Table of Contents

DECLARATION .................................................................................................... Error! Bookmark not defined.

Industry Guide Certificate .................................................................................... Error! Bookmark not defined.
Certificate ............................................................................................................... Error! Bookmark not defined.
Acknowledgement .................................................................................................. Error! Bookmark not defined.
Table of Contents ................................................................................................................................................ 1
Abstract ................................................................................................................................................................. 2
1.1 Company Introduction ............................................................................................................. Error! Bookmark not defined.
1.1.2 Importance of Public Relations: ................................................................................................................ 3
1.1.3 Essential Elements of a Public Relations Plan: ....................................................................................... 11
1.2 What is the Impact of Public relations on Corporate Organizations? ............................................. 12
1.3 Goals of Public Relations in an Organization: ............................................... Error! Bookmark not defined.
1.4 Purpose of the Study ................................................................................................................. Error! Bookmark not defined.
1.5 Industry Overview .................................................................................................................... Error! Bookmark not defined.
1.6 Effect of Public Relations in Making Profits: ................................................ Error! Bookmark not defined.
1.7 Challenges of the Industry ................................................................................................................................................... 17
1.8 Overcoming the Challenges .......................................................................................................................................... 19
1.9 Successful PR Campaigns ............................................................................................................................................. 20
1.10 Failed PR Campaigns .................................................................................................................................................... 22
Chapter 3: Research Methodology ............................................................................................................................................ 27
3.1 Research Methodology ......................................................................................................................................................... 27
3.2 Research Design .................................................................................................................................................................... 27
3.3 Type of Data Used ................................................................................................................................................................. 27
Chapter 4: Data Analysis and Interpretation .................................................................................................. 28
Chapter 5: Findings ........................................................................................................................................... 33
Swot Analysis ...................................................................................................................................................... 33
Chapter 6: Suggestions/Recommendations ...................................................................................................... 34
References ........................................................................................................................................................... 35
Annexures ........................................................................................................................................................... 36

1
 Abstract

In today’s contemporary time of immense environmental change as well as complexity, corporates have
been evidently forced to alter their strategies so that they can compete in a better way.
Things like mergers, acquisition and divestitures represent an internal dimension of corporate change over
the past several decades, Globalization has still been another catalyst in the rise of corporate identity
programs.

According to Mr. Greisman, Senior Vice President of Master Cards; if reputation is not everything, it’s the
closest thing to how a company is perceived such as easy to do business or not, trustworthy or not, well
managed or not. Good investment or not, decent corporate citizen or not.
It surely affects the success of any business. People’s opinion or image is an impactful force that affects the
earnings of organisations through their actions such as boycotts, strikes, product recalls, and memos from
constituents. Image can only be created by what one does and not by what one says. It is how we chose
business partners. There are many surveys in the market based on corporate’s emotional appeal, financial
performance, product and services, vision and leadership, workforce environment and social responsibilities.

2
 Chapter 1: Introduction

1.1 Company Introduction

The Opulent Mall, Ghaziabad is a sole Stop Shopping and Entertainment Terminal for all kind Shopaholics
in Ghaziabad. It is a vibrant, stylish, upscale, posh, upscale, unique shopping and luxurious environment in
the Heart of the City. It’s a sister concern of "SVP Builders India Ltd & Ganesh Infrabuild Pvt Limited"
launched in March 2010. The archetecture of this mall makes us proud and it is designed by "Five Vision
Promoters Pvt Ltd". The Mall guarantees you of Retail, Entertainment, Food Court, PVR, Spa etc. It is
Ghaziabad’s most spectacular shopping destinations for each and every consumer.

 The Opulent Mall, Ghaziabad is a lifestyle and leisure spot that is located at the heart of Ghaziabad
City and thus is a shopping hub for the residents nearby.
 Remarkable Thing About the Opulent Mall, Ghaziabad:
 The Opulent Mall, Ghaziabad is a one destination entertainment point for the unified city.
 It is situated at one of the fastest developing zones, adjoining to Delhi, Noida, Meerut and getting the
best of U.P., Delhi and NCR. Spread in an area of 1,45,000 square ft.
 The Opulent Mall, Ghaziabad is a vibrant, upscale, unique shopping and leisure environment in the
Heart of the City.
 The Opulent mall also provides with a huge space for target audience to relax outside the mall.
 With The Opulent Mall, Ghaziabad it can be said that change has finally come to the backward part
of Ghaziabad, and it is assures to force the area into a more urban culture, with having a remarkable
Food Court (Food Mantra), Branded shops, 5D Cinema and PVR, all under one ceiling and that too
within the pleasant environment of 24/7 air-conditioning!
 An Organised basement parking for more than 500 car parking space.
 The Mall has well known outlets like MC Donald, Nazeer Foods, Chunmun, Moti Mahal, Big
Bazaar, Archies, Levi’s, Reliance Footprints, Trends, Samsung, Globus and you can find this and
more only at The Opulent Mall, Ghaziabad.

1.1.2 Importance of Public Relations:

3
 9

Develops Loyalty

Creates Brand Image

and Reputation Promotes Goodwill

Importance of Public
Relations

Increases Awareness Increases Credibility

Builds Trust
 10

 Increases Awareness:
The Organization and the PR department mainly focuses on spreading awareness by making
people understand the product specifications and brand values.
 Creates Brand Image and Reputation:
The Organization has a chance to improve its image and build up a reputation among the
public through public relations practice.
 Develops Loyalty:
The consumers build a loyalty factor for the brand because of an intense public relations
practice. They usually tend to buy from that particular brand repeatedly.
 Promotes Goodwill:
In the long run, public relations practices pave the way for establishing strong goodwill for
the company.
 Builds Trust:
The continuous brand promotion, is done in a way to align the organisation’s objectives to
those of the society and the target audience thus, develops trust.
 Increases Credibility:
PR gradually increases the organization’s credibility among the public
 11

1.1.3 Essential Elements of a Public Relations Plan:

Objective

Resource Goals and

measurement

Calendar
Publics or
audience

Elements

Channels Research

Creative Insights

Strategy
 12

1.2 What is the Impact of Public relations on Corporate Organizations?

 The place of public relations in an organisation is one that simply cannot be overemphasized, much
the same as any parts of showcasing advancement; advertising is likewise a basic piece of an
organization.
 The fundamental effect of Public Relation is imparting the focuses and objectives of a corporate
Organization.
 Regular and effective external communication clearly impacts a business’ success and image. A good
public relations professional will ensure that external communications are well targeted in order to
reach the right audiences. Today, the traditional media isn’t the only “game in town” and so social
media activity might also be part of the communications strategy.

Figure 1.1

 A company’s reputation in its local community might also be vital to its success. By keeping its local
audience well informed, they will have greater trust in the company and in times of crisis the
company’s reputation won’t be easily harmed.

 Keeping up altruism is a significant piece of how PR influences a business' prosperity on the grounds
that during an era of cynicism an organization's worth may diminish, its benefits and deals may
diminish yet in the event that its outside and interior correspondence is powerful and is kept up, its
notoriety should remain flawless and the organization will almost certainly recuperate.
 13

1.3 Goals of Public Relations in an Organization:

 Establishing Product Awareness:

While showing another business, or rebranding of an old thing, the commitment of the PR division
in an affiliation is to pull in buyers' thought and make open care using media circumstances and
phenomenal events. Publicizing division in any association or corporate relationship thusly helps
the arrangements or scattering of product and dares to the right gathering of spectators.

 Strength of Relationship:

For any business or relationship to create and move, there's necessity for it to have a better than
average open picture. The publicizing achieves this by keeping up a positive relationship with
centred gatherings of spectators. Likewise helping the affiliation create its business and dismissing
any crisis circumstance. In occurrences of emergencies and any blowback from general society in
like manner, the PR division is solely responsible for settling conflicts, question and tying down a
relationship to the best of their ability.

 Giving information:

An open association is an amazing gadget which uses itself as a piece of outfitting the general
populace with a through and through information about the affiliation's things and organizations. PR
gives more information to its customers that gives them an unrivalled understanding of their
unmistakable organizations and things.
 14

 Upgrading Demand

The care made by PR either on social stages or wide interchanges normally helps in growing its
advantages. The PR office in an affiliation makes use of social stages, destinations and news
sources in making more care by setting up their things and organizations to Internet customers.

 Media Relations:

The higher-ups in an affiliation don't generally get together with the media without the check of the
publicizing division. Thusly, the PR office has the sole commitment of taking care of request from
columnists and so on. Moreover, giving out explanations to general society through open
articulations to imply the media about the association's events or achievements.
 15

1.4 Purpose of the Study

The purpose of the study is to discover the impact of Public relations on Corporate Organizations.
Public relations have a robust impact on public awareness at a comparatively lower cost than advertising. In
a corporate environment it is necessary to maintain decent Public relations because only public demand has
the power to make an ordinary product into a brand. The primary purpose of this study is to highlight the
importance of these PR Campaigns.

1.5 Industry Overview

Public relation is a consistently growing industry, it is about $9 billion industry with a mission to oversee
and fabricate the notorieties of organizations and people. This is finished by pointing explicit data at
objective spectators, for example, people in general, speculators, accomplices, or workers, to present or keep
up a specific impression of the organization or person. Two words intently connected with PR are picture
and turn. As far as picture, the way an organization, brand, or individual—and this can be anybody from a
superstar to a corporate official or political figure—is depicted in the media and seen by the open is a solid
determiner of prevalence. More noteworthy ubiquity can mean expanded item deals, more prominent
organization income, more fans, and much more votes. Turn is the thing that happens when PR pros
accentuate data that places customers into a progressively great light. For instance, when an organization or
individual faces a notoriety shaking emergency, it's the PR delegate who strategizes what to expound on the
circumstance and where and when to share that message to make the customer look in the same class as
conceivable. Regardless of its potential qualities, PR is now and then portrayed as an advertising stepchild
due to its frequently constrained and dispersed use. The open connection office is generally situated at
collaborate head workplaces and its staff are so occupied to manage different open, investors, different
representatives, lawmakers, city authorities that advertising intends to help item showcasing targets might be
disregarded. Numerous PR professionals consider there to be as communicators. Conversely, showcasing
administrators are substantially more inspired by how publicizing and PR influence brand building.
Advertising can be a ground-breaking brand-building instrument. The circumstance is evolving, be that as it
may. PR is playing an undeniably essential brand building job, albeit, advertising still catches just a little bit
of the general showcasing spending plans of generally firm. So publicizing and Public relations must work
connected at the hip to construct and keep up brands of products and enterprises.
 16

1.6 Effect of Public Relations in Making Profits:

 Advertising can help make a bound together message that advances and business improvement. This
can help portray thing or organization from the customer's point of view. It gets you on the speaker's
board at expos and conventions, gets articles about your firm in the appropriate trade dispersions, and
help with security material improvement.
 Events as a notoriety gadget use themselves as a fundamental bit of the PR business for an
impressive period of time. Various associations base on masterminding events in light of the fact that
their things get lost endeavouring to get undeserved consideration. Events, of course, make
magnificent photo openings expecting promising and imperative to the system.
 Excitement and ingenuity are basic resources with regards to conveying your message to the general
population. With regards to working with firms, Webster proposes, “It is fundamental that customers
don’t feign about their insight and in this way their desires for the PR procedure. The PR firm can’t
help except if you sufficiently convey the extent of your insight about the business.”

 Public Relation is additionally a powerful instrument in advancing an Organization more remote than
any immediate cost of different advancements. The administrations of the advertising division are
frequently gotten at a lesser rate than some other limited time offices. What’s more, since the
advance of an Organization straightforwardly relies on the efficiency of the PR division. It’s a
noteworthy part of an Organization that spells its progression or misfortune in people in its global
relations.
 17

1.7 Challenges of the Industry

1. Financial Limitation:

There is no uncertainty that associations are cutting the budget, in this way prompting poor financing
of the advertising office. Budgetary belt-fixing has stemmed the progression of advertising's
spending limits. Organizations are hesitant to spend the little income they have on improving their
media profile. Incidentally, this is the ideal opportunity for them to raise their profile and addition
new custom.

2. Rise in the Communication Platform:

Correspondence stages offer a quick, simple method for dispersing messages crosswise over to target
crowd; however, the clusters to picking the correct correspondence channels for customers could be
careful. Despite the fact that numerous internet-based life is allowed to utilize, regardless of whether
it needs paying membership for certain administrations, it is as yet advantageous to utilize. Be that as
it may, a great deal of time-venture should be made so as to contact the correct group of spectators,
passing your messages crosswise over to them and getting wanted outcomes.

3. Managing of Client’s requirement:

It is an issue that customers anticipate that you should perform enchantment so as to deliver their
envisioned desires. They anticipate that you should work inside any giving spending plan. They have
unreasonable desires for media inclusion and how far their spending will extend.

4. Shortage of people:

Most experts of advertising have foundation teaches in another field of studies. Some are rehearsing
writers, advertisers, sponsors, visual specialists, analysts, etc; in all actuality, they do not have a
complete comprehension of the stuff to be a full expert in Public relations. Those controls are
applicable to picking up ability in advertising, yet they should be converged with center advertising
courses to accomplish the birthing of an undeniable advertising mastery. A few quacks position
themselves as experts, accordingly putting the calling at offensiveness; they make claims they can't
 18

shield and compose battles that are unacceptable and watched with expert unfortunate behaviour.

5. Rapid technological growth:

The digital landscape constantly changing. This is usually challenging for those working in
progressively corporate enterprises. Being a computerized organization goes past making a carefully
enhanced procedure. The execution here is critical. Computerized disturbance is something that must
be grasped by all individuals from staff if our system is getting down to business, implying that
comms groups lose a little control – something they regularly fixate on!

6. Low Awareness of Public Relations and its meaning:

Advertising is as yet an evolving terminology in most nations of the world. This has slowed down to
the multiplication of the control on the planet. Advertising is only a theme in mass correspondence or
promoting in higher foundations lieu of a control. Until specialists ascend to the reminder, the control
may pass on a characteristic demise in these nations.

7. Limited Usage of Social Media:

Web-based life has framed the reason for advertising per-magnificence in this advanced age. Any
expert that is lacking in the use of this may grow dim of the calling soon. Internet-based life, for
example, Face book, Linked-in, Tweeter, Net log, and so on are pre-famous in this present age of our
training. Be that as it may, most clients of informal communities misuse them a great deal; while
some are not strategic in the manner, they use them to pass on messages to general society. Different
specialists advance themselves and items without earlier associations with their objectives. This
mentality could make them (open) see you as a narcissistic individual who care just about oneself, in
this manner affirming the truism "Nobody minds the amount you know until they realize the amount
you give it a second thought."
 19

1.8 Overcoming the Challenges

1. Organizations should increase their Budget:

 Organizations should manage their budget accordingly

 A designated separate budget for Public relations should be drafted

2. Encouraging people to increase their Knowledge about PR:

 The suitable way to do this would be the more people get involved, the more people will
receive the benefit
 Few Individuals are not reluctant in helping other individuals, so they will prefer the idea of
sharing their ideas
 This can be done by giving incentives and recognition to people who come up with
innovative ideas
 With this method, an eye can be kept on the most highly participative team member

3. Being up to date with the current technology:

 This basically means that organizations should regularly update their employees about the
advent of the latest technology
 This is also one of the biggest challenges, so facilitating regular update sessions regardless of
their schedule should be achieved.
 20

1.9 Successful PR Campaigns

1. KFC- Design your own Bucket Campaign:

Objective - The essential goal of this campaign promoting effort was to expand the closeout of their
item in India and to request and to target youthful group of spectators by including applications like
Radio KFC RJ Hunt, Designing their very own bucket can be exciting, and Wow Menu alternative.
They needed to build up their image status.
Execution - 3000 individuals around 30 Indian urban areas have taken an interest in this challenge.
"Radio KFC RJ Hunt" was an internet-based life battle to advance KFC brand's in-house radio
channel. For the execution, the fans recorded their voices over the web with the Facebook application
and were furnished with simple radio involvement.
Results:
 According to the aftereffects of the internet-based life battle, KFC was highlighted by Social
Baker as among the best 5 socially dedicated brands.
 The general positive assumption of their Facebook page developed from 6.2% to 93.8%.
 Their commitment rate expanded the part normal thrice.
 KFC was put among the five quickest developing online life marks in India.
 21

2. Coca-Cola Summer TVC presenting Deepika Padukone:

The Coca-Cola Summer TVC 2017 computerized promoting effort includes Deepika Padukone. This
computerized promoting effort is fun, exciting and snaps the correct harmony with Deepika Padukone being
a perfect throwing for the crusade. The brand with big-name affiliation is elevated when the big names play
themselves, making it simpler to impact clients. The promotion gets everything right concerning music and
item situation. The battle features how Coca-Cola separates the ice between two outsiders. Deepika
Padukone stalls out in a lift with a servant. Coca-Cola was the main salvage part, and after that things simply
changed.

Conclusion:

Best advanced promoting efforts and social media life contextual analysis are an extraordinary wellspring of
motivation for every one of the general populations. There ought to be increasingly more effective advanced
showcasing efforts a seemingly endless amount of time after year that includes brand driving mindfulness in
the most imaginative manner as could be expected under the circumstances.
 22

1.10 Failed PR Campaigns

1. Zomato’s Banner Campaign:

The food tech start-up as of late set an open-air promotion with the shortened forms BC and MC.
Despite of the fact that Zomato's versions of these words were Butter Chicken (BC) and Mac N Cheese
(MC), they incited individuals in an incorrect manner since they were the short types of certain swearwords
in Hindi.
A couple took a gander at this as a misogynist endeavour, and the others named it as something shabby,
disgraceful, and vile.
With everything taken into account, there was a gigantic open shock that Zomato needed to confront due to
this incident. The empowering youth did not like what the banner ad said.
 23

2. Starbucks Campaign:

Howard Schultz, the CEO of Starbucks, has never avoided getting his organization associated with
questionable discussions, be it about firearm control, US government gridlock or same-sex marriage.
This time they contacted the most polarizing of the political discussions – The Race relations. The
pats on the back were no place in vision; rather, all that the move earned for Starbucks, was mocking
and brickbats. It was too hot an issue for individuals to banter about. The battle endures; however just
for six days.
 24

Chapter 2: Literature Review

Research Paper I

By: Spiro Kiousis, Cristina Popescu & Michael Mitrook

Understanding Influence on Corporate Reputation: An Examination of Public Relations Efforts,

Media Coverage, Public Opinion, and Financial Performance from an Agenda-Building and Agenda-
Setting Perspective

Looking to expand inquire about on advertising assessment, this examination explores the impact of
advertising endeavours and media inclusion on corporate notoriety and money related execution through the
hypothetical establishing of first-and second-level plan building and motivation set. Triangulation of
research techniques analyzed advertising content, news media inclusion, popular sentiment, and corporate
monetary execution for 28 U.S. organizations from the yearly Harris Interactive (2005) Reputation Quotient.
Proof for motivation building and plan setting suggestions was discovered, which work to advise systems
regarding advertising experts. The ramifications of the discoveries are talked about.

Research Paper II

By: Robert B. Albritton, Jarol B. Manheim

News of Rhodesia: The Impact of a Public Relations Campaign

At the point when Rhodesia employed an advertising firm to prompt it, negative remark declined strongly in
the New York times, despite the fact that updates on savagery remained for all intents and purposes
unaffected. Investigators of open arrangement making have distinguished two unmistakable degrees of
motivation setting that impact, or are affected by the news media.
 25

Research Paper III

By: Zvi Reich

Measuring the Impact of PR on Published News in Increasingly Fragmented News Environments

As news conditions become progressively divided, advertising develops increasingly refined and article
frameworks, the effect of PR on news winds up more noteworthy and progressively differing. Its extension
and force, notwithstanding, can scarcely be gotten a handle on by customary newsroom-situated and official
statement focused methodologies that attempt to decrease PR effect to a solitary main concern. The present
examination proposes a multifaceted way to deal with considering PR sway on the news. It analyzes literary
and oral PR–media trades streaming inside and outside newsrooms that achieve columnists by and by or
through their particular newsrooms and influence distributed news both legitimately and in a roundabout
way. The investigation embraces a creative strategy: a progression of up close and personal reproduction
meets in which columnists speaking to nine driving Israeli news associations point by point, contact by
contact, any kind of PR inclusion or commitment to an irregular example of their naturally distributed
things. PR effect was observed to be more extravagant, more unpredictable and more extensive than
proposed by previous examinations. Despite the fact that journalists infrequently enable specialists to fill in
as single hotspots for their things, they frequently gave them a chance to fill in as overwhelming sources,
establishing in any event 50 percent of their contacts for explicit things. Moreover, experts lead motivation
working for each other thing and include themselves in no under 75 percent of things by providing data,
story leads and even disastrously "specialized" administrations.

Research Paper IV

By: Mary Ann Ferguson

Building theory in public relations: Interorganizational relationships as a public relations paradigm

This article suggests that agreement on a paradigm focus for public relations scholarship would greatly
enhance the probability of productive theory development. The author argues, influenced by Thomas Kuhn,
that until those who call themselves public relations scholars come to agreement on the focus of public
relations research and theory development, there may be much activity we call research in public relations,
but there will not be much theory development.
 26

Research Paper V

By: Gayle M. Pohl PhD

Organizational Public Relations in a Global

Corporate decency is by all accounts clearing the globe. One universal association after another is by all
accounts declaring activities to advance human rights, the earth and labourer securities. The reason clearly is
advertising improving the discoloured pictures of worldwide companies and depicting frail willed
foundations as mindful and important to the strife of overall contention. This examination looks at social
change activities by worldwide associations as advertising procedures.

Research Paper VI

By: Olufemi Onabajo Department of Mass Communication, University of Lagos, Lagos, Nigeria

Proactive Corporate Management and the Dynamics of Public Relations

In Nigeria, advertising has not generally been agreed its pride of spot in the authoritative set-up. Best case
scenario it comes to play as a flame detachment way to deal with tackle hierarchical issues during stresses
and clashes. This paper investigated the advertising capacity versus the administration procedure and
promoters powerful advertising arranging that will make a positive picture according to an enterprise's
public. It gave recommendations on the best way to deal with the advertising capacity so it can prompt
proactive corporate administration and reasoned that the advertising supervisor ought to be given a board
executive status and should work to cultivate productive and socially satisfactory hard-working attitudes that
would charm his organization to its publics.
 27

Chapter 3: Research Methodology

3.1 Research Methodology

The research methodology used in this is Primary and secondary research, in which information is collected
and recorded by someone and later used by others for their research or project. It is basic or pure research
which is not aimed at solving a specific business problem, but it intends to expand the limits of knowledge.
Secondary data can be used as it is or it can be examined and reinterpreted based on the findings. Sources of
the data collection involves:
• Online: This includes online website data, online available public data like annual reports, research
reports, journal articles, online databases etc.
• Offline: This includes books, newspaper articles, annual reports, magazine, journals, conference papers
etc.
For conducting secondary research, I had contacted my friends, family and colleagues so that they can assist
me with the data collection.
3.2 Research Design

For the research I designed a questionnaire which had questions related to the Impact of Public relations on
corporate organizations, the survey was conducted among 51 participants who are well versed with this
concept, some people have still given their opinion.
3.3 Type of Data Used
The data used consisted of Nine questions which was respectively answered by 51 participants, who had
different viewpoints on the respective questions. The questions are as follows:

Report Title: Impact of Public Relations on Corporate Organizations

Q1. Age
Q2. Gender
Q3. On a scale of 1-5 how important are PR campaigns for an organisation?
Q4. Which of these platforms are most effective for establishing good Public Relations?
Q5. Do you think maintaining good Public Relations is essential for a company to last longer in the market?
Q6. On a scale of 1-5 how crucial are Public Relation activities for emerging enterprises?
Q7. Should a company spend money on maintaining its Public Relations?
Q8. Which company has impressed you with their PR campaign?
Q9. Do you think Public Relations and Reputation of the firm directly related?
 28

Chapter 4: Data Analysis and Interpretation

INTERPRETATION:

The above analysis show that majority of the respondents are from the 18-22 age group. The least responses
were received from the 33 and above age group.

INTERPRETATION:

From the acquired responses it can be concluded that the ratio of the male respondents is equal to that of the
female respondents.
 29

INTERPRETATION:

The above analysis depicts that more than 90% of the respondents believe that Public relations campaigns
are very crucial for the smooth functioning of an organisation.

INTERPRETATION:

Most of the respondents think that Digital Marketing and Events are the best platforms for enhancing public
relations while newspaper advertising is not that impactful.
 30

INTERPRETATION:

From the above analysis it can be concluded that most respondents believe that Public relations are very
important for a firm to last longer in the market.

INTERPRETATION:

Majority of the respondents feel that Public relation activities are extremely important for emerging
enterprises. Since these organizations are in their inception stage, they need to establish good public relations
in order to grow fast.
 31

INTERPRETATION:
More than half of the respondents think that companies should spend their money on maintaining their
public relations.

INTERPRETATION:

According to this survey, the most impressive PR campaign has been run by Coke followed by Mc Donald’s.
 32

INTERPRETATION:

Majority of the respondents believe that the reputation of the firm and its public relation is directly related.
 33

Chapter 5: Findings

Swot Analysis

STRENGTHS WEAKNESS

1. Repetitive work
1. Low Employment cost in 2. Maintaining good relations is
PR a task.
2. Interactive Job roles
3. Quality over Quantity

OPPORTUNITIES THREATS

1. Quick access to customer 1. Consistent need to

issues improve in PR
2. Opportunity to grow at a
fast pace
 34

Chapter 6: Suggestions/Recommendations

1. Impact of Public relations in a corporate organization is quite a lot, in fact it is a consistently growing
field.
 35

References

1. www.theopulentmall.com
2. http://www.marketingpaathshala.com/importance-of-public-relations/
3. https://www.linkedin.com/pulse/7-problems-facing-public-relations-practice-world-dr-ajihson
4. https://www.tandfonline.com/doi/abs/10.1080/09718923.2006.11978378
5. https://www.academia.edu/27943368
 36

Annexures

Q1. Age
Q2. Gender
Q3. On a scale of 1-5 how important are PR campaigns for an organisation?
Q4. Which of these platforms are most effective for establishing good Public Relations?
Q5. Do you think maintaining good Public Relations is essential for a company to last longer in the market?
Q6. On a scale of 1-5 how crucial are Public Relation activities for emerging enterprises?
Q7. Should a company spend money on maintaining its Public Relations?
Q8. Which company has impressed you with their PR campaign?
Q9. Do you think Public Relations and Reputation of the firm directly related?