Академический Документы
Профессиональный Документы
Культура Документы
Do you think it is wise for Domino’s to stick to its traditional “home delivery”
business model, even when that is not in the norm in a country and when its
international rivals have changed their format?
It’s still wise for dominos to stay to its ancient home delivery business model as a
result of it's their and true business model of delivery. Even once its international
rivals have modified their format; it might be wise for dominos to continue
business because it would facilitate them to differentiate
from alternative international rivals.
Things vary from country to country as in united declared pizza pie is viewed as an
informal food whereas in as country like japan, it's a lot of a rich food. so it's vital for
domino to differentiate itself by providing a unique kind of service viz the
house delivery model and not depend upon the standard dinning
model wherever the server comes out and takes and order
2. What do you think domino’s does from an organization perspective to make sure
that it accommodates local differences in customers tastes and preferences?
3. How does the marketing mix for domino’s in japan differ from that in United
States? How does the marketing mix in India differ?
4. What lessons can we dram from the domino’s case study that might be useful for
other international businesses selling customers goods?