Академический Документы
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I. Multiple Choice:
Instruction: Read the following questions and encircle the letter or word of your correct answer.
2. This involves developing and using logical, step-by-step plans or offering evaluation alternatives,
monitoring progress and switching to successful strategies to achieve the goals you want.
a. SET YOUR OWN STANDARD
b. TAKE THE INITIATIVE
c. WILLING TO LISTEN
d. RESPONDS TO FEEDBACK
4. Mr. Chavez believes that, in order to have successful business one should first believe in his/her self.
What trait did he possess?
a. PERSISTENT
b. COMMITTED
c. SELF-CONFIDENT
d. HARDWORKING
7. Dianne is very flexible and open-minded, she obtain useful feedback and advice from others. What
PEC’s did she demonstrated?
a. Sensitive
b. Reliable
c. Decision-maker
d. Responds to Feedback
10. Which of the following PECs should an entrepreneur possess in order to be patient., strong-willed and
follow his/her own belief despite of any rejection?
a. COMMITTED
b. HARDWORKING
c. RISK-TAKER
d. PERSISTENT
11. Mario works diligently and industriously, he spends so much time and effort to run a successful
business. What PEC’s has been demonstrated by Mario?
a. HARDWORKING
b. FLEXIBLE
c. COMMITTED
d. STRONG-MINDED
12. It is the ability in which an entrepreneur set his/her realistic targets to have an advanced preparation
for his/her business.
a. GOAL ORIENTED
b. COPES WITH FAILURE
c. TAKE THE INITIATIVE
d. BUILDS ON STRENGTH
13. It is generated by examining the goods and services sold in the community.
A. business creation C. business concept
B. business pricing D. business idea
14. It is a process of making new products which will be sold to the customers.
A. product analysis C. product development
B. product conceptualization D. product implementation
15. These are luxuries, advantages and desires that every individual considers beyond necessary.
A. wants C. requirements
B. desires D. needs
16. It is a factor or consideration presented by a seller as the reason that a product or service is different
from and better than that of the competition.
A. unique selling plan C. unique pricing policy
B. unique selling proposition D. finding value-added
17. A stage in which the needs of the target market are identified, reviewed, and evaluated.
A. concept development C. project development
B. economic analysis D. refine specification
18. It is the introduction of new ideas to make the product and services more attractive and saleable to the
target customers.
A. new idea C. product development
B. creativity D. innovation
20. It is creating names, symbol, or designs that identifies and differentiates a product from the other
products.
A. product naming C. branding
B. unique selling proposition D. tagline
21. It is a meaningful and unforgettable statement that captures the essence of the brand.
A. product naming C. branding
B. unique selling proposition D. tagline
23 – 24. Needs in business are the important things that an individual cannot live without in a society.
These include:
23. ______________________________
24. ______________________________
25. Marketers often use the term ________ to cover various groupings of customers.
a. people b. buying power
c. demographic segment d. market
26. Good marketing is no accident, but a result of careful planning and ________.
a. execution b. selling
c. strategies d. research
27. The buying process starts when the buyer recognizes a _________.
a. Product b. an advertisement for the product
c. a salesperson from a previous visit d. problem or need
29. The act of trading a desired product or service to receive something of value in return is known as which
key concept in marketing?
a. product b. exchange
c. production d. customer
30. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy
a want or need is called a(n):
a. idea b. demand
c. product d. service
31. Which of the following involves designing and manufacturing the container or wrapper for a product?
a. Labeling b. Packaging
c. Branding d. Product line
Test II. True or false: Read the statement carefully and encircle the word of the best answer.
34. The packaging concept states what the package should be or do for the product.
True
False
35. Resellers may actually take ownership of the product and participate in the marketing, including the
advertising.
True
False
36. The materials and ingredients used in producing the product are obtained from other companies who are
referred to as distributors.
True
False
37. The primary purpose of marketing activities is to facilitate and encourage exchange transactions with
potential customers.
True
False
38. A service can be defined as “any activity or benefit that one party can offer another that is essentially
intangible and that does not result in the ownership of anything.”
True
False
39. A channel of distribution is any series of firms (or individuals) who participate in the flow of products to
final user or customer.
True
False.
40. The marketing concept applies to production firms, but not to service industries.
True
False
41. The marketing concept means that an organization aims the majority of its efforts at satisfying customers,
at a profit.
True
False
42. Strategy is an idea or actions that explains how the company or firm will make its profit.
True
False
Test IV. Jigsaw Puzzle. Direction: In the puzzle below, look for the 10 hidden computer
components.
REVEAL THE PARTS OF A COMPUTER SYSTEM
C G M M Q F Y L W K C P A H K H G C N H
P O R K I R X N A A O A U A K B M P H U
Z A M Z W G W P X W A F V R Q V X U M Y
Q U I P R Y P T E X V I R D B W A O R B
I R T B A R S R U Y L G R D V J B O C U
A O N R D C S G S I L N H I Q S M I L X
C U H L Q U T Z G D C J F S E E J K O U
N H X S P U P D A K O Z X K M T Y U Z S
G H L P F H G P I Z T A F D O U U F T R
A S L W W T R A O S Q F A R E H B G M O
R Y B E A E M J I X K P I I X E C F H T
E S A C M E T S Y S D D E V W T I D V I
K W M I Q K K I S I O R R E I L D F F N
L E I O M E H Y A S K S A I I D G Z K O
M Q U N D H M R W O Q U H O V K T M J M
W P T H E R M K Z W J U B J B E A P Q Z
K Z Z M L H M O U S E C K Y C Y V Y S D
Y B Y V X E W P L Q Q Y O V N H E Z H D
R N F H T U B P R O C E S S O R N K N J
M O T H E R B O A R D F L U X O M K D A
1. ___________________________________ 7. _______________________________________
2. ___________________________________ 8. ______________________________________
3. ___________________________________ 9. ______________________________________
2. ____________________
3. ____________________
4. ____________________
5. ____________________
6. ____________________
7. ____________________
8. ____________________
9. ____________________
10. ____________________
11. ____________________
12. ____________________