5 important factors of social media

“ Web-based life is utilized to make an effect on individuals, not to

dazzle them ”

As the above lines indicate the important aspect and importance of social media. Social
media are used nowadays for marketing products, promote brand awareness, connect to
customers and promote new business. In order words, social media are mostly used to create an
online community to share information, ideas, personal messages of a particular topic.

Social media is important because it connects your business with customers, increases
the visibility of your brand. This platform also boosts your leads as well as sales. Social Media is
the most beneficial digital marketing platform that can be used to increase your business
visibility.
Social media channels which are beneficial for your business are:-
 1. Facebook.
2. Instagram.
3. Twitter.
4. Youtube.
5. Linked In.
6. Skype.
7. Whatsapp.
8. Quora. Etc

Various more channels also can be used in day to day life for the development of your
business.

Social Media increases your followers due to which you can boost the website and leads to
business growth. According to research, it has been observed that 3.2 billion social media users
are active worldwide, which is almost 43% of the current population of the entire world.

Factors involved in Social Media

1.Boost Brand Awareness

Awareness of the brand is an important factor while launching new products and
services. Branding is important because it makes a memorable impression on your consumers. It
also allows customers and clients to know what to expect from your company. Branding is used
to develop an advertising, customer service, promotional merchandise, reputation, and logo.
Almost 73% of customers like branding because of the company’ s customer services which they
provided.

2.Targeted Clients

Social media target market is the specific group of people you want to reach with your
marketing message. Targeted people are mostly those who buy your products or services, and
they are united by some common characteristics, like demographics and behaviors. Social
Media thus helps to target your specific clients which will be useful for the development of your
business.

3.Build Relationships

Social Media builds a relationship with your customers. When you have a great
relationship with your client then your client will always purchase your products or services.
Relationship building is a positive term as theirs always a chance of getting your services been
noticed by buyers.

4.Quality

Quality is the most important factor in business. “Quality matters a lot ” is the line which
we say many times. This line indicates its criticality. When you have a great quality product
then social media have a great myth on developing your business

5.Timing

Timing is a very important aspect when you are posting on social media. Social media is an
evolving term. Posting on social media have time and due which it generates leads and drive
traffic to the website. The best time to post images, video is as follows:-
● Facebook- 1 pm to 4 pm.
● Instagram- 11 am to 1 pm and 7 pm to 9 pm.
● Youtube - 12 pm to 4 pm.
● Linked In - 10 am to 11 am.
● Twitter - 12 pm to 1 pm.

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