Shampoo

Average
Min price Max Price Price
(100ml) (100ml) (100ml)
Charles Worthington 1.7 2.2 1.95
Toni & Guy 1.5 2 1.75
Only Boots
Trevor Sorbie 2 2 2
Lee Stafford 1.6 1.6 1.6

John Freida 1.4 2.5 1.95

Widely Available Nicky Clarke 1.6 1.6 1.6
Umberto Giannini 1.6 1.6 1.6
Average Values
Shampoo

CP to
Manufacturer
CP to (8% to 12%
Average Price retailer(40% Margin)- Avg Profit
(250 ml) margin) Assume 10% per unit Min price (100ml))
4.875 3.48 3.17 1.71 1.7
4.375 3.13 2.84 1.53 2
5 3.57 3.25 1.75 2
4 2.86 2.60 1.40 1.6

4.875 3.48 3.17 1.71 1.7

4 2.86 2.60 1.40 1.8
4 2.86 2.60 1.40 1.8
4.45 3.18 2.89 1.56
 Conditioner

CP to retailer(40%
Max Price (100ml) Average Price Avg Price(250 ml) margin)
3.3 2.5 6.25 4.46
2 2 5 3.57
2 2 5 3.57
1.6 1.6 4 2.86

2.5 2.1 5.25 3.75

1.8 1.8 4.5 3.21
1.8 1.8 4.5 3.21
4.93 3.52
 Gel

CP to Manufacturer (8% to Avg Profit

12% Margin)- Assume 10% per unit Min price (100ml)) Max Price (100ml) Average Price
4.06 2.19 3.3 3.3 3.3
3.25 1.75
3.25 1.75 3.33 3.33 3.33
2.60 1.40

3.41 1.84 1.7 2.5 2.1

2.92 1.58 1.8 1.8 1.8
2.92 1.58 1.8 1.8 1.8
3.20 1.73
Gel

CP to
Manufact
urer (8%
CP to to 12%
retailer(4 Margin)-
0% Assume Avg Profit
Avg Price(250 ml) margin) 10% per unit
8.25 5.89 5.36 2.89

8.325 5.95 5.41 2.92

5.25 3.75 3.41 1.84

4.5 3.21 2.92 1.58
4.5 3.21 2.92 1.58
6.17 4.40 4.00 2.16
Total avg price for (Shampoo + Conditioner + Gel)
Total avg price for (Conditioner + Gel)
Total Avg cost for manufacturing (Shampoo + Conditioner + Gel)
Base= 100 units

60% new customers

Sale post scheme= 300 units
3:2 Promotion Scheme
Total profit without scheme (100 units)

100*1.56
Total Profit with scheme (300 units)
(200*5.55) - (300*3.36)

200*5.184 - 300*2.89
 (4.45+6.17+ 4.93 )/3 = 5.184 1.824
(6.17 + 4.93)/2 = 5.55
(2.89+3.2+4)/3= 3.36

40% new customers

Sale post scheme= 170 units
eme GWP (93 p - additional cost)
Total profit without scheme 100*1.56 = 156

New Avg Profit per unit after

scheme (avg profit per unit
156 -0.93) 1.56-0.93 = 0.63
Total Profit with scheme 170*0.63 = 107.1
102
50% new customers
Sale post scheme= 150 units
Coupon (50 pence off)
Total profit without scheme 100*1.56 = 156

Total Profit with scheme 150*(1.56-.5) = 159

 Price(100 ml) CP to retailer(14% margin
J&J Clean and Clear 99 85.14

Quoted Price Selling Price Effective Discount %age

Offers Available 15% off 99 84 15
10ml moisturizer fre 114 99 13
20% extra 119 99 17
CP to wholesaler(1.5% CP to Distributor(2% CP to Manufacturer (4% Profit
83.86 82.18 78.89 20.11

CP to retailer(14% marCP to wholesaler(1.5 CP to Distributor(2%) CP to Manufacturer (4%

72.24 71.16 69.74 78.89
85.14 83.86 82.18 88.89
85.14 83.86 82.18 94.67
Profit to Manufacturer
3.29

Profit to Manufacturer
-9.15
-6.71
-12.49