
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546

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P175

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104

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