OVERVIEW OF THE ADVERTISING INDUSTRY

• Advertising industry is one of the most important

sectors of the media and entertainment industry.
• India is the 2nd fastest growing advertising market in
Asia, with an expected contribution to GDP in 2018 to
reach 0.45%.
• Advertising expenditure is growing in India and in
2018 it is expected to grow by 12.5%.
• Internet advertising revenue share in the total
advertising revenue has grown from 8% in 2013 to
14% in 2017, expected to reach USD 1.5 billion by
2018.
About David Ogilvy
• David Mackenzie Ogilvy was a businessman and
an advertising executive. For his brilliant skills in
the field, he is often known as the ‘Father of
Advertising’.
• Not only is Ogilvy today one of the most famous
names in advertising, but he was also one of the
handfuls of thinkers who had shaped the
advertising business .
• His book ‘Confessions of an Advertising Man’
still remains one of the most popular and famous
books on the subject.
• Getting noticed for his manual, David Ogilvy was offered a position as an
accounting executive at the London Advertising Agency Mather &
Crowther.
• In 1948, he founded his own advertising agency with the backing of his
friends Mather and Crowther. Initially, Ogilvy had very little funds, and
for some time, they had to struggle to get clients as well.
• One of his greatest successes was an ad campaign with the Dove soap
which helped it become the top-selling soap in the United States.
• Ogilvy merged his agency in 1965 with Mather & Crowther to form an
international company Ogilvy & Mather.
• In 1989, the Ogilvy Group was purchased by WPP, a firm owned by Sir
Martin Sorrell, and David Ogilvy was named non-executive chairman. He
held the position for three years.
 HIS PHILOSOPHY

Professional Creative
discipline brilliance

Research Results for

clients

Philosophy
INTRODUCTION OF THE COMPANY
Inception

• Incorporated in India in August 1928 under the name of DJ Keymer & Co. Ltd

• Ogilvy & Mather was launched in New York in 1948

Global Scenario
• Subsidiary of WPP Group plc

• Current CEO & Chairperson- Kunal Jesani

• 11th Top agency in the World

GLOBAL OFFICES
 Indian Offices

New Delhi

Kolkata

Mumbai

Hyderabad

Bengaluru
Chennai