COMPANY PROFILE

PEPSI BOTTELING PLANT IN JAMMU (J&K)

Name of the unit: - JAI BEVERAGES PVT. LTD. (PEPSI GROUP)

Location/Address of the unit:-

Sidco Industrial complex, Ismailpur Road

Bari Brahmana, Jammu- 181133

Phone: 01923-20284, 20184

Fax: 01923-20183, 20184

e-mail:jbpl@nde.vsnl.net.in

Website: www.jaibeverages.com

Regd.office:52, Janpath New Delhi-110001

Phone: 011-3321098, 335325

History of the unit and present position:

The year was 1999 and PEPSI Company in India was very eager to improve its extremely poor
market share (less than 3%) in the state of Jammu and Kashmir. That was it approached the soft
drink maestro of India- the Jaipuria family and Mr. C.K Jaipuria in particular for starting a plant
in J&K. In spite of all the odds, the non-inductive climate in the state for a new business venture,
he took a bold step and went ahead with accepting the challenge and taking the franchise in the
name of his elder son – Mr. Anurag Jaipuria, and Jai Beverages Pvt. Ltd. Was born.

From the day of the decision, to this day in 2001, there has been no looking back. In this short
span of time, the company has been formed, sprawling compound of erstwhile M/S Hindustan
Levers Ltd. taken over from a supportive SIDCO, a prestigious unit in J&K. After an initial
investment of Rs. 27.1 crores, has been established with full backing of the industries (J&K
government), and an ultramodern plant is in full swing. Work has been done to grow more trees
within the premises, in line with the universal endeavour of making the earth green.
 With the coming of this prestigious plant, there has been an upsurge in the economy of the
people of the area, in particular, and the state in general. The direct, and indirect, employment
generated by the unit has already surpassed a figure of 50, and is growing steadily. The excise
deposited to the government exchequer has already crossed an amount of Rs. 3.61 lacs, and is
again growing. The once semi deserted main road of the industrial complex, has become very
busy and would soon be required to be widened. In short, the coming of Jai Beverages Pvt. Ltd.
into the state of Jammu and Kashmir has surely made a big mark into the industrialisation of the
state, with many a big industrial house watching eagerly the outcome of this prestigious unit.

Jai Beverages Pvt. Ltd. is a part of the diversified Jaipuria Group being the major franchise of the
Pepsi in India.

The group has 19 Pepsi’s bottling plant in India and Nepal. It also has the franchise for modern
bread, pizza hut besides, business interest in information technology, education, healthcare and
textile retailing.

Jai Beverages Pvt. Ltd. is situated at Bari-Brahmana (SIDCO) distt. Jammu. The company is
producing and marketing the complete range of Pepsi drinks for the state of J&K.

The new beverages plant having state of art machinery from krones, gesulin & MAG plast
among the international industrial giants and hildon, Tula, IDMS etc. among Indian
manufacturers. The fully automatic plant is being run by a team of professionals who have
already made a mark for themselves by creating history in the international Pepsi system by
achieving the gold medal in the first year of operations from over 400 plants worldwide.

The company has utilized its unused space into green gardens, recycling waste water and has a
modern working effluent treatment plant. The company gives its first preference to workers
safety, quality product and healthy working environment.

As per market share at present Pepsi is enjoying 42% market share. Whereas, leader since 15
years in Jammu market on 50% market share. At present on the basis of commitments, quality,
skills and energetic team Pepsi feels they will give neck to neck fight to our levels.
COMPANY’S LOGO

This logo of Jaipuria group of companies was unveiled by Mr. C.K Jaipuria, in the presence of
Mr. Anurag Jaipuria, Mrs. Ruchi Jaipuria and all the senior managers of this group on 7 th of
Dec.2005 at Jai Beverages Pvt. Ltd. Jammu.

COMPANY’S VISION

“LET’S GROW TOGETHER’

COMPANY’S MISSION…at JBPL

Will accomplish Rs.200 crore turnover with a PAT of 10% by 2011-12, across diverse business
interests by:-

 Placing jaipuria groups brands amongst the top 5 in the country.

 Treating our employee’s as an asset.
 Providing best quality products and services.
 Enhancing all stakeholder’s value.
 Protecting environment and being sensitive to all natural resources.

INTRODUCTION TO THE PRODUCT- SOFT DRINK

Soft drinks can trace their history back to the mineral water found in nature springs. Bathing in
natural springs has long been consider a healthy thing to do and mineral water was said to have
curative powers. Scientists soon discovered that gas carbonium or carbon dioxide was behind in
natural mineral water.

The first marked soft drinks (non-carbonated) appeared in 17th century.

They were made from water and lemon juice sweetened with honey. In 1676, the comparing de
lemonades of Paris was granted a monopoly for the sale of lemonade soft drinks. Vendors would
carry tanks of lemonade on their backs and dispensed cups of the soft drink to the thirsty
Parisians.

In 1767, an Englishman, Dr. Joseph priestly, created the drinkable manmade glass of carbonated
water. Three years later, the Swedish chemist Torbern Bergman invented a generating apparatus
that made carbonated water from chalk by the use of sulphuric acid. Bergman’s apparatus
allowed imitation mineral water to be produced in large amounts.

In 1810, the first US plant was issued for the “means of mass manufacture of imitation mineral
water” to Simons and Rundell of Charleston, South Carolina. Carbonated beverages did not
achieve great popularity in America unit 1832, when John Mathews mass manufactured his
apparatus for sale to others.

The drinking of either natural of artificial mineral water was considered a healthy practice.
American pharmacists. Who are selling most of the mineral water started to add medicinal and
other flavourful herbs to the unflavoured beverage example, birch bark dandelion, sarsaparilla
and fruit extracts. The early drugs stores with their soda fountains become a popular part of
America culture. Customer wanted to take drinks with them and the soft drink bottling industry
grew from the customer demand.

Over 1500 US patents were filled either for a cork, cap or lid for the carbonated drink bottle tops.
The bottle tops were under a lot of pressure from the gas. Invertors were trying to find the best
way to prevent the carbon dioxide (bubbles) from escaping. In 1892, William painter, a
Baltimore machine stop operator, machine stop operator patented the “crown cork bottle seal”. It
was the first very successful method of keeping the bottles in the bottle.

In 1899, the first patent was issued for a glass-bowing machine for the automatic production of
glass bottles, earlier glass bottles had all been hand blow. Four years later, the mew bottle
blowing machine was in operation. The inventor, Michel J Owens, an employee of Libby Glass
Company, first operated it. Within a few years, glass bottle production increased from 1500
bottle a day to 57000 bottles a day.