EIGER

EIGERADVENTURE.COM

Dante Ridwan ( 17/146157/sv/13895 )

Yusuf Alfarobi ( 17/415432/sv/13297 )
Gus Azhar ( 17/416169/sv/13907 )
 EIGER
EIGER is a product products to meet
various equipment and equipment
needs for the lifestyle of outdoor
activists since 1989
Now its have 3 main products
category (Mountaineering, Riding,
Authentic 1989
 CONTENTS
TABLE OF
01
TARGET MARKET
Geography, Demography,
Psychography

02
ACCOUNT PERSONA
Profile, Occupation,
Positioning, Tone & Manner,
Style of language, Topic and
Nickname for audiences

03
WEBSITE HIERARCHY
eigeradventure.com website
information hierarchy
TARGET
MARKET

01
 MARKET
TARGET
GEOGRAPHY DEMOGRAPHY PSYCHOGRAPHY
National 12 - 50 years old Urban
(Indonesia) Smartphone user
& International Adventurer
Mountaineers and
Motor riders
 SEGMENTATION
Middle aged, early TOP
mountaineers and riders

Early and middle aged, late MIDDLE

mountaineers and riders

Aged people and late

majority in mountaineers BOTTOM

and riders
ACCOUNT
PERSONA

02
 Account Persona
Profile Men / Women | 12 - 50 years old | Urban | Single / Married

Occupation Adventurer, Motor riders, Mountaineers

Eiger provides equipments and extraordinary experience in every

Positioning
adventure activity

Tone & Manner Fresh, Creative, Adventure, Vibrant

Style of Language Bahasa ( use English occasionally ), casual, friendly

Topic Interest Adventure, Mountaineering, Motor riders, Tips

Nickname for fans Eigerian

WEB
HIERARCHY

03
 HISTORY

ABOUT

WEBSITE HIERARCHY
STORE
LOCATION

EAST MOUNTAINEERING

CORE RIDING
ACTIVITY
1989
NEWS

HOME EVENT
JOURNAL

SPONSORSHIP

TECHNOLOGY
MEN
WOMEN
MOUNTAINEERING JUNIOR
TOOLS & EQUIPMENT
CLIMBING EQUIPMENT
SHOP ACCESSORIES
RIDING
HEADWEAR
FOOTWEAR
1989 BAGS & PACK