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Accountancy in
the United States
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EXECUTIVE SUMMARY
Market value
The United States accountancy market shrank by 4.7% in 2009 to reach a value of $112.2 billion.
Market value forecast
In 2014, the United States accountancy market is forecast to have a value of $155.8 billion, an increase of
38.9% since 2009.
Market segmentation I
Audit is the largest segment of the accountancy market in the United States, accounting for 54.7% of the
market's total value.
Market segmentation II
The United States accounts for 39.1% of the global accountancy market value.
Market rivalry
Buyers can vary in size but include many medium and large businesses, which strengthens buyer power
considerably. The "big four" accountancy firms are established in this market, alongside some second-tier
and smaller players. The complex accounting and auditing needs of the most lucrative clients weaken
buyer power. IT and skilled employees are important inputs in this market, and supplier power is boosted.
Moderate market growth encourages market entry and tends to weaken rivalry to some degree, despite
the difficulty of competing with the largest players.
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
KPMG International 23
PricewaterhouseCoopers 24
MARKET FORECASTS 26
MACROECONOMIC INDICATORS 27
APPENDIX 29
Methodology 29
Industry associations 30
Disclaimer 31
ABOUT DATAMONITOR 32
Premium Reports 32
Summary Reports 32
Datamonitor consulting 32
LIST OF TABLES
Table 1: United States accountancy market value: $ billion, 2005–09 10
Table 2: United States accountancy market segmentation I:% share, by value, 2009 11
Table 3: United States accountancy market segmentation II: % share, by value, 2009 12
Table 4: Deloitte Touche Tohmatsu: key facts 19
Table 5: Ernst & Young International: key facts 21
LIST OF FIGURES
Figure 1: United States accountancy market value: $ billion, 2005–09 10
Figure 2: United States accountancy market segmentation I:% share, by value, 2009 11
Figure 3: United States accountancy market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the accountancy market in the United States, 2009 13
Figure 5: Drivers of buyer power in the accountancy market in the United States, 2009 14
Figure 6: Drivers of supplier power in the accountancy market in the United States, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the accountancy market in the
United States, 2009 16
Figure 8: Factors influencing the threat of substitutes in the accountancy market in the United
States, 2009 17
Figure 9: Drivers of degree of rivalry in the accountancy market in the United States, 2009 18
Figure 10: United States accountancy market value forecast: $ billion, 2009–14 26
MARKET OVERVIEW
Market definition
The accountancy market consists of revenues generated by firms engaged in designing, preparing and
auditing accounting records. Income from tax, auditing, and advisory service provision is included. For
Japan, the market covers certified public accountant firms only. Any currency conversions used in the
creation of this report have been calculated using constant 2009 annual average exchange rates.
For the purposes of this report, the Americas consists of North America and South America.
North America consists of Canada, Mexico, and the United States.
Research highlights
The US accountancy market had total revenue of $112,226.6 million in 2009, representing a compound
annual growth rate (CAGR) of 3.7% for the period spanning 2005-2009.
The audit segment was the market's most lucrative in 2009, with total revenue of $61,383.3 million,
equivalent to 54.7% of the market's overall value.
The performance of the market is forecast to accelerate, with an anticipated CAGR of 6.8% for the five-
year period 2009-2014, which is expected to drive the market to a value of $155,836.4 million by the end
of 2014.
Market analysis
The US accountancy market fell into decline in 2009, but the market is expected to return to growth and
accelerate throughout the forecast period.
The US accountancy market had total revenue of $112,226.6 million in 2009, representing a compound
annual growth rate (CAGR) of 3.7% for the period spanning 2005-2009. In comparison, the European and
Asia-Pacific markets grew with CAGRs of 3.2% and 5.7% respectively, over the same period, to reach
respective values of $96,114.6 million and $31,853.4 million in 2009.
The audit segment was the market's most lucrative in 2009, with total revenue of $61,383.3 million,
equivalent to 54.7% of the market's overall value. The tax segment contributed revenue of $31,085.4
million in 2009, equating to 27.7% of the market's aggregate value.
The performance of the market is forecast to accelerate, with an anticipated CAGR of 6.8% for the five-
year period 2009-2014, which is expected to drive the market to a value of $155,836.4 million by the end
of 2014. Comparatively, the European and Asia-Pacific markets will grow with CAGRs of 3.2% and 6.4%
respectively, over the same period, to reach respective values of $112,348.3 million and $43,409.6 million
in 2014.
MARKET VALUE
The United States accountancy market shrank by 4.7% in 2009 to reach a value of $112.2 billion.
The compound annual growth rate of the market in the period 2005–09 was 3.7%.
MARKET SEGMENTATION I
Audit is the largest segment of the accountancy market in the United States, accounting for 54.7% of the
market's total value.
The tax segment accounts for a further 27.7% of the market.
Table 2: United States accountancy market segmentation I:% share, by value, 2009
Category % Share
Audit 54.7%
Tax 27.7%
Advisory 17.6%
Total 100%
Figure 2: United States accountancy market segmentation I:% share, by value, 2009
MARKET SEGMENTATION II
The United States accounts for 39.1% of the global accountancy market value.
Europe accounts for a further 33.5% of the global market.
Table 3: United States accountancy market segmentation II: % share, by value, 2009
Category % Share
United States 39.1%
Europe 33.5%
Asia-Pacific 11.1%
Rest of the World 16.4%
Total 100%
Figure 3: United States accountancy market segmentation II: % share, by value, 2009
Figure 4: Forces driving competition in the accountancy market in the United States, 2009
Buyers can vary in size but include many medium and large businesses, which strengthens buyer power
considerably. The "big four" accountancy firms are established in this market, alongside some second-tier
and smaller players. The complex accounting and auditing needs of the most lucrative clients weaken
buyer power. IT and skilled employees are important inputs in this market, and supplier power is boosted.
Moderate market growth encourages market entry and tends to weaken rivalry to some degree, despite
the difficulty of competing with the largest players.
Buyer power
Figure 5: Drivers of buyer power in the accountancy market in the United States, 2009
Buyers can vary in size but include many medium and large businesses, which strengthens buyer power
considerably. For businesses, the service is a necessity. For example, most companies will be legally
required to engage independent auditors, and Sarbanes-Oxley has increased the demands on
corporations for financial reporting. These legal obligations weaken buyer power. Four major players
dominate the accountancy market: PriceWaterhouseCoopers, KPMG, Deloitte Touche Tohmatsu, and
Ernst & Young. There is therefore arguably quite limited choice of player for the largest corporate clients,
as they will tend to need accountants that can offer a wide range of competencies. The US is home to
some of the world's largest corporations. A multinational client will need guidance on the tax regimes in all
the countries it operates in, for example. Also, to maintain investor confidence, a corporation needs to
engage an accountancy firm with a high reputation for probity, which may tend to favor the more
established majors. Switching from a "big four" auditor to a smaller player may be viewed negatively by
the capital markets – however unfairly - and it may be advantageous to retain one accountancy firm,
which has a deep understanding of the client business, rather than switching. These factors weaken
buyer power. Buyer power is strengthened by the fact that accountants as such can rarely integrate
forwards into their clients' businesses, while clients can carry out some accounting functions in-house.
Overall, buyer power is moderate.
Supplier power
Figure 6: Drivers of supplier power in the accountancy market in the United States, 2009
Suppliers in the accountancy market consist of specialized accountancy software publishers. These
provide computer software that records and processes accounting transactions. This is a necessity for
most accounting firms, and varies in its cost and complexity. Furthermore, large accountancy firms need
more specialized technology, and therefore rely on a limited range of suppliers to provide this. However,
the wide range of low end and high end products on offer, such as ERP software, weakens supplier
power. Other suppliers to accountancy firms will include manufacturers of PCs and office equipment.
Accountancy firms require a reliable ICT infrastructure in place and therefore often commit to one
suppliers product as they do not want to spend the money training staff on new software, again putting
suppliers in a strong position through high switching costs. It is also vital for players in this market to
recruit and retain highly skilled employees. Changing the labor supply (that is, experiencing staff turnover)
incurs switching costs. This is not just the one-off expenditure needed to recruit replacements, but also
the amount spent on training and development of staff, which is not recovered when an employee moves
on, and may in fact benefit a competitor that takes on the same person. Overall, supplier power is
moderate to strong.
New entrants
Figure 7: Factors influencing the likelihood of new entrants in the accountancy market in the
United States, 2009
Market revenues have been boosted in recent years by the need for Sarbanes-Oxley compliance, which
should increase the attraction of the market to new players. It is possible for small-scale market entry by a
suitably qualified accountant setting up in business. However, smaller accountancy firms will find it difficult
to provide the broad range of expertise needed to handle the audit and advisory needs of large
companies with complex business operations. The big four firms have a strong market position. They hold
the majority of the large public corporation auditing segment. Such clients will find it difficult to switch to
smaller accountancy firms. However, there are other market segments available to new players, and
overall the likelihood of new entrants is assessed as moderate.
Substitutes
Figure 8: Factors influencing the threat of substitutes in the accountancy market in the United
States, 2009
While there are no obvious substitutes for the functions offered by accountants, specialized accountancy
firms do face the threat of substitutes. For private individuals, "DIY" accounting is often a possibility. This
substitute avoids costs in terms of fees paid to a third-party accountant, but may incur other costs, such
as the time absorbed by the process, and the greater possibility of mistakes being made. There may also
be switching costs, such as the need to purchase appropriate software. In a similar way, corporate clients
can carry out many accounting processes in-house. However, for companies with complex business
operations, perhaps covering several tax- and reporting jurisdictions, the costs of maintaining a suitably
skilled in-house team will rise. Also, the important function of auditing cannot by its nature be performed
in-house. Due to high levels of competition and a shortage of qualified accountants in the US, many
companies are using offshore resources in countries such as India for their tax returns. Overall, the threat
of substitutes is weak.
Rivalry
Figure 9: Drivers of degree of rivalry in the accountancy market in the United States, 2009
The big four firms have a significant presence in the US, especially in the large public company auditing
segment. However, there are also many smaller firms, which increases rivalry. This is enhanced by the
fact that many players are very similar to each other. Even for large firms that have diversified beyond
accountancy into areas such as corporate advisory, accountancy is quite central to the business of most
players in the market. Further, although accountancy firms have few specialized physical assets to
dispose of, their staff will tend to have specialized skills. Exiting the accountancy market would therefore
incur costs: IT systems could be re-deployed in another business area, but laying off a large staff and
recruiting a new one with different skills is not a trivial exercise. Healthy revenue growth weakens rivalry
to an extent, but it is assessed as strong overall.
LEADING COMPANIES
Deloitte Touche Tohmatsu
Head office: 1633 Broadway, New York, New York 10019 6754, USA
Telephone: 1 212 489 1600
Fax: 1 212 489 1687
Website: www.deloitte.com
Financial year-end: May
Deloitte Touche Tohmatsu is an organization of member firms around the world, providing a broad range
of professional services including audit, tax, consulting and financial advisory services. The company
operates in nearly 150 countries through 70 member firms. The company serves national and middle
market enterprises, public institutions, privately owned companies and public sector organizations. It
provides its services to all major sectors including aviation and transport services; consumer business,
energy and resources, financial services, life sciences and health care, manufacturing, public sector and
technology, and media and telecommunications. The separate units of the company are Deloitte &
Touche; the US accounting arm; and Deloitte Consulting.
Deloitte's services can be categorized into four broad functional areas: audit, consulting, tax and advisory
services.
Deloitte's audit services segment offers audit technology, addresses new regulatory requirements,
incorporates multiple generally accepted accounting principles (GAAP) compliance, and facilitates the
auditor's understanding of business processes, controls, and risks. Its core competencies encompass risk
management, capital markets, control assurance, internal audit, regulatory consulting, and security and
privacy services.
The consulting services of the company range from strategy formulation to technology implementation. It
also offers industry and functional business performance knowledge. The company has consulting
alliances with leading companies such as 3M Company, BEA Systems, HP, IBM, Oracle Corporation,
SAP, Siemens Medical Solutions USA and Sun Microsystems.
The company's tax services include corporate tax, indirect tax, international assignment services,
international tax, mergers and acquisitions (M&A) transaction services, research and development
credits, tax technology solutions and transfer pricing. The company's Global Backbone is locally
delivered, centrally coordinated global tax compliance and reporting service scalable to meet each client's
specific needs.
The advisory services are composed of four global service lines: corporate finance advisory, dispute
consulting/forensic services, reorganization services, M&A transaction services, and valuation services.
The corporate finance advisory unit provides M&A advice to corporate clients, private equity/venture
capital firms, entrepreneurs and governments. It has 90 partners and more than 900 employees. Its main
services include acquisitions and disposals; capital raising-private equity or capital markets; valuations;
strategic and general corporate advice; and business modeling. The dispute consulting/forensic services
range from litigation consulting provided locally and globally to forensic investigations encompassing
fraud and accounting investigations. The reorganization services include lender solutions, restructuring
services, corporate exit management and insolvency services. M&A transaction services provide tax,
accounting and advisory services in business combinations to buyers or sellers. Valuation services
provide business valuation, intangible asset valuation, tangible asset advisory services, transaction
advisory, and capital allocation.
The company's Deloitte's Value Initiative has developed tools such as Deloitte's Enterprise Value Map
(EVM), ValueAnalytics, ValuePrint and Project Portfolio Management. Deloitte's Enterprise Value Map
(EVM) identifies business activities and illustrates how each should be aligned to four primary value
drivers: revenue growth, operating margin, asset efficiency, and expectations. ValueAnalytics enables the
financial analyses of key value drivers. ValuePrint is a business case development tool. The Project
Portfolio Management tool assesses individual projects' effectiveness and contribution to value.
The company's local office is located at 1633 Broadway, New York, New York 10019 6754, USA Tel.: 1
212 489 1600 Fax: 1 212 489 1687
Key Metrics
The company recorded revenues of $26.1 billion during the financial year ended May 2009, a decrease of
4.7% from 2008.
Head office: 5 Times Square, New York City, New York 10036, USA
Telephone: 1 212 773 3000
Fax: 1 212 773 6350
Website: www.ey.com
Financial year-end: June
Ernst & Young International (Ernst & Young) is a global firm that provides a range of services, such as
accounting and auditing, tax advisory, tax reporting and operations, technology and security risk, human
capital, business risk, and transaction advisory services. Ernst & Young also provides legal services in
some countries.
Globally, Ernst & Young focuses on the 13 major industry groups: asset management, automotive,
banking and capital markets, biotechnology, consumer products, insurance, media and entertainment, oil
and gas, pharmaceuticals, real estate (includes construction, hospitality and leisure), technology,
telecommunications and utilities.
Ernst & Young's service lines primarily consist of assurance and advisory business services, taxation, and
transaction advisory services.
The company's assurance and advisory business services encompass three services: assurance, which
includes independent audit of companies’ financial statements and other attestation services; risk
advisory services, which include advisory services for risk management; and finance and performance
management services, which provides advisory services on finance function strategy, organization design
and development, and operational effectiveness.
Taxation covers personal, corporate and indirect tax and consulting services. The division's services
include tax compliance assistance and review, tax compliance outsourcing, tax advisory services, and tax
department performance improvement.
Transaction advisory services encompass services in relation to mergers and acquisitions, divestitures,
strategic finance, corporate restructuring, business modeling, working capital management, and valuation.
In addition to these services, Ernst & Young also offers assistance in protecting clients' IT assets from
viruses, attacks, and internal security threats, as well as providing assistance with capital markets advice,
tax-effective supply chain planning, compensation design, M&A planning and post-merger integration
services, and legal advisory services.
Key Metrics
The company recorded revenues of $21.4 billion during the financial year ended June 2009, a decrease
of 6.8% over 2008.
KPMG International
KPMG International (KPMG) is a global network of professional services firm providing audit, advisory,
and tax services. The company has operations in 148 countries and more than 113,000 professionals
working in member firms around the world.
KPMG is a Swiss cooperative that operates as an umbrella organization for its member firms. It has
organized its structure into three operating regions: Europe, Middle East, and Africa; the Americas; and
Asia-Pacific.
The company operates through three business divisions: audit, advisory, and tax.
KPMG's audit division provides independent auditing services to companies. The company provides
resources and technological tools necessary to support internal controls. KPMG has established the Audit
Committee Institute (ACI) to provide resources to audit committee members and help them keep pace
with evolving business issues related to governance, audit issues, accounting, and financial reporting.
KPMG's advisory professional services provide advice and assistance to enable companies,
intermediaries, and public sector bodies to mitigate risk and improve performance. It provides risk and
financial advisory services to clients, which helps them create strategies for the longer term.
KPMG's tax services offer services related to tax compliance and managing tax risks. KPMG's tax input is
delivered through a number of global service lines. These include: business tax, international corporate
tax and indirect tax. These services assist clients in fulfilling compliance responsibilities, planning
opportunities, and communicating between markets and regulators.
Key Metrics
The company recorded revenues of $20.1 billion during the financial year ended September 2009, a
decrease of 11.4% from 2008.
PricewaterhouseCoopers
Head office: 1177 Avenue of the Americas, New York, NY 10036, USA
Telephone: 1 646 471 4000
Fax: 1 646 394 1301
Website: www.pwcglobal.com
Financial year-end: June
PricewaterhouseCoopers (PwC) is one of the world's largest professional services firms. PwC is an
accountancy firm that provides services in three lines of business: assurance (including financial and
regulatory reporting), tax, and advisory. PwC is one of accounting's Big Four, along with Deloitte Touche
Tohmatsu, Ernst & Young, and KPMG. The company has operations in 150 countries spanning Europe,
North America and the Caribbean, Asia, Australia and Pacific Islands, the Middle East and Africa, and
South and Central America.
The company's member firms offer services under six divisions: audit and assurance, crisis management,
tax, transactions, human resources, and performance improvement.
The audit and assurance division provides services in financial accounting issues related to matters such
as valuations, pensions and share plans, listings, IFRS conversions, and corporate treasury and company
secretarial functions. This division offers solutions related to Sarbanes Oxley and international financial
reporting standards (IFRS).
Under the crisis management division, PwC offers services related to business recovery, disputes and
investigations. The company's recovery services range from turnaround and restructuring plans to exit
strategies.
Through the tax division, PwC assists businesses, individuals and organizations with tax strategy,
planning, and compliance, whilst also delivering a range of business advisory services. The company
develops comprehensive integrated solutions by combining industry insight with the technical skills of
financial and tax specialists, economists, lawyers and other in-house experts. The company has 23,000
tax professionals in over 140 countries.
The transaction division offers services related to a range of financial transactions such as mergers and
acquisitions, corporate finance, and valuation and strategy.
The human resource services division offers services across three core disciplines: international
assignments, reward and HR management. The PwC network is one of the world's largest HR advisory
organizations with more than 6,000 professionals in over 100 countries. The HR management includes
Saratoga, one of the leaders in human capital measurement, benchmarking and strategic application of
human capital information.
Key Metrics
The company recorded revenues of $26.2 billion during the financial year ended June 2009 a decrease of
7% from 2008.
MARKET FORECASTS
Market value forecast
In 2014, the United States accountancy market is forecast to have a value of $155.8 billion, an increase of
38.9% since 2009.
The compound annual growth rate of the market in the period 2009–14 is predicted to be 6.8%.
Figure 10: United States accountancy market value forecast: $ billion, 2009–14
MACROECONOMIC INDICATORS
Table 10: United States gdp (constant 2000 prices, $ billion), 2005–09
APPENDIX
Methodology
Datamonitor Industry Profiles draw on extensive primary and secondary research, all aggregated,
analyzed, cross-checked and presented in a consistent and accessible style.
Review of in-house databases – Created using 250,000+ industry interviews and consumer surveys
and supported by analysis from industry experts using highly complex modeling & forecasting tools,
Datamonitor’s in-house databases provide the foundation for all related industry profiles
Preparatory research – We also maintain extensive in-house databases of news, analyst
commentary, company profiles and macroeconomic & demographic information, which enable our
researchers to build an accurate market overview
Definitions – Market definitions are standardized to allow comparison from country to country. The
parameters of each definition are carefully reviewed at the start of the research process to ensure they
match the requirements of both the market and our clients
Extensive secondary research activities ensure we are always fully up-to-date with the latest
industry events and trends
Datamonitor aggregates and analyzes a number of secondary information sources, including:
- National/Governmental statistics
- International data (official international sources)
- National and International trade associations
- Broker and analyst reports
- Company Annual Reports
- Business information libraries and databases
Modeling & forecasting tools – Datamonitor has developed powerful tools that allow quantitative
and qualitative data to be combined with related macroeconomic and demographic drivers to create
market models and forecasts, which can then be refined according to specific competitive, regulatory
and demand-related factors
Continuous quality control ensures that our processes and profiles remain focused, accurate and
up-to-date
Industry associations
American Accounting Association
5717 Bessie Drive, Sarasota, FL 34233-2399, USA
Tel.: 1 941 921 7747
Fax: 1 941 923 4093
http://aaahq.org/index.cfm
Industry Profile
Accountancy in Canada
Accountancy in Mexico
Accountancy in Brazil
Accountancy in Argentina
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