Running head: MILESTONE ONE PRODUCT

IDEA 1

Milestone One: Product Idea

Jennifer Brown

Southern New Hampshire University

16 August 2019
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Company Information

Company Name: Tesla Inc.

Industry: AUTO & TRUCK MANUFACTURERS

Traded Name: Tesla Inc.

Stock Symbol: TSLA.O

Publicly Traded Stock Exchange: Tesla is a publicly traded company, which makes its stock

available to anyone of age interested in purchasing equity.

Mission: Tesla Inc.'s Mission Statement. Tesla’s mission is to accelerate the world’s transition to

sustainable energy. Climate change is reaching alarming levels – in large part due to emissions

from burning fossil fuels for transportation and electricity generation. In 2016, carbon dioxide

(CO2) concentration levels permanently exceeded the 400 parts per million threshold, a level that

many climate scientists believe will have a catastrophic impact on the environment. Worse,

global CO2 emissions are increasing at an accelerating rate. Annual CO2 emissions have

approximately doubled over the past 50 years to over 35 gigatons per year. The path that the

world currently is on is unsustainable and unwise.

The world cannot reduce CO2 emissions without addressing energy generation and

consumption. And the world cannot address its energy habits without directly reducing emissions

in the transportation and power sectors. This issue is Tesla’s entire reason for existing. We are

focused on creating a complete power and transportation ecosystem from solar generation and

energy storage to all-electric vehicles. The first step in our Master Plan was to build an all-

electric sports car (the Tesla Roadster) to prove that people didn’t need to compromise

performance, speed or comfort to drive all-electric. From there, we designed the world’s first-

ever premium all-electric sedan from the ground up, Model S, our Model X SUV, and an
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affordable vehicle for the mass market, Model 3. As part of Master Plan, Part Deux, we

introduced Tesla Semi, an all-electric truck that delivers massive savings in energy costs,

performance, efficiency and reliability. (McFarlane, 2018).

Status: Operational; Income Producing

Marketing Reports: https://www.tesla.com/ns_videos/tesla-impact-report-2019.pdf

Marketing Domain: https://www.tesla.com/

I have a new idea for Tesla Car Company. This would be a product that is either installed

into or attached onto Tesla vehicles. The product would be a ‘Front, Break Light Indicator’. As it

stands, most Americans are accustomed to seeing a break light indicator in the back of the car.

But a front break light indicator is just as important in regard to warning ‘on-coming-traffic’ of

your intention to stop. There are many times when Americans are out driving, and they are

sitting at an intersection trying to gauge the speed of on-coming traffic and trying to execute a

left-handed turn all at the same time! Wouldn’t it be great it we could prevent a “T-bone” car

accident by determining if the coming car is going to stop? Imagine the peace of mind that

pedestrians will have when they see your break light indicating that you’re going to stop for their

crosswalk. The list goes on and on.

The competitive advantage that this product offers is simplified safety. This product

offers a simple solution to an everyday problem that has taken the lives of many Americans. The

primary challenge that I feel my product would face is finding sales distributors. There are

several hundred million different vehicles in the world, and once the front – break light indicator

is incorporated into these vehicles, the roads will be much safer. Almost 40% of the accidental
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deaths in the United States are from motor vehicles, and this product could reduce that number

(Taylor, 2018).
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References

McFarlane, C. (2018, August 27). Tesla, Inc.’s Mission Statement & Vision Statement (An

Analysis) - Panmore Institute. Retrieved August 16, 2019, from Panmore Institute

website: http://panmore.com/tesla-motors-inc-vision-statement-mission-statement-

analysis

Taylor, A. (2018, February 18). Motor Vehicle Deaths in U.S. Again Top 40,000. Retrieved

August 16, 2019, from Insurance Journal website:

https://www.insurancejournal.com/news/national/2018/02/16/480956.htm