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DIGITAL ASSIGNMENT 3
Differentiate between monopolistic and oligopolistic market structure with
appropriate examples?
1. No of firms The number of firms selling There are few big firms
similar product is fairly large but controlling the market where each
not very large as in perfect firm produces a substantial part of
competition, each supplying a output of the industry. The
small percentage of total supply of implication of number of firms
the product. As a result, firms are being so small is that it gives
in position to influence the price individual seller the power to
of their product due to their brand influence the price by his own
names. output and that he can provoke
rival firms to react.
EX: Among toothpastes of
different brands, Colgate sells at a EX: Firms in car industry ,can
higher price. provoke rival firms to react .
4. Selling Selling costs are made in terms of Heavy selling costs and
costs advertisement through newspapers advertisement costs than
, Tv , radio , free samples , etc to monopolistic firms are incurred
promote a brand to promote sales.
5. Demand
curve.
6. Control Seller can influence the price of There is price rigidity in oligopoly
over price the commodity to some extent which means that price remains
depending upon (1) the degree of unchanged irrespective of change
consumer’s preference for brand in demand or supply and stick to
name of his differentiated product ongoing price of the product so as
and (2) extent of competition to avoid any sort of price war.
from close substitute of his
product.
REG NO : 19BCC0020
NAME :S.JAYAGOKUL.