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PROJECT REPORT

ON
CONSUMER
PREFERENC
TOWARDS
SONY VAIO LAPTOP
Contents
1- INTRODUCTION
2- RESEARCH METHODOLOGY
3- OBJECTIVE
4- DATA ANALYSIS
INTRODUCTION
One of the most recognized brand names in the world
today, Sony Corporation, Japan, established its operation
in India in November 1994 focusing on the sales and
marketing of Sony products in the country.
In a span of 12 years Sony India has exemplified the
quest for excellence in the world of digital lifestyle
becoming the country’s foremost consumer electronic
brand.
In India, Sony has its footprints act across major towns
and cities through a distribution network comprising of
over 7000 channels partners, 215 Sony world and Sony
Executive outlets and 21 direct branch locations manned
by customer friendly and informed sales persons, Sony
Executive stores, Sony World are fast coming the most
visible face of the company in India.
RESEARCH METHODOLOGY
NEED OF THE STUDY:
The study on “Customer /Student preference
towards the ‘SONY VAIO’ laptop in RIMT-IET
Mandigobindgarh”
The study will give insight to the marketers to
understand the consumer segment and increase the
buying pattern and general satisfaction level of the target
group.
PROBLUM DIFINITION:
The study is concluded in RIMT-IET
Mandigobindgarh.
Especially youth (18-25 years of age) are often
considered to be to buy the SONY products due to
its advanced technology and brand image.
Since today the pace of change is not easy to
recognize, it is not possible simply for the marketer
to judge the taste, decision, trend, feature and
pattern of consumer purchases. So main research
problem is associated with the turbulent change in
technology.
RESEARCH OBJECTIVE
1- To study the consumer preference towards the
“Sony Vaio” laptop in RIMT-IET.
2- To determining the major factors influencing in
purchase the “Sony vaio” laptop.
INFORMATION REQUIRED:
1- Which outlet /place are visited by them to
purchase Sony vaio products?
2- On what product and services do they spend
most?
3- What are the sources of information for
purchase of product?
4- How much do they spend?
5- How do they spend?
6-What are the basic factors influencing their
buying decision process?
RESEARCH DESIGN:
1- Aim of study:
The study aims to understand the customer
preference towards the “Sony vaio” laptop in
RIMT-IET.
2- Data collection;
Primary data.
Data has been collected by preparing a set of
questioner.

SAMPLE DESIGN:
I have taken the sample of 50 students.
LIST OF SONY PRODUCT:
Vaio P: Pocket size P.C.
You can surf the web or play songs quickly
“Instant modal”

Vaio Z: It embodies Sony’s high end PC


Technology with light weight mobility.

Vaio TT: Offer supreme mobility and exciting


entertainment.

Vaio SR: Unbeatable combination for both offices


and personal use, slim and strikingly
handsome.

Others: Vaio FM, Vaio BZ, Vaio CS.


DATA ANALYSIS

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