FAR EASTERN UNIVERSITY

Institute of Tourism and Hotel Management

A Business Plan
Submitted to the Faculty of the
Institute of Hotel and Tourism Management
Far Eastern University

In Partial Fulfillment of the Requirements in

Entrepreneurship and Business Planning (EBP)

ALOESSENCE

Submitted by:

Belante, Rebekah
Camaña, Lanz Joshua D.
Domingo, Celine Elaiza
Garcia, Ashley Madelyn Teris P.
Mercado, Kim
Hingpes, Myril B.
Palma, Rochelle P.
Vicente, Andy

EBP – Sec 2

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 FAR EASTERN UNIVERSITY

Institute of Tourism and Hotel Management

CHAPTER II
Name of Company

Aloessence from the word “aloe” and “essence” was inspired to create
handcrafted soap consists of aloe vera gel and essential oils. According to Karkala
Manvitha and Bhushan Bidya (2014) Aloe Vera as a skin care product was used
globally by dermatologist. It works as an astringent, cleanser, humidifier and
moisturizer. It softens the skin, reduces wrinkles and cures acne, skin irritation and
other skin problems. It also provides protection to the skin against pollution. It is
ideal for people who have sunburns, fragile skin, for removal and repair of dead
skin cells too.
To achieve an aromatherapeutic product we combined aloe vera soap and
essential oils. As mentioned by Maxwell-Hudson (1995), Price S. (1991), Price S.
(1993) essential oils when inhaled gives rise to olfactory aromatherapy, where
simple inhalation has an effect of improved emotional wellness, calmness,
relaxation of the human body. The free of stress is formed with pleasurable scents
which opens odor memories. Eucalyptus, Lavender and Peppermint are some of the
essential oils that we will be using.
Aloessence Aloe soap will be molded in round shape, colored purple, green
and mint green and packed with an eco-friendly packaging because we value
sustainability. It will be an eco-friendly and cruelty-free product. We aim to create
a product that is made out of natural ingredients, treats various skin problems, and
revitalized someone using which attract consumers.

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 FAR EASTERN UNIVERSITY

Institute of Tourism and Hotel Management

History

Aloessence was established in year 2019 by a group of young curious

individuals namely; Rochelle Palma, Lanz Camaña, Ashley Garcia, Rebekah
Belante and Celine Domingo. These five individuals come up with an idea of hand-
crafted soap that is different among the existing branded soap. By the influence of
professor, Sir Ar Butiong a thought of “Why not use aloe vera as a main ingredient
in soap product,” is how these aspirants aimed to create a product that will benefit
not just themselves but also their customers by introducing Aloessence’s Aloe soap.
The bar soap will be made with aloe vera gel and essential oils. One of the
member suggests to produce an Aromatheraphy product. To achieve an
aromatheraputic soap was to put an essential oil which helps to improve health of
the, mind and spirit. The bar soap will be molded into round shapes colored purple,
green and mint green to recognized lavender, peppermint and eucalytus aroma. To
show our love and value to the environment the packaging of the product will be
eco-friendly. It will never be tested to animals, cruelty-free.

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 FAR EASTERN UNIVERSITY

Institute of Tourism and Hotel Management

Logo

The proponents came up with a minimalist logo design that represents the
Aloe Vera plant as our main ingredient and Green being it’s color that symbolizes
the color of life, renewal, nature, and energy, and is associated with meanings of
growth, harmony, freshness, safety, and environment. It also has healing power and
is understood to be the most restful and relaxing color for the human eye to view
(Bourn, 2011).

Type of Business

The proprietors of this business opted partnership to legalize the business

entity. The business operated by five individuals, and the shares will be provided
by the five partners. The profit that the business will gain will be divided among
the 5 partners.

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 FAR EASTERN UNIVERSITY

Institute of Tourism and Hotel Management

Owners of the Company

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 FAR EASTERN UNIVERSITY

Institute of Tourism and Hotel Management

Capital Contribution

Breakdown of capital contribution is as follows:

Name Type of Partner Amount

Palma, Rochelle General 200,000
Camaña, Lanz General 200,000
Garcia, Ashley General 200,000
Belante, Rebekah General 200,000
Domingo, Celine General 200,000

Our business entity will have a capital contribution of Php. 1,000,000.00

The fund is the contribution of each owner of the business. Which they will
contribute 200,000 each for the 5 owners.

Location
Robinsons Magnolia

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 FAR EASTERN UNIVERSITY

Institute of Tourism and Hotel Management

Our Product

Aloessence’s product is an aromatherapeutic Aloe bar soap composed of

Aloe Vera gel and essential oils. Aloe Vera gel will be the main ingredient for it
has multiple natural benefits to the skin. According to (Surjushe, Vasani, & Saple,
2008) Aloe Vera contains 75 potentially active constituents: vitamins which are
antioxidants that neutralizes free radicals, enzymes that helps reduce excessive
inflammation, minerals for the proper functioning, sugars that has antiallergic
properties, anthraquinones that acts as analgesics, antibacterial and antivirals and
fatty acids, salicylic acid and amino acids that also have an anti-inflammatory
action and antiseptic.
It has different aromatic essential oils such as Lavender that helps calm
anxious thoughts, relaxes muscles and acts as a sleeping aid, Eucalyptus that helps
relieve clogged sinuses and congestion, removes odors and creates an indulgent
spa-like bath and Peppermint that aids digestion, boosts energy and repels insects
(Mysa, 2016). Vitamin E was also added, for according to (Whelan, 2018) it is a
powerful antioxidant that can be used to treat a variety of skin conditions and aging
effects from sun exposure, helps nourish and protect the skin from damage caused
by free radicals and UV irradiation and it can also make an excellent moisturizer.
The Aloe Soap will use an eco-friendly package. The whole process and production
of the Aloe Soap will all be hand-crafted.

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 FAR EASTERN UNIVERSITY

Institute of Tourism and Hotel Management

Vision

We envision to be one of the top suppliers of natural, eco-friendly, cruelty-

free and hand-crafted soap in the country by the year 2025. To be known in
providing beauty and healthy skin care products and earn a lifetime loyalty from
satisfied customers.

Mission

Our mission is:

● Recommend alternative natural product to the harmful and chemical ones.
● Inspire & educate customers on the health benefits of natural hand-crafted
skin care products.
● Provide exceptional customer service

Objectives

As we are starting up this business, the partners of Aloessence would like to

achieve the following:

● Innovating an Aloe Vera soap that has new benefits on it and will
satisfy the customer’s needs.
● Providing a good quality of aloe soap that would satisfy customers for
its natural ingredients.
● Provide a quality service to increase the business.
● Conduct a training program yearly that will improve the employee’s
skills.
● Increase sales volume by 20% in a year.
● Provide a sustainable and eco-friendly products.

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 FAR EASTERN UNIVERSITY

Institute of Tourism and Hotel Management

CHAPTER III
MANAGEMENT ASPECT

KEY OPERATIONS
We will be having one branch located at Robinson’s Magnolia

OPERATING HOURS

BUSINESS HOURS

ORGANIZATIONAL STRUCTURE

OWNERS

OPERATIONS
MANAGER

ACCOUNTANT
(Retainer)
PRODUCTION STAFF (2) SALES STAFF (1)

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 FAR EASTERN UNIVERSITY

Institute of Tourism and Hotel Management

JOB DESCRIPTION

SALARIES, WAGES, GOV’T AND COMPANY BENEFITS

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 FAR EASTERN UNIVERSITY

Institute of Tourism and Hotel Management

HIRING OF PERSONNEL (RECRUITMENT)

PRELIMINIARY INTERVIEW & PRE-INTERVIEW SCREENING

FORMAL APPLICATION FORM OR RESUME

INTERVIEW/S

REFERENCE AND CREDIT CHECK

PSYCHOLOGOCAL TEST

PHYSICAL EXAMINATION

EMPLOYMENT OFFER

START OF WORK

EVALUATION

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 FAR EASTERN UNIVERSITY

Institute of Tourism and Hotel Management

Preliminary Interview & Pre-Interview Screening

The applicant is required to undergo pre-employment medical examination
and submit the following:
• Transcript of Records (original & 1 photocopy). The original copy will
be returned to the candidate after verification
• SSS Number (submit E-1/E-4, if available)
• Tax Identification Number
• NBI Clearance (dated not later than 6 months)
• Municipality Permit from Manila
• Police Clearance
• Health Certificate from Manila
• Mayor’s Permit from Manila
• Six pcs. 1x1 colored ID picture (white background)

Formal Application Form or Resume

• Central record for all relevant information is collected during selection
process

Formal Interview
• Method used to judge or criticize an individual’s ability. In terms of
oral communication, personal appearance and manners, attitude, etc.

References and Credit Check

• Reference provides information on the applicant not available from the
other source/s.
• To check personal debt records, timely payments, etc.
Psychological Test
• A test of sets of behavior or attributes that can lead to successful job
performance
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 FAR EASTERN UNIVERSITY

Institute of Tourism and Hotel Management

• Test of Ability in terms of mental or intelligence, aptitude test, language

usage and comprehension, abstract reasoning, problem solving ability,
habitual characteristics and interest test.

Physical Examination
• Testing of physical body in terms or health and skills

Employment Offer
• Approval or approbation of the applicant

ORIENTATION
Every employee will be required to participate in the General Orientation
Program on his/her first day of employment. The objectives of the program
are as follows:
• Integration the company’s M-V-O, organizations and operations
• Familiarization about the personnel or company policies, procedures
• Instill the rule of customer’s satisfaction
• Abstract the proper safely measures and regulations
• Educate about the employee’s benefit and information
• Demonstrate facilities Tour/s
• Know the daily Routine

PERFORMANCE APPRAISAL
The management system is open and honest appraisal. It means that you
immediate Manager will not only appraise you but you will appraise yourself
and appraised by your peers within the Team of the Company. The appraise
covers:

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 FAR EASTERN UNIVERSITY

Institute of Tourism and Hotel Management

-Your performance over the previous period.

- Your strengths, weakness, opportunities and specific.
-Identification of your training, education, and development.
-Career development of plan of your year ahead.

Out of this said, your career development plan will be set for the year to come,
and an action plan will be drawn up to guide you towards the attainment of
your career goal. Advice it will in advance of your appraisal, when it will take
place and what you need to do to prepare for it.

You will have an appraisal within three months of starting work and another
one, before your probationary period ends. Upon regularization, an appraisal
will be conducted regularly depending on the need of the employee and of the
Team. Ideally, an appraisal must done every six months. Each subsequent
appraisal must scheduled six months after or no later than 12 months from the
date of the previous appraisal.

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 FAR EASTERN UNIVERSITY

Institute of Tourism and Hotel Management

GANNT CHART

Activity AUG SEP OCT NOV DEC JAN

Conceptualization

Research Analysis

Contribution of Capital

Product Analysis
(ingredients & procedure)

Looking for suppliers

Registration of business and

permits
Buying of equipment and
utilities

Hiring of employees

Marketing of products
(Word of mouth, social
media, etc.)
Dry run of business
operations testing and
branding

Grand opening

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 FAR EASTERN UNIVERSITY

Institute of Tourism and Hotel Management

References:

Bourn, J. (2011, January 25). Retrieved from Bourncreative:

https://www.bourncreative.com/meaning-of-the-color-
green/#targetText=Green%2C%20the%20color%20of%20life,%2C%20je
alousy%2C%20and%20wall%20street.&targetText=Green%20is%20soot
hing%2C%20relaxing%2C%20and%20youthful.
Surjushe, A., Vasani, R., & Saple, D. (2008). ALOE VERA: A SHORT REVIEW.
Indian Journal of Dermatology, 54(4), 163-166.
Rekstis, E. (2018, July 3). Essential Oils 101: Finding the Right One for You.
Retrieved from Healthline: https://www.healthline.com/health/essential-
oils-find-the-right-one-for-you#1
Mysa. (2016, August 31). Retrieved from
https://www.foreo.com/mysa/peppermint-essential-oil-lavender-essential-
oil-and-other-favorites-demystified/
Whelan, C. (2018, August 17). Retrieved from Healthline:
https://www.healthline.com/health/vitamin-e-for-skin

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