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Japanese Psychological Research

1968, Vol.10, No.4, 157-173

DIMENSIONS OF TACTUAL IMPRESSIONS (2)

MASAAKI YOSHIDA

Japan Women's University

As a control experiment to (III) Multi-dimensional scaling (MDS) of distance


matrix constructed indirectly from haptic differential profiles, the following data
were analyzed by MDS model of Torgerson. (C) Direct estimation of similarities
(DES)-touch with vision, (D) DES—vision only, (E) DES—concept only, and
(F) indirect scaling of similarity front semantic differential profiles, among 25
samples of various material.
Results; All MDS yielded very similar configuration of vectors. Metals and stones
cluster at the one pole, while fibers and papers at the opposite pole. Results of
(III) and (F) are similar, while the other three give slightly different configurations
from the above two.

Recently Yoshida (1968b) reported a higher degree (see Shepard, 1962 or Krus-
haptic differential and multi-dimensional kal, 1964). On the other hand, all these
scaling of surface touch. The distance methods can be categorized as a distance
matrix was constructed indirectly from the model developed by Torgerson, since all of
same data as that of haptic differential. them are based on Young & Householder's
However, multi-dimensional scaling de- theorem to approximate a matrix with a
scribed in section (IV)1 is not necessarily matrix of lower rank. This leads us to the
the only way of multi-dimensional scaling third point, namely, the methods of multi-
of sense of touch. Even if we deal only dimensional scaling developed by Shepard,
with these samples, we can devise as many Kruskal, or Ekman may be applicable in
method of constructing distance matrices as our treatment of the phenomena of touch.
we wish. First, for example, we can con- Shepard's and Kruskal's methods can be
ceive differences or similarities of actual grouped together as a nonmetric method,
touch judged directly, or we can think of while the method developed by Ekman
differences or similarities of concepts or (1963) is a metric one. However, in
verbal labels (not seeing or touching di- Ekman's method the quantity constructed
rectly these samples) etc. These are the directly from the samples are not the
" distance " among these stimuli
other methods of securing original data. , but a
The second, in constructing " distance" quantity corresponding to inner product of
from these original data, we can make vectors. Hence the name " direct meth-
some reasonable assumptions relating de- od " of multi-dimensional scaling is used.
gree of dis-similarities with distances. For In Indow's method, " distance " or more
example, instead of calculating "sum of exactly the absolute distance (not the
absolute values of difference " on each rat- relative distance easily constructed from
ing scale, we have equal right to calculate any method) among these samples are
"square root of sum of squares of differ- directly estimated. (The proof that in his
ences ". This may be regarded as an method the absolute distance can be
Euclidean space model, and easily be ex- achieved directly from the pair compari-
tended to Minkowski metric model of any son-like judgment on ratio scale, is given
in Indow & Kanazaw a, 1960; Indow &
1 To the (I)-(IV) or (A)(B) listed in this paper, Uchizono, 1960)
see Yoshida (1968b). Therefore, it will be more desirable to
158 M. YOSHIDA

TABLE

Factor loadings

construct the distance matrix by some among these samples. (actual touch)
other methods, and compare the results (D) Direct estimation of tactual similarity
each other. Here, the methods of direct by visual cue only among these samples
estimation of similarity was applied to (seeing only).
actual touch, vision only, and concepts (E) Direct estimation of tactual similarity
only, and one indirect method, namely the among" concepts" of these samples
semantic differential itself of Osgood, were (No sample presented, subjects judged
attempted. When contrasted with these in imagination).
four, procedure described in section (III) (F) Indirect method of scaling tactual
may be characterized as an indirect method similarity from the semantic differential
of constructing distance from actual touch, profiles of the" concepts" of these
after the general method of Torgerson- samples (No sample presented, subjects
Indow. For convenience, we shall desig- judged in imagination or association with
nate these methods as follows. past experience).
(C) Direct estimation of tactual similarity
Dimensions of Tactual Impressions (2) 159

of samples

the sheet are the comparison stimuli .


Although this experiment is apparently
(V) Direct estimation of similarities among
samples by touch, vision,and concepts,and an very similar to the method of paired
indirectscaling. comparisons, you should not express the
preference of the one to the other, but
Procedures judge the similarity of the two stimuli
(C) Subjects are presented a recording according to 5 point rating scale, score
sheet of a 25 x 25 matrix, and the twenty zero being the most similar and score
five samples. five being the most dissimilar . When
Instruction to the subjects are as follows; twenty-four judgment with the first sam-
Here are twenty-five samples. You are ple as a standard are over, you should
asked to rate the similarity of these change to the second column, and pro-
samples pair by pair. The sample coded ceed in a similar manner until the last
at the top of the recording sheet is the column is over in one session. This af-
standard, and the samples at the left of fords us two independent scores for each
160 M. YOSHIDA

pair. possibility is achieved when we train the


The correlation coefficient between the subject very strictly, but training to what
two judgment (number of elements being extent? The author provides tentative
25(25-1)/2=300) gives us a measure of answer to this problem, although it is not
reliability of similarity judgment. Unless so legitimate, that is, to use only very
the value of the correlation is higher than restricted range of number scale. If we
a certain criterion, their data will not be use very wide range of number scale, psy-
included in the subsequent analysis. Next chological scale of number per se might be
we average the scores of these"reliable curvilinear with the mathematical system
subjects", and regard it as a rational start of the number itself. As is often pointed
of multi-dimensional scaling. Therefore, out, numerals may be used as a label to
in our method, method of equal appearing designate the relative order of psychological
intervals is used to construct the"distance magnitude. Of course, the number one
matrix", and the correction with additive is the first, the number two is the second,
constant was skipped, to save the prohibi- and so on, and these relative order should
tive amount of labor of calculation in- hold monotonously, i.e., there will be no
volved. If we can secure directly the ratio such inversion where the number (i +1) is
scale of similarity in the experimental prior in some respect to i. But monotonici-
situation, this calibration for additive con- ty does not guarantee that the relationship
stant is not necessary. But, how can we get is linear equal interval scale, so we should
to such a ratio scale of similarity? One construct such linear interval scale, prefer-

FIG. 1. Multi-dimensional scaling, (C) direct estimation of similarities


(actual touch).
Dimensions of Tactual Impressions (2) 161

rably with a rational origin via some the same as that of experiment (C). The
method. Thurstonian school attempted to principal difference in instruction is as
meet this, through the assumption of" law follows: Here, subjects were not allowed to
of comparative judgment" or the" law of touch the samples, but can see the size,
categorical judgment". In present case, shape, and texture of them, and yet judge
we have skipped even this procedure, the " tactual " similarity through the past
because our previous experience show that experience, and not the similarity of visual
the scales constructed by direct methods impression per se. This is based on an
(in other words, deterministic model) is assumption, that so-called tactual impres-
almost identical with that constructed by sions are in fact tactual perception with
indirect method (confusion model), pro- visual impression, so we can judge to some
vided they are applied to the same data. extent, the tactual impression only through
Although equality of unit is a strict premise their past association with visual impres-
to any interval scale, practically most of sion. Furthermore, as will be expected in
our rating scales can be regarded as an experiment (E) below, if we present only
equal interval scale when the range of the verbal labels to the subjects, they will
score is 5, 7, or 9, even if we don't correct ordinarily think that the fibres are thin,
the original data through some of the light, pliable, etc., while the metals are
Thurstonian laws. Subjects were 8 female heavy, cold, hard, stiff, etc. Of course, it
students, and the median reliability was is not wrong to think so, but not all of our
0.60, range being 0.31-0.77. samples made of metals in this series of
(D) Subjects were presented samples experiments are heavy, hard, etc. depend-
and a recording sheet, which is essentially ing on their size, shape, and texture. In

FIG. 2. Multi-dimensional scaling, (D) direct estimation of similarities


(vision only).
162 M. YOSHIDA

extreme cases, some of them are far lighter manner. For example, some subject write
than a mass of cloth or paper. Therefore, on her recording sheet the title" by imagi-
when we include such preverse samples, nation", even though the experimenter
the impressions based on concepts only instructed to judge the similarity as" con-
will be much different from these of actual cepts". Perhaps, such samples will be
touch or visual impressions. Afterwards, located near the centroid of the vectors.
these results will be compared. Subjects Median reliability coefficient was 0.78,
were 16 female students, none of whom range being 0.49-0.95.
participated in common with the experi- (F) Subjects were presented concepts
ment (C) and (E). The time required to of these samples and a set of semantic dif-
complete the judgment was about 90 mi- ferential rating scales, which was used in
nutes. The median reliability coefficients experiment (A) or (B). This procedure is
was 0.75, the range being 0.51-0.90. literally the same as that of Osgood's
" semantic" differential . Although we
(E) Instructions and general proce-
dures are the same as in experiment (C) and referred to the procedure of experiment
(D), except that subjects were not presented (II) a kind of" semantic" differential, if
the actual samples, but only the verbal we invent more appropriate name to the
concepts. Subjects were 8 female students, method, the titles" haptic differential" or
none of whom participated in experiment " touch differential" will be the more
(C) and (D). If we point out a weakness pertinent. The subjects were about 20-30
in this procedure, some of the samples, female students for each concept. The
especially ferrotungsten, are not familiar indirect method to construct the" dis-
for the female subjects. Therefore, most of tances" among the concepts was nearly
the subjects, who knew nothing of such un- the same as that of section (III).
familiar samples, guessed it in a haphazard Results The distance matrices among these

FIG. 3. Multi-dimensional scaling, (E) direct estimation of similarities


(concepts only).
Dimensions of Tactual Impressions (2) 163

TABLE 2
A comparison of five scaling methods

samples or concepts for experiment (C), scribed in section (III). The correlation
(D),(E), and (F), and results of multi- coefficients between the corresponding ele-
dimensional scaling are shown in Table 1 ments of two distance matrices are shown in
and Fig. 1 through Fig. 4. Table 2 and Fig. 5.
Before going into details of each experi- Fig. 5 clearly shows that three direct
ment, it will be advisable to compare the estimation methods give us nearly the same
results of experiments (C) through (F), with results, while two indirect methods from
the result of the main experiment de- semantic or haptic differential give nearly

FIG. 4. Multi-dimensional scaling,(F) indirect methods,(SD of concepts).


164 M. YOSHIDA

(C) direct estimation, actual touch


(D) direct estimation, visual cue only
(E) direct estimation, concepts
(F) indirect scaling, concepts
(III) indirect scaling, actual touch
FIG. 6. Rate of convergence of factors.

Code E, F, are marked with bold circle to


emphasize the fact in these experiments no and the fluctuation of tactual judgment in
tactual samples were presented. numerical terms especially when the naive
FIG. 5. The relationship between different subjects are used. The reason why we
methods of scaling" distances". used the elements of original distance
matrices and not factor loadings in this
the same results, which are somewhat comparison, is that first in extracting fac-
different from the results of direct estima- tors we had non-negligible residuals, when
tion of similarities. Since the first factor negative values began to appear in the
is clearly a measure of reliability of this principal diagonal cells.
series of experiments, the distances based on The rate of convergence of factors are
direct methods should be very similar to shown in Fig. 6.
those based on indirect method. How- Here again, the contrast between three
ever, the amount of variance accounted by direct methods and two indirect methods
this factor is about 52%, which is not so becomes apparent, and indirect methods
high when compared with the other sense have a tendency to give us a more clear cut
modalities. The second factor corresponds picture of the state of affairs. If we rely
to the just mentioned opposition of direct on the subject's introspective (not neces-
methods and indirect methods, but the sarily atomistic) analysis, the direct method
relative weight of this factor is only 14% of should be the ultimate criterion of validity,
the first. At rfirst thought, it seems to be as a direct expression of their real ex-
more important whether the subjects ac- perience of touch. Furthermore, direct
tually touch the samples or not, than estimation can provide us some informa-
whether the method of scaling is direct or tion of similarity, not easily feasible to
not. The results show decidedly the lat- conventional verbal habits (like the scales
ter factor was the more important. This included in semantic differential). How-
fact give us a warning signal to the rather ever, often the complaint was heard from
easy-going way of scaling on this paper, the subjects that such judgment of simi-
Dimensions of Tactual Impressions (2) 165

larity is very difficult, if not impossible, cowhide, etc. which show high elasticity
because there are so many points of differ- together.
ence among them. In contrast with this, (E) Direct estimation of tactual simi-
subjects of semantic or haptic differential larity with concepts only-no sample pre-
have expressed no such complaints. Pro- sented—See Table 1 (E) and Fig. 3.
bably the stability of judgment compen- Here, the most dominant factor is axis
sated for the indirectness of the semantic a1. On the positive side of this axis fibres
or judgment and can get to fairly valid are located, the most representative being
points more easily. To some extent, the the absorbent cotton, wool, and fur, while
arbitraliness in constructing" distances" on the negative side, ferrotungsten, cast
from semantic or haptic dirrerential, may iron, and silver are located. On the
account for the second reason why we positive side of axis a2, acetate, silk and
obtained somewhat divergent results. nylon are located, while at the negative
(C) Direct estimation of tactual simi- side, bamboo, linen, wool, etc. are located.
larity with vision. See Table 1 (C) and Probably the first axis represents the op-
Fig. 1. position of light, soft, vs heavy, stiff, rigid,
Here, the most dominant factor seems to etc. The second axis represents the op-
be the opposition of ferrotungsten vs wool, position of smooth vs rough. Although
that is the axis a2, and on the negative side some of the samples were never experienced
there cluster the metals and stones, while by most of the subjects, the results are
on the positive side fibres of cloths and fairly reasonable one.
papers. The former is a cluster of hard, (F) Indirect method to construct a
heavy, and cold, rough samples and the measure of similarity, from semantic differ-
latter is a cluster of soft, light, warm and ential of concepts-no sample presented-
smooth samples. The meaning of axis al See Table 1 (F) and Fig. 4.
is not so clear as a2i in spite of the fact that As was expected, here, ferrotungsten is
the relative weight of al is no less than that not the most representative champion of
of a2. A characteristic feature of this metals and stones, probably because of its
result is that the position of absorbent cot- unfamiliarity. Ferrotungsten, which in
ton is located in the middle of fabrics, not reality has many distinctive features, such
at the extreme of this group, and ferrotung- as rough, heavy (specific gravity about 13,
sten is located at the opposite extreme. which is the largest in our samples), non-
(D) Direct estimation of tactual simi- elastic, non-plastic, non-viscous, etc. is not
larity, with vision only. See Table 1 (D) known to most of the subjects, as will be the
and Fig. 2. case for ordinary females in every country.
Here, the most dominant factor is the Hence, the features, stiff, pointed, cold,
opposition of ferrotungsten and cast iron, painful, hard, etc. were to a considerable
vs cotton, absorbent cotton, and fur etc. extent exaggerated when touch was al-
that is the first axis a1. The meaning of lowed. Instead cast iron get to the place
this axis probably is heavy vs light, while of the championship. For the layman,
the meaning of the second axis a2 is pro- this is also a quite reasonable result. In
bably hard, smooth vs rough. In the fibre this case, however, absorbent cotton shows
group, silk, nylon, and acetate cluster a vector nearly orthogonal to the vector of
together, which is a very reasonable fact cast iron, which is peculiar feature of this
because nylon or acetate were invented to result, and the most representative fibre is
replace or substitute the place of silk, but silk. In order to save space, semantic
these are fairly far from the cluster of other profiles for each sample is omitted, however
fibres, namely, cotton, linen, wool, etc. some of the samples are conceived in a
Opposite to this group, rubber, cheese, very different way from the result described
166 M. YOSHIDA

in section (II). For example, linen in real


sample group is a handkerchief, but we (VI) General discussion
can infer from the semantic profile ob- In this paper attempts were made to
tained for this concept, that many of the apply the multi-dimensional scaling model
subjects seemed to associate it with a large and semantic differential rating in the
bag of jute for industrial materials. (In description and analysis of sense of touch.
Japanese language, the term asa does not Hence, the title itself was named as
" dimensions of tactual impressions"
specifically mean flax, hemp, ramie or .
jute.) However, does this mean really an analy-
On the other hand, the samples whose sis of the dimensions of" sensory" im-
profiles are very similar irrespective of the pressions ? Although the author thinks
participation of actual touch, are nylon, what he is doing is really a psychological
cast iron, silver, stone, absobent cotton, analysis of sensation, and does not think
bamboo basket, and cheese. If we average it merely an analysis of verbal labels or
the" difference" between profiles of the linguistic habits, many objections would
same sample obtained under two condi- be arised to such a way of thought.
tions, i.e., the sum of the absolute values of The ground to believe in it will be
the difference on each of the fifteen scales, stated briefly, as follows. First, we were
the following values are obtained. stimulated by some mechanical objects to
our tactual organs (either or both soma-
Profiles for touch & vision vstouch only thetic and kinesthetic), and these stimuli
5.1
Profiles for touch & vision vs concept give rise to some sort of impressions,
sometimes called sensations or perceptions,
8.3
with accompanying associations. The na-
Profiles for touch only vs concept
ture of functional relationship between
8.3
the stimulation and impression per se is not
Here, the unit of" difference" is a step on yet known so exactly, (for example, in
the rating scale. In case of concepts, two psychology Fechnerian school regards it
samples showed fairly different profiles as logarithmic, while Stevens and his as-
from those obtained under actual touch sociates regard it as power function, and in
and vision, or touch only. Of course, it is physiology also the evidences are divided
natural that the" difference" of the pro- for both schools). Second, subjects are
files of a sample under two or more con- asked to express their impressions in some
ditions, is by far the smaller than the manner. Once the subjects can express
" difference" betwcen two samples under
their own experience in some way, we can
one experimental condition, especially handle it as rational as possible. Unless
under the participation of actual touch. the subjects give us some information
Since the average for twenty-five samples of their experiences or impressions, can
for the latter condition amounts to 16.2 we not describe or analyze" the other
(total sum of the 300 distances between person's" private experience. The im-
pairs of samples divided by 300). The pressions per se are not palpable and
corresponding figure for concepts is 15.1, observable to the non-feelers or the third
which is very close to the former value. person researcher. So we should secure in
Therefore, Yoshida's anticipation that in some way, the expressions of the subjects.
conceptual scheme the characteristic fea- Here also, the nature of functional rela-
tures will be more emphasized than in tionship between the impressions per se and
haptic differential (or generally real sen- their expressions is not known more clearly
sation) was not verified, or contrary to the than the former relation between stimula-
fact. tion and impression. Probably the form
Dimensions of Tactual Impressions (2) 167

of this relationship will differ from case to response. The one is a route, in which
case, depending on the mode of expression, the human transfer function is calculated,
whether they are given in some numerical and the other is a route in which some
or graphic form, verbal terms or otherwise random variable is introduced in their
motor response. As Namba (1966) points model. The most representative research-
out, with only one exception of Wada's er who pursue the former route are
(1950) description of tonal pitch, in al- Licklider, and Masuyama, but we do not
most every sensory modality, phenomeno- discuss it further here. Those who pursue
logical description is still lacking. the latter route are represented by Thur-
The attempts here developed open a way stone (1959), Stevens (1934, 1958, 1959),
to construct a mathematical phenomeno- and Luce (1959). In the latter group,
logy of sense of touch. Of course, the the mathematical models introduced are
phenomenology is only a part of psychology considerably different from one researcher
and in the next step we should go a step to another. Thurstone assumes in his
further to construct a truely ecological famous law of comparative judgment
(not bound to the so-called" exact " normal probability distribution of errors,
conditions of laboratory) psychophysics. while Stevens assumes log-normal dis-
However, in order to construct a psycho- tribution from his power law, and Luce
physical scale, the dimensions of attributes assumes logistic function which in its
of the sensation should be clarified and essential form very similar to that of
purified beforehand. Once a psychological Thurstone.
scale, whose reliability, validity, or uni- Hereupon the strategy adopted by the
dimensionality satisfy a desired criterion, is latter group diverge further into two sub-
constructed, we can examine in detail the route, i.e., direct method and the indirect
functional relationship between the cor- method. Of course, Stevens is the most
responding physical characteristic and the representative of the direct method group,
scale. In case of hearing, the state of the who regards the varbalized numerals of his
audiology seems to have reached to such a subjects as a most immediate and direct
stage, while in our case of touch almost no expression of his impressions.
similar attempts were made since the later Such a method is quite peculiar to the
years of Titchener, etc. some fourty years field of psychology and not secn in the othcr
ago (e.g.), Sullivan (1927), Meenes & sciences. In the other sciences the indirect
Zigler (1923). The need for phenomeno- method are usually adopted to construct
logical research is obvious. But how can their system of knowledge. Indeed, Thur-
we achieve to this end? Semantic differ- stonian school is a representative one who
ential method developed by Osgood, Succi pursue this sub-route in psychology (e.g.
& Tannenbaum (1957) seems to give a see Gulliksen, 1961). This method seems
starting point to this direction. apparently less objectional, because it
In this method, the varbal statement of requires their subjects only very simple
the subject in quantitative terms can be judgment of" larger or smaller"," greater
regarded as a response to the stimulus or less", etc. But especially in case of
situation and can be treated in the similar multi-dimensional scaling it is often very
way as in the study of animal learning or inefficient to collect the original data,
human motor skills. What we want to because the task assigned to each subject
construct from these statements is a kind is so simple that to secure full information
of intervening variable which really rep- required, we should extend the experiment
resents the impressions. Nakatani (1965) to very many subjects and on very many
points out two possible routes to bridge occasions. Although such problem of
the stimulus situation and the observable efficiency is a trivial argument for a
168 M. YOSHIDA

science, there awaits the next question of (1965) give us thoroughgoing information
its indirectness. As mentioned above , the in this field.
data of a science may be indirect in other Particularly, direct method in multi-
sciences. However, in case of psychology dimensional scaling is sometimes criticized
the system of knowledge to be constructed as unjustifiable (e.g. Pieron, 1963). While
should be one which represent the direct in Torgerson-Indow's method, the set of
expression of impressions. To such a pur- points is located in an m dimensional real
pose, indirect method affords us only a very Euclidean space, other researchers find
round-about way, which does not neces- city-block model, or the space having some-
sarily reach to immediate impressions, and what intermediate characteristics between
in this sense not necessarily more valid the above two, would be more pertinent
one. Then, how can we reach such im- to their data. Next, Torgerson himself
mediate impressions? Stevens proposed a (1961), criticized that Indow's ratio scale
method to avoid the use of" number be- was merely a relative distance and not
havior" and yet to reach the immediate absolute distance, although Indow gave
impressions. It is socalled cross-modality proof that his scores were measures of
matching. Perhaps this would introduce absolute distances. However, recently a
the other kind of difficulty, and it is not very important article by Shepard (1962)
relevant to discuss it here in detail, since we appeared, entitled "analysis of proximi-
do not refer it in this paper further. ties", which does not assume any distance
Here, the only way to reach in immediate function. In his method, through high
impression of subjects is to rely on their speed iteration, multi-dimensional space
number behavior. Indeed, this is a mat- which contain the set of points can be
ter of belief. But, if we have no way to reconstructed. The only prerequisite for
examine the truthfulness of this assump- his model is the relation of" monotoni-
tion, such system of knowledge is not city", and not necessarily the linearity.
science. But we can examine the consis- This gives us a very strong and convenient
tency of such number behavior, and see ground for us to start with direct method,
whether the power n of S^ is invariant, which in critic's eyes would seem rather
when we vary the modulus of response or rough.
value of anchoring stimulus, say, from 5 to Torgerson's method of triads may be an
10, or 20. If some invariance is found, the exact one, but probably not the only way to
basic assumption of Stevens and his as- construct the absolute (ratio scalable)
sociates is proved to be true. distances between the set of points. In his
Many difficulties are pointed out by the method, the number of comparisons is in
critics of direct methods. For example, in proportion to the third power of the stimuli
his model the factor of variability of judg- judged. Therefore we are forced to a
ment is not treated formally, since variabil- dilemma. On the one hand if a number of
ity is assumed to cancel, when we average stimuli excedes 10 or so, the number of
the raw scores. And yet in Stevens' data, comparisons amounts very quickly to a
the amount of variability is considerably prohibitive value. On the other hand, it
large. will be of little importance, if we constrain
Recently, several researchers have ex- the number of stimuli, so as to save the
amined the functional relationship between number of comparisons in the manageable
category scales (indirect method) and ratio range of one experiment. Since in the
or magnitude scales (direct method). latter case we can fit any number of di-
However, we do not discuss this general mensions for such small set of points.
problem further, since the reviews by Perhaps on this ground, heretofore only
Nakatani (1965), or Ekman & Sjoberg two reports have appeared, which faithfully
Dimensions of Tactual Impressions (2) 169

follow the model of Torgerson. The one in the field of surface touch. Here, the
is Indow and his associates' research on term invariance means that more than
colour solid (stimuli), and the other is Ya- two methods independently performed (no
maguchi's research on timbre (stimuli). common subjects in both experiments, and
Of course, the determination of the preferably with two different procedures)
number of dimensions should precede the give corresponding results. In this paper,
linear scaling of sensory attributes. But although not so perfect, certain invariant
because of the late development of multi- relationship was found, namely the op-
dimensional scaling, almost no attempts position of metals-stones-fibres, and the
were made in most of the sensory modality. meaning of this opposition (physical charac-
In such state of affairs, we are in need of teristics most prominently contributing to
the relevant description and determina- this axis) can be construed with ease.
tion of the phenomena or impressions per There remains a question, whether such
se. This is the reason why we here attempt dimensions are in reality" sensory" or
our phenomenology. Semantic different- merely verbal?
ial of Osgood have a merit to make the According to Boring (1950, p20), Wundt
task of the subjects very simple and easy, and Kiilpe thought that attributes of
providing a framework of response, es- sensation should be (i) inseparable from
pecially when they are not experts in this the sensation itself, and (ii) should be
field. Of course, thcre may be some varied independently. Quality, intensity,
occasion where the subjects are bound to extensity or spacial spread, temporal dura-
this framework and cannot state or de- tion were often regarded as attributes of
scribe quite freely. Therefore the selec- any sensation. However, later workers in
tion of relevant scales for the battery should this field, especially Gestaltists, attacked
be done very carefully. these assumptions, since they presuppose
If the field in question is a very technical the existence of sensory elements before
one, like the " handling " of texture re- the perception of an object emerges (so-
ported by Yoshida (1962-3, 1968a), the called Konstanzannahme). Other work-
universe of scales from which to select a ers, for example, Stevens (1934) criticized
few samples should he a technical term these two criteria, and substitute the uni-
used in the discourse of experts. But, queness of the just noticeable difference to
in the present study, subjects should be the second point. The ground for his
laymen, since the sense of touch should proposal is that the latter is more uniquely
not be limited to experts. Here, first, difinable through operational procedure.
reports of the previous authorities should The field of audition can be treated more
be consulted. However, we could not find rigorusly (from the physical standpoint,
them, except that of D. Katz. (In case measurement is easily achieved), in con-
of olfaction, psychologist Hazzard 1930, trast to our sense of touch. As the physics
or perfumer Kainoshow provide us some of optics or acoustics are constructed
clue to this framework). for the field of vision and audition,
In this report, both semantic differential mechanics is a representative system of
and multi-dimensional scaling are used. physical knowledge in tactual field. But
The principal reason why we used them in the latter field, it is often difficult to
concurrently is twofold. First, to explore find physically measurable quantity which

the possibility to construct a distance uniquely corresponds to a psychological


scale from the results of the semantic attribute. Probably the physical measures
differential ratings, this is a problem of themselves are complexly intermingled, and
scaling, and the second to examine whether the so-called physical" measurements" in
any invariant relationship can be found engineering have often very fortuitous
170 M. YOSHIDA

aspects. For example, the roughness or light which also is a kinesthetic sensation.
hardness of a surface is defined in various Some odours are called sweet-sour, which
ways, and we cannot regard the one of is peculiar to taste, not smell, and so
them "the" physical roughness or "the" on. Other scales may be of use, some of
physical hardness. In such state of af- which are not necessarily synaesthetic,
fairs, it is often desirable to factor analyze clearly associated with past experience of
the physical scores and psychological other sensory modality.
characteristics. (For example, the works Perhaps, the only criterion to select the
of Harper (1956) and Scott-Blair in psy- scale is, whether it seems to be related to
chorheology is a representative one). the relevant sensory modality, or whether
One of the easiest way (from the view- the score on a scale vary systematically
point of both the experimenter and the according to the corresponding variation
subject) to secure as many qualitative of the stimulus. When we plot the profile
characteristic, as we desire, is to construct of each sample on a graph like Fig. 1 of
a semantic differential battery for the field Yoshida (1968b), those scales, on which
in question. If we present to the subjects the range of rating scores is considerably
only verbal labels or so-called concepts, large, will be regarded as relevant. In
this is literally a "semantic" differential. some of the scales which we had examined,
But when we present to the subjects the approximately logarithmic relationship was
actual samples which stimulates the sensory found between the rating scores of samples
organs, the verbal report expressed by the and the physical constants of the samples.
subjects should represent some aspects of This is an indirect evidence, that the
their sensation. If the subjects are re- scores are some representatives for sensory
quired to report the only one aspect which attributes, and they were not based on
the experimenter intend to study, it is conceptual schemes alone. Indeed, in our
very difficult to guarantee the sameness of daily experience the conceptual schemes
the experimenter's intent and subject's influence sensory impression per se very
report, as old researchers pointed out. If often and to a considerable extent. In
we deal with only verbal labels, it leads to such a case, it is very difficult to separate
a futile debate when both sides refer in the verbal or conceptual components from
reality to the same thing or not. But once the purely sensory impressions. In this
a stimulus is presented, it becomes very paper, an attempt was proposed to separate
easy to settle the difference in statements them indirectly via the comparison of data
by both sides. When the sensory data to from actual, with that of concept alone .
be reported are many sided, and subjects We included samples of very dierent size
can use as many rating scales as possible, and shape from our daily experience and
subject's loads will be much lessened. "common sense" in our set of samples,
Although we do not necessarily agree thereby intending to "bias" the con-
completely with Osgood and his school ceptual scheme from the actual sensory
(1957) as to the nature of syneasthetic fac- impressions. Unless there is some such
"biasing"
tor in semantic differential, probably such , confounding of factors cannot
factor will facilitate the study of sensory be unraveled.
data. We say e. g. some colours are light- If there exists any interaction between
heavy, hard-soft, warm-cool etc, which concepts and scales, as Osgood (1962) and
in their proper usage should be limited to Tanaka (1964) admit recently, this is the
sense of touch. We say some tones are very ground for our application of semantic
high-low, voluminous-slim, dark-light, differential to sensory phenomena. Un-
which in their original meaning should be less such interaction exists, the results of
limited to visual appearances, or heavy- Osgood are "the" results of semantic
Dimensions of Tactual Impressions (2) 171

differential, and we can find no importance grade abstraction '. The most grave mis-
in our attempt, except to fortify their take which atomistic school has comitted
results. in the history of psychology is not that
In the field of audition (timbre), aesthe- they had attempted to analyze or reduce
tic richness, dynamic volume, and metalic- to the primary elements, since every
ness were found by Kitamura, Namba & science should in some manner analyze
Mito (1962), or Sone, Kido & Nimura the object in question, but that they did
(1962). And in the field of olfaction, not admit the analysis or description at the
dimensions of hedonic tone, harshness, other (lower grade abstraction) level as a
and intensity or vividness were found by part of their science.
Yoshida (1964a, b, c). These "dimen- One more word is necessary about multi-
sions" are not necessarily the same as variate analysis. It is a very useful tool
those found by Osgood. It is here that our in the developing stage of science. But it
present study has much significance. has some drawbacks. (1) Whether it may
Perhaps, our dimensions are not neces- be factor analysis or multi-dimensional
sarily as elementary as those conceived scaling, it often leads to an aggregate of
by Wundt-Kulpe-Titchener. However it semantic scales (factor analysis) or stimulus
does not necessarily follow from this, that objects (multi-dimensional scaling), which
intermediate degree of abstraction are of cannot be easily named or interpreted.
little value. On the contrary, we think (2) There remains often a considerable
that the level of abstraction should be of amount of variance unaccounted for by the
various grades, i.e., from comparatively several factors which was named reasonab-
concrete or low grade abstraction to very ly, especially when the researcher include
high grade abstraction. Each has their many samples or scales without discretion.
own merit. In the present case, perhaps
the lowest grade is each rating scale per se, SUMMARY
which were rather uncritically adopted
from many sources. The next grade ab- (V) Similarity among 25 samples of various
straction is the "dimensions" of the present material were directly estimated with
paper, which were rationally condensed actual touch (C), with vision only (D),
from the first grade abstraction by factor and with concepts only (E), while in
analytic procedures. Perhaps, more ele- procedure (F) a measure of similarity was
mentary or atomistic abstraction may indirectly scaled from semantic differential
exist, which does occur at the physiological ratings. Multidimensional scaling was
level of sensory organs or transducers. applied to the distance matrices obtained
But it is wrong to conclude from this that by the procedure (C) through (F). Analy-
the most primary elements are the only sis (C) through (F) and (III) of Yoshida
object of psychology, because every grade (1968b) showed consistently the opposition
of abstraction has equal right to describe between fibres and metals. The results
our real world of experience. This may be of three direct estimation procedures are
likened to the state of affairs in chemistry. very similar, while the results of two
In chemistry, of course, the study of 'ele- indirect procedures are somewhat at vari-
ments' has significance, but most of the ance with the former three.
system of knowledge called organic chemis- (VI) Dimensions of tactual impressions
try is constructed rather independently found in the above analysis are construed
from the study of elements per se. In this as an intermediate degree of abstraction
case, both of them are complementary in between purely phenomenological des-
nature, but the tremendous importance cription and sensory attributes of the
should be ascribed to the latter 'lower structuralism.
172 M. YOSHIDA

Sci., Collegegen. Educ., 15, 2-18.(In Japanese)


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