Fashion. Entertainment. Culture.

2011 Media Kit

Washington, DC * Maryland * Virginia
The Hudson Restaurant & Lounge. Washington, DC
 Magazine Overview

Mission Statement
Catering to the Washington, DC, Maryland, and Virginia (DMV)
region, Dollhouse Magazine is a whip-smart, sassy, and
sophisticated, quarterly publication. We represent a breath of
fresh, city air to its diverse clientele, offering them a hot-off-the-
press guide to the various opportunities and trends found in such
a uniquely diverse, cosmopolitan population. The Magazine’s
primary objective involves reaching out to young influential
individuals, providing them with an array of motivating concepts
that will help motivate and empower their individuality.

Our second part slogan, “Be A Part of the Brand” means just that.
The publication has tapped into the area’s talent of influential
individuals who revolve around it all. It is a city of fashion,
entertainment, night life, as well as beautiful history, social
culture, and distinguished landmarks. Consequently, Dollhouse
Magazine gains its benefits from being familiar with it all.

Reader’s Interest
Fashion-Current trends and styles, from the runway to the beltway,
fashion at its finest, what’s hot and what’s not in the DMV area.
Literary Arts-Submitted poetry, prose, real-life essays, and short
stories.
Lifestyle-Social culture, the way of life, and beyond.
Health & Beauty-Practicing a healthier, younger lifestyle with
exercise tips, nutrition tips, rest and relaxation, and cosmetic must-
haves.
Features-Politics, economic concepts, financial advice, career advice,
White House, Anniversary Inaugural coverage, and President Obama
and First Lady Michelle Featurettes.
Music and Entertainment-Featuring Jazz, Reggae, Hip Hop, R&B,
Rock, Country, and our hometown signature, Go-Go.
Love, Lust, & Everything in Between- Articles on communication,
dating tips, love advice, and sex from both parties.
Jan-March 2011 Premiere Issue
The Possibilities
Dollhouse Magazine not only showcases DC and its divine
culture, but also provides opportunities for its readers, such as
specials and discounts at local venues such as The Comedy Zone
and JoJo’s Restaurant and Bar in downtown DC.
We also feature up and coming music artists and entertainers
for a chance of winning a full spread in the magazine, as well as
local writers and poets a chance to submit their poetry, prose,
articles, and essays. Our ultimate mission is put DC on the ma,
showcasing its wonderful individuals and unique culture!

Washington, DC * Maryland * Virginia

 Editorial Calendar

2011 Editorial Calendar

The Premiere Edition (January – March 2011)

Insertion Order: November 8th* Materials by: November 13th*
After showcasing our mockup issue, Dollhouse Magazine debuts with a hot-off-the-press Premiere Issue,
exposing talented new artists, local designers and their artworks, thriving Georgetown boutiques, dining in the
district, and unique social culture. We have the pulse of the city in our midst. Establishing its rightful place
within this thriving city, Dollhouse emerges as a thriving, multifaceted brand.

Entrepreneur Edition (April – June 2011)

Insertion Order: February 8th * February 13th * March 22nd
Got an ambitious spirit? Take an inside look on how to start your own business, smart financial tips, and
working your way into success with our Entrepreneur Issue. Exercising your hustle never looked this good!

The Wining & Dining Issue Edition (July – September 2011)

Insertion Order: May 8th* Materials by: May 13th* In Print by: June 22nd
Looking for the hottest places to eat, drink, and be merry? Well this is that issue for you. Dollhouse exclusively
declares the city’s finest destinations for our readers; including menus, music, dining, and décor.

The City Fashion Edition (October – December 2011)

Insertion Order: August 8th * Materials by: August 13th * In Print by: September 22nd
Say goodbye to the sunshine and break out the Autumn styles & trends! We’re highlighting the hottest
designers and collections from local to worldwide, surely to be one of the most anticipated issues of the year.
Stay up to date with our Fall Fashion Insider, featuring the hottest handbags, shoes, accessories, outfits, and
more!

Washington, DC * Maryland * Virginia

Pose Ultra Lounge & Nightclub at The Gaylord Hotel. Washington, DC
 Media Buzz

Media Circulation
In March 2009 Dollhouse Magazine emerged through the media
with www.dollhousedmv.com, a blogsite that received well
endowed positive feedback. While exercising our media
marketing Dollhouse blossomed from interesting topics,
covering everything from fashionista trends and entertainment
to social and economical views.

In Winter 2010-2011, Dollhouse will launch its official website

www.dollhousemag.net, a brand extension with the mission to
provide exclusive media content in the form of broadband video,
articles, and photographs to enhance the emotional connection
and social interaction among our readers.

Expanding the Brand

Dollhouse Magazine will promote press runs to 50,000
promotional copies during the second year. The brand will also
increase advertising rates by 20% by 2013, as well as obtaining
Premiere Issue Distribution 10,000 to 20,000 subscribers by offering the public ½ off the
cover price.
In December 2010, Dollhouse will host a special launch event in
The magazine desires to span widely across the east coast, with
recognition of the completion of the Premiere Edition. With a
new regional editions being in New York, Chicago, Atlanta, and
successful future in store for the brand, Dollhouse Magazine will
Miami within the first five years, as well as International regions
expand into local retail bookstores such as Borders, B. Dalton,
such as Paris, London, Italy, and Japan by ten years.
Barnes & Noble, and Books a Million, as well as drugstore
pharmacies, grocery stores, clothing stores, boutiques, salons,
spas, newsstands, lounges, and airports exclusively in the
following year, 2011.

Washington, DC * Maryland * Virginia

 Demographics
Special Events Listing Demographic Breakdown
The following are highly recognized events that Dollhouse will hold ongoing NOTE: Dollhouse Magazine conducted this
partnerships with in the DC market: study on a potential and tentative basis for
2011.
 DC Fashion Week
 Northern Virginia Fashion Week (NOVA) Age
FotoWeek DC 22% 31-35
 DC Caribbean Festival 40% 25-30
 Arts on Foot Festival 38% 18-24
 Cinco De Mayo Festival
 International Motorcycle Show Annual Income
 Dekka Showroom Fashion Show events 10% 35K-65K
 Marymount University Spring Portfolio in Motion 18% 66K-96K
 Mid-Atlantic Shamrock Fest 22% 97K-127K
 Washington Auto Show and many more 23% 128K-159K
27% 160K+
Dollhouse Marketing Opportunities
Gender
Making its mark into the vibrant east coast, Dollhouse has tapped into the local
53% Female
talent pool of fashionistas, trendsetters, artists, entertainers, professionals, and
47% Male
other influential individuals. The magazine is highly esteemed for highlighting the
culture and growth of the DMV area, becoming one of DC’s most recognized and
distinctive quarterly publications. With marketing developing as one of its Home
strongest trends, Dollhouse intends to partner with some of the best media 54% Own
experts in the game to promote exceptional marketing ventures. 46% Rent

Special Event Collaborations & Marital Status

Sponsorship Opportunities 2011 67% Single
33% 33% Married
67%
Dollhouse Magazine will collaborate with select partners to produce exclusive
special events at local hotspots and intimate venues in conjunction with the
given quarterly issue theme. We help set the pulse for the city in order to Pass along: 6
create the most successful events with the biggest return on investment. Median Age: 24
Dollhouse will show you how its done to create a divinely unique branding Median Household Income: $50,000K
opportunity to help your marketing goals excel.

Washington, DC * Maryland * Virginia

The National Harbor. Washington, DC
 Advertising Rates
Pricing includes both Four color and Black and White ads

Rates 1x 2x 3x 4x
Half Page $5,000 $4,800 $4,750 $4,650
Full Page $5,550 $5,450 $5,300 $5,100
1/3 Page Vertical $5,250 $5,100 $5,000 $4,850
Double Page Spread $6,000 $5,800 $5,650 $5,450
Inside Front Cover $6,500 $6,300 $6,250 $6,050
Inside Back Cover $7,000 $6,800 $6,750 $6,550
Back Cover $8,000 $7,800 $7,750 $7,550

Advertising Specs

Half Page Ad
1/3 Page Double Page Spread Ad
7 1/4”w x Vertical Ad
Full Page Ad w/bleed
Full Page Ad 4 15/16”h
w/bleed 2 1/4”w x
8 3/8”w1/2
x Page Ad 10”h 17 1/2”w x 11 1/4”h
8 5/8”w x 10 7/8”h
11 1/8”h

NOTE: Dollhouse Magazine is an 8 ½ x 11” publication at a trimmed, finished size.

Availability is strictly based on frequency commitment. Contact Editor-in-Chief Matia Johnson at dollhousemag@yahoo.com for exact
pricing.

Washington, DC * Maryland * Virginia